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SWR Data @swr-data.bsky.social · 05/10/2026

Finally! The 2026 "State of the Creator" is here! Since 2022, the survey been a critical way to find out what's happening in our community. The platforms that are earning The sectors that are growing The challenges we're facing First round went out this afternoon! Keep an eye out on your inbox!

SWR Data state of the creator survey welcome page with text explaining the survey, designed by sex workers for sex workers.

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SWR Data @swr-data.bsky.social · 25/06/2026

The data are clear: more gender diverse creators are facing greater harassment, more content restrictions, more platform bans and greater decreases in revenue, often as a result of attacks on the industry. Adult platforms need to be doing more than making rainbow logos (one month a year).

Compared to cis creators, trans and non-binary creators were:
• 83% more likely to have had their content used in a deepfake (14.9% vs 8.1% cis)
• 54% more likely to have been doxxed or outted online (32.4% vs 21.1%)
• 15% more likely to have had content flagged or removed (70.3% vs 61.2%)
• 15% more likely to have been banned from an adult platform (18.9% vs 16.5%)
They're also the front lines of the War on Porn. Thanks to new restrictions like age-verification and political campaigns against sex and sex work, trans and non-binary creators were:
• 74% more likely to report being attacked or harassed online (33.8% vs 19.4%)
• 53% more likely to face restrictions on what they sell (74.6% vs 48.6%)
• 41% more likely to have fans unable to access their content (56.3% vs 40.0%)
• 24% more likely to report decreased revenue (60.6% vs 48.9%).

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SWR Data @swr-data.bsky.social · 25/06/2026

While that's something to be proud about, there's also good reason to protest. Trans and non-binary creators report earning about 66% of what cis creators do, and have been disproportionately impacted by attacks on the industry.

Adult creators by gender chart, featuring women (74%) men (16.6%), nonbinary (8.1%), agender (1.1%) and other (.5%).

Trans creators of any gender made up 9% of the respondent base.

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SWR Data @swr-data.bsky.social · 25/06/2026

The porn industry, which gets regularly attacked by the right and the left for either undermining or supporting the patriarchy, is a profoundly queer industry, with most of the revenue going to women and LGBTQ+ workers.

Graph showing adult creators by sexuality. Just 32% identify as straight A plurality identify as bisexual (33%) while others identify as pansexual, queer, asexual, gay/lesbian or other.

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SWR Data @swr-data.bsky.social · 03/06/2026

As MelRose puts it, going on cam is real time market research with a built-in audience. Camming is not the whole business. But in a market this hostile, it might be the steadiest piece of it.

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SWR Data @swr-data.bsky.social · 03/06/2026

The reason is internal traffic. Cam platforms hand creators an audience, which means less exposure to the bans, shadowbans, debanking and algorithm shifts throttling everyone else.

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SWR Data @swr-data.bsky.social · 03/06/2026

The numbers: 📊 66% of cammers say their income rose or held steady this past year 📊 48% say earning got easier or stayed the same, vs just 30% of fan-site creators 📊 Only 14% name social media as their top source of new fans, because cam-site traffic does the work

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SWR Data @swr-data.bsky.social · 03/06/2026

We surveyed 550+ adult creators for our latest State of the Creator report, and cammers came out as the most resilient group in the market. While most creators say earning is getting harder, cammers are holding steady or growing.

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SWR Data @swr-data.bsky.social · 03/06/2026

Everyone says the creator economy is collapsing. The data found one group quietly winning. 👀

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SWR Data @swr-data.bsky.social · 11/05/2026

Cam-based creators were the least likely to suffer from social media censorship or encounter content restrictions on platforms, giving them some safe harbor at a time when other creators are facing declining traffic and increased restrictions from credit cards.

Graph showing 23% of creators ranking "social media censorship" as a top issue. Other sectors were much more impacted. 49% of fan based creators rank it high.

Graph: Creators using cams/livestreams were much less likely to encounter content restrictions on platforms than other groups. Just 17% rank it as a top issue.

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SWR Data @swr-data.bsky.social · 11/05/2026

Of all major creator income streams, cam-based creators were the most likely to their work had gotten easier (10%) or at least stayed the same (38%) over the past year. Fan-based creators said the opposite, with around 70% saying earning money had gotten harder.

Graph showing different income streams (cams, clips, customs, etc) and how creators in those sectors viewed the current market. Creators earning primarily through cams/livestreams were more likely to say earning money was getting easier or at least staying stable.

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SWR Data @swr-data.bsky.social · 24/03/2026

Nearly half of adult creators say their adult income declined over the past year. Most blamed the effects of the war on porn, including age-verification laws, increased censorship and piracy.

Graph showing a decline in creator incomes between 2025 and 2024. In 2024, more creators said their incomes were increasing rather than decreasing. A year later, the numbers were reversed, with nearly half of creators say their income has gone down.

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SWR Data @swr-data.bsky.social · 25/02/2026

But data only tells part of this story. We need more creators to get involved and share your experiences and ideas about what's driving the creator economy. And, most importantly, what we should look into next to help you build your businesses. open.substack.com/pub/swrdata/...

Graphic showing headline "How Much Do Creators Actually Make" from the Substack post.

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SWR Data @swr-data.bsky.social · 25/02/2026

Better data is a political issue. If we can't talk accurately about creator's income or lives, bad data will be used to advocate against the industry. If we can't talk about who is earning the money, and why, we obscure systemic issues in the industry. We'll get into that more in future posts.

Graph showing percentage of creators who have financial support outside of their adult work. Just 35% are entirely dependent on adult work.

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SWR Data @swr-data.bsky.social · 25/02/2026

According to the SOTC data, the average creator earns about $5,000 per month ($59K year). This includes everyone from ultra-high earners ($250K+ year) to those making a few hundred dollars sexting on the weekends. More importantly, most creators aren't working in adult full time.

Graph showing 'how much revenue did you earn from income from adult industry work last year'

3.7% earned over $250+, 17.4% earned less than $10K. A plurality (38%) earned between $10-40K.

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SWR Data @swr-data.bsky.social · 11/02/2026

In the past year, clip sales have risen dramatically as a driver of creator income, rivaling the importance of the subscription model popularized by OnlyFans. Creators seems to be shifting away from the hamster-wheel of hustle to a business model that promises a better work/life balance.

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SWR Data @swr-data.bsky.social · 11/02/2026

Adult creators are increasingly turning to clip sales to drive income. In our latest "State of the Creator" report, we took a look at the data to understand where (and why) the market is shifting. substack.com/@swrdata/not...

Graphic: "What's Behind the Rise of Clips?"

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SWR Data @swr-data.bsky.social · 24/01/2026

On this year's "Hot List" for Creators: 1. @realloyalfans.bsky.social 2. @fansly.com 3. @sextpanther.bsky.social 4. @clips4sale.com 5. @chaturbate.com Each of these platforms ranks high both in overall positive sentiment among creators, AND especially among creators who use the platform.

Graph showing relative popularity of various platforms, among both creators on the platform and creators in general.

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SWR Data @swr-data.bsky.social · 19/12/2024

We'll be posting excerpts of key data insights that we think are valuable to creators, but the segment of the report detailing top fan and cam platforms (as well as income trends for adult creators) is free below. ⬇️ www.canva.com/design/DAGZs...

Cover Image: The 2024 State of the Creator Report: Money and Platforms. Powered by SWRData

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SWR Data @swr-data.bsky.social · 19/12/2024

Our 2024 Top Platform List is out! @onlyfansblue.bsky.social is still #1 (used by 71% of creators), with ManyVids @manyvids.bsky.social, 53%), @fansly.com (36%), @realloyalfans.bsky.social, 35%) and @clips4sale.com (30%) rounding out the Big 5. LoyalFans is growing fastest. Full report below.

Graph from SWR Data showing top ten fan platform used by creators: OnlyFans (1), ManyVids (2), Fansly (3), LoyalFans (4), Clips4Sale (5), SextPanther (6), iWantClips (7), Pornhub (8), NiteFlirt (9), Slushy (10)

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SWR Data @swr-data.bsky.social · 13/12/2024

About 1 in 5 adult creators is a creator of color. Even with the fan content revolution, creators of color face significant hurdles to earning as much as white creators — and perhaps as a result, are more likely to treat 'adult' as a business — and seek out educational resources and business tools.

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SWR Data @swr-data.bsky.social · 13/12/2024

Most creators (74%) are women, and most of them are making solo content. Men make up 14% of creators, about the same percentage (12.8%) are GNC/non-binary/agender. About 7% of creators (any gender) identified as trans. Most men in the industry have another job.

Graph of gender in the adult industry. Stats and info largely in the post.

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SWR Data @swr-data.bsky.social · 13/12/2024

The MILF is here to stay (and this one's NOT 22). There are now as many adult creators OVER 35 as there are UNDER 35. Men skew this a little bit (they tend to be older), but the myth that this is an industry driven by young innocent women doesn't seem to be born out by the data.

A graph of adult creators by age:

18-24 (7.1%), 25-34 (39.8%), 35-44 (35%), 45-54 (13.7%), 55-64 (4%) and 65+ (.5%)

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SWR Data @swr-data.bsky.social · 12/12/2024

For our Bsky debut, we're releasing of our 2024 State of the Creator report — a deep dive into the demographics, work patterns, challenges, and platforms used by adult content creators. Because creators need real data to succeed. Buckle up. 🧵 www.canva.com/design/DAGYe...

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