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Trishla Ostwal

@trishlaostwal.bsky.social
105 followers 154 following 4 posts

i write about AI + tech for @adweek • 📱signal: trishlaostwal12 • @ColumbiaJourn alum

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Trishla Ostwal @trishlaostwal.bsky.social · 21/04/2025
BREAKING: The DOJ says Google is using its old search monopoly playbook to push Gemini—paying Samsung enormous monthly sums, activation bonuses & ad revenue to make it the default AI assistant. Echoes the tactics behind Google’s $20B Apple deal. www.adweek.com/media/doj-ac...
adweek.com
DOJ Accuses Google of Using Monopoly Tactics To Push AI Product Gemini
The agency says it's a similar playbook as the tech giant's dominance in search.
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Reposted by Trishla Ostwal
Mediagazer @mediagazer.com · 07/03/2025
Perplexity begins ads on The Ben Shapiro Show, with Shapiro using the AI search engine to verify claims, as some tech companies embrace right-wing media (Trishla Ostwal/Adweek) Main Link | Mediagazer Permalink
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Julie Tonna @julietonna.bsky.social · 05/03/2025
Here we go - it was only a matter of time before we started to see ads in AI Chatbots. Microsoft announced the integration of ads in Copilot, and calls it a “critical component” of its business. Great article by @trishlaostwal.bsky.social www.adweek.com/media/micros...
adweek.com
Microsoft Lures Brands to Advertise in Chatbot Copilot with New Formats and AI Agents
Ad relevance in Copilot beats traditional search by 25%, with click-through rates doubling.
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Trishla Ostwal @trishlaostwal.bsky.social · 31/01/2025
meta employees you can reach me at trishla.ostwal@adweek.com. Would love to chat
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Reposted by Trishla Ostwal
Casey Newton @caseynewton.bsky.social · 14/01/2025
Can Elon Musk do for TikTok what he did for Twitter (kill it)??? www.bloomberg.com/news/article...
Under one scenario that’s been discussed by the Chinese government, Musk’s X — the former Twitter — would take control of TikTok US and run the businesses together, the people said. With more than 170 million users in the US, TikTok could bolster X’s efforts to attract advertisers. Musk also founded a separate artificial intelligence company, xAI, that could benefit from the huge amounts of data generated from TikTok.
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Trishla Ostwal @trishlaostwal.bsky.social · 12/12/2024
If you've been tracking AI startup valuations, the numbers are wild—some hitting over $100 billion. But can these companies sustain the hype, deliver on lofty promises, and justify their swelling price tags. Vanguard's hinting at a ‘correction’ ahead, so maybe these valuations are a bit too dreamy.
adweek.com
Inside the Eye-popping Numbers of 2024’s Hottest AI Firms
Venture capitalists poured $2.9B to U.S.-based companies in 127 deals in Q3 alone.
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Reposted by Trishla Ostwal
ProRata.ai @prorata.ai · 10/12/2024
In an exclusive article by @trishlaostwal.bsky.social of @adweek.bsky.social, Trishla covers our announcement of Gist.ai, a new AI search engine, with our CEO @billgross.com. #gistai #aisearch #contentcreators www.adweek.com/media/prorat...
adweek.com
Exclusive: Startup ProRata.ai Launches AI Search Engine to Pay Content Creators
ProRata has inked deals with 400 major media companies, including BuzzFeed, Recurrent Ventures, and Arena Group
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Trishla Ostwal @trishlaostwal.bsky.social · 18/11/2024
NEW: Last month, I got the scoop on Perplexity's push to launch its ecommerce experience. Today, the Bezos-backed startup officially rolls it out—with no plans to monetize just yet. www.adweek.com/media/perple...
adweek.com
Perplexity Rolls Out Its AI-Powered Ecommerce Experience in the US
The AI firm is competing against Google and TikTok.
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Reposted by Trishla Ostwal
Anthony Michael Kreis @anthonymkreis.bsky.social · 16/11/2024
I may— or may not— have thought Logan and Jake Paul were the same person.
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