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SWR Data

@swr-data.bsky.social
465 followers 270 following 81 posts

Data-driven insights into the adult creator economy. Fighting stigma & misinformation with facts. Featured in New York Times, Wired, Hollywood Reporter, NPR, Slate, Mashable and others. A project by @melrose.bsky.social & @mikestabile.bsky.social

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SΞX WOЯK CΞO @sexworkceo.bsky.social · 06/09/2026
Our data at @swr-data.bsky.social showed something last year most creators haven't clocked yet. Here's what it means for subscriptions. Episode 199 of On The Whorizon.
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SWR Data @swr-data.bsky.social · 22/07/2026
We're getting ready to launch our 2026 State of the Creator survey, which raises money for sex worker serving nonprofits. Last year, we raised over $8K, and hope to increase that this year. Compiling this year's beneficiaries now. Who are your favorite SW-serving orgs?
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SWR Data @swr-data.bsky.social · 08/07/2026
We're prepping our annual State of the Creator survey and have sent out the first email to our list. If you haven't gotten something from us, and want to be included in the survey, DM us.
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SWR Data @swr-data.bsky.social · 30/06/2026
We're finalizing the questions for the 2026 State of the Creator survey. This is the big one. What issues do you want to see included? What questions could we answer? What do you need to know to build your business (and keep your sanity)?
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SΞX WOЯK CΞO @sexworkceo.bsky.social · 29/06/2026
You do not own your digital agency at all. The followers on someone else's app are borrowed, and so is the reach, and so is your ability to talk to your own community. The platform that handed you all of it can take it back on a Tuesday afternoon with no warning and no appeal...
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Mila Catbat 🦇👠 Vtuber @milacatbat.bsky.social · 27/06/2026
Everyone joking about "gay for pay" when the stats show it's more like "hetero for pay"
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Mike Stabile @mikestabile.bsky.social · 29/06/2026
The adult industry needs to realize that trans and non-binary creators are disproportionately hurt by the War on Porn: 74% more likely to be attacked online 53% more likely to face content restrictions 41% less likely to have fans unwilling to AV Pride means committing to actual, systemic support.
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Mike Stabile @mikestabile.bsky.social · 27/06/2026
Numbers don't tell you everything, but they can be directional. Below, the platforms most popular among LGBTQ+ creators. Notably not on there? OnlyFans. Proud of the work @melrose.bsky.social and I doing with @swr-data.bsky.social, but we want more creator voices. Follow. DM. Get involved.
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SWR Data @swr-data.bsky.social · 27/06/2026
We didn't get into this in the actual post, but it's worth mentioning the five platforms LGBTQ+ creators view most positively: 1. @sextpanther.bsky.social (+74%) 2. @realloyalfans.bsky.social (+69%) 3. @fansly.com (+68%) 4. @clips4sale.com (56%) 5. @justfor.fans (+56%)
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Ada (three ennuis in a crop-top) @adaframe.bsky.social · 26/06/2026
Pride was a fucking riot. Any pride that doesn't include space for sex workers isn't pride at all, it's rainbow assimilationism
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dr. thrasher, an american writer in ex(archia)(xile) @thrasherxy.bsky.social · 26/06/2026
Straight men who masturbate to porn: queer people are responsible for your orgasms (you’re welcum, happy pride)
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Kim Cums | SYD 🇦🇺🏳️‍🌈⚔️ @kimcums.bsky.social · 26/06/2026
For any overseas sex workers, if you ever come to Australia, I recommend visiting during Sydney Gay and Lesbian Mardi Gras! @scarletalliance.bsky.social marches in the parade every year, and sex workers here have been involved in the celebration (and protest!) since the beginning ❤️
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Mistress Matisse @mistressmatisse.bsky.social · 25/06/2026
Happy Pride! Did you know that the majority of sex workers are LGBTQ+? I myself did know this, it’s one of my favorite things about the sex community 🤩🥰
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SWR Data @swr-data.bsky.social · 25/06/2026
New Pride data from SWR: The adult industry is dominated by LGBTQ+ creators. Nearly 70% adult creators say they fall somewhere on the LGBTQ+ spectrum (including half the men in the industry.) And women make up 74% of creators. The adult industry is an industry of queer women. Where's our float?
open.substack.com
Is There Another Industry as Queer as Adult?
Nearly 70% of creators identify as LGBTQ+. Why aren't we invited to Pride?
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SWR Data @swr-data.bsky.social · 17/06/2026
Creators have seen this coming. Last year's State of Creator saw another consistent decline in OnlyFans share of the creator market, as platforms like @realloyalfans.bsky.social, @fansly.com and @sextpanther.bsky.social rose. swrdata.substack.com/p/the-swr-ho...
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SWR Data @swr-data.bsky.social · 03/06/2026
Everyone says the creator economy is collapsing. The data found one group quietly winning. 👀
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SWR Data @swr-data.bsky.social · 11/05/2026
The War on Porn has been devastating to adult creator incomes. But one group is faring significantly better than the rest: cammers. SWR took a look behind the numbers to see how and why creators who cam are withstanding the censorship, shadowbans and other impacts better than other creators. 🧵
swrdata.substack.com
The Case for Camming
While fan platforms get all the attention, data shows cams as a powerful tool for creators, especially in a hostile market.
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Mike Stabile @mikestabile.bsky.social · 11/05/2026
"As attacks on the industry heat up, from banking discrimination to age-verification, cammers are weathering the storm better than other creators." SWR goes deep into the data on camming — and finds some safe harbors against the rampant censorship creators are facing.
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SWR Data @swr-data.bsky.social · 11/05/2026
The War on Porn has been devastating to adult creator incomes. But one group is faring significantly better than the rest: cammers. SWR took a look behind the numbers to see how and why creators who cam are withstanding the censorship, shadowbans and other impacts better than other creators. 🧵
swrdata.substack.com
The Case for Camming
While fan platforms get all the attention, data shows cams as a powerful tool for creators, especially in a hostile market.
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SΞX WOЯK CΞO @sexworkceo.bsky.social · 03/04/2026
I feel like every adult creator needs to read this. The data doesn't lie and @swr-data.bsky.social has the receipts. Age verification laws are gutting our income and this article lays out exactly how: thebaffler.com/latest/papers-please-mcgrady
thebaffler.com
Papers, Please | Michael McGrady Jr.
Age verification laws have proven costly to freedom of expression for adult consumers and chill sexual speech.
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SΞX WOЯK CΞO @sexworkceo.bsky.social · 04/04/2026
They said age verification was about protecting kids. The research says it's cutting our income. Read this. If you participated in @swr-data.bsky.social surveys, you're in this story. Follow them and share:
buff.ly
Age-verification is hurting sex educators, study suggests
These laws aren't working to keep minors off adult sites, but they are hitting creators' incomes.
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SWR Data @swr-data.bsky.social · 24/03/2026
Are you making less money this year than last? You're not alone. New data shows how age-verification laws have hurt the adult creator economy. SWR investigates whether the boom that fueled that creator economy is really faltering.
open.substack.com
How Age-Verification Laws Are Cutting Into Creator Income
Is the boom over? AV law take their toll on the creator economy.
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SWR Data @swr-data.bsky.social · 03/03/2026
“While some creators are making millions selling bathwater, the average income from adult sales is closer to $5,000 a month. Sex work is work, and at the heart of the adult creator community are hundreds of thousands of small, independent creators building their businesses one clip at a time.”
xbiz.com
SWR Data Publishes 'Creator Income' Report
Adult industry market research firm SWR Data has published a report on creator incomes.
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Mike Stabile @mikestabile.bsky.social · 25/02/2026
"The question isn’t just a matter of accounting or accuracy. The extremely low revenue figures equate sex work with trafficking, and are used to justify increased censorship, policing and banking discrimination. Better data is both a business and a political issue."
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Glitter Cannons @glittercannons.bsky.social · 26/02/2026
It’s just a job.
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Alexis @alexisx-au.bsky.social · 26/02/2026
#sexwork #sexworkiswork
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SWR Data @swr-data.bsky.social · 26/02/2026
"Newer creators earn around $16,000 annually on average, while that number shoots up to $74,000 for those who've been in the industry for five years. And for creators who've been in the industry for 5+ years and only work in adult, the average income is more than $111,000, according to SWR Data."
mashable.com
What's the average porn creator's salary?
A new survey reveals what actual performers say they earn.
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SWR Data @swr-data.bsky.social · 25/02/2026
SWERFs and religious right are have been using faked numbers to justify censorship, policing and debanking of adult creators. This year's State of the Creator proved how wrong that data is. This week, we dive into how (and how much) adult creators are earning. 🧵
open.substack.com
How Much Money Do Creators Actually Make?
The average annual income for adult creators is close to $60,000. That's much more important than you think.
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SWR Data @swr-data.bsky.social · 17/02/2026
"SWR’s data suggested that the rise in the importance of clips sales to adult content creators was at the expense of fan subscription sites. Sustained mistrust of OnlyFans, the world’s biggest platform for porn creator subscriptions, could help explain this."
sextechguide.com
Clip Sales Now Rival Fan Site Subscriptions as Burned-Out Creators Rethink the OnlyFans Hustle
A survey of 550+ adult creators found clip sales nearly match subscriptions as a top revenue source, with many citing burnout and declining income.
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SWR Data @swr-data.bsky.social · 13/02/2026
SWR's @melrose.bsky.social and @mikestabile.bsky.social sat down with @hansbuetow.bsky.social at Never Post to talk about what really draws fans — authenticity and intimacy.
neverpo.st
🆕 Never Post! Pornhub Goes SFW
HELLO TO ALL! We've got an SFW episode for your ears. Today, Senior Producer Hans Buetow digs into the data from the 2025 Pornhub Year-in-Review, and wonders aloud to sexual wellness educator Courney ...
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Alexis @alexisx-au.bsky.social · 12/02/2026
#sexwork #sexworkiswork
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Devin (they/them) - 𝔇𝔢𝔪𝔬𝔫 𝔬𝔣 𝔇𝔯𝔢𝔞𝔪𝔰 @devinincarnate.bsky.social · 12/02/2026
TRUE! It's difficult to make content and then be ready to chat with individuals at any given time. Sure there are some great fans who are patient but there are many entitled enough to think they pay for your time on their clock. You gotta set boundaries and enforce them daily. It's exhausting!
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SWR Data @swr-data.bsky.social · 12/02/2026
"Creators are tiring of fan site hustle culture. While subscription sites really launched the fan site revolution, we’re starting to see creators question the trade-off for having to be on 24/7.” — @melrose.bsky.social of sexworkceo.bsky.social
xbiz.com
SWR Data Publishes 'Clip Trend' Report
Adult industry market research outfit SWR Data has published a report on the performance of clip platforms and sales.
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Another Terrible Idea @atichannel.bsky.social · 11/02/2026
When I pay for pornography, I: 1) Don't want to have a monthly subscription 2) Want to be able to download and own what I buy 3) Want to be able to be selective 4) Want the artist to be able to make something once that they can continue to profit off of rather than constant live streams
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SpankChain @spankchain.bsky.social · 11/02/2026
Some great up-to-date info for creators! Thank you @swr-data.bsky.social for collecting and analyzing this data for everyone! 📊
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Mike Stabile @mikestabile.bsky.social · 11/02/2026
"Perhaps the froth is settling. According to the data, the shift back to clips among creators has come at the expense of fan sites ... Together, the data may be signalling a new phase of the creator economy"
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SWR Data @swr-data.bsky.social · 11/02/2026
Adult creators are increasingly turning to clip sales to drive income. In our latest "State of the Creator" report, we took a look at the data to understand where (and why) the market is shifting. substack.com/@swrdata/not...
Graphic: "What's Behind the Rise of Clips?"
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Mike Stabile @mikestabile.bsky.social · 24/01/2026
Perhaps it's not shocking that @swr-data.bsky.social found that creators views of ManyVids have turned negative, and became more negative over the course of the fall.
Chart showing popularity of key platforms. ManyVids is viewed more negatively than positively by both its own creators and creators as a whole
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SWR Data @swr-data.bsky.social · 24/01/2026
The first installment of SWR's State of the Creator is out. We crunched the numbers to find the five platforms that creators love (and two that they don't.) By nearly every metric, LoyalFans is is winning adult creators ... while nearly every other metric shows OnlyFans on the decline.
open.substack.com
The SWR Hot List — The Platforms Winning (and Losing) Creators
SWR asked more than five hundred creators how they felt about nearly twenty major creator platforms. Five stood out.
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SWR Data @swr-data.bsky.social · 13/01/2026
Thanks to the over 550 adult creators who took this year's survey. Thrilled to be able to announce that we were able to raise over $8,000 for nonprofits that serve sex workers. We've been going through the data and will start releasing insights this week: the creator industry is rapidly evolving.
xbiz.com
SWR Data Announces 2026 'State of Creator' Winter Report
Adult industry market research outfit SWR Data has announced that it will release data from its annual State of the Creator survey at an XBIZ LA workshop, taking place at the Kimpton Everly Hotel.
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SWR Data @swr-data.bsky.social · 18/11/2025
If you're an adult creator who hasn't gotten the 2025 SOTC survey yet, let us know! The more creators who participate, the better we can document our community, especially under-represented communities (creators of color, male creators, trans creators, M4M creators). DM or tag us and we'll send.
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SWR Data @swr-data.bsky.social · 14/11/2025
The annual State of the Creator is coming to a close! The anonymous, SW-led survey is designed to give creators critical insight into the current market. If you're a creator and haven't taken it yet, DM or tag us so we can get you a link! Each one taken raises $15 for a sex worker non-profit.
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SWR Data @swr-data.bsky.social · 19/12/2024
Our 2024 Top Platform List is out! @onlyfansblue.bsky.social is still #1 (used by 71% of creators), with ManyVids @manyvids.bsky.social, 53%), @fansly.com (36%), @realloyalfans.bsky.social, 35%) and @clips4sale.com (30%) rounding out the Big 5. LoyalFans is growing fastest. Full report below.
Graph from SWR Data showing top ten fan platform used by creators: OnlyFans (1), ManyVids (2), Fansly (3), LoyalFans (4), Clips4Sale (5), SextPanther (6), iWantClips (7), Pornhub (8), NiteFlirt (9), Slushy (10)
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SWR Data @swr-data.bsky.social · 12/12/2024
For our Bsky debut, we're releasing of our 2024 State of the Creator report — a deep dive into the demographics, work patterns, challenges, and platforms used by adult content creators. Because creators need real data to succeed. Buckle up. 🧵 www.canva.com/design/DAGYe...
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