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Stephen Coles

@stewf.com
742 followers 125 following 427 posts

(he/him) Editorial Director & Associate Curator at @letterformarchive.org in San Francisco. Cofounder of @fontsinuse.com & @typographica.org. Primarily on Mastodon: mstdn.party/@stewf stephencoles.org Free Palestine!

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Stephen Coles @stewf.com · 04/09/2026
It’s very accurate.
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Stephen Coles @stewf.com · 04/09/2026
wth is up with the South?
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Stephen Coles @stewf.com · 29/08/2026
As an Apple Mail user I was recently forced to use the Gmail website for all my work email. It’s wild so many people use this UX on a daily basis. These are my font options? Is it 2005? And none of the four sizes makes sense for text. The difference between “Normal” (13px) & “Large” (18px) is huge.
Screenshot of a Gmail font menu showing: 
Sans Serif
Serif
Fixed Width
Wide
Narrow
Comic Sans MS
Garamond
Georgia
Tahoma
Trebuchet MS
VerdanaScreenshot of a Gmail font size menu showing:
Small
Normal
Large
Huge
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Stephen Coles @stewf.com · 04/08/2026
If we happen to be in #SaltLakeCity during our wedding anniversary, of course I’m getting a bouquet at Art Floral, now celebrating their own 75th. Their neon sign went up in 1958 and they kept it glowing since. Get flowers & let ‘em know you love their sign! At night: flic.kr/p/pBzMd9 #Signs #Neon
Photo of a sign in two parts: a painter’s palette with the word “ART” in pink neon, and a rectangular background with the word “Floral” in green neon script.
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Stephen Coles @stewf.com · 31/07/2026
@mollycrabapple.bsky.social says it straight and clear. Full video: www.youtube.com/watch?v=OgXI...
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Stephen Coles @stewf.com · 16/07/2026
I officially sign on to this statement by @ky.fyi (ky.fyi/posts/ai-bur...).
Screenshot of Ethan Marcotte’s blog:

I prefer to avoid Al usage for ethical, practical, and financial reasons.
1. Ethically: Generative Al tools, powered by data centers which consume vast amounts of water and pollute our environment, are built on the collective theft of the works of millions of artists, developers, authors, and other creatives, supercharge the spread of disinformation and fascism, have repeatedly provoked psychosis and suicide, and concentrate wealth in fewer hands while providing cover for widespread layoffs.
2. Practically: I have found that Al tools overcomplicate implementations and that cleaner, simpler solutions can often be written by hand. Al doesn't
"know" anything, and is making life worse for open source maintainers.
Overreliance on Al risks deskilling.
3. Financially: I dislike sending money to large corporations when alternatives include learning the skill for free and contributing to open source projects. Tokens are currently heavily. subsidized and likely to become more expensive, so would prefer not to make a habit of using them.
I use Al tools sparingly for assistance while refactoring code in languages I understand. I occasionally use it to help compose command line arguments for tools like ffmpeg. I never use Al to generate images, video, or prose.
- Ky Decker, an aside shared in "Do I belong in tech anymore?"
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Stephen Coles @stewf.com · 05/07/2026
Help a #WorldCup newbie out. Why do stories refer to national teams by their country name, but the U.S. is always “USMNT”? Can’t this be simply “US”?
Screenshot from Apple News with the headline, “World Cup 2026 The Athletic Folarin Balogun available for USMNT vs. Belgium as red-card ban suspended”
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Stephen Coles @stewf.com · 29/06/2026
Again, the incisive @karenhao.bsky.social clarifies the colonial crusade that is AI.
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Stephen Coles @stewf.com · 21/06/2026
Here’s Crystal Palace Market in #SaltLakeCity on 13th East near the University of Utah. The photo was taken in 1947, just a few years before my dad ran in to scarf down a few bananas so he could make the ROTC’s weight requirement. He told the story in 1984: stewf.com/stewftone/50... #FathersDay
Black-and-white photo of a storefront. The building has an arched roof, and on the front is a sign: “CRYSTAL PALACE MARKET / DISTINCTIVE SERVICE”.Photo of a young man standing in front of an unidentified car from the late 1930s or early 1940s.
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Stephen Coles @stewf.com · 25/05/2026
Shoulda changed this setting on my phone long ago. Settings > Apps > Safari > Search Engine Been using @duckduckgo.com and @ecosiasearch.bsky.social on desktop for years.
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Stephen Coles @stewf.com · 19/05/2026
Nicho asked me about this poster and I didn’t have an answer, so I sent it to Paul Shaw because I figured if anyone would know the 1980s NY calligraphy scene it would be him. We got this reply. Turns out it was Paul himself who did it! Here’s the clip: www.pbs.org/video/apprai...
Screenshot of an email:

Subject: World Trade Center...

On May 12, 2022, at 9:07 AM, Paul Shaw wrote:

Stephen,
where did you get that and who are those guys?
That is a rare item.
It took me over 100 hours to do the calligraphy and
make the mechanical (which was so large I had to
work on my studio tloor). The client wouldn't give
me a sample because they said they cost too much.
In the end a friend took one from a smashed bus
stop shelter and gave it to me.
One interesting thing about the design is the
presence of the Vista Hotel (hard to see because of
the yellow). It wasnot part of the original concept
and in the midle of doing the calligraphy the client
insisted on adding it in. That forced me to redo a
good chunk of the calligraphy. Then, a few years
later the hotel was blown up in a pre-9/11 operation
by Islamic extremists that was probably intended to
take the entire WTC down.
The other note: I was given pages of text to write.
But when I started writing it out it only filled up
about half of one tower. So, the remaining text I
ended up creating.
Best,
Paul
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Stephen Coles @stewf.com · 23/04/2026
The illustrations vere meant to show the versatility of this wonderful new tool. We had no clue how versatile it would become.” www.instagram.com/p/C3iQHutRm1...
Isometric pixel illustration of a Mac as a coffee grinder.
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Stephen Coles @stewf.com · 23/04/2026
So we played around with it, and to make a long story short, that encounter on DeHaro Street in San Francisco changed our professional lives. Here is a series of MacPaint illustrations that Rudy did for Apple's Bandley Shuffle, a magazine for Apple employees.
Isometric pixel illustration of a Mac flying with pilot goggles and scarf.
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Stephen Coles @stewf.com · 23/04/2026
It smelled like we could make some money, so we said yes. We remember very vividly showing up at DeHaro St in SF, and there’s his little boxy machine with a tiny screen with a big smiley face on it and some kind of device connected to it that looked very much like a mouse that they called a mouse.
Isometric pixel illustration of a Mac in a party mask and blowing a noisemaker.
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Stephen Coles @stewf.com · 23/04/2026
Emigre: “In 1984, the art director at Macworld nagazine contacted us and asked if we wanted to try out this new computer called the Macintosh. They seemed eager to get people to use this machine so they could show what it could do and resent the results in their start-up magazine.
Isometric pixel illustration of a Mac as a jukebox.
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Stephen Coles @stewf.com · 15/04/2026
Reminds me of the Italian Casas Cantoneiera (housing for road maintenance workers). I took these photos in Sardegna.
Photo of a rundown stucco building with peeling red paint. A sign says "CASA CANTONIERA".Photo of a rundown stucco building with peeling red paint. A sign says "CASA CANTONIERA".Photo of a rundown stucco building along a roadside with a mountain in the background.Photo of a rundown stucco building along a roadside with a mountain in the background.
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Stephen Coles @stewf.com · 29/03/2026
Rallied today in Alameda. #NoKings
Photo of the back of a man walking on a sidewalk. He wears a sandwich board festooned with US flags. On the board is a 1940s illustration of a woman saluting and the text “BE PATRIOTIC / FIGHT TRUMP”.
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Stephen Coles @stewf.com · 15/03/2026
Letterform Live afterparty with @laureola.bsky.social & @nicholowry.bsky.social. Nicho is the genuine article. My brother Matt met him at @roadshowpbs.bsky.social in SLC. A year later, and thousands of appraisals since, Nicho recalls what Matt brought, its value, and that he was my brother.
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Stephen Coles @stewf.com · 24/02/2026
#AntiquesRoadshow Feedback Booth
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Stephen Coles @stewf.com · 24/02/2026
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Stephen Coles @stewf.com · 24/02/2026
The all-time best #AntiquesRoadshow appraisal. (Newport, RI, 2017.)
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Stephen Coles @stewf.com · 18/02/2026
This is Kevin. He lives on a street near us, and hasn't left the block in 5 years. No one knows where he came from and no one really takes care of him. He just walks around like a neighborhood cat. #Rockridge #RockridgeKevin #Peacock #Peafowl #Birding
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Stephen Coles @stewf.com · 17/02/2026
AI as religion.
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Stephen Coles @stewf.com · 17/02/2026
Bicycles and rocket ships. Journalist @karenhao.bsky.social on the biggest myth surrounding #AI, live at @hayfestival.bsky.social Cartegena 2026. Her book: Empire of AI karendhao.com
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Stephen Coles @stewf.com · 10/02/2026
Flickr celebrates its 22nd bday w/ data: blog.flickr.net/2026/02/10/2... Interesting that the Most Used Cameras of 2025 is nearly evenly split between cameras and phones, with many brands represented, showing the platform’s diverse user base. More stats: www.flickr.com/cameras #Flickr #Photography
Graphic showing a macro photo of an insect (credit Dale Harding), a headline (Canon EOS R6) and a list of “Most Used Cameras”:
1. Canon EOS R6 Mark II
2. Sony A7 Ill
3. Apple IPhone 16 Pro
4. NikonZ 6II
5. Samsung Galaxy S23
6. Google Pixel 8 Pro
7. Fujifilm X-T5
8. Olympus E-M1Markll
g. OM SYSTEM OM-1
10. Panasonic DC-G9
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Stephen Coles @stewf.com · 25/01/2026
I feel privileged to live in this city & wish to share it with more people of all backgrounds. Which is why we need to build more housing now! Yes, in my backyard: #Rockridge, a transit-connected district near the city core. No, to pretend progressivism that makes exceptions for the wealthy. #YIMBY
A marble wall inscribed with faux-Greek lettering: “Immortal love,
Forever full.
Forever flowing free …
Forever shared,
Forever whole.
A never ebbing sea.”
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Stephen Coles @stewf.com · 25/01/2026
Ended the afternoon at Mountain View, our glorious hilltop cemetery, to take in the countless 19th-century monuments and day’s final rays. Then strolled the mystical halls of Chapel of the Chimes. Built by Julia Morgan, one of the country’s first women architects, it somehow combines Gothic & Deco.
Photo of a gravestone topped by a broken roman column. A group of crows flies overhead. Photo of a sign inscribed in Gothic ornamental framed concrete. The sign reads: Chapel of the Chimes / Columbarium / Crematorium / Niches / Urns.Photo of an atrium interior with marble walls, an indoor planter filled with tropical plants, and a lozenge shaped opening to a second floor and glass roof. A geometric stained glass window is on one wall.
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Stephen Coles @stewf.com · 25/01/2026
We walked to the Oakland Main Library which happened to be celebrating its 75th birthday with concerts and cake. The party was filled with folks of every walk of life, tapping feet to a multigenerational jazz quartet. (Yes, this man is wearing a party hat. I think he’s a library administrator.)
Photo of a wood paneled mezzanine. A man in a suit and gold party hat looks over the railing at a balloon archway with balloons spelling “75”.
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Stephen Coles @stewf.com · 25/01/2026
Lunch next door at Town Fare, great soul food on Oakland Museum of CA’s sunny midcentury terrace overlooking #LakeMerritt. This public park is people-centered brutalism at its best. A multilayered rooftop garden of concrete & greenery, multiple access points, and endless picturesque views. #OMCA
Photo of a plant-topped concrete colonnade with wood slat roof casting interesting striped shadows below. Photo of a woman leaning jauntily against a pillar under the colonnade.Photo of a lake surrounded by trees and buildings. Three white pelicans swim in the lake. Two people kiss in front of an art deco building (the Alameda Court House). The man wears a kaffiyeh.
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Stephen Coles @stewf.com · 25/01/2026
It hosted holiday pageants, Harlem Globetrotter games, operas, and rock concerts. It fell into disrepair, but is now renovated & fully open again for the first time in 20 years. Entertaining tour from architecture historian Scooter Marriner. (This portico by Sterling Calder sports a merman. C’mon!)
Photo of a portico with glazed bas-relief depicting a merman undersea riding on two dolphins, a walrus, sea horses, and decoration.
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Stephen Coles @stewf.com · 25/01/2026
#Oakland is not just underrated, it’s one of the most beautiful & livable cities in the world. @laureola.bsky.social & I spent the day downtown where we witnessed the grand reopening of The Henry J. Kaiser Center for the Arts. Our city’s auditorium was built in 1915 as a civic arena and theater.
Photo of a large arena with nearly empty wooden seats and light streaming through five arched windows. Closeup of arched windows. Photo of a beaux-arts theater.
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Stephen Coles @stewf.com · 17/12/2025
Seen on the back of a tanker truck on the road yesterday. I am still puzzled.
Back of a large steel tanker truck. Black Helvetica letters attached to the tank read, “AT NIGHT WE HAUL MILK”.
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Stephen Coles @stewf.com · 09/11/2025
Mast still pulling.
Screenshot of a post on Mastodon by Stephen Coles that has 46 replies, 680 boosts, and 779 favorites:

“Friends, please stop linking to Spotify like it's ok.

The company steadily siphoned money from independent artists, then spent millions to host Joe Rogan, then littered their library with Al music, and now the CEO is investing in Al weapons.

There are plenty of less damaging ways to listen to music and podcasts.”
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Stephen Coles @stewf.com · 25/10/2025
If you must use ChatGPT to look something up (you probably don’t), ask it to “always provide citations with answers”. This setting is saved for future chats. Then, at least, you can check the sources, the sources get credit for the content ChatGPT stole.
Screenshot of ChatGPT showing part of a chat. The user prompted “name and link”, and ChatGPT responds:

“Perfect ✅ — from now on, l'll always include inline
citations with the source name and link directly.
Example:
The Eiffel Tower is 330 meters tall (Tour Eiffel -
https://www.toureiffel.paris)”
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Stephen Coles @stewf.com · 22/10/2025
Go @ebbooksellers.bsky.social!
Photo of a chair outside a bookshop. On the chair is a stack of books titled, “Antifa, the Antifascist Handbook”. Taped to the chair is a sign that reads:

These are FREE

take one, read it, share it!

Turning Point USA has put the author on a “list”, resulting in death threats against Mark Bray, his family & his students. Consequently, he & his family have had to flee the country. If you are able to support the purchase of more copies so we can continue to give these away please let us know!
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Stephen Coles @stewf.com · 19/10/2025
Near the end of the #SanFrancisco #NoKings march, I ran into a @kpfa.org reporter and got on the air. I’m pretty amped up in this recording, partly because it was loud out there, but also nerves and passion.
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Stephen Coles @stewf.com · 20/08/2025
Please enjoy this goat’s high quality horns and beard. @laureola.bsky.social and I lucked into the East Bay fire-mitigation team on Sunday’s hike. #Oakland #SFBA #Goats
Portrait of a sandy-colored goat with a twisting horn and long beard chewing on a piece of grass. Portrait of a sandy-colored goat with a twisting horn and long beard chewing on a piece of grass. Wide-angle photo of a large group of goats on grassy field surrounded by trees.
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Stephen Coles @stewf.com · 15/08/2025
Fascinating to see how Mastodon reacted to this post. I generally see a similar level of “engagement” on the two platforms, so I think this really shows how Bluesky culture still normalizes the use of problematic platforms (especially Substack!), while Mastodon abhors them.
Screenshot of the same post on Mastodon, where it received 11 replies, 192 boosts, and 179 favorites.
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Stephen Coles @stewf.com · 12/08/2025
Just got this email from @americanredcross.bsky.social a couple weeks after donating blood. Very cool that they can tell you where yours went and who it helped. ❤️
Screenshot from an email with the American Red Cross logo at the top and the headline, “Your donation is on its way to change lives.” An illustration of a truck with a red cross logo on the side next to a hospital. The text:

Dear Stephen,

Thank you for giving blood with the American Red Cross on July 17, 2025. After first ensuring that local needs were met, your blood donation was sent to San Antonio Regional Hospital in Upland, CA to help a patient in need. Your donation is on its way to change lives!
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Stephen Coles @stewf.com · 08/08/2025
@laureola.bsky.social and I took the slow road from SF to Portland for #TypeCon. There are many sign pics to share, but my favorite thing of all is probably this guy. #Orick #WoodCarving #RoadsideAttractions
A wood carving of a life size or larger man standing on a stump with his hand in the air as if holding something, but he is not. He has an awkward but somehow satisfied look on his face.
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Stephen Coles @stewf.com · 03/08/2025
New Yorkers understand what’s going on in Gaza. www.dataforprogress.org/blog/2025/7/...
A series of bar charts with the headline, “NYC Democratic Primary Voters Believe Israel Is Committing Genocide in Gaza”

Question: Do you believe Israel is committing genocide against the Palestinian people living in Gaza?

At the top is “All likely voters” responding “Yes, Israel is committing genocide against Palestinian people in Gaza”
78% Yes
9% Don’t know
13% No
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Stephen Coles @stewf.com · 19/07/2025
Birbday card from @laureola.bsky.social. #umlaut
A folded paper printed with the words “Happy Birbday Stüfi” using letters made of feathers and birds. The word “birb” is cute internet slang for “bird”. The umlaut is made of heart flowers held by two birbs.
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Stephen Coles @stewf.com · 28/06/2025
@laureola.bsky.social at @typographicsnyc.bsky.social. Big ups for whoever did these stairs. @nicksherman.bsky.social?
Photo of a white stairway in which the vertical riser of each step has a phrase in a different typeface. A woman poses playfully near the top of the stairs.
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Stephen Coles @stewf.com · 12/06/2025
my frequent flying apps all in a flock on the home screen
Screenshot of iOS home screen cropped to show three app icons: Bluesky (butterfly), iNaturalist (bird), Merlin Bird ID (bird)
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Stephen Coles @stewf.com · 09/06/2025
1. I look forward to ridding myself of all Google products. Takes effort, but worth it. There are good alternatives. (Using @fastmail.com for all my personal domains now.) 2. When corps send you this BS about the value of AI, make sure you write back and tell them exactly how much AI means to you.
Screenshot of an email with the Google Workspace logo at top. Text:

The pricing for your Google Workspace Business Starter subscription will change beginning July
9, 2025

Dear Google Workspace administrator,
We're writing to inform you of the price
change that will go into effect for your
Google Workspace Business Starte
subscription on or after July 9, 2025. The
updated subscription pricing reflects the
significant added Al value, as well as the
many new features we have introduced
and are launching to Google Workspace
editions. Learn more.
Please visit the Admin console Billing
page to review vour new subscription
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Stephen Coles @stewf.com · 24/05/2025
With @laureola.bsky.social at FontShop Berlin in May 2010, one year after our first date.
Man and woman cuddle at a table.
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Stephen Coles @stewf.com · 19/04/2025
Results map from the #Oakland mayoral election tells you most of what you need to know about who supported #BarbaraLee and who supported #LorenTaylor. For folks who don’t know the East Bay, the purple area is the Oakland hills, where the wealth is.
Map of Oakland with results from the Special Municipal Election (April 15, 2025) for Mayor. Precincts on the west side of the city are mostly orange, on the east side (hills) is mostly purple.

Precincts Reported: 106 of 108 (98.15%)
Candidate	Votes
 Barbara Lee	47045 (50.06%)
 Loren Manuel Taylor	42276 (44.99%)
 Tyron C. Jordan	985 (1.05%)
 Mindy Ruth Pechenuk	821 (0.87%)
 Renia Janeen Webb	784 (0.83%)
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Stephen Coles @stewf.com · 17/04/2025
Here is @m-bleue.com on designers giving a damn. Full video: www.instagram.com/reel/DIje1hS... (I’d love to see this wisdom on platforms other than Meta’s, but thank you for making it!)
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Stephen Coles @stewf.com · 15/04/2025
Got this unused crepe polyester shirt at a vintage market. It was so fresh the manufacturer’s pins were still in. And look what I found in the pocket. Thanks, Connie!
Three combined images: a blue shirt with red inside collar, stitching, and buttons; a tag with the label, “MADE IN U.S. BY AMERICAN LABOR”; and the reverse side of the tag: “EVERY PRECAUTION
Has been taken to make this garment the best value you can obtain for your money. Everything that goes into this garment has been tested to insure your complete satisfaction.
Every garment has been carefully inspected.
We sincerely hope that it meets with your ap-proval. I personally checked this garment. – CONNIE WILLOW”
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Stephen Coles @stewf.com · 05/04/2025
#HandsOff in #SaltLakeCity as captured by @marileecr.bsky.social Video of a bearded man in wraparound sunglasses holding a sign that says “If you ever wondered what you’d do during slavery, the holocaust or civil rights movement: you’re doing it now”.
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