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ProRata.ai

@prorata.ai
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Rewriting the rules of content attribution.

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ProRata.ai @prorata.ai · 15/12/2025
GenAI is reshaping news. Acting alone won’t protect publishers. Our Chief Business Officer, Annelies Jansen, makes the case for collective action in her new International News Media Association (INMA) article. www.inma.org/blogs/GenAI/... #GenAI #NewsIndustry #Publishing #ProRata
inma.org
News companies must act together to address GenAI before it’s too late
In regard to AI, if news companies continue to negotiate alone or don’t act, they’ll face a future defined by the few who hold the data, the dollars, and the distribution.
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Reposted by ProRata.ai
Nicholas Thompson @nxthompson.bsky.social · 30/11/2025
A.I. companies took our content and used it to build businesses worth billions. Then they said it’s impossible to compensate us. Bill Gross saw this injustice and decided to do something about it. Produced by Atlantic Re:think, The Atlantic's creative marketing studio, in collaboration with PwC.
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ProRata.ai @prorata.ai · 05/11/2025
Everyone’s racing to make AI faster and bigger—but what about fairer? Bill Gross joined CEOs from a16z and Tarjama& at the #FortuneGlobalForum to discuss why ethics and attribution are essential for AI that lasts. Watch here → youtu.be/4CwtuueNkGY?... Video credit: @fortunemagazine.bsky.social
youtu.be
Winning the Next AI Battle
YouTube video by ProRata
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ProRata.ai @prorata.ai · 05/09/2025
Big day at ProRata: we closed a $40M Series B led by Touring Capital AND launched Gist Answers—AI search that puts publishers back in control. The future of ethical AI search is here. Read our announcement www.businesswire.com/news/home/20... #AI #publishing #GistAnswers
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ProRata.ai @prorata.ai · 26/08/2025
Our CEO, @billgross.com (inventor of pay-per-click advertising), is in Techer - @caltech.edu Alumni Magazine. Bill shares how ProRata is pioneering a fair, transparent, & permissioned based model where publishers, advertisers & creators thrive alongside AI. www.alumni.caltech.edu/techer/stori...
prorata.ai
Home
ProRata builds AI search, advertising, and attribution solutions that respect the content that powers them. Discover how we deliver high-fidelity AI answers, smart ads into AI search streams, and inde...
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ProRata.ai @prorata.ai · 21/08/2025
Publishers can't afford to wait on AI. As our CBO Annelies Jansen states that the time to lean in is now. We've built tech that reads the full prompt + answer to create the right ad instantly, driving better engagement and fair revenue for publishers and advertisers. www.fipp.com/news/lean-in...
fipp.com
“Lean in now”: Annelies Jansen on how AI can work for publishers - FIPP
With one billion people already using AI tools, publishers face an urgent choice: build AI engagement into their platforms or risk losing audiences for good. At the FIPP World Media Congress, Annelies...
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ProRata.ai @prorata.ai · 29/07/2025
. @billgross.com is on a mission to save digital publishing from the AI squeeze. In a new piece by Yona TR Golding, Bill outlines how ProRata can track content in chatbot answers & pay publishers fairly. Read the full story: www.cjr.org/analysis/cas... #AI #AIPublishing #AIMonetization
cjr.org
A Cash Infusion from Chatbots?
Bill Gross, the founder of ProRata, has a plan to monetize generative AI for digital publishers.
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ProRata.ai @prorata.ai · 01/07/2025
@cloudflare.social stepped up its game against AI scrapers, now blocking them by default. A huge win for publishers! As @billgross.com says, "We firmly believe that all content creators and publishers should be compensated when their content is used in AI answers.” www.wired.com/story/cloudf...
wired.com
Cloudflare Is Blocking AI Crawlers by Default
The age of the AI scraping free-for-all may be coming to an end. At least if Cloudflare gets its way.
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ProRata.ai @prorata.ai · 19/06/2025
We’re thrilled to share that @adweek.bsky.social’s first-ever AI companion—making its debut at the Cannes Lions International Festival of Creativity—is powered by Gist.ai Answers. Read more from ADWEEK's CEO, Will Lee. www.adweek.com/brand-market...
adweek.com
Meet Your Cannes Companion: ADWEEK Launches AI Agent for the Festival
The AI tool brings the best of ADWEEK content to festival attendees—and those at home.
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ProRata.ai @prorata.ai · 17/06/2025
We’re excited to share that @adweek.bsky.social has chosen ProRata.ai as the technology partner powering their first-ever AI companion at @canneslions.bsky.social International Festival of Creativity! www.businesswire.com/news/home/20... #CannesLions
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ProRata.ai @prorata.ai · 13/06/2025
We’re excited to announce that Man of Many, Australia’s largest men’s lifestyle publication, has joined ProRata’s growing network of over 500 global publications/titles to license content for ethical AI use via our Gist.ai platform. www.mediaweek.com.au/man-of-many-...
mediaweek.com.au
Man of Many joins ProRata.AI to license content for AI use - Mediaweek
Man of Many partners with ProRata.AI to license content for AI answers, ensuring fair attribution and revenue sharing in the digital media space.
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ProRata.ai @prorata.ai · 09/06/2025
@bostonglobe.com, @vox.com, @fastcompany.com & others join us, growing our Gist.ai network to 500+ publishers. We’re building a zero-click search future—ensuring creators are credited & paid for their work. More via @spguaglione.bsky.social @digidaymedia.bsky.social digiday.com/media/boston...
digiday.com
Boston Globe, Future, Vox Media join ProRata’s generative AI licensing model
A fresh wave of publishers have signed up for ProRata’s revenue share program, and some are adding its AI search engine to their sites.
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ProRata.ai @prorata.ai · 06/06/2025
Gist.ai is now backed by 500+ publications including new partners @fastcompany.com, @bostonglobe.com, @nymag.com, @frommers.bsky.social, @readersdigest.bsky.social, @thenation.com, @newsday.bsky.social, The New Republic, The Philadelphia Inquirer, and many more. businesswire.com/news/home/20...
businesswire.com
ProRata AI Signs Partnerships With More Than 500 Publications, Giving Gist.ai One of the Largest Licensed Content Libraries in Generative AI Search
ProRata.AI partners with 500+ publishers, making Gist.ai a leading AI search engine built on licensed, revenue-sharing content.
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ProRata.ai @prorata.ai · 01/05/2025
As AI lawsuits mount, publishers still struggle to block the bots. @billgross.com sits in on the conversation w/@spguaglione.bsky.social at @digidaymedia.bsky.social about challenges publishers face in preventing AI companies from scraping their content. digiday.com/media/as-ai-... #AI #AICopyright
digiday.com
As AI lawsuits mount, publishers still struggle to block the bots
Ziff Davis's lawsuit against OpenAI highlights publishers' struggles to stop AI companies from scraping their content.
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ProRata.ai @prorata.ai · 28/04/2025
. @billgross.com recently joined a panel at the FQ Lounge by The @femalequotient.bsky.social, titled - Relevance Amplified: How AI is Unlocking Advertising's Contextual Renaissance. If you missed it, you can watch the full discussion here: www.youtube.com/live/pjIE3Da... #POSSIBLE2025
youtube.com
Relevance Amplified: How AI is Unlocking Advertising's Contextual Renaissance
YouTube video by The Female Quotient
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ProRata.ai @prorata.ai · 28/04/2025
Join @billgross.com in the @femalequotient.bsky.social Lounge @ #POSSIBLE2025 — where business happens, conversations ignite action, ideas drive impact, and boundaries are redefined.
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ProRata.ai @prorata.ai · 14/04/2025
Our CEO, @billgross.com, has been named to the 2025 AI Trailblazers Power 100, presented by ADWEEK and AI Trailblazers. This honor recognizes Bill's pioneering vision and leadership in the AI space, while also affirming ProRata's mission to fair compensation for creators in the AI landscape.
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Reposted by ProRata.ai
Davey Alba @davey.bsky.social · 07/04/2025
NEW: Spoke to 25 small publishers about the kind of impact Google's AI changes to search has had on their businesses. Things don't look good—not for the publishers, and not for the quality of information out on the open web, which ironically Google itself relies on. Gift link: bloom.bg/43Jmzk3
In March 2024, website owner Morgan McBride was posing for photos in her half-renovated kitchen for a Google ad celebrating the ways the search giant had helped her family’s business grow.

But by the time the ad ran about a month later, traffic from Google had fallen more than 70%, McBride said. Charleston Crafted, which features guides on do-it-yourself home improvement projects, had weathered algorithm changes and updates in the past; this time, it didn’t recover. McBride suspected people were getting more of their renovation advice from the artificial intelligence answers at the top of Google search.

The now-ubiquitous AI-generated answers — and the way Google has changed its search algorithm to support them — have caused traffic to independent websites to plummet, according to Bloomberg interviews with 25 publishers and people who work with them. That’s disrupting a delicate symbiotic relationship that’s existed for years: if businesses create good content, Google sends them traffic.
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ProRata.ai @prorata.ai · 31/03/2025
We are happy to partner with @wikimediafoundation.org to ensuring fair compensation for all creators in the era of AI.
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ProRata.ai @prorata.ai · 26/03/2025
We are thrilled to announce our partnership with the News/Media Alliance to bring fair, transparent, and scalable AI licensing solutions to news publishers. www.newsmediaalliance.org/prorata-lice... This is a huge step toward a sustainable future for journalism—and we’re just getting started!
newsmediaalliance.org
News/Media Alliance Announces AI Licensing Partnership with ProRata
Today, the News/Media Alliance announced the launch of an AI licensing framework agreement with ProRata AI, who is working to ensure publishers and creators are fairly credited and compensated by gene...
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ProRata.ai @prorata.ai · 11/03/2025
“This is the future of advertising.” – @billgross.com ProRata Ads launched today. @trishlaostwal.bsky.social writes in @adweek.bsky.social on how we’re transforming ad placement for the AI era. www.adweek.com/media/ai-pro... #AITech #ADTech #AI
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ProRata.ai @prorata.ai · 11/03/2025
The keyword is dead. Long live the prompt! Today we launched ProRata Ads, ushering in the age of prompt-driven advertising. This revolutionary AI-powered ad platform injects hyper-relevant ads directly into AI search results and digital media content. www.businesswire.com/news/home/20... #AIAds
businesswire.com
ProRata Invents New AI Technology to Transform Digital Advertising
ProRata.ai launches ProRata Ads to Instantly Deliver Hyper- Contextual Ads into AI Search Results and Digital Media
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Reposted by ProRata.ai
Idealab @idealab.com · 26/02/2025
In “The Cutting Edge of AI” video with @inafried.bsky.social of @axios.com, @billgross.com describes the fundamental inequity in how value is extracted from creative work in the AI era.
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ProRata.ai @prorata.ai · 06/03/2025
5,000 more publishers are joining Dow Jones’ AI marketplace. Big news—but how do we ensure content creators get paid when AI uses their work? At ProRata, we’re making sure innovation doesn’t come at the expense of attribution. www.maginative.com/article/dow-... #AITech
maginative.com
Dow Jones Expands AI Marketplace to Nearly 5,000 Publishers
Dow Jones has expanded its AI-driven content licensing marketplace to include nearly 5,000 publishers, enhancing corporate access to a diverse range of information sources.
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ProRata.ai @prorata.ai · 03/03/2025
John Thornhill's @financialtimes.com piece highlights the growing copyright battle between creators & AI firms. At ProRata, we're not just building an AI search engine—we're pioneering a model that fairly allocates revenue to creators when AI uses their work. #GenerativeAI #AISearch #FutureofSearch
ft.com
Help is coming in the AI copyright wars
Artificial intelligence companies must decide how to pay for the human-generated content they need
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ProRata.ai @prorata.ai · 26/02/2025
Our CEO, @billgross.com breaks down how AI shifts value away from creators. Watch the full interview with @inafried.bsky.social (@axios.com) here www.axios.com/2025/01/24/p... #GenerativeAI #ContentsCreators #AIRevenueSharing #AITech #AISearch #FutureofSearch
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ProRata.ai @prorata.ai · 13/02/2025
We're thrilled to be featured in Jennifer L. Schenker's latest article in The Innovator, which highlights our mission to ensure that generative AI platforms fairly credit and compensate content creators. theinnovator.news/big-tech-nea... #GenAI #AITech
theinnovator.news
The Tech Sector Nearly Destroyed Media. Can It Save It? - The Innovator
Big Tech nearly destroyed traditional media. Entrepreneur Bill Gross thinks technology could also save the industry.
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Reposted by ProRata.ai
Clara Soteras @clarasoteras.com · 10/02/2025
Testeando en beta @prorata.ai🤖 Lo mostraremos en la charla Search Barcelona el 28/02: ¿Cómo cambiará la IA la estrategia SEO en los medios en 2025? Es uno de los mejores motores de búsqueda conversacionales que cita mejor sus fuentes y otorga un porcentaje de uso de la información de cada medio.
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ProRata.ai @prorata.ai · 11/02/2025
Sir Lucian Grainge 2025 memo to Universal Music Group staff discussed the importance of being the leaders in their embracement and advancement of “Responsible AI,” highlighting their partnerships with ProRata as well as with Soundlabs , and KLAY. www.musicbusinessworldwide.com/read-sir-luc...
musicbusinessworldwide.com
Read Sir Lucian Grainge’s 2025 memo to Universal Music Group staff: ‘Streaming 2.0 will represent a new age of innovation, consumer segmentation, geographic expansion, greater consumer value and ARPU ...
UMG boss says: “I’m pleased to report that the Streaming 2.0 era has arrived.”…
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ProRata.ai @prorata.ai · 04/02/2025
We're tackling one of AI's most crucial challenges: How to fairly compensate creators whose work is scraped by AI systems? John Werner contributor to @forbes.com spoke to @billgross.com after his presentation at the DLD Conference. www.forbes.com/sites/johnwe... #DLD25
forbes.com
Financial Sharing Models For An AI World
"Cui bono?" (who benefits) is a time-tested phrase in the legal world, but we need to apply it to our new business world, too, a world that doesn’t really look much li...
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Reposted by ProRata.ai
Bárbara Yuste @byuste.bsky.social · 26/01/2025
@prorata.ai permite a los editores recibir una compensación por los derechos de autor de los contenidos utilizados por las plataformas de IA generativa t.co/gKROUjDaix
t.co
https://tinyurl.com/4eyw4t3f
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ProRata.ai @prorata.ai · 29/01/2025
We're thrilled to announce our groundbreaking partnership with American Association for the Advancement of Science (AAAS), publisher of the prestigious Science Magazine’s family of journals. www.eurekalert.org/news-release...
eurekalert.org
AAAS enters pilot with ProRata to bolster standards for transparency and reliability in AI searches
As part of its commitment to communicate trusted scientific findings broadly, AAAS is conducting a pilot with ProRata -- an AI company guided by the belief that content creators should receive attribu...
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ProRata.ai @prorata.ai · 27/01/2025
Our founder @billgross.com shared ProRata's mission to fairly credit and compensate creators in the AI era. As Bill says, the future of AI doesn't have to come at the expense of human creativity. www.axios.com/2025/01/24/p... #GenerativeAI #AIRevenueSharing #AISearch #FutureofSearch
axios.com
ProRata AI plans to pay creators despite era of AI "shoplifting content," founder says
User protection is at the center of AI development for two AI company leaders who spoke with Axios.
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ProRata.ai @prorata.ai · 23/01/2025
. @inafried.bsky.social discusses ProRata's mission with @billgross.com at #Davos25. www.youtube.com/watch?v=DClY...
youtube.com
Axios’ Ina Fried in conversation with IdeaLab’s Bill Gross
YouTube video by Axios
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ProRata.ai @prorata.ai · 14/12/2024
The man who helped the world understand Steve Jobs and Albert Einstein understands that creators deserve fair recognition and compensation. #WalterIsaacson www.nytimes.com/2024/12/11/b...
nytimes.com
From the DealBook Summit: Influential People Share Their Insights
Industry leaders attending the conference were asked about artificial intelligence, the economy, international relations and more.
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ProRata.ai @prorata.ai · 12/12/2024
At the @fortune.com Brainstorm AI conference, @billgross.com shared insights on how creators can both protect their work and thrive in the age of generative AI. This is especially timely as the intersection of innovation & intellectual property continues to evolve. fortune.com/videos/watch...
fortune.com
Brainstorm AI 2024: Building A Better Model For Creativity
Presenter: Bill Gross, Founder and CEO, ProRata AI; Founder and Chairman, Idealab
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ProRata.ai @prorata.ai · 11/12/2024
@billgross.com appeared on the Washington Post Live with Jason Rezaian, discussing ProRata's unique mission to fully credit and compensate content owners in the age of generative AI. #AISearch youtu.be/8MRb9STgaw0?...
youtu.be
Bill Gross on how AI ‘should be used’
YouTube video by Washington Post Live
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ProRata.ai @prorata.ai · 10/12/2024
In an exclusive article by @trishlaostwal.bsky.social of @adweek.bsky.social, Trishla covers our announcement of Gist.ai, a new AI search engine, with our CEO @billgross.com. #gistai #aisearch #contentcreators www.adweek.com/media/prorat...
adweek.com
Exclusive: Startup ProRata.ai Launches AI Search Engine to Pay Content Creators
ProRata has inked deals with 400 major media companies, including BuzzFeed, Recurrent Ventures, and Arena Group
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ProRata.ai @prorata.ai · 09/12/2024
Exciting day. Be sure to follow our CEO @billgross.com as he will be live at the Fortune Brainstorm AI Conference this afternoon. At 3:25 pm PT, he will be on stage talking about "BUILDING A BETTER MODEL FOR CREATIVITY". fortune.com/article/fort... #BrainstormAI
fortune.com
Watch: Fortune Brainstorm AI 2024 Livestream
Watch AI experts and important players in the tech space come together in Silicon Valley to discuss the future of AI technology.
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ProRata.ai @prorata.ai · 09/12/2024
We would like to welcome our newest partners, including Lee Enterprises as well as the publishers of @adweek.bsky.social, BuzzFeed, @dwell.bsky.social, @foreignpolicy.com, Healthline, @outdoorlife.com, @skift.com, @slate.bsky.social, TheStreet and more! www.businesswire.com/news/home/20...
businesswire.com
ProRata Announces Gist.ai, New AI Search Engine Based Entirely on High-Quality Licensed Content
ProRata.ai launches Gist.ai, a new AI search engine utilizes only high-quality licensed content. Users can sign up to request early access at gist.ai.
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ProRata.ai @prorata.ai · 05/12/2024
Alan Rusbridger and Lionel Barber of Media Confidential podcast discuss fair credit and compensation in the era of generative AI with our CEO, @billgross.com. We can no longer allow LLMs to use scape content data without compensation and attribution. www.prospectmagazine.co.uk/podcasts/med...
prorata.ai
ProRata.ai | Attribution technology for Generative AI
ProRata.ai was founded to enable generative artificial intelligence platforms to fractionally attribute and compensate content owners for the use of their material. The company’s attribution technolog...
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ProRata.ai @prorata.ai · 03/12/2024
A great conversation with Peter Csathy and Josh Freeman, our VP of Business Development, to tackle one of the most pressing challenges in the digital content landscape: ensuring fair recognition and compensation for creators in the era of generative AI. #AISearch youtu.be/zwhacmwPpuc?...
youtu.be
Interview with ProRata.ai's Josh Freeman (by Peter Csathy of Creative Media)
YouTube video by Peter Csathy, Creative Media
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Reposted by ProRata.ai
Idealab @idealab.com · 02/12/2024
@billgross.com discusses the biggest changes and challenges in the last 20 years of technology with Andrew Keen ahead of the 20th anniversary of the DLD Conference in January 2025. A must watch! keenon.substack.com/p/episode-22...
keenon.substack.com
Episode 2259: Idealab founder Bill Gross on what's he's learned over the last 20 years
Comparing Web 1, Web 2.0 & Web 3 with our current AI age
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ProRata.ai @prorata.ai · 25/11/2024
We are excited to be partnering with The Danish Press Publications’ Collective Management Organisation (DPCMO) to explore collaborative opportunities aimed at ensuring fair credit & compensation in the era of generative AI. businesswire.com/news/home/20... #DPCMO #AIsearch
businesswire.com
ProRata.ai and DPCMO Sign LOI to Enhance Content Consent, Credit, and Compensation in the Age of Generative AI
ProRata.ai and DPCMO signed a LOI to explore collaborative opportunities aimed at ensuring fair credit and compensation in the era of generative AI.
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ProRata.ai @prorata.ai · 25/11/2024
“Revolutionizes” is right! www.hellomagazine.com/news/731472/... via Sophie Vokes-Dudgeon of HELLO! Magazine. #AIRevenueSharing #AITech #AISearch #FutureofSearch
hellomagazine.com
HELLO! and ProRata.ai join forces to revolutionise AI content compensation
The partnership will allow the attribution of AI search results to the publisher
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ProRata.ai @prorata.ai · 22/11/2024
Our CEO, @billgross.bsky.social, wants to make AI content usage fair & equitable. @danielthomasldn.bsky.social of @financialtimes.com writes about UK publishers including dmg media, @theguardian.com, & @dailymail.co.uk & others agreeing to licensing deals with ProRata. www.ft.com/content/c917...
ft.com
Start-up ProRata.ai valued at $130mn after signing up UK publishers
Groups including Guardian and Daily Mail agree licensing deals to ensure payment for content
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ProRata.ai @prorata.ai · 21/11/2024
Our CEO @billgross.bsky.social gives an excellent description of why revenue from generative AI should be shared with content creators via Squawk Box Europe @cnbcofficial.bsky.social. www.cnbc.com/video/2024/1... #ResponsibleAI #AIEthics #PublisherRights #MediaInnovation #FutureofSearch
cnbc.com
Revenue from generative AI should be shared pro rata, CEO says
Bill Gross, CEO of Prorata and chairman of Idealab, discusses the appeal of Prorata's algorithm amid the generative AI boom.
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ProRata.ai @prorata.ai · 21/11/2024
As reported by Bron Maher at @pressgazette.co.uk , we're building a sustainable economic model that respects the hard work of journalists and content creators. No more "shoplifted" content. We believe in giving publishers their rightful place in the AI ecosystem. Content isn't free – it's invaluable
pressgazette.co.uk
DMG Media invests in publisher-friendly generative AI start-up Prorata
DMG Media says it has made a "significant investment" in Prorata, a generative AI platform that plans to share revenue with publishers.
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ProRata.ai @prorata.ai · 20/11/2024
We are grateful to following European publishers for supporting our mission to credit & compensate content owners in the age of generative AI - dmg media, @skynewsrss.bsky.social, @theguardian.com, Prospect, Reach PLC, Mediahuis, @mumsnet.bsky.social @hellomagazine.bsky.social and Exponential View.
businesswire.com
Major UK Media Organizations Join ProRata’s Movement to Credit and Compensate Content Owners in the Age of Generative AI
ProRata gains support from major UK media organizations -dmg, Sky News, Guardian - to ensure fair AI compensation for publishers and content creators.
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