iiinova — where your digital self keeps evolving

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Majestic @majestic.com · 14/04/2026

Sara Fernández Carmona (@sarafdez.bsky.social) explains that poor above-the-fold clarity drives bounce rates up and conversions down, and that modern SEO is as much about trust and user experience as it is about rankings and traffic. maj.to/4afEr7D

A photo of Sara Fernández Carmona with the quote "Without clarity above the fold, you're going to see higher bounce rates, weaker engagement, and fewer conversions, even if your rankings look strong. Now SEO isn't only about traffic or AI; it's really about clarity, trust, user experience, and making sure that your value is impossible to miss."

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Reposted by Sara Fernández 🐝

Majestic @majestic.com · 14/04/2026

Sara Fernández Carmona (@sarafdez.bsky.social) explains that strong SEO means nothing if your value proposition isn't immediately clear above the fold because confused visitors leave, and traffic never converts. maj.to/4afEr7D

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Sara Fernández 🐝 @sarafdez.bsky.social · 24/03/2026

Almost a year without a single “guest post opportunity” message in my inbox. That’s when you know you’ve truly moved on from SEO to Product. 😌

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Anton Shulke @antonshulke.bsky.social · 27/12/2025

My cat of the day! Credit to @sarafdez.bsky.social #seocharity #catoftheday www.seocharity.com/upcoming-con...

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Reposted by Sara Fernández 🐝

Majestic @majestic.com · 20/11/2025

Quality Content Discover how to create content that not only ranks but also builds trust and credibility. with Araminta Robertson, @annabravington.bsky.social, @sarafdez.bsky.social, Tom Winter, Pieter Serraris, Andreas Voniatis, Joe Hale and @alexmoss.bsky.social

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Sara Fernández 🐝 @sarafdez.bsky.social · 19/11/2025

Adobe is acquiring Semrush (~$1.9B) 🤯 Combining AI-driven marketing with SEO & GEO expertise to give marketers a full view of brand visibility across search, AI and web! investors.semrush.com/news/news-de... #SEMR #ADBE

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Sara Fernández 🐝 @sarafdez.bsky.social · 10/10/2025

As Alive As You Need Me To Be ❤️ For me, this felt like experiencing an album, not just watching a movie. Hopefully this masterpiece will be the third Oscar for Trent Reznor and Atticus Ross. #TronAres #NineInchNails

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Majestic @majestic.com · 24/08/2025

Sara Fernández Carmona (@sarafdez.bsky.social) explains that designing for accessibility improves SEO, expands your market, boosts brand reputation, and enhances search rankings, benefiting both users and businesses. maj.to/40qbLE9

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Sara Fernández 🐝 @sarafdez.bsky.social · 22/07/2025

Siguiente parada de mi tour por Madrid: ¡Casa del Libro Alcalá! 😊 ¿Te gustaría echarle un vistazo a mi libro "SXO: Optimización de la experiencia de búsqueda con SEO y UX"? Puedes encontrarlo aquí 👇 anayamultimedia.es/libro/social... #libroSXO #casadellibro #anayamultimedia

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Sara Fernández 🐝 @sarafdez.bsky.social · 21/07/2025

I stopped by Casa del Libro on Gran Vía (Madrid) and saw so many copies of my book on the shelves! 😍🤯 ‘SXO: Optimización de la experiencia de búsqueda con SEO y UX’ is out there! Not in Madrid? Order it here 👇 anayamultimedia.es/libro/social... #libroSXO

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Sara Fernández 🐝 @sarafdez.bsky.social · 21/07/2025

My book spotted in Mallorca! 🏝️ More precisely, at Casa del Libro in Palma. Moltes gràcies to @gonzicks.bsky.social for the photo! Grab it online: anayamultimedia.es/libro/social... #libroSXO

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Anton Shulke @antonshulke.bsky.social · 27/06/2025

Always great to see here new faces! #seocharity @eikhart.com Jane Hunt @markwilliamscook.com @sarafdez.bsky.social Richard Nazarewicz... buymeacoffee.com/antonshulke/...

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Sara Fernández 🐝 @sarafdez.bsky.social · 07/06/2025

What an event!!! 🤩 Curious about AI Mode? So were we — and our meetup yesterday delivered! Great conversations, panelists, thoughtful contributions from the audience + the perfect combo of rooftop views & networking! 🍻 Thanks Adsmurai for sponsoring us! #SEOBarcelona

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Sara Fernández 🐝 @sarafdez.bsky.social · 19/05/2025

I’ve always been an advocate of the Oxford comma and the em dash, but since people now associate them with AI-generated content, I’ve been using them less and less. It’s a shame that good grammar and style are now linked to AI when they should just be the standard.

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Sara Fernández 🐝 @sarafdez.bsky.social · 07/05/2025

Big news from Figma! 🔥 They’re launching Figma Sites — a full site builder with integrated CMS, so you can design and manage dynamic content all in one place. #config25 #Config2025 @figma.com

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Sara Fernández 🐝 @sarafdez.bsky.social · 04/05/2025

ChatGPT is giving me real-time flight information! Check out my LinkedIn post to learn more: www.linkedin.com/posts/intern...

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Sara Fernández 🐝 @sarafdez.bsky.social · 25/04/2025

My first Sant Jordi as a book author! What a great afternoon—thanks to Friends of Figma Barcelona!!!! 🌹📖 #FoFBarcelona #FriendsofFigma @figma.com

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Sara Fernández 🐝 @sarafdez.bsky.social · 22/04/2025

I miss Poland!!! The solution? Eating pierogi and żurek at my favorite Polish restaurant in Barcelona—Wawel Restobar! 🇵🇱

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Sara Fernández 🐝 @sarafdez.bsky.social · 21/04/2025

Happy Easter! In Catalonia we had our Mona de Pasqua today—no matter where you’re based, hope everyone had a lovely break! 🐣

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Reposted by Sara Fernández 🐝

Anton Shulke @antonshulke.bsky.social · 16/04/2025

#catoftheday #dogoftheday #seocharity There is no option to DM images in BSky, so please use my email: anton . shulke at gmail Please only pictures of cats and dogs, no people on the pictures:)

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Sara Fernández 🐝 @sarafdez.bsky.social · 17/04/2025

ccTLDs aren’t dead. Hreflang isn’t dead. Nothing’s changed. Yes, Google is starting to redirect their ccTLDs to google.com — but that doesn’t mean ccTLDs are suddenly obsolete, or that you should do the same.

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Reposted by Sara Fernández 🐝

John Mueller @johnmu.com · 16/04/2025

Correct. Nothing with hreflang changes.

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Reposted by Sara Fernández 🐝

Aleyda Solis @aleyda.bsky.social · 15/04/2025

👀 Google just announced the ultimate ccTLD to gTLD consolidation and they're going to redirect all their Google ccTLDs to google(.)com over the next months. They've clarified this won't affect how search works though! Announcement: blog.google/products/sea...

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Sara Fernández 🐝 @sarafdez.bsky.social · 09/04/2025

Can I talk about SXO in just 15 mins? Somehow I covered dark patterns, accessibility, UX laws, international SEO and more. Mission accomplished!! 🤣 Thanks @ahrefs.bsky.social, Erik Sarissky, Marian Rodríguez & all who joined! ❤️ #ahrefsbcn #SEO

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Aleyda Solis @aleyda.bsky.social · 05/04/2025

My action figure comes not only with me in SEOFOMO hoodie and my gadgets (coffee cup included) but also my mini clones for maximum SEO productivity 💪😎 Thanks @sarafdez.bsky.social for the prompt 😂 took a bit but worked well 👏

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Sara Fernández 🐝 @sarafdez.bsky.social · 03/04/2025

Here’s my action figure! 🤣 Find the prompt I used — and how to create your own — in my LinkedIn post: www.linkedin.com/posts/intern... #ChatGPT

Sara Fernández the SEO: action figure created with ChatGPT.

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Anton Shulke @antonshulke.bsky.social · 02/04/2025

. @sarafdez.bsky.social @fajela.bsky.social Cooper and me Missed Sara's sesion in #seocharity conference March 2025? Dark Patterns in SEO and UX: How to avoid them and build a more ethical web www.youtube.com/live/CJI7t_4...

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Dean Cruddace @devs.uk · 27/03/2025

#SEOCharity talks. @sarafdez.bsky.social for the dark patterns @rstingu.bsky.social for breaking my brain @markwilliamscook.com for breaking it more @alanbleiweiss.bsky.social for being purely Alan with insights @schachin.bsky.social for the algo insights Not a cat person, but donated.

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Bluesky @bsky.app · 20/03/2025

We 💙 links! Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites. For those setting up analytics, Bluesky's referrer is go.bsky.app.

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Reposted by Sara Fernández 🐝

Myriam Jessier @myriam.dopamine.builders · 24/03/2025

The IKEA Effect in Analytics People overvalue what they help create—this applies to dashboards too! Involve stakeholders early in design to boost buy-in and adoption. #DataViz tip nobody asked for.

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Reposted by Sara Fernández 🐝

Anton Shulke @antonshulke.bsky.social · 27/03/2025

GoogleSearch Central in our live chat #seocharity www.youtube.com/watch?v=CJI7...

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Sara Fernández 🐝 @sarafdez.bsky.social · 27/03/2025

Cooper and I are ready for SEOcharity, are you? Join us on YouTube! 👇 www.youtube.com/watch?v=CJI7... #SEOCharity #SEOForPaws @antonshulke.bsky.social @fajela.bsky.social

Sara Fernández (SEO) and Cooper, her Siamese cat.

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Reposted by Sara Fernández 🐝

Anton Shulke @antonshulke.bsky.social · 24/03/2025

Cover slide of @sarafdez.bsky.social presentation for #seocharity Livestream on March 27 with our new logo (thanks to @markwilliamscook.com Don't miss the livestream www.seocharity.com/upcoming-con...

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Sara Fernández 🐝 @sarafdez.bsky.social · 24/03/2025

Why doesn't Japan have green traffic lights? 🚦 In Japan, "green" traffic lights are actually blue, because the Japanese word "ao" (青) traditionally refers to both blue & green shades! Even today, "ao" describes things we'd call green, like leaves or unripe fruit. #localization

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Sara Fernández 🐝 @sarafdez.bsky.social · 20/03/2025

Yesterday was Father's Day in Spain, and someone got my book as a gift! 😍 It honestly made my week! Moments like this mean so much, definitely one of the nicest surprises since the book was published! 😭 #libroSXO #SEOyUX

A photo shows a handmade Father's Day card and a book titled "SXO: Optimización de la experiencia de búsqueda con SEO y UX" by Sara Fernández Carmona. The card features childlike drawings of three smiling figures with the words "PAPA FELICIDADES" written in blue marker. The book has an orange cover with a honeycomb design and a search icon in the center. Both items are placed on a textured grey surface.

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Sara Fernández 🐝 @sarafdez.bsky.social · 19/03/2025

Signing my book! ✍️🐝 Seeing it in the hands of readers is still something I’m processing. It’s truly a mix of happiness and a bit of shyness, but it feels amazing…!!! 🥹 Thank you so much @guelug.bsky.social! 😍 #libroSXO #SXO

Sara Fernández signing her SXO book, posing with Pedro Caparrós.

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Anton Shulke @antonshulke.bsky.social · 17/03/2025

Beautiful people wearing our T-shirt buymeacoffee.com/antonshulke/... @markwilliamscook.com @sarafdez.bsky.social @rich-naz.bsky.social @zaraaltair.bsky.social #seocharity

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Sara Fernández 🐝 @sarafdez.bsky.social · 13/03/2025

I can never have enough SEO swag! Huge thanks to @markwilliamscook.com for sending me this awesome @alsoasked.com hoodie — I think it’s officially my favorite now! 😍 #AlsoAsked #SEO

Sara Fernández (SEO) wearing an AlsoAsked hoodie.

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Majestic @majestic.com · 28/02/2025

Sara Fernández Carmona (@sarafdez.bsky.social) explains that accessibility is both a legal duty and a smart strategy, improving user experience, expanding reach, and strengthening brand reputation. maj.to/40qbLE9

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Majestic @majestic.com · 28/02/2025

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Sara Fernández 🐝 @sarafdez.bsky.social · 27/02/2025

¡¡¡¡MI LIBRO YA ESTÁ A LA VENTA!!!! 📖🐝 Mi primer libro, "SXO: Optimización de la experiencia de búsqueda con SEO y UX", ya ha llegado a las principales librerías españolas y plataformas online. ¡Gracias a todos por la acogida que está teniendo! 😍 #AnayaMultimedia #SXO #SEOyUX

Libro SXO: Optimización de la experiencia de búsqueda con SEO y UX y su autora, Sara Fernández Carmona

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Sara Fernández 🐝 @sarafdez.bsky.social · 26/02/2025

Pocas cosas le han hecho más daño al SEO que el semáforo de Yoast.

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Sara Fernández 🐝 @sarafdez.bsky.social · 12/02/2025

Outfit of the day, hospital edition. Minor surgery today—everything went well! Huge thanks to Hospital Universitari de Bellvitge for their care, patience and support. Feeling grateful for such excellent public healthcare right next to home. Onward and upward! 🐝

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Sara Fernández 🐝 @sarafdez.bsky.social · 07/02/2025

Imagine walking into a pub in Barcelona—good beer, music and SEOs from all over the world. A meetup where you can be 100% yourself, share experiences and connect—no matter your background. Last week we had another great event with SEO Barcelona. Thanks to everyone who joined❤️

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