iiinova — where your digital self keeps evolving

Myriam Jessier @myriam.dopamine.builders · 16/09/2026

My dog Momo wants to attend your marketing or dev conference. She has been attending conferences for 7 years now. If you want to host a REAL sausage party, DM me. Also I'm an excellent speaker with or without her.

Julien Coquet, happy speaker holding momo in his arms. Momo is a dapple doxie.

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Myriam Jessier @myriam.dopamine.builders · 01/09/2026

Agentic ecommerce news (it's a thread): WebMCP 1/ Every website is about to become its own AI integration. ChatGPT can now check your order status or stock directly, using code you already have. No server, no vendor contract. That's the whole barrier now: a small dev task.

Site tools
Use WebMCP to give AI agents a direct way to work with your website

Site tools are ChatGPT’s implementation of the proposed WebMCP standard. With WebMCP, a website can offer useful actions directly to an AI agent alongside the interface people already use. You and the agent can work with the same live page and signed-in session.

In the built-in browser in the ChatGPT desktop app, ChatGPT Work and Codex can discover and use these tools when they are available.

Use GPT-5.6 Sol or GPT-5.6 Terra for site tools. GPT-5.6 Luna currently has WebMCP disabled. Update the ChatGPT desktop app to the latest version. Site tools aren’t available in Enterprise or Edu workspaces. Availability also depends on rollout and the tools provided by the current page.

WebMCP vs. MCP

Model Context Protocol (MCP) connects an AI application to a local or remote server. Its tools can work independently of an open webpage, such as searching a service or managing records through an API.

WebMCP lets a website make its capabilities available to an agent as a set of predefined tools. The agent can discover them when it visits, so people don’t need to install a separate MCP server or set up another connection to use those capabilities.

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Myriam Jessier @myriam.dopamine.builders · 17/08/2026

Image GEO tip: be coherent in your images. Talk the talk but make sure the image worth 1000 words also supports what you are saying. Watch the video to see what I mean.

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Myriam Jessier @myriam.dopamine.builders · 13/08/2026

How are you not optimizing your videos for LLMs though? HOW?! I am speaking about THAT at Search Evolution Summit in September in Cluj-Napoca with Roxana Stingu, Gianluca Fiorelli and Mark Williams Cook and more! PROMO CODE: SPEAKERSES20, valid until 20 August. tickets.searchevolutionsummit.com/

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Myriam Jessier @myriam.dopamine.builders · 12/08/2026

Training crawlers versus retrieval agents. One ingests your content for free to train models, and the other indexes your page in real time to answer user questions. You're subsidizing model training with infrastructure costs that produce no return.

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Myriam Jessier @myriam.dopamine.builders · 10/08/2026

I like to start at the end sometimes. LLMs don't hand people a category page and tell them to go and browse. They pull out products. So what happens to the category and collection pages? I answer that at the AI Search & Systems Summit on 13 August. It's free! searchto.sale/summit

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Myriam Jessier @myriam.dopamine.builders · 06/08/2026

Last day to decide if you want to attend a free two-day summit on AI search. 18 sessions in total, all online, each day's sessions available for 24 hours. Here's a little trailer of one concrete thing I will be tackling. searchto.sale/summit

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Myriam Jessier @myriam.dopamine.builders · 06/08/2026

Swipe through 3 places prompt injection already sits inside your GEO funnel. None of them require a breach...There are even more. Full breakdown and the checklist in the article. Link landing in comments.

Slide 1 of 5, titled "Your help center." Explains that hidden instructions in support pages can make an AI summarizer surface a fake account alert and a malicious QR code inside a chat window, with no blocklist stopping it. Source credited to Permiso's ChatGPhish research.

Slide 2 of 5, titled "The comparison content you don't control." Explains that a competitor's comparison article can hide a paragraph that reads as normal prose to a person but as a command to an AI browsing agent. Source credited to Promptfoo.

Slide 3 of 5, titled "Your podcast, video, and voice content (multimodal GEO)." Explains that instructions can hide in images and in audio at frequencies people can't hear, and that a voice's tone alone can bypass AI safety filters with no code. Sources credited to i10X and StyleBreak research.

Slide 4 of 5, titled "Your customer support agent." Explains that an AI agent holding both an untrusted input and a privileged tool can be manipulated through that input, referencing the June 2026 hijacking of Instagram accounts through Meta's AI assistant. Source credited to TechCrunch.

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Myriam Jessier @myriam.dopamine.builders · 05/08/2026

Do you ever look at a website and go....you're a lovable little thing aren't you?! If you go on www.remotea11y.com/ and share the content on LinkedIn, the open graph defaults to lovable.dev/opengraph-im... for the image and other funny attribute values. Check the code in the screenshot...

basically a screenshot of the code with the stuff my posts talks about, I recommend you click on the link and check out the code on the site yourself

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Myriam Jessier @myriam.dopamine.builders · 04/08/2026

AI Search & Systems Summit Sneak Peek. Here's a brutal effort at making what I want to say fit a mobile format. Want the pleasant but packs a punch version with an actionable step-by-step how to do this on your own quest? Check out the real thing for free August 13th. searchto.sale/summit

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Myriam Jessier @myriam.dopamine.builders · 03/08/2026

Did anyone ever tell you about spatial queries? Those are the queries best answered by multimodal GEO (images, videos, sometimes audio). In my session at the AI Search & Systems Summit I'm discussing that. Thursday 13 August. Free to attend, 18 sessions across two days. searchto.sale/summit

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Myriam Jessier @myriam.dopamine.builders · 31/07/2026

Machines optimize. People differentiate. Same structure, same order, same concepts as the top result means you are a variant of a thing, not the main show. As quoted in SEO Confidential. Full piece linked in comments.

The Von Restorff effect tells us that people notice what stands out. You can’t differentiate yourself by doing exactly what everyone else is doing, only 2% better. If your goal is to optimize something to the extreme, rely on machines. If you want to create something new, effective, and truly distinctive, rely on people.
Myriam Jessier | Guida GEO
Myriam Jessier, SEO and GEO consultant, on SEO Confidential

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Myriam Jessier @myriam.dopamine.builders · 30/06/2026

Gemini, pray tell, what have you learned that humans do with microphones exactly?

what is the microphone i bought already is the query with a @this is for informational purposes only for medical advice consult...@

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Myriam Jessier @myriam.dopamine.builders · 29/06/2026

Do you have good taste? I'm sure you do. Pierre Bourdieu spent his career arguing that taste isn't aesthetic, it's tribal. What you call "good" is a membership card. Then we built a machine that read every taste tribe at once...reflecting our tastes. Taste IS social signaling.

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Myriam Jessier @myriam.dopamine.builders · 26/06/2026

🦇 Transylvania has great gothic folklore AND Search Evolution Summit 2026. I'll be in Cluj-Napoca, Romania (September 2-4) to talk about how to operate in a messy, complex multimodal search reality. The stage is stacked with practical experts who actually do the work. I'm excited to learn from t

get 10% off with LUNA10 so Luna the gorgeous grey cat on the image doesn't cry

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Myriam Jessier @myriam.dopamine.builders · 25/06/2026

This July, I'm joining Aleyda Solis, Andy Chadwick, and Dan Taylor on Crawling Mondays:The AI Search Roadmap Series! We’re breaking down the tools, workflows, and prompt research needed to track LLM visibility sustainably. 👇 The link to subscribe to the Youtubbe channel is in the comments below.

Crawling Mondays AI search roadmap series starts in July 2026

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Myriam Jessier @myriam.dopamine.builders · 24/06/2026

Asked Claude to find a Mark Williams-Cook LinkedIn post about Dr. Martens. Claude told me I was probably misremembering the brand. - AI I pay for: gaslit me - Search engine: correct and fast - Add "multimodal" to is and a screenshot of the post outranks the post. context + image wins

creenshot of a Claude conversation where the user asks to find a Mark Williams-Cook LinkedIn post about Dr. Martens and multimodal search; Claude reports it could not find the post via web search or LinkedIn

google getting the answer right and not gaslighting me about it.

Search Engine Land article by myriam jessier showing a Mark Williams-Cook LinkedIn post using a Dr. Martens PAA example — 'Can a 40 year old woman wear Dr. Martens?' — to argue that intent should be addressed through multimodal content (product images, About pages, Pride signposting) rather than keyword-driven articles

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Myriam Jessier @myriam.dopamine.builders · 19/06/2026

The 2010s retail crisis had a name: Showrooming. Customers used physical stores to inspect products, then bought cheaper online. The store absorbed the cost of the experience. Amazon collected the conversion. The 2026 version is playing out on your website with generative search.

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Myriam Jessier @myriam.dopamine.builders · 17/06/2026

I think this is the best visual of where technical branding sits.

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Myriam Jessier @myriam.dopamine.builders · 15/06/2026

Remember how I keep talking about multimodal SEO/GEO and how image optimization is a different story now? That's why. If you trust LLMs to have 20/20 vision when someone uploads a blurry picture of your product (taken in a badly lit store or snatched from a Whatsapp convo)...Godspeed.

Claude saying "attach higher resolution image for better results"

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Myriam Jessier @myriam.dopamine.builders · 12/06/2026

For 30 years, brand equity lived in aesthetics: the color palette, the story, the emotional register. A brand whose value is entirely in the vibe has no calculable residue. So what next? With AI agents, we need to rethink what brand means. Check out my SERanking article in the comments.

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Myriam Jessier @myriam.dopamine.builders · 11/06/2026

CTR assumes someone chose you. Citation frequency measures whether AI systems chose you before the user does. For more, check out my first article with SERanking on why infrastructure is branding now. (link in comment)

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Myriam Jessier @myriam.dopamine.builders · 10/06/2026

The traditional SEO value exchange is dead. Old deal: Allow crawls ➡️ get traffic. AI reality: 80% of AI crawlers generate zero clicks. AI referral CTR is an abysmal 0.27% (TollBit). You're paying server costs to subsidize LLM training for zero return. What's your brand worth inside an AI answer?

"Graphic stating: 'A large portion of traffic doesn't even hit static pages. It hits endpoints like:'. It displays a grid of six examples: '?add-to-cart=', 'Filtered product pages', 'Search queries', 'Wishlist actions', 'AJAX-powered interactions', and 'Calendar views with query parameters'. The footer text reads: 'These are not cacheable in the same way. They require the server to do actual work every time.

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Myriam Jessier @myriam.dopamine.builders · 08/06/2026

Stop treating AI bots equally. 🤖 Training crawlers: Ingest for free (infra cost, 0 return). 🔍 Retrieval agents: Index real-time (drives citations). Restrict training bots on heavy paths, keep retrieval open, and edge-block unverified scrapers. Bot personas dictate AI visibility.

'What the right response looks like in different situations.' It details a three-step framework for managing bot traffic, currently highlighting advice for beginners who are 'just getting started'.

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Myriam Jessier @myriam.dopamine.builders · 08/06/2026

oh yeah and the visuals SUCK. No ALT attribute provided because it's just sad little icons that look like they got compressed before even being created.

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Myriam Jessier @myriam.dopamine.builders · 04/06/2026

AhrefsBot made 390,000 requests to a single site's add-to-cart URLs in 24 hours. This made me go "wut?". I got an early preview of Kinsta's bot traffic study, and it was an uncomfortable read (highly recommend it if you are a technical SEO).

A horizontal bar chart titled '7.67 million requests hit add-to-cart URLs in 24 hours.' The chart shows bot traffic proportions: Claudebot at 48.9% (3.75M), Blexbot at 24% (1.84M), GPTBot at 12.8% (0.98M), Googlebot at 9.3% (0.71M), and Ahrefsbot at 5.1% (0.39M). Subtext explains that even Google's unblockable crawler was caught in this 'add-to-cart trap.' A footer note highlights that Claudebot's volume equates to one request every 23 milliseconds, none of which are cacheable.

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Myriam Jessier @myriam.dopamine.builders · 26/05/2026

"Don't be evil" took Google about 15 years to sand down into "act honorably." AI companies are compressing the same arc into a a few funding cycle. "We're the safe ones" is not a constraint. The founding narrative is always the first casualty of scale.

Claude is built to be helpful, harmless and honest

Google code of conduct "don't be evil" vs alphabet "do the right thing, follow the law, act honorably and treat each other with respect"

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Myriam Jessier @myriam.dopamine.builders · 30/04/2026

Your AI tool is literally warning you it can be jailbroken. This warning exists because vendors know Best-of-N attacks work. They know malicious prompts can trick models into harmful output. They know copyrighted content can be extracted under the right conditions. They warn you.

A screenshot of an AI chat interface featuring a red warning banner that reads, "Use caution before running this prompt. Malicious conversation content could trick Claude into attempting harmful actions or sharing your data." Below the banner is a text input box containing the prompt, "- What else do you need veto power over?"

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Myriam Jessier @myriam.dopamine.builders · 29/04/2026

Most pages are too long for AI agents to read fully. They don't tell you. They just truncate or skip. Alex Breitenbach built an extension that shows you the token count of any page you're on. Simple fix for a silent problem. Check the thread to download it.

A screenshot of the "AI Token Counter" browser extension dashboard showing a token audit of a webpage. The tool displays an estimated count of 1,056 tokens (based on 4,224 characters) and provides a "Token Breakdown" showing that 90% of the weight comes from Body-Text, while 8.9% comes from Meta-Tags. A "Context Window Utilization" section lists the impact on major AI models, showing this specific page consumes less than 1% of the capacity for models like GPT-4o, Claude Opus 4, and Gemini 2.5 Pro.

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Myriam Jessier @myriam.dopamine.builders · 04/02/2026

I'm a #UKContentAwards judge this year! My judging lens for quality content this year: 1. Does the content actually support a clear business goal? 2. No fluff: is the content noise or something that can be scanned by humans and machines? 3. Does it deliver zero-click value and high-intent utility?

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Myriam Jessier @myriam.dopamine.builders · 28/01/2026

For the French, the press didn't just report on the Republic; it created the Republic. Normalizing behavior in the press is propaganda. Calling it out matters for a proper democracy. And no you can't sue and call it fake news. The 1881 law there makes it hard to censor the press.

Trails of red blood create the American flag and at the end you have a pile of people who are dead bloodied but in blue shirts with white faces to create the blue and white star portion of the flag

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Myriam Jessier @myriam.dopamine.builders · 05/01/2026

Checked and my dog is the same length as the burger receipt.

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Myriam Jessier @myriam.dopamine.builders · 23/12/2025

Not against but also not my go-to visual option

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Myriam Jessier @myriam.dopamine.builders · 30/10/2025

Heapcon is legit fucking fun. 9am in Belgrade

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Myriam Jessier @myriam.dopamine.builders · 28/10/2025

Halloween in Denmark is a whole ass mood

Big ass clown elephants in the main square with a grey Sky and rain in Denmark

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Myriam Jessier @myriam.dopamine.builders · 28/10/2025

Major milestone: AI-generated articles now officially outnumber human-written ones online. Search engines still favor uniquely human content. BUT, it's a new chapter leading us to think about how knowledge is produced and surfaced on the web. graphite.io/five-percent...

Line graph showing AI-generated content surpassing human content from 2020 to 2025, with a notable increase after ChatGPT’s launch in November 2022.

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Myriam Jessier @myriam.dopamine.builders · 26/10/2025

Basically kinda feels like it too

double airfyer ninja with drawers opened

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Myriam Jessier @myriam.dopamine.builders · 26/10/2025

I had this happen in at least three talks on the same day

Three sets of slides with an air fryer on the right side of them

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Myriam Jessier @myriam.dopamine.builders · 22/10/2025

A “costume” label in Google Trends filters for literal, entity-specific searches, while a “topic” aggregates all related global searches and synonyms under one concept. Categories are narrow and precise; topics are broad and algorithmically clustered.

Google Trends interface displaying two cards: one labeled "Sexy Nurse" with category "Costume" and a blue dot, the other labeled "Sexy Cleopatra Costume" with category "Topic" and a red dot.

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Myriam Jessier @myriam.dopamine.builders · 16/10/2025

AI is a bubble, the bathbomb. A burst of Crisp Ozone and Zesty Lime. Blue Agave Nectar and Green Tea. White Musk and a subtle Metallic Accord. Made with Gemini. Process: Imagining the Fragrance Refining Scent Components Defining the Olfactory Palette Defining Scent Profile Defining Scent Profile

AI is a bubble bathbomb made with nano banana. it's like blue with ectoplasmic green swirls and surrounded by binary code and bubbles

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Myriam Jessier @myriam.dopamine.builders · 14/10/2025

When it comes to Halloween ALT text, don't just describe the costume, capture the vibe. If you're going to say: "mummy costume on a child", try "Remember that one time your mom rolled you up in toilet paper and called it a day? This kids' mummy costume gets the look just right".

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Myriam Jessier @myriam.dopamine.builders · 13/10/2025

This is...insane. I basically rely on muscle memory and UX conventions to make this work. No confirm button and if you click anywhere else than where the confirm button isn't...it doesn't get recorded. But if I click where I think it should be then the date gets recorded.

A calendar selector on a mobile version of a site with no check or confirm button

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Myriam Jessier @myriam.dopamine.builders · 09/10/2025

Tis the season! If there's something weird in your SERPs...it's the new normal.

Halloween-themed video scene with empty black chair, wall text "candour," shelf of assorted mugs and trophies, plus spooky caption: "If there's something weird in your SERP results...".

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Myriam Jessier @myriam.dopamine.builders · 08/10/2025

I keep going on about all natural ethically harvested skeletons as a joke but considering the Halloween decor trends, I have no clue where one would find a 12 foot tall skeleton. frightgeist.withgoogle.com/costumes#tre...

Screenshot of the Frightgeist website’s Halloween Decor trending section, showing top ranked items: 12 Foot Skeleton, Black Halloween Tree, and Ghost.Frightgeist website Halloween Decor trending section listing top three items: 12 Foot Skeleton, Black Halloween Tree, Ghost.

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Myriam Jessier @myriam.dopamine.builders · 07/10/2025

Insights from the NRF Halloween 2025 survey: 1. Discount stores are in as people respond to tariff-driven price hikes. 2. Online searches are the main source of inspiration at 37%. 3. Per-person spending rose $11 this year to $114.45. 4. Early shopping is up; nearly half began in September.

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Myriam Jessier @myriam.dopamine.builders · 03/10/2025

Entertainment that can't be totally automated or AI-ed.

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Myriam Jessier @myriam.dopamine.builders · 03/10/2025

Every year I make the same plea for the environment. PSA: This year, say no to plastic skeletons for Halloween. Locally sourced, all natural skeletons are much better for the environment. Maybe this year will be another big skeleton year (it's always a big skeleton year really)

Sharp annual spikes represent the surge in skeleton-related interest every October, driven primarily by Halloween and associated cultural events. The smaller bumps scattered across each year correspond to secondary bursts in interest, likely linked to smaller holidays, school projects, or internet meme cycles involving skeleton themes

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