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In July, I went to the NFL Flag Championships in Indiana to see the enormous boom in youth flag football in person. Turns out, girls love ball. My story leads off @bloomberg.com Businessweek’s November issue on women’s sports. Gift link: www.bloomberg.com/news/feature...
bloomberg.com
The NFL’s $192 Million Bet on Flag Football Is Paying Off With Teen Girls
The sport has seen unprecedented growth since the pandemic. Next up: The Olympics and a college campus near you.