iiinova — where your digital self keeps evolving

Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 30/07/2026

A Puerto Rican SEO networking event in NYC: full room, real food, and conversations beyond “what do you do?” Most people found us the same way—someone told them. Community brings community. 🇵🇷 Follow for the next one and tag who you’re bringing. #NYCNetworking #LatinoNetworking #SEONetworking

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Link Building HQ @linkbuildinghq.bsky.social · 09/07/2026

Happy to announce that Search y Sazon is officially Sold Out!! 🥳🎉 What a way to kick off #MozCon week with culture, conversation, and cafecito ☕️🥪 Hosted by @raymartinezseo.bsky.social. See y'all on Sunday! :)

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Link Building HQ @linkbuildinghq.bsky.social · 03/07/2026

Few Tickets left now! Join @raymartinezseo.bsky.social for Search y Sazón, a Nuyorican-inspired meetup blending search, AI & community, bringing together marketers & SEOs to discuss where search is headed Free coffee ☕️ + sandwich 🥪for all attendees! RSVP link below: eventbrite.com/e/search-y-s...

eventbrite.com

Search y Sazón x MozCon

Search y Sazón is a free community gathering for search folks, hosted by Ray Martinez two days before MozCon at Cafe Colmado in Losaida

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 17/06/2026

We're bringing Search y Sazón back to NYC ahead of MozCon. One of my favorite things about this industry is the community. Join us in LES for coffee, sandwiches, and convos with SEOs, marketers, content creators, and search professionals before MozCon begins. www.eventbrite.es/e/search-y-s...

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 20/05/2026

Will Google also validate cats.txt? Asking for a friend...

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Link Building HQ @linkbuildinghq.bsky.social · 14/04/2026

Throwback to the episode in which we sat down with @raymartinezseo.bsky.social (VP of SEO, Archer Education) to discuss GEO for higher-ed, how bots crawl, why unique content & links matter, and how to structure .edu websites. youtube.com/watch?v=8QZ4...

youtube.com

Higher-Ed GEO & AEO: How AI Picks Sources (with Ray Martinez)

YouTube video by LinkBuilding HQ

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 29/01/2026

What a fun day! Today's talk at the Latino AI Summit was fuego.

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 18/08/2025

Being wrong or failing is an opportunity for growth, if you let it be one.

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 17/08/2025

Also, why do some of you hide your opinions behind an avatar? Put your name on it.

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 17/08/2025

PSA: Using total backlinks as a slam dunk lets me know you're a hack with shallow thinking.

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 17/08/2025

Weird energy, Mr. Avatar. Lol. Stop being in your feels and test it out. We are not incentivized by traffic. We are looking to enroll students. So why wouldn't we want to shape and control the output around our partner's brand. In higher ed, hallucinations make the stakes higher.

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 17/08/2025

LoL... I operate off data not conjecture. We did some pretty nifty things to add value and incentivize crawlers.

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 14/08/2025

Yet y'all still keep crawling LLMs.txt files haha

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Reposted by Ray Martinez - SEO - Digital Marketing

Jono Alderson @jono.id · 11/08/2025

“Our traffic’s down… but nothing’s changed on our website.” That’s exactly the problem. The internet moves. Competitors launch. Markets shift. Culture tilts. Attention flows elsewhere. Standing still isn’t safe. It’s a countdown clock. www.jonoalderson.com/conjecture/s...

jonoalderson.com

Standing still is falling behind

The internet isn’t a museum. It’s a coral reef - a living ecosystem in constant flux. You can sit perfectly still and still be swept miles off course.

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Reposted by Ray Martinez - SEO - Digital Marketing

Barry Schwartz @rustybrick.com · 24/07/2025

Is OpenAI now crawling your LLMS.txt files? While @methode.bsky.social says Google won't be doing that. www.seroundtable.com/openai-crawl... via @raymartinezseo.bsky.social and @suzukik.bsky.social

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 22/07/2025

The testing isn’t done, Joe. This was just an interesting observation. I think it's important to share these findings with people like you.

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 22/07/2025

Crawl frequency can change John, but right now, OpenAI is looking for freshness, and I can say that with certainty. Who knows if this will be a standard? I do not have a crystal ball. My team noticed crawls, which showed an uptick in OpenAI amongst other bots reminding the file.

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 22/07/2025

I anonymized site data, so those are incorrect URLs. You guys are crawling and rechecking it also. It may not be considered anything, and I haven't made a claim of it being supported. We just noticed it getting crawled and recrawled.

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 21/07/2025

Log file showing OpenAI crawl LLMs.txt files for multiple sites. The bot is pinging the file every 15 minutes. Other crawlers are accessing it too. #geo #ai #seo

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 07/05/2025

Digital marketers don’t just analyze data—we tell stories with it. I wrote an article for the Wix SEO Learning Hub on how metrics alone won’t move stakeholders; the narrative makes them meaningful. Here’s the full article: www.wix.com/seo/learn/re...

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 06/05/2025

JSON Prompt -> Chat GPT -> Render image -> Upload to Sora -> Multimodal prompt of rendered image + JSON - 5 separate version output -> Videoleap editing software Song title "Bananas in January" Beat, Vocals, and Lyrics by: ME

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 29/04/2025

"Project Astra is the ability to consume all of your surroundings" - @garrettsussman.bsky.social

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 04/04/2025

5 Reasons Why I'm The Best Person Ever Written by: Me

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JB Pritzker @jbpritzker.bsky.social · 12/03/2025

What happens after we have demonized everyone who doesn’t look, move, or pray exactly like we do? What happens when fascism takes over? We are not doomed to repeat our history. We can learn from it, and we can reject hate and authoritarianism.

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Glenn Gabe @glenngabe.bsky.social · 24/02/2025

Yep, this is insane. I shared about this last week... 40+ citations in AIOs? Nobody is going through all of those and it overwhelms the user IMO. Also, they will all be #1 rankings in GSC (as long as the listings are scrolled into view). That's the way GSC position works (taking on the block pos).

seroundtable.com

Who Clicks On Google AI Overviews With Dozens Of Links/Citations?

A few weeks ago, I reported on how Google was testing showing deeper Google AI Overviews, maybe powered by Gemini 2.0, with over 60 links and citations in them. Well, over the past few weeks, more and...

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 14/02/2025

This is a ridiculous claim by Google given the fact that most websites embed YouTube videos on their site. That right there has to drive a ton of referral traffic on its own

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 05/02/2025

If anyone is in need of a financial planner, I'm your guy.

A screenshot of Ray Martinez On X tweeting, "Oh, you take Affirm, but you don't take affirmations!?"

The image features a popular meme of a young Black woman gesturing what with her hand extended and neck cocked back.

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 21/01/2025

Racists spend so much time being racist. If they spent that time and energy focusing on improving themselves, the world would be a utopian place. But that would require sound logic and reasoning.

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 20/01/2025

I love having that old SEO in my knowledge base. I know a lot of stuff. But I can always appreciate the older generation with deep knowledge of the growth of search engines and internet marketing. My boss at Archer built White Pages, and honestly, his tool kit is insane, haha.

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 15/01/2025

We had a teaching quotes piece on a .edu sundomain a few years back. It drove tons of low quality traffic. It would crush it in India, every first day of school there, haha. Lessons were learned.

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 15/01/2025

Just submitted my next article for Wix. It's a good one 😀

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Myriam Jessier @myriam.dopamine.builders · 08/01/2025

Baja blast. That's how I label the US now.

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 30/12/2024

My immediate thought was that Apple is hungry to grow its user base. It's probably losing money on Apple TV+ How do you attract more users? Free content.

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 29/12/2024

Thank you for sharing. I've been doing quite a bit of this. I have a solid care team in place that gave me some solid tactics to reducing stress and cortisol levels.

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 29/12/2024

I just can't help but think there's someone out there who has lived a similar experience to mine who doesn't have access to the resources I do. And maybe just maybe by sharing my experience, they won't feel alone like I did.

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Ray Martinez - SEO - Digital Marketing @raymartinezseo.bsky.social · 29/12/2024

I'm privileged enough to have a care team and wife that has helped me navigate this. Even with that care, I'm struggling to process it all. I fluctuate between days of anger, despair, and elation. A whole range of moods and feelings to work through. I don't know why I'm sharing this.

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