Reposted by Claire M. Segijn, Ph.D
My recent study (OA) found that people's perceived surveillance did not differ as a function of exposure to ad transparency info, but it was related to various cognitive, affective, and behavioral outcomes of personalized advertising. www.tandfonline.com/doi/full/10....
tandfonline.com
Seeing Ad Transparency More Clearly: Public Perception, Use of Ad Transparency Tools, and Responses to Dataveillance
Advertising transparency efforts aim to facilitate user knowledge and control over the use of their data for personalized advertising. We seek to understand the perceptions and use of ad transparen...
