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Jessica Scott-Reid

@jesslsr.bsky.social
653 followers 52 following 99 posts

Journalist for the animals and planet. Sentient, Toronto Star, Globe and Mail, Winnipeg Free Press, Corporate Knights Magazine, Vox, etc.

PostsRepliesMedia
Jessica Scott-Reid @jesslsr.bsky.social · 18/09/2026
Thunderstorms used to be fun. This summer changed that. Earlier this month I watched a tornado pass before my eyes. My latest for @winnipegfreepress.com: www.winnipegfreepress.com/opinion/anal...
winnipegfreepress.com
Opinion: We used to love a good thunderstorm
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Sentient @sentientmedia.org · 03/09/2026
The protein-maxxing trend has whey’s popularity surging. As interest in the cheese byproduct gains, so does its environmental footprint. @jesslsr.bsky.social reports: buff.ly/7MX2eWF
sentientmedia.org
As Whey Gains, Will Dairy’s Footprint Follow?
At the center of protein maxxing, whey products require energy-intensive processing and emissions-intensive milk and cheese production, with climate consequences if unchecked.
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Sentient @sentientmedia.org · 03/09/2026
3,700 federally protected wild horses were sold in 2025, and a new investigation reveals some end up at the slaughterhouse. @jesslsr.bsky.social reports: buff.ly/nla3uE1
sentientmedia.org
American Horses Are Still Being Slaughtered for Meat
3,700 federally protected wild horses were sold in 2025, and a new investigation reveals some end up at the slaughterhouse.
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Sentient @sentientmedia.org · 25/08/2026
A blood-sucking critter causing human hosts to become allergic to their favorite foods? This isn’t the plot to a sci-fi movie. It’s alpha-gal syndrome.
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Jessica Scott-Reid @jesslsr.bsky.social · 18/08/2026
Reports say the cause of a fire that killed 20,000 pigs in Ontario may never be known. But we know why barns continually go up in flames. My latest for @hamiltonspectator.bsky.social : www.thespec.com/opinion/cont...
thespec.com
Cause of barn fires is far from a mystery
In Canada, between 2015 and 2019, an average of at least 148,000 farm animals a year died in fires.
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Reposted by Jessica Scott-Reid
Sentient @sentientmedia.org · 31/07/2026
Since 2014, Canada's Beef Cattle Research Council has paired young researchers with feedlot CEOs, cattle producers and industry marketers. A new analysis argues the resulting science is focused on a very particular set of questions. @jesslsr.bsky.social reports:
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Part of ‘the Family’: When the Beef Industry Mentors Climate Scientists
A growing body of research scrutinizes how the meat industry can shape scientific research.
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Ryan Jespersen @ryanjespersen.bsky.social · 30/07/2026
"Let the truth be shown!" @jesslsr.bsky.social says consumers deserve full transparency about what happens on farms and at slaughterhouses, and says efforts to silence whistleblowers undermine public trust. Where do you stand? 👀 FULL: rtrj.info/073026JSR 🎧 FULL: rtrj.info/073026 #aggag #ONpoli
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Jessica Scott-Reid @jesslsr.bsky.social · 25/07/2026
It’s an odd thing to celebrate, the biggest opinion essay of my career, about the unravelling of animal protection in Canada. Ten years of work about the major wins and progress for animals in our country, only to see so much inaction and regression. www.theglobeandmail.com/opinion/arti...
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Jessica Scott-Reid @jesslsr.bsky.social · 21/07/2026
Our laws reflect our values, so perhaps the question should not be what the Stampede says about Alberta, but what our willingness to accept this spectacle reveals about Canada. My latest for @torontostar-rss.bsky.social: www.thestar.com/opinion/cont...
thestar.com
New Alberta law exempts rodeo from cruelty offences as more horses injured at stampede
The Calgary Stampede has a long history dating back to 1886 as a celebration of Western ranching traditions and cowboy culture. It has since grown into one of the world’s
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Sentient @sentientmedia.org · 16/06/2026
At the JBS Swift & Co slaughterhouse in Louisville, Kentucky, 10,000 pigs are slaughtered and processed every day. Now, a former employee has taken to social media to expose the working conditions at the pork plant.
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Jessica Scott-Reid @jesslsr.bsky.social · 09/06/2026
This was a wild one to write.
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Sentient @sentientmedia.org · 27/05/2026
What happens at Embryos on Snow and other genetics sales is a stark contrast to how meat and dairy are marketed today. @jesslsr.bsky.social reports: buff.ly/g5dcuGw
sentientmedia.org
Inside the High-Tech World of Cattle Embryos on Snow
The genetics sales event, where embryos are sold for $200K, is a stark contrast to the ‘natural’ image the meat and dairy industry wants consumers to believe.
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Sentient @sentientmedia.org · 02/06/2026
Sentient’s @jesslsr.bsky.social speaks with @lpm.org about how the alleged conditions at a JBS Swift pork facility mirror other large scale food processing systems.
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Sentient @sentientmedia.org · 19/05/2026
When a former employee went public on Instagram, it pulled back the curtain on one of Louisville's largest pork plants. In this segment of "Digging In," Sentient's @jesslsr.bsky.social joins @lpm.org to break down the allegations against the JBS Swift facility.
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Jessica Scott-Reid @jesslsr.bsky.social · 13/05/2026
Shocker, Polievre and Rogan get it all wrong about beef and seed oils. When political leaders serve Canadians bull, we shouldn’t be expected to swallow it. My latest for Canada's @nationalobserver.com: www.nationalobserver.com/2026/05/13/o...
nationalobserver.com
Poilievre serves up bull about beef on Rogan
Promoting beef and rejecting plant-based proteins and seed oils, subtly communicate alignment with broader anti-regulatory, anti-environmental and anti-animal rights positions, while often appearing t...
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Sentient @sentientmedia.org · 28/04/2026
Like collagen and tallow, gelatin has grown popular as part of the broader high-protein and “natural” wellness craze, gaining fuel from TikTok’s viral “gelatin trick” and “natural Botox.” @jesslsr.bsky.social reports: buff.ly/Inyugho
sentientmedia.org
The ‘Gelatin Trick’ — Clean Image, Industrial Reality
Gelatin has made a comeback thanks to “natural” wellness trends, despite modest evidence for its effectiveness and ongoing concerns about where it comes from.
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Sentient @sentientmedia.org · 07/05/2026
A new analysis reveals that 98% of big meat and dairy companies make misleading statements about their environmental impact, a practice known as greenwashing. @jesslsr.bsky.social reports:
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98% of Big Meat and Dairy Climate Claims Are Greenwashing
Analysis of 33 top global meat and dairy companies finds nearly all use misleading messaging and promote baseless ‘sustainable’ initiatives.
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Sentient @sentientmedia.org · 21/04/2026
Animal parts overflow throughout a JBS Swift pork plant, documented by a former employee who is blowing the whistle on conditions inside the slaughterhouse.
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Sentient @sentientmedia.org · 16/04/2026
An employee walks through discarded animal parts inside Louisville’s JBS Swift slaughterhouse. He told Sentient that conditions at the plant mean workers were frequently “navigating in guts.”
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Sentient @sentientmedia.org · 03/04/2026
At the JBS Swift & Co slaughterhouse in Louisville, Kentucky, around 10,000 pigs are slaughtered and processed every day.
Former employee David Olmos Herrera spoke with Sentient and revealed what working conditions are like inside the plant. @jesslsr.bsky.social reports:
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‘Navigating in Guts’: a Former Worker Exposes Conditions Inside Slaughterhouse
The whistleblower has posted footage from inside a JBS pork plant, showing broken equipment and a near-impossible working environment.
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Marina Bolotnikova @mbolotnikova.bsky.social · 31/03/2026
you can opt out of participating in this system entirely and it feels so great! important story here by @jesslsr.bsky.social
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Sentient @sentientmedia.org · 20/03/2026
Authorities say several dozen animal rights activists broke into a facility in Blue Mounds, Wisconsin on March 15. @jesslsr.bsky.social reports: buff.ly/V6U4IaT
sentientmedia.org
Beagles Are Still Bred on Farms for Testing and Research, an Open Rescue Reveals
Authorities say several dozen animal rights activists broke into a facility in Blue Mounds, Wisconsin on March 15.
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Sentient @sentientmedia.org · 10/03/2026
Elanco Animal Health reported $1.14 billion in quarterly revenue, and its farm animal sector increased 17% year-over-year. @jesslsr.bsky.social reports:
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Livestock Pharmaceutical Sales Still Booming Despite Public Health Concerns
Elanco Animal Health reported $1.14 billion in quarterly revenue, and its farm animal sector increased 17% year-over-year.
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Sentient @sentientmedia.org · 26/02/2026
After years of mounting focus on “natural” foods, Secretary of @hhsofficial.bsky.social Robert F. Kennedy, Jr. has helped elevate “real” as the latest buzzword. But what does it actually mean? @jesslsr.bsky.social explains:
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The Government Wants You to Eat Real Food. But What Does That Actually Mean?
If industrialized processing is a marker for ‘not real’ food, how can industrialized meat fall under the designation of ‘real’?
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Jessica Scott-Reid @jesslsr.bsky.social · 21/02/2026
Within animal farming there are some permitted practices that aren’t all that different from the horrific acts committed in that Winnipeg apartment. My latest for @winnipegfreepress.com: www.winnipegfreepress.com/opinion/anal...
winnipegfreepress.com
Opinion: Selective outrage and animal cruelty
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Sentient @sentientmedia.org · 17/02/2026
The MAHA movement wants you to believe that simply swapping your steak for a “regenerative” cut is a path to greater health. But here’s why their claims should be taken with a grain of salt.
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Animal Justice @animal-justice.bsky.social · 07/02/2026
Upcoming workshop! Harnessing the Media for Animal Advocacy: Letters to the Editor & Op-Eds with @jesslsr.bsky.social Learn how to use media writing as a powerful tool to help animals. 🗓️ Wednesday, February 11, 2026 🕐 6:00 - 7:30 PM ET ✅ Register 👉 bit.ly/4qtlMeN
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Sentient @sentientmedia.org · 05/02/2026
While horse slaughter has ceased within the United States itself, the slaughter of American horses for meat has not. It has simply shifted across borders. @jesslsr.bsky.social reports:
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American Horses are Still Being Slaughtered for Meat
83% of Americans oppose slaughtering horses for food, yet efforts to ban horse meat remain stalled.
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Jan Hajek @ahoj.bsky.social · 05/02/2026
"Pass the peas and hold the propaganda 👇 @cape-acme.bsky.social
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Jessica Scott-Reid @jesslsr.bsky.social · 03/02/2026
I believe this is my 50th op-ed for the @thestar.com. Big thanks to editor Scott Colby for continuously seeing worth in the stories that I write, and trusting in the opinions that I share. Here’s to 50 more!
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Jessica Scott-Reid @jesslsr.bsky.social · 03/02/2026
Amidst the noisy food fight south of the border, Canada’s Food Guide remains refreshingly transparent and scientifically sound. So pass the peas and hold the propaganda.  My latest for @thestar.com: www.thestar.com/opinion/cont...
thestar.com
Amid U.S. food wars, Canada’s guide stays true to science and sustainability
Amidst the noisy food fight south of the border, Canada’s Food Guide remains refreshingly transparent and scientifically sound. So pass the peas and hold the propaganda.
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Sentient @sentientmedia.org · 27/01/2026
Meat was everywhere in 2025, but let’s take a closer look at why the once scrutinized protein source charged with compromising health, climate and animal welfare became cool again.
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Jessica Scott-Reid @jesslsr.bsky.social · 23/01/2026
Ground squirrels need further reprieve from city’s cruel plan. My latest for @winnipegfreepress.com: www.winnipegfreepress.com/opinion/anal...
winnipegfreepress.com
Opinion: Ground squirrels need further reprieve from city plan
Do you remember last year, when the City of Winnipeg wanted to gas ground squirrels to death in their homes because they dig holes in parks and fields?
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Jessica Scott-Reid @jesslsr.bsky.social · 07/01/2026
Sounds legit. meatingplace.com/newly-releas...
meatingplace.com
Newly Released Dietary Guidelines Praised by Meat, Poultry Industry
Meat industry leaders welcomed USDA’s release of the Dietary Guidelines for Americans 2025-2030, which encourages consumers to “prioritize protein at every meal.” The guidelines — which Health and Hum...
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Jessica Scott-Reid @jesslsr.bsky.social · 07/01/2026
Cards against nutritional science?
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Sentient @sentientmedia.org · 06/01/2026
Though Veganuary is for just one month, the potential for impact is not insignificant – especially at a time when American culture and politics around meat-eating have shifted in favor of meat. @jesslsr.bsky.social explains:
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Veganuary Hopes You’ll Resolve to Ditch Meat, at Least for One Month
The month-long challenge gives millions a chance to try out veganism.
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Jessica Scott-Reid @jesslsr.bsky.social · 07/01/2026
Canadian here with a Nutritional Guidelines palate cleanser.
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Sentient @sentientmedia.org · 31/12/2025
Eulogies for veganism tend to downplay this critical point: taking on the meat industry — a monster machine with unparalleled lobbying and marketing resources — was never a fair fight. @jesslsr.bsky.social reports:
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Critics Declared Veganism Dead in 2025. Here’s What Those Obituaries Are Missing.
The massive scale and influence of the meat industry shouldn’t be underestimated.
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Jessica Scott-Reid @jesslsr.bsky.social · 02/01/2026
Don’t fall for the manufactured fall of veganism. The science and the benefits haven’t changed. Industrial animal agriculture is cruel and unsustainable. Give Veganuary a go. My latest for @thestar.com: www.thestar.com/opinion/cont...
thestar.com
Why veganism is not fading: Embracing Veganuary for a healthier planet and personal well-being
While plant-based brands including Beyond Meat have been facing slumping sales, and Yves Veggie Cuisine is no more, these developments do not reflect genuine consumer rejection, but rather years of
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Sentient @sentientmedia.org · 30/12/2025
@jesslsr.bsky.social: "The words and imagery in this story on meat and dairy advertising profoundly illuminate the stark contrast between what these industries try to sell to consumers, versus reality and what the animals and environment truly experience." buff.ly/12GaWel
sentientmedia.org
How Ads for Meat, Milk and Eggs Sell You a Fantasy
A side-by-side comparison of marketing myths with reality.
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Sentient @sentientmedia.org · 29/12/2025
Going into 2026, political and influencer messaging could continue framing meat as more natural and beneficial, despite climate and public health concerns. @jesslsr.bsky.social reports:
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How Meat Became Cool Again in 2025
Going into 2026, political and influencer messaging could continue framing meat as more natural and beneficial, despite climate and public health concerns.
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Sentient @sentientmedia.org · 22/12/2025
The link between masculinity and meat has long shaped men’s identities. Could redefining these norms help reduce greenhouse gas emissions? @jesslsr.bsky.social reports:
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Can Men Help the Climate by Eating Less Meat?
The link between masculinity and meat has long shaped men’s identities. Could redefining these norms help reduce greenhouse gas emissions?
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Jessica Scott-Reid @jesslsr.bsky.social · 04/12/2025
Canada's Food Price Report 2026: Beef prices are up. Chicken prices set to rise. "Plant-based alternatives like tofu, beans, lentils & chickpeas could provide an affordable and comparatively price-stable way for Canadians to meet their protein needs amid the rising cost of meat."
dal.ca
Canada's Food Price Report 2026
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Jessica Scott-Reid @jesslsr.bsky.social · 27/11/2025
Until we treat animal agriculture with the same scrutiny we do oil, transportation and manufacturing, our climate coverage will remain half-told. My latest for @thestar.com, featuring analysis by @sentientmedia.org: www.thestar.com/opinion/cont...
thestar.com
One major contributor to climate change is being under-reported
I can’t help wonder how much longer the media can tiptoe around the cow in the room; because until we treat animal agriculture with the same scrutiny we do oil,
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Julian A Nowogrodzki @plantnerd.bsky.social · 19/11/2025
Why is there soy in everything from meatballs to chicken nuggets to froot loops? sentientmedia.org/why-is-soy-i... from @jesslsr.bsky.social
sentientmedia.org
Why Is There Soy in Practically Everything?
If you’re avoiding tofu and soy milk, you’re still probably eating more soy than you think.
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Jessica Scott-Reid @jesslsr.bsky.social · 19/11/2025
You’re not avoiding “man boobs” by avoiding tofu and soy milk.
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Rachel Sherrington @rachelsherrington.bsky.social · 18/11/2025
NEW: > 300 lobbyists representing industrial agriculture have attended this year’s UN climate talks taking place in the Brazilian Amazon, where the industry is the leading cause of deforestation 1/ 👇 www.desmog.com/2025/11/18/m...
desmog.com
More Than 300 Lobbyists for Industrial Agriculture Attend COP30
Presence of high-polluting companies erodes trust in the UN process, say campaigners.
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Sentient @sentientmedia.org · 19/11/2025
Some people are shunning well-known soy foods, like tofu, plant-based meats and soy milk. But the reality is that soy is everywhere in the American diet, including in many meat products. @jesslsr.bsky.social explains:
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Why Is There Soy in Practically Everything?
If you’re avoiding tofu and soy milk, you’re still probably eating more soy than you think.
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Grey Moran @greymoran.bsky.social · 13/11/2025
During the height of the pandemic, Tyson used Palantir to predict Covid-19 infections among meatpacking workers down to a nearly exactly figure. But rather than using this data to increase worker protections, Tyson used it plan for labor shortages + plant closures My latest for @sentientmedia.org
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Sentient @sentientmedia.org · 11/11/2025
High-protein diets are surging in popularity, based in part on a persistent fantasy of cavemen eating mostly meat. But what does the science say? @jesslsr.bsky.social explains.
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