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Paul Moran

@pjmoran.bsky.social
218 followers 138 following 71 posts

Head of User Centred Design @ DVSA Always learning, sometimes drawing. linktr.ee/pauljosephmoran

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Paul Moran @pjmoran.bsky.social · 16/09/2025
This year is a 1. for me 😭
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Paul Moran @pjmoran.bsky.social · 26/03/2025
Interesting evening hearing @glider.bsky.social speak about the art history of Studio Ghibli in Nottingham
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Paul Moran @pjmoran.bsky.social · 15/03/2025
Had some more sketchbook fun with my new watercolour inks. Chess pieces this time. Have gone done well with our resident grandmaster #chess #illustration #sketchbook #watercolour
Sketchbook illustrations of chess pieces using watercolour inks. The pieces are a pawn, a knight, a rook, a king, a bishop and a queen. Sketchbook illustrations of a chess piece King using watercolour inks.Sketchbook illustrations of a chess piece Queen using watercolour inks.Sketchbook illustrations of a chess piece Bishop using watercolour inks.
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Paul Moran @pjmoran.bsky.social · 03/03/2025
😬
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Paul Moran @pjmoran.bsky.social · 01/03/2025
Had a lovely day exploring new materials and techniques in a sketchbook workshop today. Was a delightful way to have a bit of time for me, even better that it was a gift.
Three watercolour ink paints across two pages of an A4 sketchbook. One of a stone gateway in Nin, one of buildings in Zadar and one of the waterfalls at Krka national park, all in CroatiaFour collage pictures of fruit across two A4 sketchbook pages. A slice of watermelon, a cherry, 3 pears, and an orange segment
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Paul Moran @pjmoran.bsky.social · 31/01/2025
Love to know more about this one…
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Paul Moran @pjmoran.bsky.social · 29/01/2025
Excuse me while I dedicate some of my evening attempting to peel stickers from my recently departed laptop #RIP In a David Attenborough whisper…“But not alllll will survive…”
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Paul Moran @pjmoran.bsky.social · 24/01/2025
Enjoying this at the moment
Book titled: User Friendly: how the hidden rules of design are changing the way we live, work, and play by Cliff Kuang with Robert Fabricant
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Paul Moran @pjmoran.bsky.social · 23/01/2025
If you see this post, post or quote repost a bridge from your photography or artwork. (Thanks for sparking the memory @erikahall.bsky.social )
Black and white sketch of the inside of the Øresund Bridge, and a quote “I recently travelled across the Øresund Bridge from Malmö to Copenhagen. I could see an offshore wind farm in the distance” The sketch is dated 13-14 May 2018
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Paul Moran @pjmoran.bsky.social · 22/01/2025
We did this during Covid. Worked well for us at the time designnotes.blog.gov.uk/2021/04/29/d...
designnotes.blog.gov.uk
Designing at pace at the Driver and Vehicle Standards Agency (DVSA)
In this blog post, senior service designer Alex Lee documents the design decisions that helped a team deliver an emergency service in just 34 days.
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Paul Moran @pjmoran.bsky.social · 22/01/2025
Pleased to see the blueprint for modern digital government published, and looking forward to working with colleagues across government to bring it to life www.gov.uk/government/p...
gov.uk
A blueprint for modern digital government (HTML)
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Paul Moran @pjmoran.bsky.social · 29/12/2024
Had the watercolour pencils and my pens out again recently making this festive robin as a christmas gift. Birds seem to come out quite well, nice to spend some time in creative mode
A watercolour and ink picture of a robin standing on a small log
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Paul Moran @pjmoran.bsky.social · 03/12/2024
So great to see this finally go live on GOV.UK over the weekend. Great collaborative effort across departments to move us all forward
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Paul Moran @pjmoran.bsky.social · 03/12/2024
Couldn’t have done it without @tonytoners.bsky.social 🙌
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Paul Moran @pjmoran.bsky.social · 03/12/2024
That’s a big call based on limited data 😆
Paul Moran: The Design Whisperer of Bluesky
A blend of creative candor and strategic insights that makes his followers both thoughtful and thirsty for confectionery.
Paul's Bluesky is like a thoughtful conversation with a friend who occasionally
throws in a candy bar reference just to keep things sweet.
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Paul Moran @pjmoran.bsky.social · 02/12/2024
Call yourself an allsort? I’m not sure this is up there with a pure chocolate kitkat finger in the pantheon of confectionary errors, but is one I’ve never seen before. Now you’ve seen it too…
Two pink coconut liquorice allsorts, one which has liquorice in the centre, one which is all coconut
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Paul Moran @pjmoran.bsky.social · 28/11/2024
media.tenor.com
a screen with a picture of a person in the background
ALT: a screen with a picture of a person in the background
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Reposted by Paul Moran
Katherine Wastell @kwastell.bsky.social · 21/11/2024
Why do so many strategic initiatives fail? Too often, organisations focus entirely on the target customer experience, without thinking about how they’ll make it real. They want to create a new experience, but their operating model holds them back.
Photo of a green post-it with a hand drawn sketch.

The sketch shows a horizontal arrow with the words ‘E2E experience’. Underneath is a vertical arrow with the words ‘E2E org design + op model’.Photo of a green post-it with a hand drawn sketch.

The sketch shows 4 overlapping circles of different sizes. Inside the circles it says ‘Create an account’, ‘Order a card’, ‘Manage your finances’ and ‘Get financial advice’.Photo of a green post-it with a hand drawn sketch.

The sketch shows a cluster of 4 circles, with arrows going round the outside. It says ‘E2E customer experience’.
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Paul Moran @pjmoran.bsky.social · 17/11/2024
Design Leadership Chronicles by Marzia Aricò landed this weekend. Very relatable and love the graphic novel format. The first three stories are all incredibly relevant to me at the moment.
Design Leadership Chronicles by Marzia Aricò book resting on an armchair A frame from the book with an image of a designer and a thought bubble “WOW, THE STRETCH BETWEEN
THE SUPER STRATEGIC AND THE INCREDIBLY TACTICAL
IS SO HARSH.”An image from the book of a team looking at a visual on a wall, with one person saying “THIS MAKES
A LOT OF SENSE.
I HAVE NEVER SEEN IT SHOWN LIKE THIS.”A frame from the book with two people speaking to each other. One is saying “WEVE COMPLETED
THE SERVICE MAP, OUTLINING HOW THE JOURNEYS CONNECT.
THESE ARE THE KEY CUSTOMER JOURNEYS TO FOCUS ON BECAUSE
THAT'S WHERE SIGNIFICANT
OPPORTUNITIES LIE.”

The other is responding “OK, I WANT TO
PRIORITISE THOSE AREAS THAT HAVE THE HIGHEST IMPACT ON CUSTOMERS AND EMPLOYEES.”
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Paul Moran @pjmoran.bsky.social · 15/11/2024
One of those days when you can only thank people - friends who knew CPR, paramedics who can defib, pilots who fly helicopters, and the hospital staff able to do everything that follows. Now to get on the road and visit my bro after his adventure yesterday 😵‍💫
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Paul Moran @pjmoran.bsky.social · 12/11/2024
Thanks Ian, looks interesting
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Paul Moran @pjmoran.bsky.social · 12/11/2024
A classic, which I’ve put in front of people at various points to help bring it to life. Thanks for resharing the link
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Paul Moran @pjmoran.bsky.social · 12/11/2024
Thanks @pauloneill79.bsky.social 👍
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Paul Moran @pjmoran.bsky.social · 12/11/2024
Ultimately trying to help people who need to make decisions about a service, and prioritise where the money and effort go, to see a richer picture to inform those decisions 3/3
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Paul Moran @pjmoran.bsky.social · 12/11/2024
Thinking that end to end service maps and more detailed customer journeys can help navigate from systems thinking space eg causal loops, into where interventions could be explored. Then working with something like COM-B to explore those intervention spaces. 2/n
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Paul Moran @pjmoran.bsky.social · 12/11/2024
Currently thinking about systems maps, service maps and customer journey maps and how they help describe the terrain of a service in different but related ways. Can anyone point to examples of systems mapping and service/journey mapping usefully done together? 1/n
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Paul Moran @pjmoran.bsky.social · 21/10/2024
This is why the watercolour pencils and ink pens have been out recently. Celebrating 30 years together with Mrs M this year.
A watercolour and ink painting of two lovebirds nestled together on a branch
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Paul Moran @pjmoran.bsky.social · 14/10/2024
Nice to have the watercolour pencils and ink pens out again. Been too long. Bird picture on its way but not ready to share yet.
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Reposted by Paul Moran
Lisa Jeffery @lisajeffery.bsky.social · 09/10/2024
Designer Becky Miller from Defra writes about the challenges and opportunities of designing greener public policies and services 🌱 #GovDesign #ServiceDesign #SystemsThinking publicpolicydesign.blog.gov.uk/2024/09/26/h...
publicpolicydesign.blog.gov.uk
How can we design greener policies?
Designer Becky Miller from Defra writes about the challenge of designing greener public policies and services.
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Paul Moran @pjmoran.bsky.social · 07/10/2024
Pleased to have been able to contribute a tiny foreword to support the great work of other people using user centred design in education in this new book - Transforming Higher Education with User Centred Design by Radka Newton, Jean Mutton and Michael Doherty www.routledge.com/Transforming...
routledge.com
Transforming Higher Education With Human-Centred Design
Encouraging a collaborative and thoughtful approach to the wicked problems facing higher education (HE), this book is a showcase of pioneering educators who believe that well-designed education is goo...
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Paul Moran @pjmoran.bsky.social · 07/10/2024
We’re in the early stages of picking up our work on a design system at DVSA, would be great to get some insight into how you approached your whole set up
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Paul Moran @pjmoran.bsky.social · 06/10/2024
That’s a great write up @vickytnz.bsky.social I’m hoping to hear the updated version of the “the long slog” sometime. Really appreciate all the links you’ve included to - so much to follow up on
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Reposted by Paul Moran
Tim Paul @timpaul.co.uk · 06/10/2024
Way back in March I ran a workshop for designers to discuss the potential impact of AI on our roles, and on the people who run and use the services we design. I finally, FINALLY wrote it up here: www.timpaul.co.uk/posts/talkin...
The online poster for the 'Let's Talk About Design and AI' workshop I ran
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Paul Moran @pjmoran.bsky.social · 06/10/2024
Great work from @tim collating the developing conversation here 👏
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Reposted by Paul Moran
Neil Williams @neillyneil.bsky.social · 06/10/2024
Delighted you're part of this panel Jeni and love how you're working in the open! I wrote up some thoughts here, hopefully more helpful than annoying! neilojwilliams.net/a-digital-ce...
neilojwilliams.net
A digital centre for the rest of us? | Neil Williams
Looks like I chose the wrong week to quit weeknoting. 14 years ago Martha Lane Fox wrote a paper about which I wrote a blog post off the back of which Tom bought me a pizza. Which led to 8 blissful ye...
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Paul Moran @pjmoran.bsky.social · 05/10/2024
Came across this recently, might be useful but also might not quite fit obsidian.md
obsidian.md
Obsidian - Sharpen your thinking
Obsidian is the private and flexible note‑taking app that adapts to the way you think.
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Reposted by Paul Moran
Jukesie @jukes.ie · 02/10/2024
[blogpost] Ideas for the new Digital Centre Design Panel digitalbydefault.com/2024/10/02/i... (sorry @jenitennison.com but you asked 😆)
digitalbydefault.com
Ideas for the new ‘Digital Centre Design Panel’
Yesterday DSIT announced a panel of 12 digital professionals and academics will help the government make better use of technology across the public sector as part of the ‘digital centre’ work to de…
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Paul Moran @pjmoran.bsky.social · 02/10/2024
Spot on
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Paul Moran @pjmoran.bsky.social · 01/10/2024
I’d not come across this one. Inspired by you @annagoss.co Fed it my weeknotes from last year and early this year and it’s given me an interesting new perspective on myself that I’m not sure I’d get another way
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Reposted by Paul Moran
Tim Paul @timpaul.co.uk · 29/04/2024
If you’ve ever heard someone say “If we automated X, it would free people up to do Y”, and thought 🤔, I just wrote a thing about that: www.timpaul.co.uk/posts/automation-and-the-jevons-paradox/
timpaul.co.uk
Tim Paul | Automation and the Jevons paradox
Portfolio site for Tim Paul, designer
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Paul Moran @pjmoran.bsky.social · 30/09/2024
I left my comfort zone some time ago and wondering how and when I’ll get back… I guess it expands over time following along as you spend more time out of it, so maybe it’s not far behind me, who knows. Wondering if I turn round fast enough I might see it.
media.tenor.com
a close up of an owl 's face with a bbc earth logo in the corner
ALT: a close up of an owl 's face with a bbc earth logo in the corner
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Paul Moran @pjmoran.bsky.social · 28/09/2024
I’m looking forward to Nano Jams landing 😄
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Paul Moran @pjmoran.bsky.social · 28/09/2024
Just finished Killtopia and thoroughly enjoyed it 👏
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Paul Moran @pjmoran.bsky.social · 26/09/2024
I was so surprised (and pleased) when it just kicked in the other day
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Reposted by Paul Moran
Sharon O'Dea @sharonodea.com · 25/09/2024
I wrote a thing about aging at work. As a woman in tech, the window between being too young to take seriously and past your prime is an incredibly small one. Why is that? And what would happen if we refused to become invisible at work? www.reworked.co/employee-exp...
reworked.co
The Brief 'Professional Prime' for Women in the Workplace
Women can experience ageism as early as their 40s, when stereotypes about age collide with gender biases. What happens if they rejected invisibility?
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Paul Moran @pjmoran.bsky.social · 25/09/2024
Just got home from DigiGov Expo in London and about to sit down for dinner with the fam. Going to put my badge on from @sdingov.bsky.social so they know what’s happening
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Paul Moran @pjmoran.bsky.social · 24/09/2024
Or diary studies (recognising that they would be another admin task on top of the admin…)
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Paul Moran @pjmoran.bsky.social · 24/09/2024
Think Apple screen time can give a breakdown of time on apps and also specific websites, not sure what the android equivalent is.
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Paul Moran @pjmoran.bsky.social · 24/09/2024
There’s not just time wasted - opportunity cost of that time, level of frustration, knock-on impact of the time and frustration on other areas of life including health and relationships, intersections where different combinations compound to create larger impacts… So many aspects to explore…
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Paul Moran @pjmoran.bsky.social · 22/09/2024
Look for references to the #sdingov conference from last week - there’s a lovely crowd on here
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