iiinova — where your digital self keeps evolving

Reposted by Myriam Jessier

Majestic @majestic.com · 02/10/2026

Myriam Jessier (@myriam.dopamine.builders) encourages SEOs to ensure their brand and products are machine-readable, as we're increasingly dealing with multimodal search. maj.to/4abzMnm

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Myriam Jessier @myriam.dopamine.builders · 17/09/2026

Hungary but 3 years ago 😂. That's the thing, this year, I haven't been able to attend with Momo (UK, or venues that don't welcome her). 😭

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Myriam Jessier @myriam.dopamine.builders · 16/09/2026

My dog Momo wants to attend your marketing or dev conference. She has been attending conferences for 7 years now. If you want to host a REAL sausage party, DM me. Also I'm an excellent speaker with or without her.

Julien Coquet, happy speaker holding momo in his arms. Momo is a dapple doxie.

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Myriam Jessier @myriam.dopamine.builders · 07/09/2026

I'm not wondering if grok would threaten it but never do it and if Gemini would never make a peep but really organize it to ensure the divorce is final

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Myriam Jessier @myriam.dopamine.builders · 07/09/2026

AI Alpine divorce is now a thing. Alpine divorce is a neologism describing situations where an individual was abandoned by their romantic partner during hiking, climbing or mountaineering,

futurism.com

Hikers Rescued After Using Google AI to Plan Disastrous Trip

Three hikers who used Google's Gemini to plan their trip to the summit of Mount Shasta had to be rescued by Forest Service rangers.

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Myriam Jessier @myriam.dopamine.builders · 02/09/2026

Hot take: I spoke with a big important person at a big important company. I messaged this person on LinkedIn. Got an answer within 15 minutes where they could not spell my name right. I kept trying to tell myself it would be ok. Nah. Kept getting worse. So that's my new red flag.

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Myriam Jessier @myriam.dopamine.builders · 01/09/2026

I used an LLM to help my long form hot take fit Bluesky. Tryin' mah best over here.

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Myriam Jessier @myriam.dopamine.builders · 01/09/2026

6/ Also keeping an eye on Parsnipp for agentic ecommerce. Worth a look if you're building in this space.

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Myriam Jessier @myriam.dopamine.builders · 01/09/2026

5/ Unknowns: still browser-only, not in the main chat app yet. Zero data on conversion impact. Docs: learn.chatgpt.com/docs/webmcp · developer.chrome.com/docs/ai/webmcp · github.com/webmachinelearning/webmcp

learn.chatgpt.com

Site tools | ChatGPT Learn

Use WebMCP to give AI agents a direct way to work with your website

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Myriam Jessier @myriam.dopamine.builders · 01/09/2026

4/ My take: pilot it, don't roll it out. 2-3 read-only tools (order status, stock check). Nothing that spends money or touches an order. Guardrails exist (OpenAI reviews every call, purchases still need customer confirmation) but test small first.

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Myriam Jessier @myriam.dopamine.builders · 01/09/2026

2/ OpenAI shipped WebMCP support in ChatGPT's browser. Sites register tools right in their page code (search orders, check delivery). ChatGPT calls them live, using the customer's existing session. No separate login needed.

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Myriam Jessier @myriam.dopamine.builders · 01/09/2026

Agentic ecommerce news (it's a thread): WebMCP 1/ Every website is about to become its own AI integration. ChatGPT can now check your order status or stock directly, using code you already have. No server, no vendor contract. That's the whole barrier now: a small dev task.

Site tools
Use WebMCP to give AI agents a direct way to work with your website

Site tools are ChatGPT’s implementation of the proposed WebMCP standard. With WebMCP, a website can offer useful actions directly to an AI agent alongside the interface people already use. You and the agent can work with the same live page and signed-in session.

In the built-in browser in the ChatGPT desktop app, ChatGPT Work and Codex can discover and use these tools when they are available.

Use GPT-5.6 Sol or GPT-5.6 Terra for site tools. GPT-5.6 Luna currently has WebMCP disabled. Update the ChatGPT desktop app to the latest version. Site tools aren’t available in Enterprise or Edu workspaces. Availability also depends on rollout and the tools provided by the current page.

WebMCP vs. MCP

Model Context Protocol (MCP) connects an AI application to a local or remote server. Its tools can work independently of an open webpage, such as searching a service or managing records through an API.

WebMCP lets a website make its capabilities available to an agent as a set of predefined tools. The agent can discover them when it visits, so people don’t need to install a separate MCP server or set up another connection to use those capabilities.

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Myriam Jessier @myriam.dopamine.builders · 28/08/2026

"Myriam is one of those people in SEO that is always thinking differently, always pushing boundaries, always going in a different direction" "Myriam is going to blow a lot of people's minds with a lot of stuff in their talk because not enough people are talking about it." See you on Sept 24!

youtube.com

SearchNorwichXL 2026: What talks we're looking forward to and why

Jack Chambers-Ward and Mark Williams-Cook present a preview of @SearchNorwich their upcoming conference on 24 September 2026.Mark and Jack discuss the talks ...

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Myriam Jessier @myriam.dopamine.builders · 26/08/2026

It's not always quality, sometimes it's hilarious waffle

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Myriam Jessier @myriam.dopamine.builders · 26/08/2026

In real life I yap so fucking much. I NEED assistance to not be long form

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Myriam Jessier @myriam.dopamine.builders · 26/08/2026

I was discussing this with someone because I tend to go very long form and I have to shorten it and I use tools like that too

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Myriam Jessier @myriam.dopamine.builders · 26/08/2026

Claude's text watermark means changing which words get picked at "low stakes" moments. IMO word choice is NOT "low stakes". Synonyms carry their own mood, history, voice. A statistical model can't account for all of that considering it treats words as interchangeable. Language is not fungible.

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Myriam Jessier @myriam.dopamine.builders · 24/08/2026

There's no "recrawl me" button for AI bots the way there is for Google Search Console. Get technical SEO foundations right.

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Myriam Jessier @myriam.dopamine.builders · 17/08/2026

Image GEO tip: be coherent in your images. Talk the talk but make sure the image worth 1000 words also supports what you are saying. Watch the video to see what I mean.

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Myriam Jessier @myriam.dopamine.builders · 14/08/2026

Hacking is getting polite. In June, attackers opened a chat with Meta's AI Support Assistant, asked it to add a new email to the victim's account, got a verification code sent to their own inbox, then walked away with a password reset button. I wrote an SEL article on what it means for marketers.

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Myriam Jessier @myriam.dopamine.builders · 13/08/2026

How are you not optimizing your videos for LLMs though? HOW?! I am speaking about THAT at Search Evolution Summit in September in Cluj-Napoca with Roxana Stingu, Gianluca Fiorelli and Mark Williams Cook and more! PROMO CODE: SPEAKERSES20, valid until 20 August. tickets.searchevolutionsummit.com/

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Myriam Jessier @myriam.dopamine.builders · 13/08/2026

Non mais le sonnnnn j'adore. Je sais que c'est n'est pas sujet principal mais merci pour le UI. 💟

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Reposted by Myriam Jessier

Camille Roux @camilleroux.com · 13/08/2026

ARE YOU IN THE WEIGHTS? Tapez un nom et voyez si les principaux modèles (GPT, Opus, Gemini, Llama, Mistral, Qwen…) le reconnaissent sans recherche web, avec un score de force calculé sur l'ensemble des réponses. ⬇️ www.intheweights.com 📬 Ma veille dev de la semaine

Capture d'écran d'une interface de test montrant comment différents modèles d'IA reconnaissent le profil de Camille Roux, entrepreneur français en tech. L'interface affiche un score de 137 en force et classe le profil dans le top 45%, avec des barres comparatives pour plusieurs modèles d'IA incluant GPT-5.6, Claude, Gemini et LLaMA.

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Myriam Jessier @myriam.dopamine.builders · 12/08/2026

Training crawlers versus retrieval agents. One ingests your content for free to train models, and the other indexes your page in real time to answer user questions. You're subsidizing model training with infrastructure costs that produce no return.

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Myriam Jessier @myriam.dopamine.builders · 11/08/2026

Your brand layers matter in AI search a lot more than they did in regular Google SERPs. I'm discussing the brand control quadrant with Gianluca because I can't be the only one dealing with clients haunted by old PDFs and forums feedling LLMs outdated info.

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Myriam Jessier @myriam.dopamine.builders · 10/08/2026

I like to start at the end sometimes. LLMs don't hand people a category page and tell them to go and browse. They pull out products. So what happens to the category and collection pages? I answer that at the AI Search & Systems Summit on 13 August. It's free! searchto.sale/summit

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Myriam Jessier @myriam.dopamine.builders · 06/08/2026

Last day to decide if you want to attend a free two-day summit on AI search. 18 sessions in total, all online, each day's sessions available for 24 hours. Here's a little trailer of one concrete thing I will be tackling. searchto.sale/summit

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Myriam Jessier @myriam.dopamine.builders · 06/08/2026

Swipe through 3 places prompt injection already sits inside your GEO funnel. None of them require a breach...There are even more. Full breakdown and the checklist in the article. Link landing in comments.

Slide 1 of 5, titled "Your help center." Explains that hidden instructions in support pages can make an AI summarizer surface a fake account alert and a malicious QR code inside a chat window, with no blocklist stopping it. Source credited to Permiso's ChatGPhish research.

Slide 2 of 5, titled "The comparison content you don't control." Explains that a competitor's comparison article can hide a paragraph that reads as normal prose to a person but as a command to an AI browsing agent. Source credited to Promptfoo.

Slide 3 of 5, titled "Your podcast, video, and voice content (multimodal GEO)." Explains that instructions can hide in images and in audio at frequencies people can't hear, and that a voice's tone alone can bypass AI safety filters with no code. Sources credited to i10X and StyleBreak research.

Slide 4 of 5, titled "Your customer support agent." Explains that an AI agent holding both an untrusted input and a privileged tool can be manipulated through that input, referencing the June 2026 hijacking of Instagram accounts through Meta's AI assistant. Source credited to TechCrunch.

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Myriam Jessier @myriam.dopamine.builders · 05/08/2026

Do you ever look at a website and go....you're a lovable little thing aren't you?! If you go on www.remotea11y.com/ and share the content on LinkedIn, the open graph defaults to lovable.dev/opengraph-im... for the image and other funny attribute values. Check the code in the screenshot...

basically a screenshot of the code with the stuff my posts talks about, I recommend you click on the link and check out the code on the site yourself

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Myriam Jessier @myriam.dopamine.builders · 04/08/2026

AI Search & Systems Summit Sneak Peek. Here's a brutal effort at making what I want to say fit a mobile format. Want the pleasant but packs a punch version with an actionable step-by-step how to do this on your own quest? Check out the real thing for free August 13th. searchto.sale/summit

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Myriam Jessier @myriam.dopamine.builders · 03/08/2026

Did anyone ever tell you about spatial queries? Those are the queries best answered by multimodal GEO (images, videos, sometimes audio). In my session at the AI Search & Systems Summit I'm discussing that. Thursday 13 August. Free to attend, 18 sessions across two days. searchto.sale/summit

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Myriam Jessier @myriam.dopamine.builders · 31/07/2026

Machines optimize. People differentiate. Same structure, same order, same concepts as the top result means you are a variant of a thing, not the main show. As quoted in SEO Confidential. Full piece linked in comments.

The Von Restorff effect tells us that people notice what stands out. You can’t differentiate yourself by doing exactly what everyone else is doing, only 2% better. If your goal is to optimize something to the extreme, rely on machines. If you want to create something new, effective, and truly distinctive, rely on people.
Myriam Jessier | Guida GEO
Myriam Jessier, SEO and GEO consultant, on SEO Confidential

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Myriam Jessier @myriam.dopamine.builders · 28/07/2026

I mean....that's a Microsoft MVP worthy talk topic.

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Myriam Jessier @myriam.dopamine.builders · 28/07/2026

Give it a go: github.com/ayghri/i-have-adhd strip a response for an ADHD reader and you get better writing for everyone. Action first. One idea per sentence. No hedging. Real time estimates.

github.com

GitHub - ayghri/i-have-adhd: A skill for your coding agent to stop it from burying the answer. ADHD-friendly output.

A skill for your coding agent to stop it from burying the answer. ADHD-friendly output. - ayghri/i-have-adhd

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Myriam Jessier @myriam.dopamine.builders · 28/07/2026

Every AI answer opens with a paragraph of throat-clearing and buries the actual instruction at the bottom. That's almost always unusable for an ADHD brain. Installed ayghri's i-have-adhd skill. Ten rules. All of them just good technical writing that helps.

github.com

GitHub - ayghri/i-have-adhd: A skill for your coding agent to stop it from burying the answer. ADHD-friendly output.

A skill for your coding agent to stop it from burying the answer. ADHD-friendly output. - ayghri/i-have-adhd

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Myriam Jessier @myriam.dopamine.builders · 27/07/2026

Heard you say this and I still can't get over it.

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Myriam Jessier @myriam.dopamine.builders · 27/07/2026

"excel is a design tool, fight me" - Stéphanie Walter

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Myriam Jessier @myriam.dopamine.builders · 21/07/2026

@divingfor.fun what's your talk about and do you need a French interpreter ( @not-a-robot.com 😅 memories)

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Myriam Jessier @myriam.dopamine.builders · 20/07/2026

We can try to make momos. I love them. They are delicious. I also have kimchi plans with you.

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Myriam Jessier @myriam.dopamine.builders · 20/07/2026

took me forever but i am working with this in the background today!

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Myriam Jessier @myriam.dopamine.builders · 11/07/2026

I'm building a technical branding to explain that because it's a bloodbath out there. And it's not like you can afford to have an AI hallucinate the stuff that you gate and keep bots out of. Real nightmare.

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Myriam Jessier @myriam.dopamine.builders · 11/07/2026

Yup love this one and it has an MCP!

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