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Paul Moran

@pjmoran.bsky.social
218 followers 138 following 71 posts

Head of User Centred Design @ DVSA Always learning, sometimes drawing. linktr.ee/pauljosephmoran

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Paul Moran @pjmoran.bsky.social · 26/03/2025
Interesting evening hearing @glider.bsky.social speak about the art history of Studio Ghibli in Nottingham
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Paul Moran @pjmoran.bsky.social · 15/03/2025
Had some more sketchbook fun with my new watercolour inks. Chess pieces this time. Have gone done well with our resident grandmaster #chess #illustration #sketchbook #watercolour
Sketchbook illustrations of chess pieces using watercolour inks. The pieces are a pawn, a knight, a rook, a king, a bishop and a queen. Sketchbook illustrations of a chess piece King using watercolour inks.Sketchbook illustrations of a chess piece Queen using watercolour inks.Sketchbook illustrations of a chess piece Bishop using watercolour inks.
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Paul Moran @pjmoran.bsky.social · 01/03/2025
Had a lovely day exploring new materials and techniques in a sketchbook workshop today. Was a delightful way to have a bit of time for me, even better that it was a gift.
Three watercolour ink paints across two pages of an A4 sketchbook. One of a stone gateway in Nin, one of buildings in Zadar and one of the waterfalls at Krka national park, all in CroatiaFour collage pictures of fruit across two A4 sketchbook pages. A slice of watermelon, a cherry, 3 pears, and an orange segment
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Paul Moran @pjmoran.bsky.social · 29/01/2025
Excuse me while I dedicate some of my evening attempting to peel stickers from my recently departed laptop #RIP In a David Attenborough whisper…“But not alllll will survive…”
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Paul Moran @pjmoran.bsky.social · 24/01/2025
Enjoying this at the moment
Book titled: User Friendly: how the hidden rules of design are changing the way we live, work, and play by Cliff Kuang with Robert Fabricant
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Paul Moran @pjmoran.bsky.social · 23/01/2025
If you see this post, post or quote repost a bridge from your photography or artwork. (Thanks for sparking the memory @erikahall.bsky.social )
Black and white sketch of the inside of the Øresund Bridge, and a quote “I recently travelled across the Øresund Bridge from Malmö to Copenhagen. I could see an offshore wind farm in the distance” The sketch is dated 13-14 May 2018
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Paul Moran @pjmoran.bsky.social · 22/01/2025
Pleased to see the blueprint for modern digital government published, and looking forward to working with colleagues across government to bring it to life www.gov.uk/government/p...
gov.uk
A blueprint for modern digital government (HTML)
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Paul Moran @pjmoran.bsky.social · 29/12/2024
Had the watercolour pencils and my pens out again recently making this festive robin as a christmas gift. Birds seem to come out quite well, nice to spend some time in creative mode
A watercolour and ink picture of a robin standing on a small log
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Paul Moran @pjmoran.bsky.social · 03/12/2024
So great to see this finally go live on GOV.UK over the weekend. Great collaborative effort across departments to move us all forward
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Paul Moran @pjmoran.bsky.social · 03/12/2024
That’s a big call based on limited data 😆
Paul Moran: The Design Whisperer of Bluesky
A blend of creative candor and strategic insights that makes his followers both thoughtful and thirsty for confectionery.
Paul's Bluesky is like a thoughtful conversation with a friend who occasionally
throws in a candy bar reference just to keep things sweet.
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Paul Moran @pjmoran.bsky.social · 02/12/2024
Call yourself an allsort? I’m not sure this is up there with a pure chocolate kitkat finger in the pantheon of confectionary errors, but is one I’ve never seen before. Now you’ve seen it too…
Two pink coconut liquorice allsorts, one which has liquorice in the centre, one which is all coconut
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Katherine Wastell @kwastell.bsky.social · 21/11/2024
Why do so many strategic initiatives fail? Too often, organisations focus entirely on the target customer experience, without thinking about how they’ll make it real. They want to create a new experience, but their operating model holds them back.
Photo of a green post-it with a hand drawn sketch.

The sketch shows a horizontal arrow with the words ‘E2E experience’. Underneath is a vertical arrow with the words ‘E2E org design + op model’.Photo of a green post-it with a hand drawn sketch.

The sketch shows 4 overlapping circles of different sizes. Inside the circles it says ‘Create an account’, ‘Order a card’, ‘Manage your finances’ and ‘Get financial advice’.Photo of a green post-it with a hand drawn sketch.

The sketch shows a cluster of 4 circles, with arrows going round the outside. It says ‘E2E customer experience’.
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Paul Moran @pjmoran.bsky.social · 17/11/2024
Design Leadership Chronicles by Marzia Aricò landed this weekend. Very relatable and love the graphic novel format. The first three stories are all incredibly relevant to me at the moment.
Design Leadership Chronicles by Marzia Aricò book resting on an armchair A frame from the book with an image of a designer and a thought bubble “WOW, THE STRETCH BETWEEN
THE SUPER STRATEGIC AND THE INCREDIBLY TACTICAL
IS SO HARSH.”An image from the book of a team looking at a visual on a wall, with one person saying “THIS MAKES
A LOT OF SENSE.
I HAVE NEVER SEEN IT SHOWN LIKE THIS.”A frame from the book with two people speaking to each other. One is saying “WEVE COMPLETED
THE SERVICE MAP, OUTLINING HOW THE JOURNEYS CONNECT.
THESE ARE THE KEY CUSTOMER JOURNEYS TO FOCUS ON BECAUSE
THAT'S WHERE SIGNIFICANT
OPPORTUNITIES LIE.”

The other is responding “OK, I WANT TO
PRIORITISE THOSE AREAS THAT HAVE THE HIGHEST IMPACT ON CUSTOMERS AND EMPLOYEES.”
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Paul Moran @pjmoran.bsky.social · 15/11/2024
One of those days when you can only thank people - friends who knew CPR, paramedics who can defib, pilots who fly helicopters, and the hospital staff able to do everything that follows. Now to get on the road and visit my bro after his adventure yesterday 😵‍💫
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Paul Moran @pjmoran.bsky.social · 12/11/2024
Ultimately trying to help people who need to make decisions about a service, and prioritise where the money and effort go, to see a richer picture to inform those decisions 3/3
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Paul Moran @pjmoran.bsky.social · 12/11/2024
Thinking that end to end service maps and more detailed customer journeys can help navigate from systems thinking space eg causal loops, into where interventions could be explored. Then working with something like COM-B to explore those intervention spaces. 2/n
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Paul Moran @pjmoran.bsky.social · 12/11/2024
Currently thinking about systems maps, service maps and customer journey maps and how they help describe the terrain of a service in different but related ways. Can anyone point to examples of systems mapping and service/journey mapping usefully done together? 1/n
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Paul Moran @pjmoran.bsky.social · 21/10/2024
This is why the watercolour pencils and ink pens have been out recently. Celebrating 30 years together with Mrs M this year.
A watercolour and ink painting of two lovebirds nestled together on a branch
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Paul Moran @pjmoran.bsky.social · 14/10/2024
Nice to have the watercolour pencils and ink pens out again. Been too long. Bird picture on its way but not ready to share yet.
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Lisa Jeffery @lisajeffery.bsky.social · 09/10/2024
Designer Becky Miller from Defra writes about the challenges and opportunities of designing greener public policies and services 🌱 #GovDesign #ServiceDesign #SystemsThinking publicpolicydesign.blog.gov.uk/2024/09/26/h...
publicpolicydesign.blog.gov.uk
How can we design greener policies?
Designer Becky Miller from Defra writes about the challenge of designing greener public policies and services.
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Paul Moran @pjmoran.bsky.social · 07/10/2024
Pleased to have been able to contribute a tiny foreword to support the great work of other people using user centred design in education in this new book - Transforming Higher Education with User Centred Design by Radka Newton, Jean Mutton and Michael Doherty www.routledge.com/Transforming...
routledge.com
Transforming Higher Education With Human-Centred Design
Encouraging a collaborative and thoughtful approach to the wicked problems facing higher education (HE), this book is a showcase of pioneering educators who believe that well-designed education is goo...
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Tim Paul @timpaul.co.uk · 06/10/2024
Way back in March I ran a workshop for designers to discuss the potential impact of AI on our roles, and on the people who run and use the services we design. I finally, FINALLY wrote it up here: www.timpaul.co.uk/posts/talkin...
The online poster for the 'Let's Talk About Design and AI' workshop I ran
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Paul Moran @pjmoran.bsky.social · 06/10/2024
Great work from @tim collating the developing conversation here 👏
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Neil Williams @neillyneil.bsky.social · 06/10/2024
Delighted you're part of this panel Jeni and love how you're working in the open! I wrote up some thoughts here, hopefully more helpful than annoying! neilojwilliams.net/a-digital-ce...
neilojwilliams.net
A digital centre for the rest of us? | Neil Williams
Looks like I chose the wrong week to quit weeknoting. 14 years ago Martha Lane Fox wrote a paper about which I wrote a blog post off the back of which Tom bought me a pizza. Which led to 8 blissful ye...
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Jukesie @jukes.ie · 02/10/2024
[blogpost] Ideas for the new Digital Centre Design Panel digitalbydefault.com/2024/10/02/i... (sorry @jenitennison.com but you asked 😆)
digitalbydefault.com
Ideas for the new ‘Digital Centre Design Panel’
Yesterday DSIT announced a panel of 12 digital professionals and academics will help the government make better use of technology across the public sector as part of the ‘digital centre’ work to de…
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Tim Paul @timpaul.co.uk · 29/04/2024
If you’ve ever heard someone say “If we automated X, it would free people up to do Y”, and thought 🤔, I just wrote a thing about that: www.timpaul.co.uk/posts/automation-and-the-jevons-paradox/
timpaul.co.uk
Tim Paul | Automation and the Jevons paradox
Portfolio site for Tim Paul, designer
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Paul Moran @pjmoran.bsky.social · 30/09/2024
I left my comfort zone some time ago and wondering how and when I’ll get back… I guess it expands over time following along as you spend more time out of it, so maybe it’s not far behind me, who knows. Wondering if I turn round fast enough I might see it.
media.tenor.com
a close up of an owl 's face with a bbc earth logo in the corner
ALT: a close up of an owl 's face with a bbc earth logo in the corner
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Sharon O'Dea @sharonodea.com · 25/09/2024
I wrote a thing about aging at work. As a woman in tech, the window between being too young to take seriously and past your prime is an incredibly small one. Why is that? And what would happen if we refused to become invisible at work? www.reworked.co/employee-exp...
reworked.co
The Brief 'Professional Prime' for Women in the Workplace
Women can experience ageism as early as their 40s, when stereotypes about age collide with gender biases. What happens if they rejected invisibility?
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Paul Moran @pjmoran.bsky.social · 25/09/2024
Just got home from DigiGov Expo in London and about to sit down for dinner with the fam. Going to put my badge on from @sdingov.bsky.social so they know what’s happening
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Paul Moran @pjmoran.bsky.social · 19/09/2024
Tiers (or tears) of FOMO I’ve witnessed @sdingov.bsky.social 1. I’m not at the event 😭 2. I’m at the event and in one great session but also want to be in the other session that everyone said was great too🥳😢 3. I was at the event, but only for 1 day not all 3 and now missing more great talks 😫
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Paul Moran @pjmoran.bsky.social · 17/09/2024
Do I wear my Good Services trainers to #SDinGOV?
A pair of bright orange Adidas trainers and a copy of the book Good Services by Lou Downe which has a bright orange cover
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Paul Moran @pjmoran.bsky.social · 16/09/2024
Was a tennis-filled weekend. I won a minor trophy at our club championships on Saturday then watched Jack Draper smash his racket up in rage at the Davis Cup in Manchester on Sunday 😆🎾
A middle aged man in black hat,  t shirt, shorts and socks holding a trophy in front of a tennis court
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Paul Moran @pjmoran.bsky.social · 11/09/2024
Platformland by @richardpope.org just arrived yay. Got a comfy chair waiting… #platformland londonpublishingpartnership.co.uk/books/platfo...
A copy of the book Platformland by Richard Pope on a midcentury Ercol easy chair with bold green cushions
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Paul Moran @pjmoran.bsky.social · 10/09/2024
Really looking forward to #SDinGoV next week, and gutted I can only do the first day this year. Looking forward to catching up with some of you lovely people. If you know me and you’re there on Wednesday give me a wave and let’s chat 😄
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Paul Moran @pjmoran.bsky.social · 07/09/2024
Looking forward to reading this series 👏
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Richard Pope @richardpope.org · 05/09/2024
But you will probably get it faster direct from the lovely publishers londonpublishingpartnership.co.uk/books/platfo...
londonpublishingpartnership.co.uk
Platformland: An Anatomy of Next-Generation Public Services - LPP - The London Publishing Partnership
An anatomy of next-generation public services. Includes 30 illustrated design patterns, 10 strategic interventions & global examples of digital government
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Paul Moran @pjmoran.bsky.social · 26/08/2024
9 hour shift yesterday on the infrastructure of The Lost Gardens of Shelligan, new home for our two junior tortoises. Roof felt needs finishing, but it’s heated and insulated and cosy. Listened to @loudowne.bsky.social and @rufflemuffin.bsky.social Dead Ends podcast as I worked - vernacular!
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Caroline Jarrett @cjforms.bsky.social · 23/08/2024
If you’re looking for a brilliant service designer / design leader (UK, contract), snap @deanvipond.bsky.social up immediately. He won’t be looking for long.
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Paul Moran @pjmoran.bsky.social · 23/08/2024
In our old office we had a little library. We’ve moved and we’re now a more remote team, so I’ve just made a quick prototype in Microsoft lists to enable the team to get inspired and trade interesting content with each other
Books by Hannah Fry, Atul Gawande, Joe Macleod and Caroline Criando Perez of top of a filing cabinet surrounded by Government Digital Services design principle posters
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Paul Moran @pjmoran.bsky.social · 22/08/2024
Great to see so many of the people who inspired me to get into what I’m doing now and continue to inspire me and stretch my thinking are here
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