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HNY Centre For Excellence

@cfex.bsky.social
357 followers 1K following 187 posts

Committed to ending the harm caused by tobacco, alcohol and unhealthy food and drink.

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HNY Centre For Excellence @cfex.bsky.social · 18/06/2026
By sharing relatable lived experiences, we can start meaningful conversations, inspire hope and give people the motivation and confidence to take the first step towards quitting smoking. Because sometimes the most powerful message is hearing from someone who has been there.
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HNY Centre For Excellence @cfex.bsky.social · 18/06/2026
As part of our Turn the Corner campaign we have shared the story of cancer survivor Wendy and her daughter, Amy. Campaigns featuring real people build trust, create empathy & show that positive behaviour change is achievable. www.mirror.co.uk/news/health/...
mirror.co.uk
'Smoking nearly killed me twice now I'm going to be a gran'
Wendy Robinson's decision to quit smoking saved her life seven years later when she was diagnosed with lung cancer
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HNY Centre For Excellence @cfex.bsky.social · 15/06/2026
We’re calling for mandatory health warnings on alcohol & unhealthy food products. Cancer Prevention Action Week reminds us, around 1 in 4 cancers are preventable. People need the right information and the right environment to support healthier choices and tackle modifiable risk factors.
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HNY Centre For Excellence @cfex.bsky.social · 15/06/2026
Cigarette packets have a cancer warning - why not alcohol or unhealthy food? Our research found that while the majority of people in HNY know that smoking causes cancer, less than 40% know that alcohol & obesity also cause cancer. People deserve clear information to make informed choices.
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HNY Centre For Excellence @cfex.bsky.social · 04/06/2026
Children face this marketing every day - in schools, shops, outdoor spaces, during sport, on TV, and across social media. Creating healthier environments for children means addressing the constant promotion of unhealthy products and supporting policies that put children’s health first.
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HNY Centre For Excellence @cfex.bsky.social · 04/06/2026
In our region, 45% of people think the food environment is the main contributing factor to obesity. Reducing the impact of marketing remains a key priority for the CfE & @oha-updates.bsky.social. The growing exposure of children to junk food adverts is a concern & a driver of rising obesity rates.
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Action on Smoking Health (UK) @ashorguk.bsky.social · 28/05/2026
New modelling by @tcrgbath.bsky.social & @sarg-scharr.bsky.social shows the impact a polluter pays levy could have, raising up to £4.9 billion over 5 years💰 The modelling shows the policy could also prevent up to 10,000 hospital admissions & save almost 44,000 years of life over a 20 year period.
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HNY Centre For Excellence @cfex.bsky.social · 26/05/2026
There are still one in 20 mums-to-be across HNY smoking throughout pregnancy, exposing both themselves and their unborn babies to significant risk. We need to encourage them to access expert support from maternity teams across our region. To read more about the campaign, visit yestoquit.co.uk
yestoquit.co.uk
Yes To Quit - Helping Yorkshire & North Lincolnshire Quit Smoking
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HNY Centre For Excellence @cfex.bsky.social · 26/05/2026
It’s positive to see the progress that is being made to tackle smoking in pregnancy across HNY, with smoking at the time of delivery rates at an all-time low of 5%. Amy from Hull quit smoking alongside her partner, to make sure her baby doesn’t grow up in a smoking household like she did.
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HNY Centre For Excellence @cfex.bsky.social · 21/05/2026
Our research shows that 78% of people in Humber and North Yorkshire agree that alcohol labels should carry health warnings. While we’re used to seeing information and warnings on food and tobacco, alcohol remains a major exception. But the public's message is clear: we have a right to know.
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HNY Centre For Excellence @cfex.bsky.social · 18/05/2026
Download the app here - yestoquit.co.uk/ways-to-quit...
yestoquit.co.uk
Ways To Quit - Smokefree App - Yes To Quit
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HNY Centre For Excellence @cfex.bsky.social · 18/05/2026
People don’t live nine-to-five lives which is key to driving real behaviour change. That’s why smokers across Yorkshire and the Humber are being offered six months free access to the Smoke Free app. Hear from Richard in Bradford who explains why it worked for him.
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HNY Centre For Excellence @cfex.bsky.social · 13/05/2026
Behind the Tobacco and Vapes Bill are millions of lives saved - including many here in Humber and North Yorkshire. Amy from Hull explains the personal impact of this legislation and her peace of mind knowing her children will be protected.
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HNY Centre For Excellence @cfex.bsky.social · 07/05/2026
This matters because availability drives harm. When alcohol is cheap, heavily promoted, and instantly accessible, it becomes harder to cut down. For many, the barrier that once existed - needing to have a shop nearby - has effectively disappeared. @aha-uk.bsky.social
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HNY Centre For Excellence @cfex.bsky.social · 07/05/2026
Research from @alcoholchangeuk.bsky.social highlights how this is changing the way we drink. 1 in 5 adults now order alcohol delivery weekly, 3 in 10 report ordering alcohol while already drunk, and half (53%) of those who ordered said they would have stopped drinking.
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HNY Centre For Excellence @cfex.bsky.social · 07/05/2026
Alcohol has never been more available - or more affordable. Alcohol is now available at the tap of a button, delivered in as little as 30 minutes, and often accessible 24 hours a day through online platforms. alcoholchange.org.uk/get-involved...
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HNY Centre For Excellence @cfex.bsky.social · 05/05/2026
As highlighted by the @oha-updates.bsky.social, improving health means changing that environment making the healthier choice the easier choice.
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HNY Centre For Excellence @cfex.bsky.social · 05/05/2026
Maintaining a healthy weight is not simply about willpower, but about navigating a system that encourages overconsumption. Every day, price promotions, advertising and product placement lead us towards high fat, salt and sugar options, shaping what feels normal.
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HNY Centre For Excellence @cfex.bsky.social · 29/04/2026
Since our Turn the corner campaign launched, people across Yorkshire have shared their quit smoking stories. Wendy who features in the TV and radio ads & her daughter spoke to the BBC about how smoking has impacted her family. www.bbc.co.uk/news/article...
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HNY Centre For Excellence @cfex.bsky.social · 27/04/2026
The challenge is that these behaviors are often judged in isolation, rather than understood in context. We need to shape environments where healthier choices are the easier, more accessible choices.
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HNY Centre For Excellence @cfex.bsky.social · 27/04/2026
We see it in patterns like: - Increased alcohol consumption to switch off - Smoking to manage stress - it is withdrawal from smoking that causes stress. Smokers need regular nicotine to temporarily get cravings to normal - Overeating or relying on convenience foods due to fatigue & emotional load
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HNY Centre For Excellence @cfex.bsky.social · 27/04/2026
The link between stress, mental health, and the coping mechanisms people turn to can see an increase in the consumption of alcohol, smoking & unhealthy food. When stress becomes chronic & mental health is strained, people find ways to 'cope’ that provide short-term relief but long-term harm.
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Reposted by HNY Centre For Excellence
Action on Smoking Health (UK) @ashorguk.bsky.social · 21/04/2026
🚨Big news! 🚨 We are delighted that the Tobacco and Vapes Bill has cleared Parliament, paving the way for the UK to introduce a smokefree generation and bring an end to tobacco-related harm in the years to come.
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HNY Centre For Excellence @cfex.bsky.social · 20/04/2026
In Y&H region, almost 40% of year 6 children are classed as overweight or obese - higher than national average. Making it easier for children to access healthy food through more nutritious school meals could help to support a more balanced diet. www.bbc.co.uk/news/article...
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HNY Centre For Excellence @cfex.bsky.social · 16/04/2026
Tobacco, alcohol, and unhealthy food and drink remain the 3 leading causes of ill health across Y&H. Many of us know they’re harmful, but what’s often overlooked is how these harms overlap. When more than one of these products is involved, the impact on health doesn’t just add up - it multiplies.
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HNY Centre For Excellence @cfex.bsky.social · 15/04/2026
In collaboration with Yorkshire Cancer Research and the 15 local authorities across the region, we’re telling real stories of how smoking his impacted our community.
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HNY Centre For Excellence @cfex.bsky.social · 15/04/2026
“Everyone knows someone who has been affected by tobacco harm.  Every cigarette steals on average 20 minutes of life – that’s why campaigns like ‘Turn the Corner’ are so important.” Scott Crosby sums up exactly why our Turn the Corner campaign is so important to encourage people to quit smoking.
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Action on Smoking Health (UK) @ashorguk.bsky.social · 08/04/2026
So fantastic to see @cfex.bsky.social's Turn the Corner campaign launch today.🚭 The campaign shares the powerful stories of Wendy & Amy Robinson, mother and daughter, who both quit smoking to improve their health. 👀Look out for the campaign across TV, radio & social media in Yorkshire & the Humber
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HNY Centre For Excellence @cfex.bsky.social · 08/04/2026
Thanks to all 15 local authorities across Yorkshire and Humber and Yorkshire Cancer Research for their collaboration and shared commitment to improving health across the region. The adverts will run across TV, radio and social media in Yorkshire and Humber from today.
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HNY Centre For Excellence @cfex.bsky.social · 08/04/2026
The campaign tells the real-life story of Wendy from Cleethorpes who quit smoking and survived both kidney and lung cancer. Her daughter, Amy who lives in Hull and is 8 months pregnant, stars alongside her – she quit smoking after seeing what her mum went through.
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HNY Centre For Excellence @cfex.bsky.social · 08/04/2026
Today marks the launch of our Turn the Corner campaign across Yorkshire and the Humber - encouraging the region’s 562,000 smokers to make a quit attempt. Two powerful stories. One life-saving message.
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HNY Centre For Excellence @cfex.bsky.social · 07/04/2026
This isn’t simply about individual choice. It’s about the environments people live in - shaped by the industries that produce, market and normalise these health-harming products. Real change happens when we work together, shift the narrative, and create healthier environments for everyone.
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HNY Centre For Excellence @cfex.bsky.social · 07/04/2026
As we prepare to launch our stop smoking campaign, we’re reminded of the power of a shared vision to tackle the three biggest drivers of preventable ill health. Too many lives are lost by tobacco, alcohol and obesity. The greatest harm is experienced in our most disadvantaged communities.
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HNY Centre For Excellence @cfex.bsky.social · 02/04/2026
This gap in awareness matters. People can only make informed choices about their health when they have clear, accurate information. That’s why our work is focused on the three biggest killers to reduce the number of people impacted by cancer and preventable illness.
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HNY Centre For Excellence @cfex.bsky.social · 02/04/2026
It's Bowel Cancer Awareness Month. According to CRUK, 54% cases of bowel cancer are preventable. Alcohol, smoking & obesity are key modifiable risk factors but only 37% of people in NYH know that factors like obesity are linked to cancer. www.cancerresearchuk.org/about-cancer...
cancerresearchuk.org
Bowel cancer
Bowel cancer means cancer that starts in the colon (large bowel) or back passage (rectum). It is also known as colorectal cancer.
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Action on Smoking Health (UK) @ashorguk.bsky.social · 01/04/2026
A new financial year is a good time to check in on what funding the government has committed to tobacco control. 💰🚭 Thanks to the ASH policy team for this helpful table. 😄
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HNY Centre For Excellence @cfex.bsky.social · 01/04/2026
Yesterday, the wonderful faces behind our Turn the Corner campaign were interviewed by ITV. 🎥 Wendy and her daughter Amy are sharing their experiences to inspire people across Y&H to quit smoking. www.itv.com/watch/news/m...
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HNY Centre For Excellence @cfex.bsky.social · 30/03/2026
There is still more to do. Around 1 in 20 mums-to-be across Humber and North Yorkshire continue to smoke throughout pregnancy. Ensuring every woman has access to the right support at the right time - remains key to continue the progress we have made.
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HNY Centre For Excellence @cfex.bsky.social · 30/03/2026
This follows the introduction of a new model of stop smoking support for pregnant women, rolled out nationally as part of the NHS Long Term Plan. This has been strengthened by a national financial incentive scheme, introduced in 2025, to support pregnant smokers to quit.
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HNY Centre For Excellence @cfex.bsky.social · 30/03/2026
The latest data from NHS England shows that the number of women smoking during pregnancy across HNY continues to be at record low levels. The SATOD rate for 25/26 so far is the lowest ever recorded since data collection began.
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HNY Centre For Excellence @cfex.bsky.social · 25/03/2026
Obesity is a key driver of health inequalities in our region resulting in reduced life expectancy and illness. Our research found that 73% of people in NYH support measures like clearer nutritional labelling. We need a clear strategy to tackle obesity and the unhealthy food that drives it.
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HNY Centre For Excellence @cfex.bsky.social · 23/03/2026
@aha-uk.bsky.social
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HNY Centre For Excellence @cfex.bsky.social · 23/03/2026
Our research shows that only 37% of people across our region associate alcohol with cancer. Alcohol is a class one carcinogen but awareness of harm is low. We need a national alcohol strategy to give people the information to make an informed choice. www.dailymail.co.uk/health/artic...
dailymail.co.uk
The cancers caused by drinking alcohol, from bowel to lung and liver
According to health experts, alcohol consumption not only raises the risk of developing cancers, but may also increase the likelihood of these cancers returning.
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Action on Smoking Health (UK) @ashorguk.bsky.social · 18/03/2026
It was amazing to see such strong support for No Smoking Day last week, and to hear inspiring stories from people who have quit smoking🚭 Huge thanks to Humber and North Yorkshire Centre for Excellence @cfex.bsky.social for bringing some of these stories together in this video🎥 youtu.be/SJ-BOgaDutw
youtu.be
No Smoking Day 2026
YouTube video by ASH UK
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HNY Centre For Excellence @cfex.bsky.social · 20/03/2026
This is really positive news. Well done to the Stop Smoking services across Humber and North Yorkshire who play an important role in helping us to achieve our vision of a smokefree region.
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HNY Centre For Excellence @cfex.bsky.social · 20/03/2026
Data shows the rise in people using Stop Smoking Services locally is significantly higher than the increase nationally. Across Yorkshire and Humber as whole, there has been a 22% increase this year compared to 2024/25.
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HNY Centre For Excellence @cfex.bsky.social · 18/03/2026
Our research found that there is strong support across HNY for legislation targeted at unhealthy food. Protecting young people from a lifetime of illness linked to obesity and helping them to make informed food choices must be a priority. www.theguardian.com/politics/202...
theguardian.com
UK junk food ad ban so diluted it may be largely ineffective, experts say
Exclusive: Report suggests only 1% of annual spend on food and drink adverts will be affected after industry lobbying
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HNY Centre For Excellence @cfex.bsky.social · 13/03/2026
Coming to a screen near you… a new quit smoking campaign. Support is just around the corner 😉 www.bbc.co.uk/news/article...
bbc.co.uk
Grimsby mural to feature in TV stop smoking campaign
The artwork, on Castle Street in Grimsby, was created by an artist known as Stake Art.
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Action on Smoking Health (UK) @ashorguk.bsky.social · 11/03/2026
This No Smoking Day, Public Health Minister @sharonhodgsonmp.bsky.social celebrates over a million people quitting smoking last year & looks ahead to the smokefree generation, which will protect all future generations from the harms of tobacco 🚭
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HNY Centre For Excellence @cfex.bsky.social · 11/03/2026
Over 100,000 people across Yorkshire & the Humber quit smoking last year. #NoSmokingDay It's never too late to quit and it's easier to stop smoking with the right support. Thinking about stopping? Say Yes to Quit 👉 yestoquit.co.uk 📰 www.gazetteherald.co.uk/news/2592536... @ashorguk.bsky.social
yestoquit.co.uk
Yes To Quit - Helping Yorkshire & North Lincolnshire Quit Smoking
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