Reposted by VinePair
As Sierra Nevada approaches its fifth decade in operation, it's taking a couple big, ambitious swings at growing its portfolio beyond its core offerings. At @vinepair.com, I laid out the opportunity—and the imperative, and the risks—in the venerable first-wave brewer's expansion.
vinepair.com
The Bull Case for Sierra Nevada’s Under-the-Radar ‘Hype Brewery’ Line
A problem — the problem? — for first-generation craft breweries is as follows. 1. Everybody knows your iconic beer. 2. Everybody loves your iconic beer. 3. Nobody buys your iconic beer. We have contem...