Reposted by Ross
"Pivot to video" is synonymous with a desperate, trend-chasing strategy that sacrifices substantive content and leads to layoffs of talented staff to produce superficial videos to chase social media algorithms. Now it's NPR's turn. www.niemanlab.org/2026/09/npr-...
niemanlab.org
NPR, the quintessential audio news brand, adapts to a video-first future
NPR’s new chief content officer Nadine Zylstra on how the public media company acquired Machine Gods — which she thinks can be “the Car Talk of AI.”