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Bruce Friedrich

@brucefriedrich.bsky.social
443 followers 58 following 106 posts

author, Meat (→ MeatBook.org/praise) founder + president, Good Food Institute Substack: Meat Matters (MeatMatters.substack.com)

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Bruce Friedrich @brucefriedrich.bsky.social · 27/09/2026
Meat Matters, issue #2: Once alt meats reach price and taste parity, their other benefits (food safety, climate, global health, animal protection) can stand out. Plus, we'll have allies in the meat industry and governments. Check it out at MeatMatters.substack.com Thanks!
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Bruce Friedrich @brucefriedrich.bsky.social · 20/09/2026
🤸‍♂️ Bill McKibben is a personal hero for his Jeremiah-like focus on saving the planet. So I am off-the-charts honored that he quotes me in his latest @newyorker.com piece + mentions my just-launched Substack, Meat Matters (MeatMatters.substack.com). Check it: tinyurl.com/538czek2 #LifeGoals
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Yale Climate Connections @climateconnections.bsky.social · 15/09/2026
Check out our new roundup of back-to-school reads featuring books by @leahstokes.bsky.social @amywestervelt.bsky.social @merylbatchelder.bsky.social @edufuturist.bsky.social @brucefriedrich.bsky.social @fast-reggae.bsky.social @paulipalmer.bsky.social and more!
yaleclimateconnections.org
12 climate books for back-to-school season » Yale Climate Connections
These titles showcase how disciplines across the curriculum can inform our response to climate change.
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Bruce Friedrich @brucefriedrich.bsky.social · 13/09/2026
🔥 For 12,000 years, humanity has cycled crops through animals for meat. We can stop it. That vision is closer than most people think, as I lay out in my inaugural Substack essay: tinyurl.com/4nm6mkcm Want more like this? Please subscribe. Want to help me reach others? Please recommend my page.
"Meat Matters" - cultivated meat substack essay
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Bruce Friedrich @brucefriedrich.bsky.social · 31/08/2026
🇨🇳 China did it for solar + EVs - can it do the same for alternative meats. I'm excited to find out! Looking very much forward to WAFI in a few weeks - the most important agriculture conference in China. If you’ll be there, please be in touch. More on WAFI and FOLU programming in first comment.
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Bruce Friedrich @brucefriedrich.bsky.social · 27/08/2026
📢 Calling all Europe-based NGO leaders! I don’t believe there’s a better role for someone who wants to make the world better than at the helm of GFI Europe. More info here, including how to apply: gfieurope.org/careers/executive-director/ Closes September 13, at the stroke of midnight CEST.
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Bruce Friedrich @brucefriedrich.bsky.social · 15/08/2026
🌍 Beef is bad for the climate, obviously. But is shifting from beef to chicken or fish something we should encourage? Consider: 1) soy is the #2 driver of deforestation, and ~80% of that soy is fed to chickens, pigs, and farmed fish. (About .5%, so 1/200, is fed to beef cattle).
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Bruce Friedrich @brucefriedrich.bsky.social · 18/07/2026
Super-impressed by what the editors of One Earth put together on best-case scenarios for alt proteins. BEF's Andy Jarvis on public confidence, Imperial's Rodrigo Ledesma-Amaro on UPFs, me on centering farmers and workers in alt proteins policy, and more. Full article here: tinyurl.com/4r2atava
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KQED Forum @kqedforum.bsky.social · 05/05/2026
🎙️ON AIR: We're talking to @brucefriedrich.bsky.social of @gfi.org about his new book, “Meat: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food— and Our Future.” ❓Have you actually tried alternative meats? What do you think? 📻 Listen:
buff.ly
When Will Alternative Meats Go Mainstream? | KQED
We talk to Good Food Institute founder and president Bruce Friedrich about his new book, “Meat: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food— and Our Future.”
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Peter Singer @petersinger.info · 11/06/2026
Could plant-based and cultivated meat reduce climate change, antibiotic resistance, and pandemic risk? In the latest episode of #LivesWellLived, we speak with @brucefriedrich.bsky.social, founder of the @gfi.org and author of “Meat”.  #AltProtein #FactoryFarming #CultivatedMeat
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Bruce Friedrich @brucefriedrich.bsky.social · 19/04/2026
🤸‍♂️ October 2016: Suzy Welch and I try cultivated chicken for the first time, cost: ~$15,000/nugget March 2026: Uma and Upside host a book party for me: unlimited cultivated chicken (and books about cultivated meat) for all! Learn more about Meat (the book): MeatBook.org photos: Lindsey Shea
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Bruce Friedrich @brucefriedrich.bsky.social · 18/04/2026
Very much enjoyed chatting with environmental reporter Nicolás Rivero about my new book Meat at @politicsprose.bsky.social Bookstore a few weeks back. Audio is available on P+P's Spotify page: open.spotify.com/episode/1Ctl... photo credit: GFI's Susan Bachar More about Meat: meatbook.org/praise
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Foreign Policy @foreignpolicy.com · 14/04/2026
The race to lead in alternative meat is also a race to control the supply chains and strategic industries that will shape the global food system, writes @brucefriedrich.bsky.social.
foreignpolicy.com
The Fight Over the Future of Meat
The United States lost the EV race to China. Food could be next.
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The Good Food Institute @gfi.org · 17/04/2026
"This is an industry that is Washington’s to lose." A new @foreignpolicy.com piece by GFI's @brucefriedrich.bsky.social argues the nations that lead in making meat with far fewer resources will help shape the supply chains & strategic industries of the 21st-century food system.
tinyurl.com
The Fight Over the Future of Meat
The United States lost the EV race to China. Food could be next.
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Good Food Institute Europe @gfieurope.org · 16/03/2026
A few days ago, @brucefriedrich.bsky.social, president of the @gfi.org, took the stage at the Bezos Centre for Sustainable Protein Conference 2026 in London with this message 👇 Check out the main takeaways from Bruce’s keynote speech in @New Food: www.newfoodmagazine.com/news/266267/...
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Nicholas Emery-Xu @nicholaskemery.bsky.social · 20/03/2026
Finished reading Meat by @brucefriedrich.bsky.social yesterday. A great read about the future of cultivated and plant based meats. Given the optimism of cultivated meat scientists, it's made me a lot more optimistic that they will reach price parity with animal meats sooner than I had expected.
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Gavin Deichen @gdeichen.bsky.social · 21/03/2026
Another excellent episode of Volts in which David @volts.wtf talks to @brucefriedrich.bsky.social about the enormous potential for cultivated/lab-grown/"fake" meat - for the planet, for food security and for health. It's amazing how far we've come 🌭 www.volts.wtf/p/can-fake-m...
volts.wtf
Can fake meat help solve climate change?
Bruce Friedrich on why we need to change the meat, not the consumer, to solve the climate crisis.
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Bruce Friedrich @brucefriedrich.bsky.social · 08/03/2026
🔥 @nature.com selects Meat as one of its “five of the best science picks." Previously named a top 10 new release in science by @publisherswkly.bsky.social ("This packed account makes food science feel like an urgent and essential undertaking"). Find out more at MeatBook.org
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Bruce Friedrich @brucefriedrich.bsky.social · 25/02/2026
"They were not the next Impossible; they were the next Gardenburger... you’re not ever going to compete with the $2 trillion global animal meat and seafood markets." Many thanks to the brilliant and world-changing team at Food Tank for running an excerpt from chapter 7 of Meat, see foodtank.com.
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Michael Grunwald @mikegrunwald.bsky.social · 20/02/2026
Bruce is a hero - you should read his important book and listen to his chat with @volts.wtf (Who maybe is starting to care about food just a little bit?)
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Sentient @sentientmedia.org · 24/02/2026
Over the years, the lab-grown meat industry has taken a few hits. But a new book by @brucefriedrich.bsky.social, the founder and president of @gfi.org, makes the case for investing in cultivated and plant-based meat. @jesslsr.bsky.social reviews:
buff.ly
What Comes After Industrial Meat? A Future of Meat Without Livestock
A new book makes the case for investing in cultivated and plant-based meat.
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Bruce Friedrich @brucefriedrich.bsky.social · 20/02/2026
🌍 Grateful to @volts.wtf for having me on to talk about climate and alt meats. Roberts says I make the case “in about as energetic and comprehensive a way as you could possibly ask.” If you listen, please let me know what you think: volts.wtf/p/can-fake-meat-help-solve-climate
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Andrea Learned | Name & Fame host Ⓥ 🚲 @andrealearned.bsky.social · 18/02/2026
You already love learning about climate and politics through @volts.wtf (am I right?) but today he digs in on a topic after my heart, alt meat as a potential climate solution w/ @brucefriedrich.bsky.social of @gfi.org Highly recommend. #ClimateInfluence #food podcasts.apple.com/us/podcast/v...
podcasts.apple.com
Can fake meat help solve climate change?
Podcast Episode · Volts · 02/18/2026 · 1h 28m
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FT Weekend @ftweekend.com · 18/02/2026
‘Not all ultra-processed foods are the same’ — what next for the food industry? ft.trib.al/1ejiJxx
ft.trib.al
‘Not all ultra-processed foods are the same’ — what next for the food industry?
Two books offer refreshing arguments in favour of industrial innovations and appetising alternatives to meat — without the unpalatable moralising
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CSIS Global Food & Water Security Program @foodwater.csis.org · 13/02/2026
“Produced at scale, plant-based proteins and cultivated meats would help mitigate the plethora of national security threats related to animal-protein production,” argues Director Caitlin Welsh in the foreword for @brucefriedrich.bsky.social's new book, "Meat." More in the thread below ⤵️
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Xoiiku @xoiiku.bsky.social · 15/02/2026
"I learned from the book Diet for a Small Planet about the incredible inefficiency of cycling crops through animals, and how that contributes to global hunger." - Bruce Friedrich That book by Frances Moore Lappé (@francesmoorelappe.bsky.social) was why I went vegan. 🌱 bsky.app/profile/bruc...
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Bruce Friedrich @brucefriedrich.bsky.social · 15/02/2026
"Mitigation options are swamped by increased meat demand. For your readers in particular, this all begs the question: Is this a climate emergency, or isn’t it?" My q-n-a with former @nature.org president and CEO Mark Tercek: marktercek.substack.com/p/the-future-of-meat
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Alex Crisp @fofinterviews.bsky.social · 04/02/2026
Founder of Good Food Institute and global food advocate Bruce Friedrich, talks to Futue of Foods Interviews about his work, his influences, and his new book #MEAT futureoffoodsinterviews.substack.com/p/in-convers... @brucefriedrich.bsky.social @gfi.org @gfieurope.org #cultivatedmeat #altproteins
futureoffoodsinterviews.substack.com
In Conversation with Bruce Friedrich. If meat is The Problem - Is MEAT the solution?
Future of Foods Interviews Speaks to the Founder of The Good Food Institute about his new book - MEAT
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Bruce Friedrich @brucefriedrich.bsky.social · 03/02/2026
🎉 I am so excited I can barely contain myself: Today is the day that my new book, Meat, goes on sale! 🎉 If you have not purchased it yet, now would be a good time: MeatBook.org/purchase Here are more ways you can help: meatbook.org/promote Thank you—from my heart’s bottom. 🙂 💥
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WePlanet @weplanetint.bsky.social · 03/02/2026
Cultivated meat, where is it now? This week @marklynas.bsky.social is joined by @brucefriedrich.bsky.social founder and President of @gfi.org to discuss his new book called Meat: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food and Our Future. 🎙️Ep available Thursday.
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Bruce Friedrich @brucefriedrich.bsky.social · 01/02/2026
ICYMI, a lovely 2-page spread in yesterday's @theguardian.com about my new book Meat, which goes on sale Tuesday. - full story: tinyurl.com/bdzn2ywr - order the book: meatbook.org Many thanks to reporter @dpcarrington.bsky.social for capturing the book so well. 1/5
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Damian Carrington @dpcarrington.bsky.social · 31/01/2026
‘Humanity’s favourite food’: how to end the livestock industry but keep eating meat - @brucefriedrich.bsky.social argues only way to tackle the world’s insatiable but damaging craving for meat is like-for-like replacements like cultivated & plant-based meat www.theguardian.com/environment/...
theguardian.com
‘Humanity’s favourite food’: how to end the livestock industry but keep eating meat
Bruce Friedrich argues the only way to tackle the world’s insatiable but damaging craving for meat is like-for-like replacements like cultivated and plant-based meat
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The Guardian @theguardian.com · 31/01/2026
‘Humanity’s favourite food’: how to end the livestock industry but keep eating meat
theguardian.com
‘Humanity’s favourite food’: how to end the livestock industry but keep eating meat
Bruce Friedrich argues the only way to tackle the world’s insatiable but damaging craving for meat is like-for-like replacements like cultivated and plant-based meat
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Damian Carrington @dpcarrington.bsky.social · 31/01/2026
Can we have meat without livestock? The vegan who wants to leave steak on the menu - @brucefriedrich.bsky.social says humanity will never give up its favourite food: #meat. But we won’t need to when alternative proteins cost the same and taste as good www.theguardian.com/environment/...
theguardian.com
‘Humanity’s favourite food’: how to end the livestock industry but keep eating meat
Bruce Friedrich argues the only way to tackle the world’s insatiable but damaging craving for meat is like-for-like replacements like cultivated and plant-based meat
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Bruce Friedrich @brucefriedrich.bsky.social · 31/01/2026
Grateful to @dpcarrington.bsky.social for this lovely profile of my new book Meat, in today's @theguardian.com: tinyurl.com/bdzn2ywr Out Tuesday: MeatBook.org (a @publisherswkly.bsky.social top 10 new release in science; Amazon #1 new release for environmental science, climatology + food policy)
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Carnegie Endowment @carnegieendowment.org · 20/01/2026
Countries around the world may soon struggle to maintain food security. And meat’s staggering energy cost might make it unsustainable. @brucefriedrich.bsky.social discussed with Jon Bateman on last week’s World Unpacked: youtube.com/shorts/9PxGd...
youtube.com
Food Supply at Risk?
YouTube video by Carnegie Endowment
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Jeva Lange 🫎 @jeva.bsky.social · 21/01/2026
"Writing During the Apocalypse: Reflections on the Great Unraveling," by Ed Simon (out tomorrow) "Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food—and Our Future," by @brucefriedrich.bsky.social (Feb 3)
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Bruce Friedrich @brucefriedrich.bsky.social · 28/01/2026
In 2009, Pat Brown asked a question no one had seriously tried to answer: What makes meat taste delicious—and can we recreate that from plants? In Meat, I tell Pat's story, engage with the critiques, & discuss how we can work together to make Pat's vision a reality. Preorder: meatbook.org/purchase
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Bruce Friedrich @brucefriedrich.bsky.social · 27/01/2026
Most of the antibiotics that make modern medicine possible aren’t used in hospitals. They’re fed to chickens, fish, and other farm animals: ~100,000 metric tons per year. And rising. Chapter 3 of Meat dives in. Preorder at MeatBook.org.
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Bruce Friedrich @brucefriedrich.bsky.social · 21/01/2026
Most people think soy-driven deforestation is about cattle. It isn’t. Less than 1% of global soy is fed to beef cattle. About 80% goes to animal feed—mostly for chickens, pigs, and farmed fish. MEAT goes on sale Feb 3. Preorder now: MeatBook.org
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Carnegie Endowment @carnegieendowment.org · 16/01/2026
Lab-grown meat sounds like science fiction. But it's closer to reality than you might think. @brucefriedrich.bsky.social joins Jon Bateman to discuss on this week's World Unpacked: www.youtube.com/watch?v=CXFC...
youtube.com
Better meat is here
YouTube video by Carnegie Endowment
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Bruce Friedrich @brucefriedrich.bsky.social · 19/01/2026
I enjoyed chatting about my forthcoming book Meat with Jon Bateman from the Carnegie Endowment for International Peace. If you listen/watch, please let me know what you think! YouTube: lnkd.in/gBBKtBc9 Spotify, Apple, Overcast, Player: lnkd.in/g8YRtcPQ Pre-order Meat here: MeatBook.org 🙏
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Bruce Friedrich @brucefriedrich.bsky.social · 11/01/2026
🔥 Publishers Weekly: Meat is one of the 10 best new releases in science. Endorsements from father of synthetic biology George Church; primatologist Jane Goodall; Nobel Laureate in economics Michael Kremer; SciFi master Kim Stanley Robinson; more: tinyurl.com/5dbptvf9. More: MeatBook.org/purchase
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Bruce Friedrich @brucefriedrich.bsky.social · 07/01/2026
Will consumer eat cultivated meat? The short answer, based on the data we have so far, is yes. Interest is especially strong among younger consumers and among people who eat the most meat today. Chapter 6 of MEAT (on sale Feb.3) dives in. Preorder here: buff.ly/jybWKax
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Bruce Friedrich @brucefriedrich.bsky.social · 06/01/2026
What is more "natural" - conventional chicken or plant-based/cultivated chicken? One clue: The CDC’s guidance for handling raw chicken - how natural is this? In chapter 7 of my forthcoming book Meat, this is one of the areas I explore as I ponder what's "natural." Preorder here: buff.ly/jybWKax
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Bruce Friedrich @brucefriedrich.bsky.social · 04/01/2026
🔥 I'm incredibly grateful to have such kind endorsements from Jane Goodall, George Church, Michael Kremer, Kim Stanley Robinson, and more. (plus: Meat is #1 on Amazon for new releases in: food & ag policy; food science; enviro science; & climatology) Deets: MeatBook.org
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Bruce Friedrich @brucefriedrich.bsky.social · 02/01/2026
🥳 Happy New Year: Why I’m optimistic about the future of plant-based and cultivated meat 🥳 We've come a long way in a very brief period. See attached for some "then and now" thoughts, from chapters 6, 7, & 11 of my forthcoming book Meat (on sale Feb. 3). Deets + preorder: meatbook.org/purchase
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Bruce Friedrich @brucefriedrich.bsky.social · 29/12/2025
"If we can make such amazing progress on smoking, surely we can do the same with meat." 🚬 = 🥩? I don't think so, and I explain my thinking in chapter 5 of Meat, which goes on sale Feb. 3. Preorder here: www.amazon.com/exec/obidos/ASIN/1637747934
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Bruce Friedrich @brucefriedrich.bsky.social · 28/12/2025
Very pleased with my Kirkus review, which went online this morning (Feb print issue). Top line: "A strong case for how science can come to our rescue in the kitchen—if we let it." Full review: kirkusreviews.com/book-reviews/bruce-friedrich/meat-3/ Preorder: amazon.com/exec/obidos/ASIN/1637747934
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