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Anna Goss

@annagoss.co
710 followers 358 following 285 posts

Deputy director of Test, Learn & Grow. Otherwise mostly hanging out with my dog.

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Reposted by Anna Goss
Ethan Marcotte @ethanmarcotte.com · 02/07/2026
ah yes, tim berners-lee’s famous quote about the world-wide web, THIS IS FOR EVERYONE (WHO CAN SUCCESSFULLY TICK AN “ARE YOU HUMAN?” CHECKBOX)
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Anna Goss @annagoss.co · 23/06/2026
cutesy little musical introductions to corporate how-to videos can do one. I’m not a child needing entertainment, I just need to change someone’s line manager on the HR system
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Anna Goss @annagoss.co · 01/06/2026
just stuck Thursday’s date on a slide deck and thought, I know that date, that’s the date I saw the Pixies at Brixton Academy. a cool 22 years ago. humbled by time once again
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Reposted by Anna Goss
Rob Bowley @robbowley.net · 23/02/2026
Everything I've seen over the last ~20 agrees - the most high performing teams broadly following XP practices (if not in name, at least in practice)
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Anna Goss @annagoss.co · 10/02/2026
"We appointed FF Studio as our partners...This can’t-be-topped team wore their expertise lightly. They operated thoroughly inside the tent as we’d hoped...They delivered at pace, with high standards and most importantly, any problems were shared problems that we figured out together."
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sonia @soniaturcotte.bsky.social · 10/02/2026
Lizzie wrote a very pleasing account of my favourite project of last year with the V&A
medium.com
How to create an intranet
Or ‘How to help staff get stuff done’
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Anna Goss @annagoss.co · 29/01/2026
saw this image from Blue Lug in Tokyo and it just made my heart sing, aren't bikes and all the beautiful things people make for them such a thing of beauty
a Nitto front rack on a light green Brompton with a Kryptonite lock attached to it with a cream coloured voile strap
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Anna Goss @annagoss.co · 11/12/2025
another great piece from @amymcnichol.bsky.social's annual series. the cognitive load involved in becoming a queer parent is immense. www.ithoughtaboutthatalot.com/2025/becomin...
ithoughtaboutthatalot.com
In 2025, I thought a lot about becoming a queer parent – I thought a lot about that
A new anonymous essay published every day in December in the countdown to Christmas.
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Anna Goss @annagoss.co · 25/11/2025
I don't miss Sharepoint but I do miss being able to say "We're working with the V&A at the moment", thanks @soniaturcotte.bsky.social for writing up the work soniaturcotte.com/digital-gard...
soniaturcotte.com
Service design as a Sharepoint site - sonia turcotte
Freelance designer and researcher
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Anna Goss @annagoss.co · 12/11/2025
accidentally bounced civilservicepensions.co.uk offline the other week. back now. haven't updated it since 2018 but hopefully someone somewhere still finds it useful. (not financial advice etc etc)
civilservicepensions.co.uk
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Anna Goss @annagoss.co · 29/10/2025
best bit of the new Lily Allen record is her dropped Ts, 100% London energy
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Anna Goss @annagoss.co · 24/10/2025
Not sure what Martin Keown has to do with all this
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Reposted by Anna Goss
Anna Goss @annagoss.co · 22/10/2025
wrote down some stuff about closing FF Studio, what I was proud of and what I'd do differently if I did it again notes.annagoss.co/closing-ff/
notes.annagoss.co
Designing a design studio
Anna Goss, service designer
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Anna Goss @annagoss.co · 22/10/2025
wrote down some stuff about closing FF Studio, what I was proud of and what I'd do differently if I did it again notes.annagoss.co/closing-ff/
notes.annagoss.co
Designing a design studio
Anna Goss, service designer
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Anna Goss @annagoss.co · 01/10/2025
words.ff.studio/ending-well
words.ff.studio
Ending well - FF Studio
We’ve decided to close FF Studio and move on to new things. We’re lucky enough to have been able to make this decision as friends, and with enough
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Anna Goss @annagoss.co · 19/08/2025
there was, I am sure, a blog post recently about modular content on GOV.UK. it isn't this post by Markland in 2020. but I cannot find it. does anyone remember where this post was? gds.blog.gov.uk/2020/11/05/n...
gds.blog.gov.uk
New approaches to GOV.UK content
We’re looking at new content models and strategies to support the ways in which GOV.UK is developing to meet changing user needs. Here’s an overview of our thinking and the work we’ve done so far.
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Anna Goss @annagoss.co · 13/08/2025
my dad's visiting and just got a phone call during which he gave whoever it was his email address. "at compuserve.com" tell me you're an internet early adopter without telling me you're an internet early adopter, go on!
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Anna Goss @annagoss.co · 06/08/2025
lovely work by @nickasbury.bsky.social - nearly a decade old but I only just came across it www.asburyandasbury.com/cambridge-un...
asburyandasbury.com
Cambridge University — Asbury & Asbury
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Anna Goss @annagoss.co · 05/08/2025
I got Claude Code to audit my Mac's folder / file structure (because it is a hot mess developed over 20 years). Turns out I hoard copies of Transport all over the place. You never know when you might need it!!
Screenshot of a Mac Terminal with feedback from Claude Code on the folder structure. It says:
Duplicate Content:
 - Fonts: Same font files in Downloads AND Library/Fonts (complete duplication)
  - Archives: Multiple archive folders with overlapping content
  - GDS Transport fonts: Found in 3+ different locations
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Anna Goss @annagoss.co · 31/07/2025
I just really, really love my dog
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Reposted by Anna Goss
Jonty @fairless.xyz · 30/07/2025
Uncharacteristically professional post: I'm looking for experienced, freelancing designers & researchers for a swath of FTC roles my team is trying to fill. You'd be joining our Trusted Talent contracting network, with immediate roles in UX, Content, or Service design, and design research. 🧵 1/3
nilehq.com
Associates - Nile
We work on some of the most significant design and research challenges around. We're proud to be able to call on specialist expertise when we need it.
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Anna Goss @annagoss.co · 25/07/2025
No one's coming, it's up to us (to remember to pay our taxes)
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Anna Goss @annagoss.co · 25/07/2025
DING DING DING! I just remembered I've got to pay some tax to HMRC by 31 July. Have you also forgotten? Consider this a reminder!
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Anna Goss @annagoss.co · 24/07/2025
look dad we got two inbound links
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Anna Goss @annagoss.co · 18/07/2025
felt left out of the vibe coding chat didn't I notes.annagoss.co/2025-07-18/
notes.annagoss.co
Expertise in the vibe-coding era
Anna Goss, service designer
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Anna Goss @annagoss.co · 15/07/2025
do you want to buy some office stuff? we're selling some office stuff. buttondown.com/ff-studio/ar...
buttondown.com
Want to buy some office stuff?
Hello FF Studio subscribers. We've decided to move out of our studio space in Bermondsey. We're not using it enough at the moment and haven't been for a...
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Reposted by Anna Goss
Martin Price-Phillips @mpricephillips.bsky.social · 15/07/2025
£3,750 could get you several pedal cycles, two e-bikes or a cargo bike. Where’s the grant for them?
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Anna Goss @annagoss.co · 26/06/2025
is there a better book for very small children than Slinky Malinki? if so please let me know, if not I will just read Slinky seven times a day for the next three years (quite happily actually, but variety is nice innit)
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Richard J @preachypreach.bsky.social · 20/06/2025
As a case in point, a certain crowd-funding publisher that went bust recently owed nearly £360k to HMRC in PAYE it had withheld from peoples' payslips but hadn't actually, you know, paid across to HMRC - there are a *lot* of SMEs and this adds up, even disregarding the umbrella scams going round.
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Suzy Wrack @suzywrack.bsky.social · 24/05/2025
Kim Little is a European champion. My heart can’t cope.
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Anna Goss @annagoss.co · 23/05/2025
Absolute cliche to be a govdesigner commenting on the childcare service but...well I have 100 things to say about payments, basically
A screenshot of a GOV.UK page called 'Deposit money into your childcare account' with bank transfer details
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Anna Goss @annagoss.co · 23/05/2025
our poor pup is in dog hospital, it seems like she'll be fine but woweeeeeee the bill is currently one month's salary perhaps, fellow pet owners, take this as a cue to increase your pet insurance cover!
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Anna Goss @annagoss.co · 22/05/2025
quite fun to go back to the comments on early GDS blog posts. "I presume this means merging everything to a single mega-site...this doesn't seem to me to be a very sensible thing to do at all." "Well good luck with that. I hope you have some very good technical folk in amongst your web designers."
gds.blog.gov.uk
Towards a Single Government Domain
<span class="excerpt_part">...so Chris Chant has commissioned a project to test its feasibility. Chris has asked <strong>Tom Loosemore</strong>, formerly of the BBC’s web operation, to pull together t...
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Reposted by Anna Goss
Pavel @spavel.bsky.social · 20/05/2025
This is exactly what I mean when I say that it is impossible to reduce friction, only to move it around. The text-making-up machine dropped the friction of "research" to zero, but every single person downstream of that "research" who has to act upon it now shoulders a double workload.
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Clara Greo @claragt.bsky.social · 20/05/2025
Today is the last day for early bird tickets to Introduction to user-centred design in government training in June 🐥 Tickets for Advocating for UCD training are also available 🦚 Opportunity tickets are also available claragreo.com/training/ --- Illustration by Ayush Kumar on Unsplash
claragreo.com
Training
Designer, researcher and trainer
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Anna Goss @annagoss.co · 14/05/2025
Update on this: I’m in the pub
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Anna Goss @annagoss.co · 13/05/2025
the V&A's order an object service is live: www.vam.ac.uk/info/order-a... so you can get all up close and personal with pretty much anything in their archive 😍
vam.ac.uk
Order an Object · V&A
Book a free appointment to get close to objects of your choice from V&A's Collections nestled within the V&A's stores
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Anna Goss @annagoss.co · 08/05/2025
an email I just received from a charity I've supported for many years (my mum's best friend was a co-founder) "At ABCD Bethlehem, we’ve been working for over 40 years to improve the lives of children with disabilities across Palestine — regardless of faith, race, or gender."
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Reposted by Anna Goss
sonia @soniaturcotte.bsky.social · 07/05/2025
Yo I'm doing starting a new thing. Slow reading! Online! Animals! Open to anyone, with no prior reading or experience needed to join other than an interest in animals and reading with others. soniaturcotte.com/animali/
Animali: A slow reading group
An online reading group meeting on the first Tuesday of every month. It will be an informal space for collectively reading meaningful texts about animals.
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Reposted by Anna Goss
Clara Greo @claragt.bsky.social · 30/04/2025
I'm running a new in-person course! Introduction to User-centred Design (UCD) in Government 1 day, Brighton, 20 June £275/£350 Perfect for: 🌱 People new to user-centred research or design 🐝 Designers new to gov 🪻 Folks who want to work better with UCD people
tickettailor.com
Introduction to User-centred Design (UCD) in Government
1 day training course, Brighton, Friday 20 June £275/£350
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Anna Goss @annagoss.co · 07/05/2025
since the death of Twitter sometimes it's hard for the indie designers & researchers & trainers to get the word out about what they're doing, but if you sign up for updates from Clara & Ignacia you'll never miss a training course again!
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Reposted by Anna Goss
Anna Goss @annagoss.co · 25/04/2025
our favourite collaborator @rodm.bsky.social is in town for Interesting in May (sold out! well done @undermanager.bsky.social!), so we're organising some pre-drinks, do join lu.ma/j1g3ualv
lu.ma
FF Studio: pre-Interesting drinks · Luma
Some pre-drinks for friends of FF Studio before Interesting at Conway Hall. Rod McLaren is in town, so it's worth organising a proper trip to the pub. We'll…
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Anna Goss @annagoss.co · 25/04/2025
I still chuckle at this report cover sometimes. Grateful to work with a team who are confident enough to inject personality and wit into the work. What's the point otherwise? cc @soniaturcotte.bsky.social @rodm.bsky.social @eliotf.bsky.social
A report cover with a large image of a child playing tennis, beneath it says "Forms are temporary, class is permanent"
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Anna Goss @annagoss.co · 25/04/2025
can't wait to read Kevin Evers' book on the strategic genius of Taylor Swift, the CEO of one of the world's largest entertainment businesses on.ft.com/4lMl5w1
ft.com
Business books: what to read this month
Taylor Swift, the philosophy of AI, and imagining an anti-capitalist business school
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Anna Goss @annagoss.co · 25/04/2025
our favourite collaborator @rodm.bsky.social is in town for Interesting in May (sold out! well done @undermanager.bsky.social!), so we're organising some pre-drinks, do join lu.ma/j1g3ualv
lu.ma
FF Studio: pre-Interesting drinks · Luma
Some pre-drinks for friends of FF Studio before Interesting at Conway Hall. Rod McLaren is in town, so it's worth organising a proper trip to the pub. We'll…
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Reposted by Anna Goss
Louise Amoore @amoorelouise.bsky.social · 23/04/2025
There are those whose words we remember always and across time. For me, Judith Butler is one - their lectures resonating beyond a specific place and time. But then returning at other moments when politics shows just how horribly correct their analysis was.
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Anna Goss @annagoss.co · 23/04/2025
seemingly I cannot stop marketing this week, yesterday a case study, today an email newsletter, where does it all end? buttondown.com/ff-studio/ar...
buttondown.com
Don't take grants for granted (or your newsletter subscribers)
Six months since we wrote you an email huh. Flies by. As a reminder: FF Studio is a design & technology studio run by Anna Goss and Eliot Fineberg. Hi! We've...
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Anna Goss @annagoss.co · 22/04/2025
we've written up some work exploring what grants might look like if power between grantseeker:grantmaker got slightly reshuffled, and if the technology UK gov used to give out £46bn of grants was an enabler rather than a constraint. grab a brew, enjoy www.ff.studio/projects/gra...
ff.studio
FF Studio - Why public sector grantmaking needs better tools
FF Studio - Don’t take grants for granted: why public sector funding needs better tools
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Anna Goss @annagoss.co · 22/04/2025
also calling it now that I reckon the Filipino cardinal is gonna be the next pope
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Anna Goss @annagoss.co · 22/04/2025
absolute scoundrels at Miro, just learned they bill for the number of seats / licences you have even if you've deleted the users who were allocated to them. I bet they make hundreds of thousands of dollars a year with this deceptive pattern but does that make it right? IT DOES NOT
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