Sign in

George Lakoff

@george-lakoff.com
16K followers 96 following 43 posts

Professor Emeritus at UCBerkeley. Best-selling author of The ALL NEW Don’t Think of an Elephant.

PostsRepliesMedia
Reposted by George Lakoff
🗽LOLGOP🗽 @lolgop.bsky.social · 18/02/2026
Strongman, Weak President Trump's personification of strict father morality makes him a fearsome candidate. And it's why he sucks as a president. For @gilduran.com & @george-lakoff.com's @theframelab.bsky.social, I wrote about how Trump's frailty leads him to lash out, making him look even weaker.
theframelab.org
Trump is a Weak President
Trump's approval hits 37% as his strongman psychology prevents him from fixing the economy he broke. The strict father model is now his trap.
29127
Reposted by George Lakoff
🗽LOLGOP🗽 @lolgop.bsky.social · 22/12/2025
Trump‘s Epstein Cover-Up Is a Betrayal, Not Just a Lie Me in @gilduran.com and @george-lakoff.com's @theframelab.bsky.social on why Republicans don't mind when Trump lies about anything, except Jeffrey Epstein.
theframelab.org
Trump‘s Epstein Cover-Up Is a Betrayal, Not Just a Lie
Trump's endless Epstein cover-up damages his standing with Republicans. Why? Betrayal of trust hits harder than lies ever could."
211536
Reposted by George Lakoff
🗽LOLGOP🗽 @lolgop.bsky.social · 03/12/2025
It’s time to start the 2028 primary and step over this donor-coddling "Strong Floor, No Ceiling" nonsense. For @gilduran.com and @george-lakoff.com's @theframelab.bsky.social, I wrote about why DC Dems won't appeal beyond the donor base. There's another way to put an expiration point on Trumpism.
theframelab.org
Democrats’ New Slogan Is a Donor-Class Disaster
It’s time to start the 2028 primary and step over this donor-coddling nonsense.
58919
Reposted by George Lakoff
FrameLab @theframelab.bsky.social · 24/08/2025
This is an information war. Only one side was fighting. Now Gavin Newsom has gone full meme warfare—but is that enough to save American democracy? www.theframelab.org/from-maga-la...
theframelab.org
Newsom vs Trump: From MAGA Podcaster to Democratic Memelord
Gavin Newsom has pivoted from MAGA podcaster to resistance troll. The Democrat's whiplash highlights the hazards of chasing right-wing frames
45312
Reposted by George Lakoff
Gil Durán @gilduran.com · 13/08/2025
Is Trump's DC takeover an 'Epstein Escalation'? Some thoughts on Trump's constant use of narrative warfare, and how to fight back. www.theframelab.org/is-trumps-dc...
theframelab.org
Is Trump's DC takeover an 'Epstein Escalation'?
Trump deploys National Guard to DC while giving Ghislaine Maxwell prison perks. Is this distraction or authoritarianism? It's both
55727
Reposted by George Lakoff
David Fenton @dfenton.bsky.social · 12/08/2025
The Pollution Blanket. Say it loud. Say it often. Say it again.
theframelab.org
How A Simple Metaphor Can Save Planet Earth
This is a guest post from FrameLab contributor David Fenton. After 35 years as a climate activist, people often ask me “how do you remain optimistic?” It sure isn't easy these days with Trump's oily...
05734
Reposted by George Lakoff
Gil Durán @gilduran.com · 12/08/2025
Trump's wannabe dictator playbook: 1) Create fake emergency 2) Bypass Congress and public debate 3) Grab emergency powers 4) Repeat (from June) www.theframelab.org/trumps-fake-...
theframelab.org
Trump’s Fake Emergencies Follow Authoritarian Playbook
Trump is using fake crises to grab power, echoing tactics of autocrats. Americans must recognize the pattern and resist.
17653287
Reposted by George Lakoff
🗽LOLGOP🗽 @lolgop.bsky.social · 10/08/2025
We still have time. But not much.
thefarce.org
The $170 billion kidnapping machine is coming. Keep your town out of it.
How to tell your local law enforcement to get out of bed with the secret police.
116158
Reposted by George Lakoff
Karl Bode @karlbode.com · 30/07/2025
There was a three week news cycle dedicated to this complete vaporware
ca.news.yahoo.com
Musk’s America Party can’t get off the ground and was just to ‘blow off steam’ about Trump’s bill
Despite claiming he would form a new rival party after Trump’s One Big Beautiful Bill passed, no official filings have been made
671522256
Reposted by George Lakoff
Ben Collins @bencollins.bsky.social · 21/06/2025
ICE is also the fault of a complicit press. How, where and who did ICE recruit? Why isn't every newspaper in the country devoting themselves to finding out who is in this brand new secret police force that now terrorizes America? It's the definition of newsworthy. The answer is: they're afraid.
21792632306
Reposted by George Lakoff
Dr. Genevieve Guenther (she/they) @doctorvive.bsky.social · 07/06/2025
As @george-lakoff.com says, Republicans don't follow the polls. They try to change them. And they often do!
Share of Republicans who say they favor more wind and
solar power in the U.S.
Annual surveys, most recently of 5,085 U.S. adults conducted from April 28 to May 4, 2025
Solar: support drops from nearly 85 to 61%
Wind: support drops from nearly 75 to 48%

Data: Pew Research Center; Chart: Axios Visuals
04318
Reposted by George Lakoff
🗽LOLGOP🗽 @lolgop.bsky.social · 09/06/2025
This split reveals the fundamental instability of authoritarian coalitions built on competing narcissisms. New from me in @gillduran.bsky.social and @george-lakoff.com 's @theframelab.bsky.social on the Trump/Musk tiff:
theframelab.org
Musk vs. Trump: ‘Daddy Crisis’ Splits Authoritarian Allies
Can Musk beat Trump in a battle of Strict Father morality?
46812
Reposted by George Lakoff
FrameLab @theframelab.bsky.social · 27/05/2025
When you repeat a false argument, even for purpose of saying it’s “not true,” you help make the argument stronger in the minds of your readers. Because of the way your brain’s neurocircuitry works, you activate the frames you are trying to negate. www.theframelab.org/cut-the-not-...
theframelab.org
Cut the Not: Why banishing one word can power up your communication
A FrameLab tip for supercharged writing and communications
35833
Reposted by George Lakoff
Chris Geidner @chrisgeidner.bsky.social · 12/05/2025
NEW: It does matter. Defending the rule of law in the Trump era is essential. Trump cannot ignore constitutional limits on his power — or any court order enforcing those limits. We must keep saying so. Tonight at Law Dork, I make my case:
lawdork.com
It does matter. Defending the rule of law in the Trump era is essential.
Trump cannot ignore constitutional limits on his power — or any court order enforcing those limits. We must keep saying so. Also, for paid subscribers: Closing my tabs.
301951493
Reposted by George Lakoff
Gil Durán @gilduran.com · 05/05/2025
The war on empathy is a war on democracy www.theframelab.org/the-war-on-e... lol
theframelab.org
The War on Empathy by Musk, Trump, and Evangelicals
Why do Republicans hate empathy?
715859
Reposted by George Lakoff
🗽LOLGOP🗽 @lolgop.bsky.social · 25/04/2025
Trump can’t help remind the world why limiting and then removing his power is the only feasible response to an insatiable lust for domination. New from me in @gilduran.com and @george-lakoff.com's @theframelab.bsky.social Trump Has a Plan—Now Democrats May Finally Have One Too
theframelab.org
Trump Has a Plan—Now Democrats May Finally Have One Too
Anything that gives people the combination of anger and hope is essential right now, writes Jason Sattler.
312536
Reposted by George Lakoff
Gil Durán @gilduran.com · 26/04/2025
Important point. The press generally allows the right-wing to frame issues — and then accepts the framing and helps to spread it.
1436476
Reposted by George Lakoff
David Bishop CTeach 🇬🇧🇪🇺🏳️‍🌈🏳️‍⚧️ @libraryrinth.bsky.social · 10/10/2024
The best post is book post. #Booksky
The cover of Metaphors We Live By by Lakoff and Johnson.
14111
Reposted by George Lakoff
FrameLab @theframelab.bsky.social · 23/04/2025
How do we actually *think* about politics? George Lakoff in conversation with Robert Reich www.youtube.com/watch?v=vcy8...
youtube.com
In Conversation: George Lakoff | Robert Reich
YouTube video by Robert Reich
32917
Reposted by George Lakoff
🗽LOLGOP🗽 @lolgop.bsky.social · 17/04/2025
"A strategic initiative is a plan in which a change in one carefully chosen issue area has automatic effects over many, many, many other issue areas." - @george-lakoff.com For decades, the right has figured out how to use one horrible goal to achieve other horrible goals that they can't say aloud.
06620
Reposted by George Lakoff
Gil Durán @gilduran.com · 14/04/2025
In 2018, an HBO host blasted a guest for saying Trump is nicer in private than he is on TV: “He’s running the world now. What does it matter that he was nice to you at Thanksgiving?” The host? Bill Maher. Now he’s the one cozying up to Trump. Why? www.theframelab.org/how-donald-t...
theframelab.org
How Donald Trump Rolled Bill Maher
Bill Maher says he didn’t “go MAGA” after dining with Trump — but he spent his HBO monologue mocking liberals and softening Trump’s image. Here’s how he got played.
1414933
Reposted by George Lakoff
FrameLab @theframelab.bsky.social · 10/04/2025
Elon Musk and strict father politics: 1. Cruel dominating father (who Musk both hates and emulates) 2. Pronounced lack of empathy (he considers empathy a weakness) 3. Strict hierarchical worldview amplified by a messiah complex (Musk believes he is the savior) www.theframelab.org/tech-authori...
theframelab.org
Tech Authoritarians of San Francisco
Elon Musk and the rise of reactionary Big Tech (and big money) politics
0188
Reposted by George Lakoff
Jacquelyn Gill @jacquelyngill.bsky.social · 11/04/2025
Repeat after me: these budget cuts are theft. Our elected officials are stealing from us. They work for us, and they are breaking what we hired them to protect.
5336157
Reposted by George Lakoff
David Fenton @dfenton.bsky.social · 09/04/2025
President signs Exec Order to raise temperatures and sea levels, burn down homes, raise the price of food, make insurance unaffordable, make Earth unlivable. Oh, and poison your kid’s tuna fish sandwiches with mercury. #climatecrisis
whitehouse.gov
Reinvigorating America's Beautiful Clean Coal Industry and Amending Executive Order 14241
By the authority vested in me as President by the Constitution and the laws of the United States of America, it is hereby ordered: Section 1. Purpose. In
11261121
Reposted by George Lakoff
Gil Durán @gilduran.com · 09/04/2025
Nazi legal theorist Carl Schmitt — one of Peter Thiel's favorites — wrote about a "state of exception." That's when an "emergency" allows a dictator to suspend rules & seize power. Trump's strategy is clear: Create fake emergencies to justify extreme policies. www.theframelab.org/unveiling-tr...
theframelab.org
Trump’s Fake Emergency Over Trade Deficit Exposed
Trump’s trade war is based on a fake economic emergency, distorting facts to justify tariffs, gain power, and threaten U.S. stability.
412073
Reposted by George Lakoff
🗽LOLGOP🗽 @lolgop.bsky.social · 06/04/2025
What happened to "weird?" For @gilduran.com & @george-lakoff.com's @theframelab.bsky.social, I autopsied the word the base loved & consultants killed. Looking forward, I think this shows how Dems fixate on swaying "moderates," which is untenable as Musk/Trump focus on scamming non-voters.
theframelab.org
What 'Weird' Reveals About the Democrats' Messaging Crisis
There are no magic words. But moral attacks your base loves are the core of a winning strategy.
1015634
Reposted by George Lakoff
Gil Durán @gilduran.com · 04/04/2025
Once again, direct use "strict father" metaphor. cc @george-lakoff.com
1112428
Reposted by George Lakoff
Wajahat Ali @wajali.bsky.social · 04/04/2025
Please take 30 minutes & listen to my convo with NERD REICH editor @gilduran.com - one of the few people who understands WHY Trump, Musk, & the broligarchy are celebrating America's economic collapse. It sounds scary & absurd, but Gil has all the receipts. thelefthook.substack.com/p/why-musk-a...
thelefthook.substack.com
Why Musk and the Broligarchy Are Loving the Economic Collapse of America
The Nerd Reich, as coined by journalist Gil Duran, is celebrating and welcoming America's economic and political collapse so they can profit off our pain and move towards creating their technocracy.
26402185
Reposted by George Lakoff
🗽LOLGOP🗽 @lolgop.bsky.social · 03/04/2025
What can the rise of "WEIRD" and its quick murder at the hands of consultants teach us about the Democrats' messaging crisis? For @gilduran.com and @george-lakoff.com's @theframelab.bsky.social, I looked at why elected Democrats fear pleasing their base.
theframelab.org
What 'Weird' Reveals About the Democrats' Messaging Crisis
There are no magic words. But moral attacks your base loves are the core of a winning strategy.
823661
Reposted by George Lakoff
Nick Knudsen @nickknudsenus.bsky.social · 26/03/2025
BOMBSHELL report from Washington Post finds that DOGE cuts at the Social Security Administration are killing the agency. They’re making SSA dysfunctional so that they can privatize Social Security.
841208641
Reposted by George Lakoff
Matt Jordan @mattjord.bsky.social · 28/03/2025
Sometimes the framing of events or leaders is more important than the details the stories about them contain. In this episode we talk with Framelab's @gilduran.com about the dangers of amplifying authoritarian-friendly framing when covering Trump. newsliteracy.psu.edu/podcasts/cal...
newsliteracy.psu.edu
Call me Daddy: The Danger of Strongman Framing - News Literacy Initiative
President Trump has frequently been framed as a “strong man” and “strict father.” When news outlets lean into this type of rhetoric, they miss a vital o
36433
Reposted by George Lakoff
Gil Durán @gilduran.com · 23/03/2025
The “abundance” slop fails for a basic reason: Politics is a clash of moral worldviews, not a spreadsheet of policy options. Period. People vote their values, not their infrastructure preferences. If people consistently voted for economic bounty, only Democrats would win.
Chart showing higher job growth always under Democratic Presidents
913241
Reposted by George Lakoff
Matt Seybold @mattseybold.bsky.social · 21/03/2025
What are the economic, technological, & aesthetic characteristics of gilding an age? Opening a new arc with @jeffreyinsko.bsky.social @annakornbluh.bsky.social @gilduran.com @ecourtem.bsky.social @jordanscarroll.bsky.social @profdgd.bsky.social @jeffjarvis.bsky.social
marktwainstudies.com
The Gilded Network (A Tale of Today, Episode #13)
What does the metaphor of “Gilded” mean as critical theory, political economy, and media ecology?
24317
Reposted by George Lakoff
Gil Durán @gilduran.com · 21/03/2025
What I’m reading: “Owned: How Tech Billionaires on The Right Bought The Loudest Voices On The Left” by @eoinhiggins.bsky.social A stunning exposé about the power of tech money to corrupt. Anyone else reading and wanna compare notes? www.hachettebookgroup.com/titles/eoin-...
hachettebookgroup.com
Owned
A “devastating” (Nation) examination of how a cabal of tech-billionaires is colluding with once-idealistic journalists to create an entirely new media ...
1014548
Reposted by George Lakoff
🗽LOLGOP🗽 @lolgop.bsky.social · 20/03/2025
How can we neutralize Trump's fear mongering and save what's left of our democracy? POWER IN NUMBERS A simple plan to make America more progressive, fast. New from me in @gilduran.com and @george-lakoff.com's @theframelab.bsky.social newsletter.
theframelab.org
Harnessing Collective Power to Overcome Trump’s Fear Tactics
Power in numbers to defeat Trump's strategy of fear
519574
Reposted by George Lakoff
David Fenton @dfenton.bsky.social · 19/03/2025
“It makes no sense that a President would crash the economy while allowing a foreign-born billionaire to rip apart the government. This goes against every rule in politics. Trump’s poll numbers are sinking yet he’s taking no steps to correct. This is the logic of a suicide bomber.” @gilduran.com
nytimes.com
Opinion | It May Not Be Brainwashing, but It’s Not Democracy, Either
How the federal government became “an outdated software system that must be replaced.”
99428
Reposted by George Lakoff
Brooke Harrington @ebharrington.bsky.social · 19/03/2025
The thesis of my new book is that broligarchs are doing to the US what they've BEEN doing to offshore financial centers for decades: incl literally drafting laws for captured legislatures to rubber stamp. Worked great on fragile post-colonial states. Now the imperial boomerang has brought it home.
312659
Reposted by George Lakoff
Street Art Utopia @streetartutopia.mastodon.online.ap.brid.gy · 19/03/2025
Thousands of people are ditching Tesla. Here’s one of them with a message you can see from space. Location: Black Rock Sands, Wales, UK By "Led By Donkeys"
24090992880
Reposted by George Lakoff
Jane Mayer @janemayer.bsky.social · 15/03/2025
Please listen to this chilling talk with @GilDuran.com about his research into what Elon Musk and Silicon Valley’s “Cognitive Elite” have in store for us: podcasts.apple.com/us/podcast/t...
podcasts.apple.com
The “Cognitive Élite” Seize Washington
Podcast Episode · The Political Scene | The New Yorker · 03/15/2025 · 32m
12234109
Reposted by George Lakoff
Gil Durán @gilduran.com · 15/03/2025
31 years after Jamaica Kincaid gave me a signed copy of the @newyorker.com and told me to never stop writing, I finally made the grade. I discussed tech’s hostile takeover of the USA with @janemayer.bsky.social , @sbg1.bsky.social on the Political Scene pod. podcasts.apple.com/us/podcast/t...
podcasts.apple.com
The Political Scene | The New Yorker
Politics Podcast · 156 Episodes · Updated Semiweekly
1129060
Reposted by George Lakoff
Gil Durán @gilduran.com · 09/03/2025
Did you ever notice how moving to "the middle" usually means a Democrat must embrace Republican positions? That's because there is no actual "center" in politics. It's a false concept that somehow only tilts politics to the right. Republicans never move an inch, except further toward extremes.
13712179
Reposted by George Lakoff
FrameLab @theframelab.bsky.social · 04/03/2025
The White House’s ambush of President Zelenskyy was a staged humiliation designed to make him appear ungrateful and unworthy. It was also a thin smokescreen for Trump and Vance’s weakness and subservience to Vladimir Putin, writes @gilduran.com www.theframelab.org/trump-vances...
theframelab.org
Trump & Vance’s Power Play Backfires—Weakness Exposed
Trump stacks the deck for Putin, and against democracy
04820
Reposted by George Lakoff
Edward Luce @edwardluce.bsky.social · 21/02/2025
This by @gilduran.com is as efficient summary of the method in Musk's chaos as I've seen. www.theframelab.org/elon-musk-do...
theframelab.org
Elon Musk's DOGE and the CEO-Dictator Playbook
Musk's attack on the United States government is strategic and systematic.
717579
Reposted by George Lakoff
Antonia Scatton @antoniascatton.bsky.social · 07/02/2025
Mump are trying to gaslight us into believing they have unlimited power. They do not. Fascism succeeds by making it hard for people to envision the alternative. Our job is to help people see the real reality: that Trump and Musk can, and already are, being stopped. open.substack.com/pub/reframin...
open.substack.com
Restoring Sanity
We will prevail. We need to talk like it.
815765
Reposted by George Lakoff
🗽LOLGOP🗽 @lolgop.bsky.social · 01/02/2025
It's @george-lakoff.com's Truth Sandwich. An essential skill for anyone who does any communications. Yet, over and over, people start by privileging their opposition's message or just outright lies. Only way to deal with guys like Elon and Trump.
"Illustration of a sandwich with the title 'George Lakoff's Truth Sandwich.' Below, text explains the concept: 'Always frame the truth first. Indicate the lie and the fact that it's a lie. Return immediately to the truth. The truth must always be repeated more than the lie.'"
6336155
Reposted by George Lakoff
David Fenton @dfenton.bsky.social · 30/01/2025
Trump is waging war on earth and its people — but the people mostly don’t know it. We can fix this, and we must. @george-lakoff.com @framelab.bsky.social @gilduran.com
theframelab.org
How to Stop Trump's Climate Pollution
Donald Trump is waging war on Earth and its people — but the people mostly don’t know it.
28741
Reposted by George Lakoff
🗽LOLGOP🗽 @lolgop.bsky.social · 27/01/2025
" The 'Daddy Trump' chorus isn't a quirk or a joke – it's a window into how millions of Americans process political reality." - @gilduran.com
theframelab.org
Mel Gibson and Republicans call Trump a 'Daddy.' Here's why
Once you understand Strict Father Morality, you understand Republican politics
3124881
Reposted by George Lakoff
Shannon Stirone @shannonstirone.bsky.social · 27/01/2025
This is literally Lakoff’s strict father moral structure. Saying the neuro cognitive framework out loud is just, wow. @gilduran.com @lolgop.bsky.social
1324554