The Yorba team was built to build. I argue that's exactly why our products kept failing to communicate "less." With help from Don Norman and Melvin Conway, it became clear that the fix isn't a better feature, it's restraint.
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Escaping the paradox of more
The Yorba team was built to build. So our product failed to communicate "less." Norman and Conway showed us the fix isn't a feature - it's restraint.