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Brian Alberts

@brewedculture.org
2.1K followers 1.3K following 1.9K posts

Historian, writer, dad studying the cultural history of beer. Footnotes and pizza both Chicago style. 50/50 pop mourner. He/him

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Reposted by Brian Alberts
Emily Gorcenski @emily.gorcen.ski · 28/09/2026
Here’s the most incredible story you’ll read today. A small plane with four people aboard crashes in a field. Another pilot witnesses it. That pilot happens to be flying a bunch of skydivers. They offer to jump to assist, are given permission. The skydivers happen to be EMTs. Everyone survives.
wisn.com
Skydivers alert emergency crews, assist after plane crashes near East Troy airport
Four people were aboard the single-engine plane when it went down in a cornfield near Carvers School Road in East Troy at about 1:30 p.m.
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Brian Alberts @brewedculture.org · 25/09/2026
New additions my Halloween graveyard this year.
Photo of two fake headstones for a Halloween graveyard, made of painted plywood. The epitaph on one is "The WiFi down here sucks" and the other says "Your Ad Here," but then I painted "HE" in red next to the "Ad," so that it reads "Your Head Here."
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David Berg @bergbrew.bsky.social · 25/09/2026
The Brewer's Association once again showing they don't really care about brewers. Paying the fine of a millionaire, while charging $200 per entry for GABF
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Brian Alberts @brewedculture.org · 24/09/2026
I know it's currently the final days of September, but breweries in 2026 should not be starting off their email newsletter with "The final days." Turns out I can get really sad before I get to the fifth word of a sentence.
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Brian Alberts @brewedculture.org · 23/09/2026
Writing with a target of 1300 words. Finished my first draft: 1301 words.
static.klipy.com
Brian Johnson: Shades On in Breakfast Club
ALT: Brian Johnson: Shades On in Breakfast Club
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Brian Alberts @brewedculture.org · 23/09/2026
Writing with a target of 1300 words. Finished my first draft: 1301 words.
static.klipy.com
Brian Johnson: Shades On in Breakfast Club
ALT: Brian Johnson: Shades On in Breakfast Club
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Brian Alberts @brewedculture.org · 23/09/2026
I've Got a Bad Feeling About This: The Role of Instinct in Pivotal Moments in Galactic History
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David Nilsen @davidnilsenbeer.bsky.social · 23/09/2026
I was super excited to write about one of my favorite breweries for @pelliclemag.com - Off Color in Chicago!
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Brian Alberts @brewedculture.org · 21/09/2026
All true, but I personally don't feel like it's a big deal? Oktoberfest has been a "top-down" event since its very inception, and wielded by monied/political interests for most of its existence. Its appeal lies in a vague claim to tradition, sure, but not grassroots organization or independence.
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Tressie McMillan Cottom @tressiemcphd.bsky.social · 19/09/2026
When the powerful playact powerlessness it is always a ploy to avoid accountability.
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Brian Alberts @brewedculture.org · 20/09/2026
Of pish posh, surely there's no problem we can't shop our way out of.
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Lars Marius Garshol @larsga.bsky.social · 20/09/2026
My new book is finally out! A short, readable overall history of beer tracing the long lines in the development of beer. Seeing history like that inevitably brings out an overlooked side of the history of beer: beer as a source of massive power. Please repost! www.garshol.priv.no/download/pow...
garshol.priv.no
The Power of Beer
Personal site of Lars Marius Garshol.
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Karin Wulf @kawulf.bsky.social · 19/09/2026
Family history and genealogy, media juicing up controversy and fawning over science while failing to get that yes the historical analysis was conclusive. I couldn't not write about this! Shorter: just read @agordonreed.bsky.social. karinwulf.com/trove/the-fa...
karinwulf.com
The Family History of Sally Hemings and Thomas Jefferson, and the Politics of Genealogy. - Karin Wulf
[The cover image is a page from Jefferson’s “Farm Book” at the Massachusetts Historical Society where he listed enslaved recipients of “Bread” at Monticello in 1810 –including Sally Hemings and four o...
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Brian Alberts @brewedculture.org · 20/09/2026
Toasting Oktoberfest old style (but not Old Style) and new style (that's not all really new).
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Andreas Krennmair @akrennmair.bsky.social · 19/09/2026
Oktoberfest started today in Munich, so here are my #beerhistory blog posts about its history: 1. the scandal of the first giant Oktoberfest tent: how a restaurateur from outside Munich ignored the authorities and established what is Oktoberfest nowadays. dafteejit.com/2026/03/the-...
dafteejit.com
The Scandal of Oktoberfest's First Giant Tent - Daft Eejit Brewing
In which I wrote about how the first large tent at Oktoberfest came to be, and why it was a scandal for the Oktoberfest restaurateurs at the time.
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Brian Alberts @brewedculture.org · 19/09/2026
Last year I visited Coleman and asked about this on a whim. What difference *do* fresh hops really make in a beer? I got a "funny you should ask" and a hint they were looking into it with some folks at OSU. This looks like what they were doing. I'm captivated. Must read.
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Historic Beer Ads @beerpuffery.bsky.social · 19/09/2026
Oktoberfest kicks off in Munich today, and reminded me that still hadn't looked up the 2026 poster design! Instant favorite. For me it evokes the dazzling, sense-inflaming, nighttime carnival glow of the event. A vibe not broached since 2005 (yes I checked, shut up). Artist: Florian Huber
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Discontinued Foods! @discontinuedfoods.bsky.social · 19/09/2026
Budweiser Discovery Reserve (2019-2019): A red ale brewed with Voyager barley grains, it featured notes of toffee, a subtle hoppiness, and a sharp finish. It was made using an archival recipe from the late 60's, and released to celebrate the 50th anniversary of the Apollo 11 moon landing
A six pack of brown stubby bottles in a box bearing a red, greyish-white and blue color scheme and vaguely spaceship-esque design on the label
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Brian Alberts @brewedculture.org · 19/09/2026
This is stunning (and my first Art History beer)
Photo of a can of Art History's Artoberfest fall seasonal, next to a half liter stein glass filled with said beer.
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Brian Alberts @brewedculture.org · 19/09/2026
Last year I visited Coleman and asked about this on a whim. What difference *do* fresh hops really make in a beer? I got a "funny you should ask" and a hint they were looking into it with some folks at OSU. This looks like what they were doing. I'm captivated. Must read.
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Brian Alberts @brewedculture.org · 17/09/2026
The theft line is getting traction but the doom loop aspect is critical too. AI's promise is to replace the human contributions (we aren't a content supply chain, guy) it needs to stay viable. Either it dies or it burns the information ecosystem down, chokes on its ashes, and dies anyway.
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Jason Kint @kint.bsky.social · 17/09/2026
Eye popping. Court just unsealed Summary Judgment motions in New York Times v OpenAI / Microsoft. Easy to see why the AI companies had so many redactions (pink). Their own people wrote the lede for NYT, the "largest theft of labor in human history"... "more and more substitutive..." /1
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Brian Alberts @brewedculture.org · 17/09/2026
Hadn't heard of this before Jonathan's writeup, so I went out and tried it. Confirmed messy. Confirmed delicious. Will be back.
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Nicolas Hénin @nicolashenin.net · 17/09/2026
Nice campaign by the Norwegian Consumer Council about the declining lifespan of products. Enjoy!
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Joseph Rezek @rezekjoe.bsky.social · 16/09/2026
This is still the best metaphor
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404 Media @404media.co · 16/09/2026
NEW: Hackers ripped down a Flock camera above a roadway, made a near-complete copy of the data stored inside it, and shared the files with 404 Media and @wired.com, revealing in new detail how exactly Flock Safety’s cameras track the movements of both vehicles and people.
404media.co
Hackers Stole Flock’s Camera Software, Revealing How the Company Tracks Cars and People
While people around the U.S. are tearing down Flock cameras, one group of hackers went a step further: extracting the camera's software too.
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Brian Alberts @brewedculture.org · 16/09/2026
I (and a co-conspirator) had an Oktoberfest podcast ep in the works, but looks like it's on hiatus for now. Publisher killed it for technical reasons. This story's too deep in my bones to let it die, but it might be best to wait for another fest.
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Brian Alberts @brewedculture.org · 16/09/2026
Conducting research in a real live university library today, for the first time in something like 8 years. It's such an energizing feeling. I missed it.
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Monteiro @monteiro.bsky.social · 15/09/2026
Hello. They are going to try to fuck with your vote, and we are NOT going to let them. Last week I pinged my friend Dana Chisnell, who knows how elections work, and said "Hey, let’s make it hard for them to fuck with us.” Today, we are very proud to announce the HOW TO VOTE zine. howtovote.tips
howtovote.tips
How to Vote / Cómo Votar
A free field guide to what stops people from voting, and what to do about it. English and Spanish, ready to print.
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Jonathan Surratt @beerinator.com · 14/09/2026
I recreated Seattle's Caribbean roast pork sandwich experience in my own kitchen. I've created recipes for all the components and two different ways to make the Mojo pork. I got a chance to try Un Bien's Caribbean pork sandwich and my version is pretty close to theirs. Click through to read.
boundedbybuns.com
Caribbean drama in Seattle
There's a citrusy and garlicky mess of a pork-filled sandwich that is so well known and appreciated in Seattle that it's in the running for the official sandwich of the city. How did it get its start, and is it worthy of the title?
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Dr. SkySkull @drskyskull.bsky.social · 14/09/2026
This is just a spectacular unintentional self-own
Dude on Threads: If you hate on ai, you better be pretty damn good at whatever you're doing
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Brian Alberts @brewedculture.org · 12/09/2026
Just had to politely tell an editor (and historian) that no, I won't be writing for free. And you shouldn't either.
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Andrea Devon @andreadevon.sheshed.rocks · 11/09/2026
A tribute thousands of miles from New York that gave me CHILLS. New Zealand firefighters performed a haka honoring the 343 FDNY firefighters lost on 9/11. ♥️ #SheShed
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Dirck de Lint @dirck.bsky.social · 11/09/2026
I read Adam Smith about 15 years back, to see what all this invisible hand stuff people who "understood economics" were on about. I was surprised at how often he mentioned that the point of Gov't is to act as a *counterbalance* on Business for the good of humanity. 250 years ago, alas.
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Jennifer Jordan @sociologyofplants.bsky.social · 11/09/2026
Reposting for the Friday crowd, and if you are in southern Wisconsin or northern Illinois, come on by next Saturday!
A green book cover on a gold background, announcing the following event: September 19, 1-2 PM
Old World Wisconsin, Eagle, WI
Hear the little-known story of the young women who played a vital role in the rise of America's great breweries.
Sample Beer Ghosts
Cream Ale, brewed especially for this event as a collaboration between Water Street Brewery and Old World Wisconsin.
MADE IN WISCONSIN
BEER GHOSTS
IN SEARCH OF LOST HOPS AND THE WOMEN WHO GREW THEM
Water Street BREWERY
OLD WORLD WISCONSIN
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Andreas Krennmair @akrennmair.bsky.social · 10/09/2026
What is Märzen? In 1950, the second brewmaster of Hofbräuhaus Munich was put on trial over that question. #beerhistory dafteejit.com/2026/09/what...
dafteejit.com
What is Märzen? A 1950 Court Case in Munich - Daft Eejit Brewing
In which I briefly discuss a court case from 1950 around accusation of adulterated Märzenbier at Hofbräuhaus.
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Brian Alberts @brewedculture.org · 10/09/2026
How exciting!
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The Don of Beer @thedonofbeer.bsky.social · 09/09/2026
I guest hosted the Drink Beer Think Beer With John Holl, again. I spoke with Bale Breaker Brewing Company about what makes their brewery special (spoiler alert: it has something to do with hops). share.transistor.fm/s/e1831196
share.transistor.fm
Why Bale Breaker Beers Are A (Top)Cut Above | Drink Beer, Think Beer With John Holl
Back in Yakima for a second week and visiting another brewery. This time it’s Bale Breaker, the famed Washington brewery with its very own hop fields. Don Tse is again in the host seat and sitting dow...
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Dave Infante @dinfontay.com · 08/09/2026
I occasionally accept speaking engagements to present my original reporting and analysis on drinking in America. If your company/client/guild/etc. is looking to hire an expert speaker to discuss the rapidly evolving beverage-alcohol and consumer-packaged-goods landscapes, please get in touch!
Award-winning journalist
Dave Infante
Available for keynotes, presentations, Q&As, and more
Inquiries: dave@dinfontay.com
Topics: Beverage alcohol, consumer packaged goods, hospitality, travel
Featured in: The New York Times, The New Republic, The Guardian, Fast Company, HuffPost, VinePair, Thrillist
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Block Club Chicago @blockclubchi.bsky.social · 07/09/2026
How Old Style won — and lost — its hold on Chicago. buff.ly/Xkfl1HK
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Brian Alberts @brewedculture.org · 06/09/2026
Walking the north Puget Sound coast, looking for sea glass. Olympics on one side, the San Juans and Canada on the other.
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Asheesh Kapur Siddique @asheeshks.org · 06/09/2026
We know how to teach books in the age of AI: small classes, close reading, research-engaged learning (which is how you ’let students see you struggle’). The issue is nobody will hire and pay the requisite # of faculty to offer this.
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Brian Alberts @brewedculture.org · 06/09/2026
Not pictured: an amazing blanket of stars. One of the most magical nights I've had in a while.
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Brian Alberts @brewedculture.org · 06/09/2026
Wheel-In Theater in Port Townsend. Triple feature. Carved right out of PNW forest. Kids' first outdoor theater.
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Brian Alberts @brewedculture.org · 06/09/2026
In Port Townsend, WA for the weekend and oops, my hotel is right by Propolis Brewing. What a happy coincidence. They do amazing things with Brett yeast.
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Senator Patty Murray @murray.senate.gov · 06/09/2026
Trump wants to let special interests build over our protected forests—and we need to fight back to stop it.  The public comment period to overturn the Roadless Rule closes at midnight on September 21. Speak out now to SAVE OUR FORESTS.
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Brian Alberts @brewedculture.org · 06/09/2026
My kids are already fans. (But to be fair, they also recently told me they thought the 90s were in black and white)
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Rinaldo Mogyorosy @rinaldomogyorosy.bsky.social · 05/09/2026
Austrian veteran of the second World war speaks about his war experiences during an interview in Austria 50 years after the end of WWII in 1995,while a woman whose father was also a veteran defends the army.
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Brian Alberts @brewedculture.org · 05/09/2026
I dub these athleisure-hosen.
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Brian Alberts @brewedculture.org · 05/09/2026
I dub these athleisure-hosen.
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