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Sue Unerman

@sueu.bsky.social
210 followers 211 following 33 posts

Strategy and Transformation expertise.Views my own. Author:A Year of Creativity;Belonging;Glass Wall; Tell the Truth. My name is pronounced You-ner-man www.sueunerman.com

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Sue Unerman @sueu.bsky.social · 24/09/2026
Next instalment of strategic advice for women at work. Better to lie than to cry. Do you agree? Lots more Glass Wall smashing strategies in our book out now www.amazon.co.uk/Glass-Wall-s...
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Sue Unerman @sueu.bsky.social · 18/09/2026
Here’s just one strategy from our new book, out now amzn.eu/d/0eyuLRgX
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Sue Unerman @sueu.bsky.social · 14/09/2026
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Sue Unerman @sueu.bsky.social · 14/09/2026
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Sue Unerman @sueu.bsky.social · 14/09/2026
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Sue Unerman @sueu.bsky.social · 29/08/2026
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Sue Unerman @sueu.bsky.social · 15/06/2026
www.campaignlive.co.uk/article/agen...
campaignlive.co.uk
How agentic AI will usher in the return of caveat emptor
The pitfalls of modern shopping have multiplied and will only increase with the rise of agentic AI shopping.
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Sue Unerman @sueu.bsky.social · 29/05/2026
To succeed with AI in business you need to strip back everything sueunerman.com/2026/05/star...
sueunerman.com
Starting with nothing could be the key to success with AI. Here’s why. – Sue Unerman
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Sue Unerman @sueu.bsky.social · 11/05/2026
www.linkedin.com/posts/sue-un...
linkedin.com
Why starting from zero could be the key to AI success | Sue Unerman
At a recent and excellent Deloitte roundtable discussion, entitled “Powered by AI – the future of consumer enterprise”, the speaker, Deloitte managing partner and Gen AI leader, Stacey Winters showed...
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Sue Unerman @sueu.bsky.social · 09/04/2026
www.campaignlive.co.uk/article/peri... A peril of leadership
campaignlive.co.uk
The perils of “anticipatory compliance”
The switch from people basing their decisions on what they think is right to guessing what the boss will like most, is harmful both to the enterprise and its teams.
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Sue Unerman @sueu.bsky.social · 02/04/2026
Snakes, rats, women, archetypes and advertising My latest blog, no paywall sueunerman.com/2026/04/the-...
sueunerman.com
The power of archetypes to supercharge effectiveness – Sue Unerman
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Sue Unerman @sueu.bsky.social · 25/03/2026
Coming soon www.bloomsbury.com/uk/glass-wal... @bloomsburybooksuk.bsky.social @bloomsburyacademic.bsky.social
bloomsbury.com
The Glass Wall
Forget the glass ceiling - there's also a glass wall dividing men and women in the workplace, separating them in terms of career success. In this ten-year anniv…
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Sue Unerman @sueu.bsky.social · 09/03/2026
Experience matters sueunerman.com/2026/03/why-...
sueunerman.com
Why experience matters – Sue Unerman
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Sue Unerman @sueu.bsky.social · 31/07/2025
Summer holidays reading www.bloomsbury.com/uk/year-of-c...
bloomsbury.com
A Year of Creativity
A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of…
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Sue Unerman @sueu.bsky.social · 20/01/2025
Start 2025 creatively. Our point of view amplified by HBR hbr.org/2025/01/to-j...
hbr.org
To Jumpstart Creativity, Try These 8 Prompts
In the age of generative artificial intelligence, human creativity matters more than ever. Indeed, most people in business agree that unlocking creativity is critical to economic growth and valuable t...
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Sue Unerman @sueu.bsky.social · 21/12/2024
Still time to order for the perfect Xmas present amzn.eu/d/3oSrm2B
amzn.eu
A Year of Creativity: 52 smart ideas for boosting creativity, innovation and inspiration at work
Buy A Year of Creativity: 52 smart ideas for boosting creativity, innovation and inspiration at work by Jacob, Kathryn, Unerman, Sue (ISBN: 9781399413251) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.
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Sue Unerman @sueu.bsky.social · 20/12/2024
www.campaignlive.co.uk/article/doze... happy holidays everyone
campaignlive.co.uk
A dozen things I learned in 2024
The lessons range from data to making friends and everything in between.
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Sue Unerman @sueu.bsky.social · 18/12/2024
www.linkedin.com/posts/sue-un...
linkedin.com
Sue Unerman on LinkedIn: 2024 in review: The Media Leader’s most popular podcasts
Top 5 podcasts https://lnkd.in/eKqqxwTw
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Sue Unerman @sueu.bsky.social · 13/12/2024
I feel really strongly about this. 3 out 4 people feel they’re not living up to their creative potential. This means businesses and individuals are missing out. What do you think? www.campaignlive.co.uk/article/busi...
campaignlive.co.uk
Are businesses thinking creatively enough? You do the 'math'
Just as many people are disparaging of their mathematical ability, not enough of us are confident enough in our creative potential.
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Sue Unerman @sueu.bsky.social · 06/12/2024
I think that the best advertising strategists know when to break the rules, and which ones to break. Here I argue, don't be more pirate, be more Rockford sueunerman.com/2024/12/watc...
sueunerman.com
Watching the detectives « Sue Unerman MediaComment
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Sue Unerman @sueu.bsky.social · 05/12/2024
www.creativebrief.com/bite/thought... great write up of a cool event
creativebrief.com
Stepping into the Spotlight: Prioritising progress | Creativebrief
The IPA Stepping into the Spotlight event offered a moment of reflection as well as practical insights on how to shape a better workforce.
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Reposted by Sue Unerman
Neil Perkin @neilperkin.bsky.social · 03/12/2024
Lots of fun to record and some great insights - thanks Sue and Kathryn
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Sue Unerman @sueu.bsky.social · 03/12/2024
You wait ages for a podcast and then two land on the same day Google FIRESTARTERS @neilperkin.bsky.social This was such fun open.spotify.com/episode/4kM5...
open.spotify.com
Why Creativity is a Business Superpower, with Sue Unerman and Kathryn Jacob
Think with Google Firestarters · Episode
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Sue Unerman @sueu.bsky.social · 03/12/2024
We’re on the HBR podcast today talking about creativity at work www.google.com/url?rct=j&sa...
google.com
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Sue Unerman @sueu.bsky.social · 29/11/2024
Speaking with Kathryn about our new book at Adwanted's Future of Media conference a few weeks ago. www.youtube.com/watch?v=a_Ev... New book out now www.amazon.co.uk/Year-Creativ...
youtube.com
52 Tips for Boosting Creativity, Innovation, and Inspiration at Work
YouTube video by Adwanted UK
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Sue Unerman @sueu.bsky.social · 28/11/2024
Want to read an extract of our new book? Available here: www.marketingweek.com/creative-cha...
marketingweek.com
Everyone needs licence to be creative and challenge boundaries
Leadership that enables creativity throughout an organisation is essential to breaking free of self-limiting beliefs.
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Sue Unerman @sueu.bsky.social · 28/11/2024
I started in a new company a few months ago after 34 years continuous employment at my previous company. This is how it’s going sueunerman.com/2024/09/new-...
sueunerman.com
New season, new start « Sue Unerman MediaComment
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Sue Unerman @sueu.bsky.social · 28/11/2024
Ever wondered why transformation is so tough to deliver? I think it’s because none of the training in new skills tells you what to stop doing. There’s a better way sueunerman.com/2024/11/stop...
sueunerman.com
Stop that. « Sue Unerman MediaComment
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Sue Unerman @sueu.bsky.social · 22/11/2024
The world of media is in flux. If you follow the rules of yesterday you might inhibit growth. Latest blog www.campaignlive.co.uk/article/watc...
campaignlive.co.uk
Watching the (maverick) detectives
Just like the best fictional detectives, who never follow the establishment rules, sometimes it pays to go rogue, and in our industry, it's the media strategist's role to decide when that should be.
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Sue Unerman @sueu.bsky.social · 18/11/2024
New book, out now in UK, out on Nov 26 in US. www.amazon.co.uk/Year-Creativ...
amazon.co.uk
A Year of Creativity: 52 smart ideas for boosting creativity, innovation and inspiration at work: Amazon.co.uk: Jacob, Kathryn, Unerman, Sue: 9781399413251: Books
Buy A Year of Creativity: 52 smart ideas for boosting creativity, innovation and inspiration at work by Jacob, Kathryn, Unerman, Sue (ISBN: 9781399413251) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.
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