Learn when you can, and when you should, use competitor brand names in your Google Ad copy and keyword bids. Also get some pro tips on the best way to incorporate competitor keywords into your Google…

This workshop will teach you not only how to use GA4, but how to rethink your analytics implementations to truly take advantage of everything GA4 has to offer.

Learn how to check if GA4 is receiving consent signals correctly so that you qualify for modeled traffic in GA4. Bonus: avoid potential privacy violations caused by misconfigured consent management sy...

Search is still changing. People aren’t just Googling anymore; they’re asking questions in AI tools, searching on social platforms, and expecting instant, useful answers. The old, tired method of…

The Playbook Huddle newsletter shares the latest analytics, marketing, SEO news, research, guides, and more. Delivered every other Tuesday. 🏈

#marketingtips #ga4 #googletagmanager #analyticstips Ever wonder if Google’s AI Overviews, Featured Snippets, or People Also Ask (PAA) results are sending tr...

Just like dust bunnies collect under the couch, data issues can pile up in your GA4 properties when left unchecked. Now’s the perfect time for a little spring cleaning! Join Dana for a hands-on…

Say no to boring internal newsletters. They’re more than just a vehicle for company updates—they’re an opportunity to nurture culture, foster connection, and improve team members’ communication…

Just like dust bunnies collect under the couch, data issues can pile up in your GA4 properties when left unchecked. Now’s the perfect time for a little spring cleaning! Join Dana for a hands-on…

Just like dust bunnies collect under the couch, data issues can pile up in your GA4 properties when left unchecked. Now’s the perfect time for a little spring cleaning! Join Dana for a hands-on…

The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up. With dark social, multi-touch buyer journeys, and the growing influence of organic social, how…

Just like dust bunnies collect under the couch, data issues can pile up in your GA4 properties when left unchecked. Now’s the perfect time for a little spring cleaning! Join Dana for a hands-on sessi...

LocalU Global - A Virtual ConferenceLive Event on March 26, 20258:45 am to 5:00 pmIncludes On Demand Access

What do ChatGPT, Gemini, and Copilot say about your brand? Wix Studio head of SEO communications Crystal Carter shares how to navigate SEO in a world dominated by LLMs.