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Paul Halfpenny

@paulhalfpenny.com
395 followers 335 following 164 posts

Founder and CTO at Filter. Depeche Mode Devotee. And a lot of Star Wars.

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Paul Halfpenny @paulhalfpenny.com · 25/09/2026
Americans need to watch Friday Night Dinner.
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Paul Halfpenny @paulhalfpenny.com · 25/09/2026
Great interview from @karks.com with Iain Poulson from ACF / WPEngine about how they continue to improve and upgrade the plugin. thewpminute.com/acf-is-getti...
thewpminute.com
ACF Is Getting an AI Upgrade — But It’s Not What You Think - The WP Minute
Advanced Custom Fields has been a developer favorite in WordPress for more than a decade. Now it’s getting ready for the AI era — without throwing away what made developers love it in the first place....
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AgonyFlips @agonyflips.bsky.social · 20/09/2026
When you're ticked off and a friend sends you something to make you feel better. 🐑🔊
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Torsten Bell @torstenbell.bsky.social · 19/09/2026
So much of the right these days have a massive patriotism problem. This guy: - is a tax exile (left long before this govt) - hates his own country while complaining he doesn’t get big enough subsidies from it - laments the manufacturing hit from a Brexit he supported www.bbc.co.uk/news/article...
bbc.co.uk
Billionaire Manchester United owner Sir Jim Ratcliffe says he has lost confidence in UK
Ineos founder Sir Jim Ratcliffe tells the BBC he thinks the country is "on the slide" and calls for more investment in the North Sea.
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Nathan Wrigley @nathanwrigley.com · 18/09/2026
Have a podcast? Want to start one? The show.fm 'Founders' offer is three years of our Studio plan. It includes podcast hosting, analytics, and some AI tools for managing episodes. There's way more as well. We'd rather be funded by 100 podcasters than one investor. show.fm/founders
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Paul Halfpenny @paulhalfpenny.com · 18/09/2026
Gutted not to get tickets to see #RogueTrooper during the #BFIFilmFestival this year - three screenings were clearly not enough for the demand... 😢 @manmademoon.bsky.social - are there plans for a wider distribution?
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Pile Of Garbage @pileofgarbage.net · 01/09/2026
I love how Werner Herzog is ALWAYS like this:
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Paul Halfpenny @paulhalfpenny.com · 28/08/2026
For some reason, this reminds me of the lyrics to Parklife. Can't think why.
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Paul Halfpenny @paulhalfpenny.com · 11/08/2026
This is huge: support.claude.com/en/articles/...
support.claude.com
How Claude marks AI-generated content | Claude Help Center
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Nettlecake @nettlecake.bsky.social · 03/08/2026
Brilliant letter from Stuart Thompson to Jeremy Clarkson about his comments that benefit claimants should write weekly thank you letters to tax payers detailing how they spend their benefits each week.
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scha·den·freu·de @blisterpearl.bsky.social · 02/08/2026
Top panel is tiny planet Mercury in relation to the HUGE Sun.
Bottom panel is a similar image, a tiny "close ad" button in relation to the fingertip labeled "my finger" which fills nearly the entire panel.
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Paul Halfpenny @paulhalfpenny.com · 07/07/2026
It is not the job of the Clacton voters to determine if Farage has done anything wrong or not.
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Paul Halfpenny @paulhalfpenny.com · 05/07/2026
So I assume FIFA are going to step in for every unfair refereeing decision from now on? Because they’ve set one hell of a precedent here.
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Paul Halfpenny @paulhalfpenny.com · 02/06/2026
Two posts doing the rounds this week reinforced my view that what matters most for conferences is what's actually on the schedule when you get there. paulhalfpenny.com/wordcamp-eu...
paulhalfpenny.com
WordCamp EU Needs a Bigger, Broader Schedule - Paul Halfpenny
Why WordCamp EU needs more sessions, broader topics and fuller schedules to boost attendance and deliver better value for all attendees.
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Paul Halfpenny @paulhalfpenny.com · 01/06/2026
I'm not heading to WordCampEU in Krakow this year, but these posts resonated with me - about attendance figures and the scope of sessions:
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Paul Halfpenny @paulhalfpenny.com · 19/05/2026
Does your agency have a pathfinder? paulhalfpenny.com/whos-the-pat...
paulhalfpenny.com
Who's the pathfinder at your agency? | Paul Halfpenny
Every agency has a pathfinder, the person probing what's next. Why every agency needs one, and how to spot the one you might already have.
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Paul Halfpenny @paulhalfpenny.com · 16/05/2026
I’ve spent the last few evenings adding a migration workflow to our Filter Abilities plugin - allowing you to migrate images from one site to another via Claude/MCP and updating the database as it goes. paulhalfpenny.com/migrating-wo...
paulhalfpenny.com
Migrating WordPress media via MCP - Paul Halfpenny
I’ve done a lot of WordPress site migrations over the years. Different agencies, different scales but none of them have been quick or painless. For the content side we usually reach for WP All Import ...
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#WPLDN - delivering WP-focused events in London @wpldn.uk · 14/05/2026
May's #WPLDN registration is now open @cameronjonesweb.bsky.social on automating ACF to block editor migrations, plus Robert Abela, and @tna.sh in conversation on #WordPress security, #AI and the human factor Thursday 28 May, 6 PM. Link in thread.
#WPLDN event poster for May 28, 2026. Featuring Tim Nash, Robert Abela, and Cameron Jones as speakers.
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Gutenberg Times @gutenbergtimes.com · 02/05/2026
Block Format Bridge: A Practical Solution for AI-Generated Content in WordPress Chris Huber, developer at Automattic, released Block Format Bridge, an open-source plugin that addresses one of the more persistent friction points in AI-assisted WordPress workflows: getting AI-generated content into…
gutenbergtimes.com
Block Format Bridge: A Practical Solution for AI-Generated Content in WordPress
Chris Huber, developer at Automattic, released Block Format Bridge, an open-source plugin that addresses one of the more persistent friction points in AI-assisted WordPress workflows: getting AI-generated content into the block editor reliably. The plugin takes a pragmatic approach. Block markup is notoriously difficult for AI to produce correctly — not because AI models lack capability, but because of how the format works.
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Paul Halfpenny @paulhalfpenny.com · 18/04/2026
We shipped state/region geolocation in PersonalizeWP this week and I keep thinking of new use cases. Regional salary benchmarks on job sites. Location-relevant case studies. Local impact stories for charities. What would you build with it? personalizewp.com/blog/announ...
personalizewp.com
PersonalizeWP v3.5: Smarter Geo-Targeting Updates | PersonalizeWP
PersonalizeWP v3.5 adds region-level geo-targeting, smarter data exports and UI improvements for more powerful WordPress personalisation.
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Paul Halfpenny @paulhalfpenny.com · 16/04/2026
Try this: ask ChatGPT or Perplexity to recommend a business like yours. Did it mention you? If not, that's an AI visibility gap. We built a free audit that checks 90+ factors across ChatGPT, Gemini, Claude, Perplexity, AI Overviews and Bing Copilot. Takes seconds. filter.agency/news/introd...
filter.agency
Introducing Filter's FREE LLM AI Optimisation Audit
We're offering a FREE tool to audit your webpage for LLM AIO optimisation best practice across ChatGPT, Claude, Gemini and more!
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Paul Halfpenny @paulhalfpenny.com · 15/04/2026
PersonalizeWP v3.5 just dropped. You can now personalise WordPress content by state or region, not just country. Show different content to visitors in Texas vs. New York, or Ontario vs. British Columbia. All in the block editor, no code. personalizewp.com/blog/announ...
personalizewp.com
PersonalizeWP v3.5: Smarter Geo-Targeting Updates | PersonalizeWP
PersonalizeWP v3.5 adds region-level geo-targeting, smarter data exports and UI improvements for more powerful WordPress personalisation.
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Paul Halfpenny @paulhalfpenny.com · 14/04/2026
Missed PressConf last week. The one WordPress event where talks don't get recorded, which is exactly why the conversations are worth having. Need to make next year happen. Anyone there want to share the highlights?
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Paul Halfpenny @paulhalfpenny.com · 11/04/2026
This. Lager > IPA.
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Paul Halfpenny @paulhalfpenny.com · 08/04/2026
The Filter Abilities plugin has been updated with built-in support for the popular Redirection plugin, plus expanded post capabilities for more flexible control over content and workflows across your site. Full release notes, changes, and download details available here: github.com/filter-agen...
github.com
Releases · filter-agency/filter-abilities
Exposes WordPress functionality as Abilities API abilities for AI agent interaction via MCP. Auto-detects compatible plugins (ACF, Yoast, Gravity Forms, PersonalizeWP, Filter AI, WooCommerce Teams)...
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Paul Halfpenny @paulhalfpenny.com · 03/04/2026
WordPress 6.9 shipped the Abilities API and so we built an open source plugin that exposes 39 tools to AI agents via MCP. We used it to audit and fix SEO metadata across 220 posts by just asking Claude to do it: filter.agency/news/how-we...
filter.agency
Connect WordPress to AI with the Abilities API - Filter
How we connected WordPress to AI with the Abilities API and MCP, giving assistants access to content, SEO data and analytics.
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Paul Halfpenny @paulhalfpenny.com · 02/04/2026
How has this only got 636 supporters? Give it some love!
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Coach Finstock @coachfinstock.bsky.social · 22/03/2026
Aesop: I TOLD YOU
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Paul Halfpenny @paulhalfpenny.com · 19/03/2026
Always loved en.wikipedia.org/wiki/Map_of_... by Muse, and now I find out "the song has drawn frequent comparisons to "Enjoy the Silence" by Depeche Mode due to their similar chord progression and arrangement". No wonder I like it!!
en.wikipedia.org
Map of the Problematique - Wikipedia
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Paul Halfpenny @paulhalfpenny.com · 14/03/2026
This is just incredible.
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The Repository @therepository.email · 12/03/2026
WordPress VIP Launches Advanced Professional WordPress Developer Certification
therepository.email
WordPress VIP Launches Advanced Professional WordPress Developer Certification
Automattic has opened registration for a new enterprise WordPress developer credential, the first in a planned tiered certification pathway.
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Paul Halfpenny @paulhalfpenny.com · 26/02/2026
Code via your phone whilst sitting on the sofa watching TV... code.claude.com/docs/en/remo...
code.claude.com
Continue local sessions from any device with Remote Control - Claude Code Docs
Continue a local Claude Code session from your phone, tablet, or any browser using Remote Control. Works with claude.ai/code and the Claude mobile app.
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Paul Halfpenny @paulhalfpenny.com · 19/02/2026
This is very cool.
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Paul Halfpenny @paulhalfpenny.com · 18/02/2026
You'd think they would let him retire now he's passed away.
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Ben Phillips @benphillips76.bsky.social · 17/02/2026
I don’t know who needs to hear Jesse Jackson leading the kids on Sesame Street in this beautiful call-and-response reminding them that every child is somebody, but here it is
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Eric Karkovack @karks.com · 16/02/2026
My freelancer and agency friends: are you hoping to sell #WordPress services to enterprise clients? The latest episode of @thewpminute.com has you covered! thewpminute.com/the-secrets-...
thewpminute.com
The Secrets To Selling WordPress as an Enterprise Solution - The WP Minute
On this episode of The WP Minute+ podcast, Eric is joined by Rachel Berry, Client Services Director at Filter. Rachel fills us in on the role of WordPress as an enterprise solution. The discussion als...
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Brian Coords @briancoords.com · 09/02/2026
I wrote a bit about how I'm using my WordPress/Woo sites as my own vibe-coding platform. I shared the boilerplate I use for new extensions, and some thoughts on what I'd like to see in WordPress to make this easier. www.briancoords.com/my-wp-woo-pl...
briancoords.com
My WP/Woo Plugin Scaffolding in 2026 - Brian Coords
I've narrowed my last few plugin builds into my own personal 'extension starter' for my Woo and WordPress development.
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David McElroy @davidjmcelroy.bsky.social · 05/02/2026
The best single of all time, in fact, the best song ever recorded, came out 36 years ago today. Read all about Enjoy The Silence: almostpredictablealmost1.blogspot.com/2021/04/depe... #DepecheMode
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Paul Halfpenny @paulhalfpenny.com · 03/02/2026
I looked at OpenClaw and read through the Showcase items of what people had been doing with it: openclaw.ai/showcase. And I might be a little long in the tooth and all that, but half of them seems to be things that Mac Automator and Alexa already do?
openclaw.ai
Showcase — What People Are Building with OpenClaw
OpenClaw — The AI that actually does things. Your personal assistant on any platform.
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Tassie Devil @tassiedevil.bsky.social · 27/01/2026
When the engineers say, "It's not safe. Something bad will happen," it's always best to listen and err on the side of caution.
abc.net.au
'It's going to be catastrophic': The inside story of the Challenger disaster
Forty years ago, the Challenger space shuttle disintegrated just after lift-off. A small team of engineers tried to prevent the tragedy.
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Paul Halfpenny @paulhalfpenny.com · 25/01/2026
This is such a surprise.
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Paul Halfpenny @paulhalfpenny.com · 23/01/2026
This is so true!
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Paul Halfpenny @paulhalfpenny.com · 22/01/2026
This Terrorvision album is so fantastically silly, and I can't help loving it. Listening to it again this morning for the first time in a year or two and it just makes the world a better place ;-)
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Paul Halfpenny @paulhalfpenny.com · 20/01/2026
I can't be alone in thinking that Elementor doesn't really feel like WordPress anymore? It seems to be more like Wix or Squarespace or Webflow. The fact that WordPress is under the surface seems to be neither here nor there. Certainly not in their marketing. elementor.com/one/
elementor.com
One - Elementor
Elementor One One subscription. The complete experience. Elementor One brings the tools you need to create, optimize, and manage your website into a unified experience, so you can do more in one place...
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Paul Halfpenny @paulhalfpenny.com · 16/01/2026
“…it has been reduced to a weapon rather than a principle”. Spot on.
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Dikkii 🔱 @dikkii.bsky.social · 10/01/2026
Tweet by Jatin @jatinkmalik 

The reason why RAM has become four times more expensive is that a huge amount of RAM that has not yet been produced was purchased with non-existent money to be installed in GPUs that also have not yet been produced, in order to place them in data centers that have not yet been built, powered by infrastructure that may never appear, to satisfy demand that does not actually exist and to obtain profit that is mathematically impossible
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Paul Halfpenny @paulhalfpenny.com · 10/01/2026
Brilliant.
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Paul Halfpenny @paulhalfpenny.com · 07/01/2026
Why is it that when I go for a walk, I can list in my head the 101 things that I need to do, but the moment I get back to my desk, I've completely forgotten everyone single one of them....🤷‍♂️
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Paul Halfpenny @paulhalfpenny.com · 07/01/2026
Blackadder Goes Forth. www.youtube.com/watch?v=vH3-...
youtube.com
Good Luck Everyone - Blackadder - BBC
YouTube video by BBC Studios
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