iiinova — where your digital self keeps evolving

Gaston Riera @gastonriera.com · 28/09/2026

Goddamn! Building a strategy is faaaar harder than anticipated. The ideas are there, but building a deck is so painfully difficult! If you have tips, send them, it will be very very appreciated!

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Gaston Riera @gastonriera.com · 19/09/2026

Caption: ready to go explore the world!

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Gaston Riera @gastonriera.com · 16/09/2026

I'm keen on learning Buddhism, at least the basics. Anyone have any recommendations on where to start?

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Gaston Riera @gastonriera.com · 03/09/2026

Hi @johnmu.com, could I pass along some feedback to the GSC team? Screenshot of compare filter: Branded vs non-branded. There are several cases that are not mutually exclusive, which they should.

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Gaston Riera @gastonriera.com · 31/08/2026

Google sheets is always behind Excel, the same way that Word is behind Google docs. Being a google suite heavy users makes it quite annoying to work on a company that is heavy on the office suite 😤

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Gaston Riera @gastonriera.com · 24/08/2026

Finally they added purchase dates in the new GoogleFinance platform! im still annoyed that I need to use the genAI chat to manage it

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Gaston Riera @gastonriera.com · 19/08/2026

A short PSA: => SEOs, dont believe everything you see on your browser, Bots can see things you dont! Reddit robots.txt is a prime example of it: - On a browser, all disallowed. SEOs are panicking! +For a search bot (like google), oh magic it is a properly optimised robots.txt

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Gaston Riera @gastonriera.com · 14/08/2026

Im on a very very interesting workshop-NOT-, so I start asking channeling some of my questions to AI

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Gaston Riera @gastonriera.com · 12/08/2026

God i cannot get used to how loud people are when typing at the office, or even worse in meetings!

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Gaston Riera @gastonriera.com · 12/08/2026

I think these are despicable tactics. I sincerely hope it doesnt work

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Gaston Riera @gastonriera.com · 12/08/2026

Doing very little, over the years, i got to have 5k followers on linkedin! This number really baffles me, as I have never done much to actually grow it

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Gaston Riera @gastonriera.com · 11/08/2026

Yesterday I posted on linkedin, and it was doing normal numbers until a like (JUST A LIKE) from the very best @lilyray.nyc made it skyrocket. First time seeing this happen first hand, Im mind blown! I got at least 50 connection requests, how insane is the power of just one like!

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Gaston Riera @gastonriera.com · 10/08/2026

The MS Clarity tracking code, the function input variables form the name clarity. God, why cannot I use this attention to detial on other more important stuff!?😅

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Gaston Riera @gastonriera.com · 10/08/2026

Goddamn, I envy the simplicity and clarity that @zyppy.com has when writing articles. This is a great piece on SEO&AEO, that the overlap is quite significant, including what lever we all have on each case. signal.zyppy.com/p/seo-strate... Thank you Cyrus!

signal.zyppy.com

These SEO Strategies Drive 90% of Your AI Visibility

Google says, “good SEO is good GEO”.

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Gaston Riera @gastonriera.com · 07/08/2026

Continuing the trend, now for News queries -facepalm-

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Gaston Riera @gastonriera.com · 05/08/2026

How lovely these queries, how useful-NOT

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Gaston Riera @gastonriera.com · 05/08/2026

After 10 yrs with the same profile pic, it was definitely due for a new one. Maybe I'll turn this into a thing of updating it every 10yrs?

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Gaston Riera @gastonriera.com · 31/07/2026

I had an amazing time at #generateSummit! It seems like B2B people are not used to being shown what is a good way of doing Seo as someone msged saying my take about *the basics of Seo* was a refreshing take!

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Gaston Riera @gastonriera.com · 30/07/2026

I just did a talk about SEO and AI at #generatesummit. If you're after the slides, here you go: gastonriera.com/generate26 It has a few hidden slides that were not presented, if you have any Qs, my DMs are open! The community is so freaking awesome! The energy is like no other

gastonriera.com

[Public] - Generate Summit 30-July-2026

The basics of SEO still work in the era of AI Generate Summit 2026 Gastón Riera

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Reposted by Gaston Riera

Tony McCreath @tony.mccreath.id.au · 29/07/2026

Over a year ago, I decided to dissect how Googlebot works. I got distracted, and it was never published. Time to publish my theories about Googlebot. bigcommerce.websiteadvantage.com.au/tonys-theory...

bigcommerce.websiteadvantage.com.au

Tony's Theory of Googlebot Relativity -

This epic quest was started years ago when I was trying to understand why a JavaScript widget was not being picked up by Google. After many experiments and rabbit holes, I came up with some theories.

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Reposted by Gaston Riera

John Mueller @johnmu.com · 17/07/2026

It's not rolled out completely yet.

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Gaston Riera @gastonriera.com · 15/07/2026

Benefits on a JD: 3 psychology sessions! What a non-discrete way to say you'll be pushed til break point

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Gaston Riera @gastonriera.com · 10/07/2026

Hi @johnmu.com, im hoping you can help me clear out a question about impressions on GSC: AIO and traditional search In this screenshot, the same page is shown twice, is that two impressions? Im asking because in GSC AI impressions for that url are higher than the traditional search

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Gaston Riera @gastonriera.com · 09/07/2026

So much complaining about europe vs americas in the FIFA world cup, we latinos have always had at least one team in the quarter finals in the last 10 world cups And there were on average more EU teams every single time. How whiny they are!

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Gaston Riera @gastonriera.com · 29/06/2026

One of the few silliest things that bring me a lot of joy is the redirection of googlebot.com to its documentation. Since I discovered that years ago, I cannot get to that documentation any other way

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Gaston Riera @gastonriera.com · 27/06/2026

Im working on a slidedeck about SEO and AI, and today im a bit.. I dont know.. Combative?

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Gaston Riera @gastonriera.com · 24/06/2026

I came across the Cloudflare Radar data explorer shared by the amazing @tamethebots.com Oh, what a beauty to see these numbers about much much each web crawler is doing in the web. The dominance of Google should not be as much disputed as it currently is with all the LLMs growth. link in reply

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Gaston Riera @gastonriera.com · 20/06/2026

Hey Jamie @not-a-robot.com, in case nobody reported it, the profile pic on your newsletter is not you It might make sense to either add your profile pic or just not a person. It is a bit confusing, at least for me that I subscribed to the newlestter because you were behind it.

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Gaston Riera @gastonriera.com · 18/06/2026

I just unlocked a great way to use AI chats: Explain to me like im 5 IM LOVING IT! I just asked what is VectorDB as semantic retrieval, and explained to me as a "magic helper" But also included other references that ar : chefskiss:

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Gaston Riera @gastonriera.com · 08/06/2026

I've been saying this for over a year now, brace for the core updates on genAI! This is a good piece on it, I might not be 100% aligned with all their leading conclusions, but still a good read! www.sistrix.com/blog/chatgpt...

sistrix.com

ChatGPT Core Updates: Chatbots Have Algorithm Changes Too

First documented ChatGPT core update: the switch to GPT-5.5 shifted citation distribution in German-language answers by 47% within 48 hours. Which domains won, which lost, and what it means for GEO.

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Gaston Riera @gastonriera.com · 05/06/2026

im on a 27" screen, and I saw one dead pixel in the bottom left corner. It doesnt impact my work AT ALL. But I cannot stop thinking about it. It makes my brain itchy! Specially when on white background, as it is a tiny black dot.

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Gaston Riera @gastonriera.com · 29/05/2026

last SCL I asked if there would be any backfilling on GSC data for branded/non-branded traffic. The answer is nop. Most people got all the data back to October, others like me data from Feb :(

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Gaston Riera @gastonriera.com · 29/05/2026

I chuckled with I saw this slide. If that was your reaction, can we be friends? The slides from Jamie (@not-a-robot.com) for the AthensSEO conf are a delight! All my kudos to you! (link to slides in next comment)

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Gaston Riera @gastonriera.com · 26/05/2026

Humbled and honoured for being able to share my thoughts on SEO and JS on a stage, full of other amazing speakers that I admire and respect so much! (if you're after my slides, they'll be at the end of the thread 👇)

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Gaston Riera @gastonriera.com · 24/05/2026

I cannot not be impressed by good working wifi on flights. Even more if it's already included in your fare!

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Gaston Riera @gastonriera.com · 22/05/2026

Not in my wildest dreams I thought I would be accepted to speak again at a Google search central event.

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Gaston Riera @gastonriera.com · 21/05/2026

Who is anxious about speaking at search central live tomorrow???? Me? Pppfff naaaaahhh, you must be thinking about someone else

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Gaston Riera @gastonriera.com · 17/05/2026

Seems like Chatgpt is not doing well nowadays

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Gaston Riera @gastonriera.com · 12/05/2026

At the office, they are quite excited about the world cup!

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Gaston Riera @gastonriera.com · 10/05/2026

"Es mucho más poderoso el networking que tu CV." Defiendo mucho esta buenísima frase de Leo Piccioli, de su última newsletter

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Gaston Riera @gastonriera.com · 08/05/2026

Me cuesta mucho acostumbrarme a que personas empiezan los emails con "hey" en vez de "hello", "hi" o "good morning" Siento que es demasiado informal. Me choca, no sé si es cosa de mi español, de cómo aprendí inglés o mi argentinidad que quiere ser cortez

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Gaston Riera @gastonriera.com · 28/04/2026

So the schedule for the event just dropped. And there are five commuinity talks. rsvp.withgoogle.com/events/searc... I can pinpoint 3 of them. Leaving Tech and wisdom out. WOULD YOU IMAGINE I WAS PUT FOR THE WISDOM TALK?!?!

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Gaston Riera @gastonriera.com · 23/04/2026

I WILL BE SPEAKING AT SEARCH CENTRAL LIVE SYDNEY!🚀🚀 My talk will be around JS and large websites And with me as community talks, is the Aussie superstar @brodieclark.bsky.social !🎉 I cannot believe it! Im still pinching myself! #searchcentrallive #sclsyd26

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Gaston Riera @gastonriera.com · 23/04/2026

So ads are part of WhatsApp now. I don't like it I foresee a world where you have to pay a subscription or watch an ad every time you open the app, or like podcasts and add in the middle of a voice message

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Gaston Riera @gastonriera.com · 23/04/2026

im waiting for my boss's boss to come back with an answer if I can speak at a conference, and the deadline to confirm is in 6hrs. I've already nudged them yesterday. I couldnt be more anxious about it

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