Michelle Legro @michellelegro.bsky.social · 24/09/2026I guarantee you that every editor at every publication is looking at each other like, "What's OUR lesbian bar story?" 030
Michelle Legro @michellelegro.bsky.social · 04/09/2026Have you read Throttled, Full Throttle, Coming Second, First to Finish? I went deep for Esses on the sexy, hard vrooming world of F1 romance. Thanks to @thesundaylongread.bsky.social for featuring it! esses.com/stories/seat...esses.comSeated Rivalry | EssesF1 romance novels are often queer, always steamy, and suddenly a big deal for book publishing. 043
Michelle Legro @michellelegro.bsky.social · 28/08/2026I've been thrilled that @theonion.com is back, with a new/old business model, a healthy subscriber base, and the vision to buy InfoWars. @samblum.bsky.social dug deep into how @bencollins.bsky.social and team plan to reimagine Alex Jones' former media empire. www.inc.com/sam-blum/the...inc.comThe Onion's Audacious Plans for Infowars Are Not a JokeOwner Jeff Lawson, CEO Ben Collins, and comedian Tim Heidecker tell Inc. how they found themselves owning goblinlove.net and selling gay frog plushies, and what it means for the future of 'The Onion.' 014222
Reposted by Michelle LegroSam Blum @samblum.bsky.social · 28/08/2026NEW: I profiled The Onion's takeover of Infowars. Read to find out how The Onion found itself owning goblinlove dot net, selling gay frog plushies and what it means to subvert the toxic legacy of Alex Jones while building a growing business. www.inc.com/sam-blum/the...inc.comThe Onion's Audacious Plans for Infowars Are Not a JokeOwner Jeff Lawson, CEO Ben Collins, and comedian Tim Heidecker tell Inc. how they found themselves owning goblinlove.net and selling gay frog plushies, and what it means for the future of 'The Onion.' 152479
Michelle Legro @michellelegro.bsky.social · 30/03/2026NEW from @inc.com A growth-at-all-costs PE playbook would bankrupt the once-profitable lighting and furniture manufacturer in just four years. What happened? www.inc.com/yelena-alper...inc.comSchoolhouse Rocked: How a Private Equity Playbook Bankrupted a Beloved Home Goods BrandWhen the thriving Portland retailer was sold to Food52, it was tasked with growth at all costs—like expanding SKUs, costly partnerships, and executive vanity projects. Four years after the $48 million... 021
Reposted by Michelle LegroAtlas Shvitzed @therafischwartz.bsky.social · 04/02/2026As someone who has debated buying Meredith Marks' caviar as a (sorta?) gag gift, this is extremely My Shit™ www.inc.com/brian-moylan...inc.comHow Bravo Became the New QVCHow the network famous for Real Housewives quietly reinvented itself as a startup incubator, spawning personality-driven brands in businesses. 031
Michelle Legro @michellelegro.bsky.social · 03/02/2026Have you ever wanted to know the numbers behind those Bravolebrity businesses? Well @inc.com and @brianjmoylan.bsky.social have got you covered, as we go deep into what makes brands like Loverboy work. www.inc.com/brian-moylan...inc.comHow Bravo Became the New QVCHow the network famous for Real Housewives quietly reinvented itself as a startup incubator, spawning personality-driven brands in businesses. 021
Michelle Legro @michellelegro.bsky.social · 20/10/2025Perhaps you’ve heard of athletic wear company XX-XY. Here’s the story of how Jennifer Sey’s startup grew to more than $1 million in sales in less than a year, with a mission that a GLAAD spokesperson said is “capitalizing off the anti-trans movement.” www.inc.com/ali-donaldso...inc.comApparel Startup XX-XY Athletics Is on a Mission to 'Save Women's Sports.' Critics Say It Is Cashing In on the Anti-Trans MovementFounder Jennifer Sey is at the center of a political and cultural shift as her company has hit over $1 million in sales in less than a year. 010
Reposted by Michelle LegroBen Collins @bencollins.bsky.social · 04/04/2025A true heater 48 hours for The Onion, in my unbiased opinion. 212221233321
Reposted by Michelle LegroRob Verger @verger.bsky.social · 01/04/2025This story by @bensherry.bsky.social for @inc.com is just so much fun. OpenAI and Tinder are doing a lighthearted collaboration in which you practice your skills with an AI in different meet-cute situations. Ben tried it out. The results? Not so great! But definitely worth reading about.inc.comI Struck Out With Tinder and OpenAI’s New Dating GameTinder and OpenAI have partnered up to help you practice 'cringeworthy moments.' For us, it was an exercise in rejection. 042
Reposted by Michelle LegroMike Hofman @mikehofman.bsky.social · 21/03/2025Jonathan Adler cops to having made a million mistakes in building his business. And yet his brand endures www.inc.com/christine-la...inc.comJonathan Adler Is Grateful for Growth CapitalThe home decor entrepreneur discusses the evolution of his namesake company and why he sold to private equity. 011
Michelle Legro @michellelegro.bsky.social · 21/03/2025There's very little good news out there right now, so please enjoy the best piece of news I can possibly offer at the moment. I love you LQ! www.nytimes.com/2025/03/21/b...nytimes.comLapham’s Quarterly to Be Acquired by Bard CollegeThe beloved magazine started by Lewis Lapham, who died last year, is being acquired by Bard College. 0143
Michelle Legro @michellelegro.bsky.social · 20/03/2025New episode of Computer Freaks is up at @inc.com! Find out what really went down at Marc Andreessen’s first job, and how it made him a big fan of DOGE. www.inc.com/christine-ha...inc.comHow Marc Andreessen’s Longest Grudge Has Shaped the World We Live in TodayOne of Trump’s biggest billionaire supporters and DOGE fans launched his career off of the success of a government-funded project. 032
Reposted by Michelle LegroMike Hofman @mikehofman.bsky.social · 06/03/2025Fun little investigation by @inc.com's @samblum.bsky.social on Lovette Dobson, the Zelig of the business world, a mysterious person whose name appears on tens of thousands of LLC documents www.inc.com/sam-blum/who...inc.comWho Is Lovette Dobson and Why Does Her Name Appear on More Than 70,000 Business Filings?In the anonymous paperwork of LLC registrations, scam victims are desperate to find a real person to help them. Sometimes all they have is Lovette. 011
Reposted by Michelle LegroHelen Rosner @hels.bsky.social · 28/02/2025Honestly getting a print sub to @theonion.com is the best decision I’ve made in a long time 27112685
Michelle Legro @michellelegro.bsky.social · 19/02/2025When I was postpartum, some of my favorite baby products went from "must buy" to "get these out of your house now." So I asked @brycecovert.bsky.social to look into what the heck is going on with regulation in the baby product industry for @inc.com. www.inc.com/bryce-covert...inc.comWhy Your Favorite Baby Products Keep Getting Pulled from ShelvesDreamland Baby sleep sacks were hailed as a miracle for infant sleep. Then a surprise alert from a government safety agency turned the business upside down. 034
Reposted by Michelle LegroAmy Diehl, Ph.D. @amydiehl.bsky.social · 18/02/2025Female founders--who get 2% of venture capital--are losing deals because they are compared to Elizabeth Holmes. One investor told a female founder, "I would never invest in you. You remind me too much of Elizabeth Holmes. You even kind of look like her." www.inc.com/jennifer-als...inc.comThe Holmes Effect Still Stings for a Generation of Female FoundersElizabeth Holmes is in prison for defrauding investors. Women entrepreneurs still say they can’t shake her bad blood. 3328
Reposted by Michelle LegroIt's Melissa @melisskawrites.bsky.social · 28/01/2025Wrote about impoundment and how the Trump White House is one that is open to testing how far its presidential powers can go. For @inc.com inc.com/melissa-ange...inc.comTrump Freezing Federal Funds Amplifies Threat of ImpoundmentThe Trump administration’s decision to temporarily pause federal grants and loans is throttling Capitol Hill, with some lawmakers describing the measure as “senseless chaos.” 022
Reposted by Michelle LegroChristine Lagorio-Chafkin @lagorio.bsky.social · 28/01/2025If you need some good news today… www.inc.com/christine-la...inc.comBookshop Achieved the Impossible Against Amazon. Now It’s Coming for E-BooksThe platform has made a profit while supporting brick-and-mortar bookstores. Next up, taking on Amazon’s 76 percent of the e-book market. 051
Reposted by Michelle LegroChristine Lagorio-Chafkin @lagorio.bsky.social · 28/01/2025Readers and writers will understand that this is wild! I'm reading a new book in my web browser. Not a watermarked galley. Not library. I bought it. I wrote this about how and why. It's Bookshop's latest to help indie bookstores instead of sending CEOs to space @inc.com www.inc.com/christine-la...inc.comBookshop Achieved the Impossible Against Amazon. Now It’s Coming for E-Books.The platform has made a profit while supporting brick-and-mortar bookstores. Next up, taking on Amazon’s 76 percent of the e-book market. 2165
Michelle Legro @michellelegro.bsky.social · 28/01/2025Today is @bookshop-org.bsky.social's fifth anniversary, and @andyhunter777.bsky.social and team have achieved all of their initial goals with the company. So what's next? Take on the e-book market! www.inc.com/christine-la...inc.comBookshop Achieved the Impossible Against Amazon. Now It’s Coming for E-Books.The platform has made a profit while supporting brick-and-mortar bookstores. Next up, taking on Amazon’s 76 percent of the e-book market. 143
Reposted by Michelle LegroChristine Lagorio-Chafkin @lagorio.bsky.social · 19/12/2024I'm cry-laughing at the "ChicAIgo" on one truck, and hands in general. The kid drinking the pizza slice; the other holding it like it's an ice cream cone! @bensherry.bsky.social www.inc.com/ben-sherry/w...inc.comWe Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were MixedSora's video output is visually impressive but inconsistent. 2133
Reposted by Michelle LegroChristine Lagorio-Chafkin @lagorio.bsky.social · 19/12/2024Ah, don't worry, Internet, he prefers the term "enlightened leader." www.inc.com/dfreedman/ma...inc.comIs Matt Mullenweg the Mad King of WordPress?The WordPress co-founder's open-source empire dominates the web. His attack on competitor WP Engine may be putting it at risk. 041
Reposted by Michelle LegroEric Karkovack @karks.com · 19/12/2024Inc. magazine has a profile of Matt Mullenweg. Lots of talk about the Automattic vs. WP Engine case...#WordPress www.inc.com/dfreedman/ma...inc.comIs Matt Mullenweg the Mad King of WordPress?The WordPress co-founder's open-source empire dominates the web. His attack on competitor WP Engine may be putting it at risk. 2188
Reposted by Michelle LegroInc. Magazine @inc.com · 19/12/2024WordPress co-founder Matt Mullenweg’s open-source empire dominates the web. Is his attack on competitor WP Engine putting it at risk?inc.comIs Matt Mullenweg the Mad King of WordPress?The WordPress co-founder's open-source empire dominates the web. His attack on competitor WP Engine may be putting it at risk. 041
Michelle Legro @michellelegro.bsky.social · 19/12/2024What's really going on with Matt Mullenweg? The WordPress co-founder and Automattic CEO has been on a rampage against WP Engine since September, and the open-source web may never be the same. www.inc.com/dfreedman/ma...inc.comIs Matt Mullenweg the Mad King of WordPress?The WordPress co-founder's open-source empire dominates the web. His attack on competitor WP Engine may be putting it at risk. 020
Reposted by Michelle LegroAnna Merlan @annamerlan.bsky.social · 11/12/2024Patricia Lockwood writing about the X-Files is a gift to me from the universe at this moment in time www.lrb.co.uk/the-paper/v4...lrb.co.ukPatricia Lockwood · Diary: Encounters with AliensWe had been watching The X-Files at a rate of about two episodes a year; I expected to be finished when I was... 610114
Reposted by Michelle LegroStellbound: Stellraiser II @antlervel.vet · 07/12/2024CROW ON MST3K: He makes Ted Danson look like Gavin MacLeod! ME AT 13 YEARS OLD: haha 834807938
Michelle Legro @michellelegro.bsky.social · 04/12/2024CEOs are on high alert after today's shooting, and @chloeaiello.bsky.social has the scoop on how security firms are protecting executives. www.inc.com/chloe-aiello...inc.comHere’s How Security Firms Say Execs Should Protect Themselves After UnitedHealthcare CEO’s ShootingSecurity firms offer advice to companies looking to protect their executives after the fatal shooting of UnitedHealthcare CEO Brian Thompson. 063
Reposted by Michelle LegroChristine Lagorio-Chafkin @lagorio.bsky.social · 04/12/2024Customers were brutal. Press was brutal. This is an excellent study of and meditation on a founder, and brand's, course-correction. www.inc.com/amyodell/how...inc.comHow Glossier Got Its Glow BackThe 10-year-old beauty brand is profitable, growing, and back in the zeitgeist after successfully pulling off a transition of power. 031
Reposted by Michelle LegroIt's Melissa @melisskawrites.bsky.social · 04/12/2024Took a look at when the Small Business Administration's disaster aid program might get replenished for @inc.com www.inc.com/melissa-ange...inc.comWhen Will Lawmakers Refill the SBA Disaster Relief Program’s Coffers?Welcome to this week’s Founder Focus! I’m Melissa Angell, Inc.‘s policy correspondent, and each week I’ll be dissecting some of the top policy issues 012
Reposted by Michelle LegroMike Hofman @mikehofman.bsky.social · 04/12/2024Glossier, the popular beauty brand that also inspires haters, had a comeback this year, becoming profitable and regaining its aura of coolness. The great Amy Odell reports for @inc.com www.inc.com/amyodell/how...inc.comHow Glossier Got Its Glow BackThe 10-year-old beauty brand is profitable, growing, and back in the zeitgeist after successfully pulling off a transition of power. 053
Reposted by Michelle LegroRebecca Deczynski @rebeccadecz.bsky.social · 03/12/2024enjoyed editing just a few stories for @inc.com's Best in Business list, which is officially live today! first up is @bric.bsky.social's fun piece on Brooklyn Robot —one founder's quest to make learning fun: www.inc.com/brian-contre...inc.comHow This Engineer Entrepreneur Scaled STEAM Education for KidsAt Jenny Young's growing Brooklyn Robot Foundry, budding tinkerers get hands-on training to create the technology of the future. 1103
Michelle Legro @michellelegro.bsky.social · 03/12/2024It's been a hell of a year for Hello Alice, a startup that connects small businesses to funding—which faced a potential company-ending lawsuit over DEI practices. But their resilience won out in the end. www.inc.com/ali-donaldso...inc.comHow Two Female Founders Took on Stephen Miller—and WonHow Hello Alice co-founders Elizabeth Gore and Carolyn Rodz survived a terrible, horrible, no good, very bad year of legal challenges and navigated their startup to profitability. 010
Reposted by Michelle LegroMike Hofman @mikehofman.bsky.social · 03/12/2024New! Check out @inc.com's 2024 Best in Business list, featuring companies executing despite the odds. One of my favorite stories of resilience this year is this profile of @helloalice.bsky.social, a female-founders-centric fund sued by Stephen Miller. www.inc.com/ali-donaldso...inc.comHow Two Female Founders Took on Stephen Miller—and WonHow Hello Alice co-founders Elizabeth Gore and Carolyn Rodz survived a terrible, horrible, no good, very bad year of legal challenges and navigated their startup to profitability. 032
Michelle Legro @michellelegro.bsky.social · 02/12/2024Would you pay $118 for an Enron hoodie? (I wouldn't judge) www.inc.com/sam-blum/enr...inc.comEnron Announces Return From The Dead to Peddle Crypto and MerchFrom the people who brought the world “Birds Aren’t Real” comes a sequel befitting 2024’s Bitcoin rallies and general absurdity. 010
Reposted by Michelle LegroMike Hofman @mikehofman.bsky.social · 02/12/2024This is a tough story, beautifully told 042
Reposted by Michelle LegroSeyward Darby @seywarddarby.bsky.social · 02/12/2024It's weird to say it, but I hoped this story wouldn't feel so relevant by the time we published it. Herein: a chilling historical read about fascism, journalism, grassroots action, and so much more. magazine.atavist.com/the-good-tra...magazine.atavist.comThe Journalist Who the Nazis Could Not SilenceThe Third Reich feared Carl von Ossietzky so much they sent him to a concentration camp. Could winning the Nobel Peace Prize save his life? 46425
Michelle Legro @michellelegro.bsky.social · 02/12/2024NEW at @inc.com: How should a company respond to a workplace shooting? In 2016, a coworker opened fire at Excel Industries in Hesston, KS. Alex Bhattacharji has the story of what it took to rebuild in the days, weeks, months, and years after the unthinkable. www.inc.com/alex-bhattac...inc.comWhat Happened After One of the Worst Workplace Shootings in AmericaWhen a worker shot multiple colleagues at the headquarters of Excel Industries in 2016, surviving the attack was just the first challenge. 022
Michelle Legro @michellelegro.bsky.social · 02/12/2024My jealousy meter is off the charts for this @businessinsider.com story about Yeti coolers and murder. www.businessinsider.com/yeti-coolers...businessinsider.comTwo brothers created the Yeti cooler. Then their partner was murdered.From Texas to the Philippines: the unsolved murder behind the founding of Yeti. 020
Michelle Legro @michellelegro.bsky.social · 28/11/2024It's a Thanksgiving miracle to have @michaelwaters.bsky.social on @inc.com with one of my favorite business mysteries: What happened to that icon of executive striving, the company car? www.inc.com/michael-wate...inc.comWhatever Happened to the Company Car?Once a cushy executive benefit, company cars turned out to be an unhelpful tax dodge and an enormous liability. 184
Reposted by Michelle LegroDiana Ransom @dianaransom.bsky.social · 27/11/2024I am personally fascinated by the NA drinks trend. Check out this fun read by my colleague @jenniferconrad.bsky.social on the makers of Phony Negroni www.inc.com/jennifer-con...inc.comThe Makers of Phony Negroni Are on Track to Sell 2 Million Bottles This Year. How the Nonalcoholic Spirits Industry Is Coming of AgeWith a flood of competitors and conglomerates eyeing the market, brands are working to create a buzz in the new world of nonalcoholic adult drinks. 053
Michelle Legro @michellelegro.bsky.social · 27/11/2024I am so pumped to subscribe to America’s only newspaper. 140
Michelle Legro @michellelegro.bsky.social · 22/11/2024Kalshi is the only platform where US-based users could bet on the 2024 election—and they did, to the tune of $1 billion. www.inc.com/sam-blum/kal...inc.comWith Kalshi, Tarek Mansour Is Betting on the Constant Chaos of American LifeWith $1 billion wagered on the election, Kalshi is ready to take on natural disasters, Fed decisions, Trump's cabinet, and much more. 000
Reposted by Michelle LegroThe Acct Gravity Ignored @mdotanton.bsky.social · 20/11/2024It should be illegal to skip The Muppets Show intro 1986674