iiinova — where your digital self keeps evolving

Reposted by Ginny Marvin

Google Ads Liaison @adsliaison.bsky.social · 20/02/2025

✨ We’re making updates to give responsive search ads (RSA) in #GoogleAds more flexibility: ✅ What’s new: Up to 2 of your provided headline assets may serve along with your sitelinks in the secondary link format when they’re predicted to improve performance* 🧵...

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Ginny Marvin @ginnymarvin.bsky.social · 30/01/2025

It's time to make Ads Liaison official here. This is where I'll be sharing Google Ads updates & insights just as I do elsewhere: bsky.app/profile/adsl...

bsky.app

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Ginny Marvin @ginnymarvin.bsky.social · 29/01/2025

🎉Today Google's MMM, Meridian, is launching globally. In addition to providing extensive technical documentation, we’re also announcing a new certified measurement partner program to help marketers get started with Meridian. Read on for more details .... 1/3

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Ginny Marvin @ginnymarvin.bsky.social · 28/01/2025

Thanks to SEJ and to everyone who gave this a read — and ICYMI, check out my 2024 #GoogleAds recap and look ahead to 2025 in the link below.

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Ginny Marvin @ginnymarvin.bsky.social · 23/01/2025

💡 Sharing new #PMax updates for controls & reporting announced today. Here are some of the highlights . . . 1/3

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Ginny Marvin @ginnymarvin.bsky.social · 17/01/2025

On a sunrise beach walk a couple of weeks ago, I came across this dead fish inside a dead fish and thought it was fascinating. Nobody in my family appreciated it so I'm sharing it here.

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Ginny Marvin @ginnymarvin.bsky.social · 23/12/2024

✅ Today, Monday, Dec 23, is my last working day of the year. I'll be returning on Jan 3rd. 🙏 Thanks for all the engagement throughout the year -- we certainly covered a lot of ground! 😊 Wishing you a relaxing and refreshing holiday and looking forward to 2025.

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Ginny Marvin @ginnymarvin.bsky.social · 12/12/2024

A look back at key themes in this year’s launches in #GoogleAds can give a sense of where we’re headed! ☑️ Evolving search behavior ☑️ Creative generation tools ☑️ Controls & insights ☑️ New bidding options ☑️ Measurement & data solutions Dive deeper: www.searchenginejournal.com/google-ads-2...

searchenginejournal.com

Google Ads 2024 Recap: With An Eye To 2025

A look at where the ads product teams focused this year can give us a view into the year ahead.

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Ginny Marvin @ginnymarvin.bsky.social · 05/12/2024

🔊 Integrated CMP setup in the Google Tag UI is available w/ Google CMP Partners: consentmanager, Cookiebot by Usercentrics, iubenda, Usercentrics. Connect & configure consent settings in the Google Tag UI in Google Ads, Analytics, CM360 or Tag Manager. Go to: tagmanager.google.com#/trampoline?...

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Ginny Marvin @ginnymarvin.bsky.social · 21/11/2024

It was so great to catch up with many old and new #ppc friends in person at @heroconf.bsky.social. Now on my way home and just had to triple-convince the very nice and very skeptical woman taking my coffee order that I just want it black. There’s a testing metaphor in there somewhere. #heroconf

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