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Wahiba Chair, MBA

@wahibachair.com
514 followers 374 following 630 posts

Strategist and award-winning educator at UCW passionate about making learning more human, experiential and engaging. Marketing, strategic comms and PR. Co-Host #TheCommsMajor podcast. My kids are my world. My views are my own. www.WahibaChair.com

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Wahiba Chair, MBA @wahibachair.com · 15/07/2026
Learning @communalytic.org using #SMSociety posts on #Bluesky this month. 82 posts and counting (including lots of replies) 😊🦋 The sample is too small for a proper network analysis but it's a good start. Thanks to @gruzd.ca and @philipmai.com for this valuable hands-on workshop. 🙏
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Wahiba Chair, MBA @wahibachair.com · 15/07/2026
. @philipmai.com, co-founder of @socialmedialab.ca, gives an overview of @bsky.app (where he was an early adopter) at @socialmediaandsociety.org Anyone can collect #Bluesky data for free from @communalytic.org. This is a popular workshop 🦋 #AcademicSky
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Wahiba Chair, MBA @wahibachair.com · 15/07/2026
@canjura.bsky.social hi Julian, nice to see you on Bluesky! Really enjoyed your presentation, especially the case study about Algerian boxer Imane Khelif. Look forward to keeping in touch, and by the way, added you to the #SMSociety starter pack 😊 go.bsky.app/CGt63ZM
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Wahiba Chair, MBA @wahibachair.com · 14/07/2026
Still buzzing at the #SMSociety poster presentations; learned about @abkothari.bsky.social's project and many more!
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Wahiba Chair, MBA @wahibachair.com · 14/07/2026
#SMSociety Thank you for coming to our #BlueskyForLearning session and for the thoughtful questions! As some of you have asked (and for those who may have missed it), here are the slides: www.slideshare.net/slideshow/in... 🦋 (thank you so much to @devinasarwatay.bsky.social for the photos 😊)
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Wahiba Chair, MBA @wahibachair.com · 14/07/2026
An interesting study by @katyjordan.bsky.social from @edreslancaster.bsky.social on institutional social media in the UK sheds light on X to @bsky.app migration and more at #SMSociety #edTech #AcademicSky
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Wahiba Chair, MBA @wahibachair.com · 14/07/2026
"AI literacy is not purely technical" Insightful and practical presentation by @devinasarwatay.bsky.social at #SMSociety
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Wahiba Chair, MBA @wahibachair.com · 13/07/2026
. @zoetanja.bsky.social on the importance of diversity and community at #SMSociety and a big shoutout to @socialmediaandsociety.org founders @philipmai.com and @gruzd.ca 👏 Thank you also to all the organizers!
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Wahiba Chair, MBA @wahibachair.com · 13/07/2026
Both from 🇨🇦 but met in @glasgow.ac.uk. Lovely meeting Canada Reseach Chair @gruzd.ca from @socialmedialab.ca. Thank you for co-founding the #SMSociety!
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Wahiba Chair, MBA @wahibachair.com · 13/07/2026
SO nice to finally meet @harrytdyer.bsky.social @estebanmorales.bsky.social (who took our photo - thank you!) and @devinasarwatay.bsky.social "in person"! This is where social and @bsky.app in particular can be a great ice breaker ❄️ #SMSociety
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Wahiba Chair, MBA @wahibachair.com · 12/07/2026
Nothing like @timhortonsofficial.bsky.social to make someone feel at home in Glasgow ☕️ definitely pricier than back home but needed the caffeine to gear up for #SMSociety tomorrow ✨ any local iconic coffee shops I should check out near @glasgow.ac.uk?
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Wahiba Chair, MBA @wahibachair.com · 12/07/2026
Created this starter pack to help connect @socialmediaandsociety.org #SMSociety organizers, presenters, and attendees on @bsky.app 🦋 If I haven't added you yet, please reply to this post and let me know 😊 go.bsky.app/CGt63ZM
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Wahiba Chair, MBA @wahibachair.com · 21/06/2026
#UCWPUBR300 it's a wrap! Can you believe this is our last OGL Chat? I'm sad but also grateful that we've had this time to learn and grow together. I always learn so much from your stories and examples 🙏
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Wahiba Chair, MBA @wahibachair.com · 18/06/2026
Excited to meet everyone & present our @bsky.app research at the @socialmediaandsociety.org conference. Who else is attending? #SMSociety #BlueskyForLearning 🦋 cc @zoetanja.bsky.social @devinasarwatay.bsky.social @harrytdyer.bsky.social @rose.bsky.team @jay.bsky.team @lindalebrun.bsky.team
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Wahiba Chair, MBA @wahibachair.com · 14/06/2026
#UCWPUBR300 Next week are your final group presentations! How do you feel about presenting? What are your best presentation tips? Is there presenter or speaker you look up to?
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Wahiba Chair, MBA @wahibachair.com · 07/06/2026
#UCWPUBR300 If you were to work in public relations, which career path sounds more appealing and why?
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Wahiba Chair, MBA @wahibachair.com · 30/05/2026
#ucwpubr300 please join me in thanking @vishwanikhatri.bsky.social for debriefing this week's #UCWPUBR300 OGL chats 👏
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Wahiba Chair, MBA @wahibachair.com · 24/05/2026
If you've taken a look at this week's chapter slides, you may be familiar with the Barcelona Principles. Well, with technology, these principles have evolved to v 4.0: buff.ly/WGWsxc4 - Can you think of how some of these principles may have applied to the EBC case study? buff.ly/EyLuMvT
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Wahiba Chair, MBA @wahibachair.com · 24/05/2026
#UCWPUBR300 Let's say the goal is to increase registrations to this #PersonalBranding event hosted by IABC/BC: www.eventbrite.ca/e/personal-b... What does the user journey look like, and what metrics could help to measure success? #PublicRelations #CommSky
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Wahiba Chair, MBA @wahibachair.com · 23/05/2026
Is #ClaudeAI down? @anthropic.com
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Wahiba Chair, MBA @wahibachair.com · 17/05/2026
#UCWPUBR300 On Friday, we talked about communication in the context of the PESO model. Share an example of a communication tactic you may have been exposed to lately, and indicate where it fits in the PESO model. #PublicRelations
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Wahiba Chair, MBA @wahibachair.com · 10/05/2026
#UCWPUBR300 Last week, we talked about AI usage by PR comms professionals. Here's another report which highlights disclosure gap. Does anything in the report surprise you, and what could be done about it? finchmedia.ca/wp-content/u... #AIInComms #PublicRelations
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Wahiba Chair, MBA @wahibachair.com · 03/05/2026
Hello #UCWPUR30O 👋 Have you been enjoying the sunshine this weekend? 🌞 Our first question is coming up! Feel free to also let us know how you're doing in the meantime 😊
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Wahiba Chair, MBA @wahibachair.com · 25/04/2026
Hiiii Gini! Thank you for stopping by. I believe I had tagged you on LinkedIn a while back ☺️ #UCWPUBR300
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Wahiba Chair, MBA @wahibachair.com · 24/04/2026
#UCWPUBR300 Remember the Page Principles discussed last week? Well, here's another article I wrote over a decade ago, but it feels even more relevant today. Which "rule" do you believe is more important for brands in the #AIAge?https://linkedin.com/pulse/10-essential-new-rules-brands-wahiba/
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Wahiba Chair, MBA @wahibachair.com · 24/04/2026
#UCWPUBR300 Good news! I was able to create two custom feeds for our course community thanks to @blueskyfeedcreator.com. ➡️ My prompts: buff.ly/SZGphII ➡️ Everyone: buff.ly/7kXIM0a PS: You can also "pin" to your "Home".
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Wahiba Chair, MBA @wahibachair.com · 24/04/2026
Hello, #UCWPUBR300 👋 How are you all doing this Friday morning? Stay tuned for the week two prompts coming up 😊 PS: I created this list for our course community. If I missed you, please reply "please add me to our course list" and I will add you 😉 #PublicRelations
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Wahiba Chair, MBA @wahibachair.com · 23/04/2026
@blueskyfeedcreator.com Hi! You helped me create feeds for my class before and it was quite helpful. Trying to do it again for my class but run into issues :( Any tips please? Thank you!
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Wahiba Chair, MBA @wahibachair.com · 19/04/2026
Well said! And yes, #ad is a great keyword to look out for to make informed decisions #UCWPUBR300
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Wahiba Chair, MBA @wahibachair.com · 19/04/2026
To learn more about influencer disclosure guidelines in Canada, visit adstandards.ca/wp-content/u... #UCWPUBR300 #InfluencerMarketing #Transparency
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Wahiba Chair, MBA @wahibachair.com · 19/04/2026
#UCWPUBR300 How important is ethics in public relations? You can learn more about the Canadian Public Relations Society's Code of Professional Standards here: www.cprs.ca/Advocacy/Cod...
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Wahiba Chair, MBA @wahibachair.com · 19/04/2026
Hi 👋 #UCWPUBR300 Welcome to our *first* official #OGLChat! How was your weekend so far? Hope you enjoyed the sunshine 🌞 Stay tuned for the first post coming up! #PublicRelations
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Wahiba Chair, MBA @wahibachair.com · 28/03/2026
#UCWPUBR300 Speaking of the RACE cycle, let's measure 😊 According to @bskykeywords.bsky.social by @wiksien.bsky.social, we generated almost 400 posts over the past 11 weeks. This means over 14 posts per contributor. Well done! 👏
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Wahiba Chair, MBA @wahibachair.com · 28/03/2026
#UCWPUBR300 How was working on your group project? Feel free to show appreciation to your group leaders and members!
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Wahiba Chair, MBA @wahibachair.com · 28/03/2026
Hello #UCWPUBR300 👋 How are you all feeling this evening? Welcome to our last @bsky.app chat! Can you believe it's already the end?
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Wahiba Chair, MBA @wahibachair.com · 26/03/2026
Interested in exploring #BlueskyForLearning? @elvafisher.bsky.social and I will share our study results and best practices at the @stukent.bsky.social Digital Summit: stukent.com/stukent-digital-summit-teaching-marketing-in-the-modern-classroom/ @rose.bsky.team @jay.bsky.team #AcademicSky #EduSky
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Wahiba Chair, MBA @wahibachair.com · 16/03/2026
#UCWPUBR300 Looking forward to your presentations on Friday! How do you make sure you're not nervous during a presentation? Here are three quick tips which can help during delivery: www.youtube.com/shorts/3bpeJ...
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Wahiba Chair, MBA @wahibachair.com · 16/03/2026
#UCWPUBR300 On Friday, we watched Logan share her story on the thecommsmajor.bsky.social podcast. Did anyone connect with her on LinkedIn? You can tune in to part 2) here: www.youtube.com/watch?v=SHT6... & feel free to share any takeaways 😊 #TheCommsMajor #PublicRelationsCareers #CommsSky
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Wahiba Chair, MBA @wahibachair.com · 16/03/2026
#UCWPUBR300 If you were in public relations, which career path sounds more appealing and why? #PublicRelations
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Wahiba Chair, MBA @wahibachair.com · 02/03/2026
#UCWPUBR300 I got this in my inbox recently. Feel free to research the issue online. What could be the goals of this risk communication campaign? What tactics were used beside this email? Can you categorize this tactic in the PESO model? How could we evaluate the campaign? #Recall
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Wahiba Chair, MBA @wahibachair.com · 02/03/2026
#UCWPUBR300 As we said in the first class, trust should be at the heart of public relations efforts. Take a look at this year's Edelman Trust Barometer (also in the shell) and share your takeaways: www.edelman.com/trust/2026/t...
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Wahiba Chair, MBA @wahibachair.com · 23/02/2026
Hello #UCWPUBR300 👋 Hope you've been keeping warm this weekend! Can you believe it's the end of week 6 already? 😮 Well, we're also halfway through our chats and you've all been doing amazing! 👏 👏 How are you finding using #BlueskyForLearning? PS: Stats via @wiksien.bsky.social
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Wahiba Chair, MBA @wahibachair.com · 16/02/2026
How important is diversity in public relations? Tune in to #TheCommsMajor episode 4 🎧️ and feel free to share your takeaways. What are some of Rashpal's key messages? podcasts.apple.com/ca/podcast/e... #Diversity #PublicRelations
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Wahiba Chair, MBA @wahibachair.com · 16/02/2026
Hello #UCWPUBR300 👋 How are you? Hope your long weekend's going well! Are you ready for our week 5 OGL Chat? 😊 PS: A reminder to also complete your weekly journal! 🗞️ #PublicRelations #LearningWithBluesky
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Wahiba Chair, MBA @wahibachair.com · 09/02/2026
#UCWPUBR300 Last week, we talked about AI usage by PR comms professionals. Here's another report which highlights disclosure gap. Does anything in the report surprise you, and what could be done about it? finchmedia.ca/wp-content/u... #AIInComms #PublicRelations
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Wahiba Chair, MBA @wahibachair.com · 09/02/2026
#UCWPUBR300 My capstone students are working with Vancouver wine retailer, Marquis Wine Cellars, to help them reach Gen Zs. What kind of channels / tactics would you recommend and why? (HINT: 1st step of the RACE cycle 😊) #PublicRelations #LearningWithBluesky
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Wahiba Chair, MBA @wahibachair.com · 02/02/2026
#UCWPUBR300 According to the same 2026 @muckrack.com State of AI in PR Report, about half of PR pros now report having an AI use‑case policy at work. What are some of the risks of using AI for PR research, and how could we mitigate them? #PublicRelations #AI
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Wahiba Chair, MBA @wahibachair.com · 02/02/2026
#UCWPUBR300 According to the 2026 @muckrack.com State of AI in PR Report (under week 3), 75% of #PR professionals use Gen AI tools. Out of those who use AI in their workflows, 76% use it for research and insights. Can you think of examples where AI can support the research stage of the RACE cycle?
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Wahiba Chair, MBA @wahibachair.com · 02/02/2026
Thank you again to @jashk.bsky.social for being our #UCWPUBR300 peer tutor! You can book Jash using this link: www.myucwest.ca/cms/?p=2097 (when logged in) #PublicRelations
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Wahiba Chair, MBA @wahibachair.com · 26/01/2026
#UCWPUBR300 If @miss604.com were to list your event (for free) on her website and social channels, is this an example of owned, earned, paid, or shared media? Tell me your guesses but also why 😬 We'll discuss in class 😉 #PESOModel #PublicRelations
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