iiinova — where your digital self keeps evolving

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Scott Horton @robertscotthorton.bsky.social · 16/09/2025

Gil Duran: When you see right-wing figures using the language of demons, Antichrists and apocalypse to attack their opponents, remember what you’re seeing. It's a deliberate effort to remake politics and holy war—a tactic that usually ends in violence.

newrepublic.com

What’s Up With Peter Thiel’s Obsession With the Antichrist?

The tech mogul is amping up his apocalyptic rhetoric—and adding a dangerous dose of extremism into the already-fraught culture war.

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Gil Durán @gilduran.com · 24/08/2025

Gavin Newsom arc: Act I: The Sellout. Newsom promotes right-wingers, excludes women from his podcast. Act II: The Faceplant. The podcast = political disaster. Polls drop. Act III: The Reckoning. Newsom reborn as resistance memelord. Will it work? My thoughts: www.theframelab.org/from-maga-la...

theframelab.org

Newsom vs Trump: From MAGA Podcaster to Democratic Memelord

Gavin Newsom has pivoted from MAGA podcaster to resistance troll. The Democrat's whiplash highlights the hazards of chasing right-wing frames

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FrameLab @theframelab.bsky.social · 24/08/2025

This is an information war. Only one side was fighting. Now Gavin Newsom has gone full meme warfare—but is that enough to save American democracy? www.theframelab.org/from-maga-la...

theframelab.org

Newsom vs Trump: From MAGA Podcaster to Democratic Memelord

Gavin Newsom has pivoted from MAGA podcaster to resistance troll. The Democrat's whiplash highlights the hazards of chasing right-wing frames

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Gil Durán @gilduran.com · 14/08/2025

Democrats Urged to Bow Down to Tech Fascism. As Trump and Silicon Valley robber barons dismantle US democracy, some Democratic consultants have a strange solution: surrender. More at The Nerd Reich: www.thenerdreich.com/democrats-ur...

thenerdreich.com

Democrats Urged to Bow Down to Tech Fascism

As tech billionaires embrace Trump's authoritarianism, consultants urge Democrats to bend the knee in the name of Silicon Valley 'innovation.'

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Gil Durán @gilduran.com · 13/08/2025

Is Trump's DC takeover an 'Epstein Escalation'? Some thoughts on Trump's constant use of narrative warfare, and how to fight back. www.theframelab.org/is-trumps-dc...

theframelab.org

Is Trump's DC takeover an 'Epstein Escalation'?

Trump deploys National Guard to DC while giving Ghislaine Maxwell prison perks. Is this distraction or authoritarianism? It's both

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Gil Durán @gilduran.com · 12/08/2025

Trump's wannabe dictator playbook: 1) Create fake emergency 2) Bypass Congress and public debate 3) Grab emergency powers 4) Repeat (from June) www.theframelab.org/trumps-fake-...

theframelab.org

Trump’s Fake Emergencies Follow Authoritarian Playbook

Trump is using fake crises to grab power, echoing tactics of autocrats. Americans must recognize the pattern and resist.

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Gil Durán @gilduran.com · 10/08/2025

5/ From climate change to pandemics to “AGI,” paranoid tech billionaires see threats everywhere. But instead of using their power to solve them, they build escape hatches and doomsday bunkers for themselves. Watch the full conversation on the Nerd Reich podcast: www.youtube.com/watch?v=z_3P...

youtube.com

Zuckerberg’s Hawaii Compound: Burial Grounds, Bunkers & NDAs (What’s Actually Documented)

YouTube video by The Nerd Reich with Gil Duran

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Gil Durán @gilduran.com · 10/08/2025

2/ @taylorlorenz.bsky.social calls them “techno-doomerists.” Publicly, they promise a high-tech, AI-enhanced utopia. Privately, they prepare for collapse. www.youtube.com/shorts/TeIGA...

youtube.com

Taylor Lorenz: Why Tech Billionaires Are Secretly “Techno-Doomers”

YouTube video by The Nerd Reich with Gil Duran

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Gil Durán @gilduran.com · 10/08/2025

1/ If Silicon Valley billionaires believe tech will create a better future … why are many of them quietly making luxury doomsday plans? It's a tale of techno-optimists in the boardroom, “techno-doomers” in the bunker. We break down the hypocrisy at Nerd Reich: 🧵 www.youtube.com/watch?v=z_3P...

youtube.com

Zuckerberg’s Hawaii Compound: Burial Grounds, Bunkers & NDAs (What’s Actually Documented)

YouTube video by The Nerd Reich with Gil Duran

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Gil Durán @gilduran.com · 09/08/2025

Tech billionaires say they'll create a better future. So, why are many of them buying luxury doomsday bunkers? @taylorlorenz.bsky.social, Guthrie Scrimgeour & I discuss Zuckerberg's $300M Hawaii hideout and Sam Altman's stash of gold, guns and gas masks. www.thenerdreich.com/why-are-sili...

thenerdreich.com

Why Are Silicon Valley’s Utopians Are Prepping for Collapse?

Taylor Lorenz and Guthrie Scrimgeour Discuss Mark Zuckerberg's $300M Hawaii bunker on The Nerd Reich podcast

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FrameLab @theframelab.bsky.social · 29/07/2025

Trump's Epstein Betrayal Triggers MAGA 'Hero Frame' Collapse With his flip-flop on the Epstein Files, Trump is reframing himself. The hero frame is collapsing into what we might call a Betrayer frame. www.theframelab.org/trumps-epste...

theframelab.org

Trump's Epstein Betrayal Triggers MAGA 'Hero Frame' Collapse

Trump's Epstein reversal triggers "betrayer frame" collapse as MAGA base burns hats, splits evenly on his handling—unprecedented skepticism.

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Nienke Venema @nienkevenema.bsky.social · 31/05/2025

“A.I. tools that help everyone cannot arise from a vision of development that demands the capitulation of a majority to the self-serving agenda of the few.”

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Gil Durán @gilduran.com · 31/05/2025

I laid out most of this last July — and I was late to the game! Going forward, I hope journalists pay closer attention to the bizarre ideologies bubbling up out of the dark corners of Silicon Valley. When backed by tech billionaires, they become dangerous. newrepublic.com/article/1839...

newrepublic.com

Where J.D. Vance Gets His Weird, Terrifying Techno-Authoritarian Ideas

Yes, Peter Thiel was the senator’s benefactor. But they’re both inspired by an obscure software developer who has some truly frightening thoughts about reordering society.

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Gil Durán @gilduran.com · 31/05/2025

Curtis Yarvin goes on @cnn.com, confirms that he wants a monarchy to replace democracy, says racist things and informs @hadasgold.bsky.social that he's in touch with Trump staffers. Nice to see the mainstream press catch up on this dangerously weird ideology. www.cnn.com/2025/05/31/p...

cnn.com

Curtis Yarvin is inspiring a new generation of MAGA. He believes the US should be ruled by a monarch | CNN Politics

CNN’s Hadas Gold interviews anti-democracy author Curtis Yarvin about his argument for an all-powerful executive in the White House, and his chillingly accurate prediction of how President Donald Trum...

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FrameLab @theframelab.bsky.social · 31/05/2025

Guiding principles that reporters, editors, politicians, social media influencers and citizens can use to protect the truth from lies and propaganda: www.youtube.com/watch?v=N5oS...

youtube.com

15: How to Protect the Truth

YouTube video by FrameLab podcast

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FrameLab @theframelab.bsky.social · 31/05/2025

Dr. George Lakoff and Gil Durán discuss the core ideas behind progressive thought and give tips for going forward: www.youtube.com/watch?v=y33G...

youtube.com

Don’t Think of An Elephant / How Progressives Really Think

YouTube video by FrameLab podcast

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FrameLab @theframelab.bsky.social · 31/05/2025

Trump Evangelicals Conservatism's #1 Rule Fascism Capitalism vs. Socialism The American Idea Biconceptualism How the Government Frames Issues Like Torture, and more! Dr. George Lakoff and Gil Durán answer listener questions: www.youtube.com/watch?v=60_e...

youtube.com

Trump, Evangelicals, Fascism, Torture, Propaganda: Q + A #1

YouTube video by FrameLab podcast

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Leon Simons @leonsimons.com · 02/03/2025

Climate Chat starting in one hour: "Driving Public Demand for Climate Action" with author & advocate David Fenton @dfenton.bsky.social www.youtube.com/live/8o4Y6FP...

youtube.com

Driving Public Demand for Climate Action with David Fenton

YouTube video by Climate Chat

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Glen Jackson @glenjackson.bsky.social · 23/05/2024

THE FOSSIL FUEL INDUSTRY'S 'EXISTENTIAL CHOICE' 🔥 By @davidfenton.bsky.social • 23 May 2024 David Fenton, a longtime FrameLab collaborator and guest contributor, delivered this speech at EarthX in #dallas on April 24. www.theframelab.org/the-fossil-f...

theframelab.org

David Fenton: Oil industry must accept climate reality

The oil and gas industry has done some truly great things. But it's time for a major change

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Gil Friend - Sustainability OG @gpfriend.bsky.social · 07/02/2025

"Drawing on over 50 years as a communications strategist, David Fenton outlines how to help Americans grasp the threat of Global Heating. In this 3-minute read, he explains how the climate movement is losing the information war, and lays out ideas for how to win."www.theframelab.org/how-to-s...

theframelab.org

How to Stop Trump's Climate Pollution

Donald Trump is waging war on Earth and its people — but the people mostly don’t know it.

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FrameLab @theframelab.bsky.social · 31/05/2025

How to communicate effectively about global warming, Dr. George Lakoff and Gil Durán talk with communications expert David Fenton: www.youtube.com/watch?v=19UJ...

youtube.com

Survival - with Special Guest David Fenton

YouTube video by FrameLab podcast

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FrameLab @theframelab.bsky.social · 31/05/2025

Dr. George Lakoff and Gil Durán discuss the central metaphor of Trump's presidency: "the President is the Nation." www.youtube.com/watch?v=L1I-...

youtube.com

Trump’s Dangerous Metaphor / Cambridge Analytica

YouTube video by FrameLab podcast

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*eph @itsmeeph.bsky.social · 26/01/2025

It’s wild to me how closely this language tracks with the “strict father” model of morality that Lakoff suggests in Don’t think of an elephant

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Ro (Phoenix) Bersten @phoenix-ember.bsky.social · 08/02/2025

Good grief, why are they using the false image with those words as the lede for the story? Don’t they know they’re just reinforcing the lie? And that “wrong” doesn’t do any lifting here? Time to revisit “Don’t Think of an Elephant”, folks!

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Sally Bean @cybersal.bsky.social · 09/02/2025

Have you read "Don't think of an Elephant". I find George Lakoff very interesting on the subject of political communication.

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P.J. Trombley @ptrombley.bsky.social · 16/02/2025

Decades ago, I read George Lakoff's book "Don't Think of an Elephant" about how the R's are more successful at "framing" political debate. Still relevant today. Dems urgently need to start framing the debate, instead of talking the usual laundry list of facts & policies. #Call-It-A-Coup

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jurgenhissen.bsky.social @jurgenhissen.bsky.social · 20/02/2025

"Don't think of an elephant" Democrats are not absolutely terrible at message framing. Stop playing defense. Please.

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megan @meganmay.bsky.social · 21/02/2025

For general comms and messaging advice, this is a must-read - achieving change is not always about ‘persuasion’ or agreeing with the public’s existing views, it’s about strong, effective messaging that aligns with people’s *values* (6/)

Book titled ‘Don’t Think of an Elephant: Know your values and frame the debate’, by George Lakoff.

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Bill Leavy @vanderbilt44.bsky.social · 21/02/2025

Does sharing things like this really win over hearts and minds? Or does it just give the world's filthiest, stinkingest-rich man even more publicity? "Don't think of an elephant!"

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feralsky.bsky.social @feralsky.bsky.social · 24/02/2025

I'm with you but please DON'T REPEAT THEIR TALKING POINTs, we learned that under Bush2 (Don't think of an elephant)!

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Lisa @fleurdelisa.bsky.social · 27/02/2025

Read George Lakoff’s “Don’t Think of an Elephant” and you will understand pretty clearly some of what is going on.

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Jer Bear @hofmanniac.bsky.social · 27/02/2025

Read “Don’t Think of an Elephant”, by George Lakoff. A good deal of why this happens and what we can do about it is in there!

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Sabra @pecatonicaqueen.bsky.social · 28/02/2025

George Lakoff explains all of this really well in his books, The Political Mind and Don’t Think of An Elephant.

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jason-nelson.bsky.social @jason-nelson.bsky.social · 28/02/2025

I just finished a book that I can’t recommend enough: “Don’t Think of an Elephant: Know Your Values and Frame the Debate”. It breaks down the psychology & mental framework driving our current political climate, and the role of religion & propaganda in brainwashing the right.

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Filip Vanevski, PhD @filipvanevski.bsky.social · 03/03/2025

Sorry if that came across harsh, didn't mean it that way. I've been working with some people to figure out how best to use our words in the fight. Don't Think of an Elephant! has some good ideas for establishing the right framing. commonslibrary.org/frame-the-de...

commonslibrary.org

Frame the Debate: Insights from Don't Think of an Elephant!

The Commons is an online library for the change makers of the world and for those interested in social change, activism, organising, advocacy and justice.

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mtsw @mtsw.bsky.social · 03/03/2025

don't lead with Musk's lie and associate the words "Social Security" together with "Ponzi Scheme" even if you say "that's a lie!" right after. It's like saying "Don't think of an elephant!" Same with saying "scam" near the end of the post.

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Frannie, herself. @frannieoh.bsky.social · 03/03/2025

“He who frames first wins.” - George Lakoff, PhD author of “Don’t Think of an Elephant: Know Your Values and Frame the Debate”

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mtsw @mtsw.bsky.social · 03/03/2025

begging elected democrats to stop repeating trump's lies - if you adopt his framing and language and say "Trump promised he won't cut medicare" it reinforces the lie even if you go "He's lying!" right after. Don't think of an elephant!

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April Glick Pulito @aprilglick.bsky.social · 03/03/2025

Literally we should not repeat it at all if we can help it. There’s a great book called “don’t think of an elephant” I really recommend

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ourbetterangels.bsky.social @ourbetterangels.bsky.social · 06/03/2025

George Lakoff (Don't Think of an Elephant) is a start: Simple frames, coordinating messaging between factions and groups, then repeat, repeat, repeat.

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BookWitch 📚 @bookwitchery.bsky.social · 07/03/2025

Folks. Read this short and extremely informative and helpful book. @mcuban.bsky.social

The All New Don't Think of an Elephant by George Lakoff

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Steve McIlree @jsmci.bsky.social · 09/03/2025

I would add that every Democratic Party official and every Democratic elected office holder needs to read George Lakoff's "Don't Think of an Elephant" and commit it to memory.

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Lisa @fleurdelisa.bsky.social · 24/03/2025

Right? Read George Lakoff’s “Don’t Think of an Elephant t.” These religious types truly believe they are wealthy because God thinks they’re better people. And if God hasn’t blessed you with abundance, you are clearly bad and no “do-gooders” (liberals and/or government) should interfere. Insane.

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stroligus.bsky.social @stroligus.bsky.social · 04/04/2025

No. It’s just an extension and application of how people hear and process language. Read everything you can from @george-lakoff.com and don’t think of an elephant.

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Bhav @bhavik.bsky.social · 04/04/2025

if you start your counter message by validating the trump's argument, you have lost the messaging battle "don't think of an elephant" stop evoking elephants!!!

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DC Cassandra @dccassandra.bsky.social · 09/04/2025

No one should use the word DOGE and efficiency in the same sentence. Don’t think of an elephant ppl, it’s #GeorgeLakoff 101 sheesh

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