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Marita Hefler

@mhef.bsky.social
1.3K followers 156 following 52 posts

Professor of public health, Editor-in-Chief BMJ Tobacco Control @bmjtobacco-control.bsky.social. Qualitative research, #TobaccoEndgame, commercial determinants of health, equity. Opinions mine. Living on unceded Larrakia country, Darwin Australia..

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Marita Hefler @mhef.bsky.social · 29/06/2026
What happens when Phillip Morris says it’s going to lead the way to a smoke free world? It keeps selling cigarettes. Excellent analysis in @bmjtobacco-control.bsky.social tobaccocontrol.bmj.com/content/earl...
tobaccocontrol.bmj.com
PMI’s 2025 results for cigarette shipments debunk ‘smoke-free world’ rhetoric
Some multinational tobacco companies claim they are ‘transforming’ by adopting harm reduction goals or, in the case of Philip Morris International (PMI), declaring a commitment to a ‘smoke-free’ futur...
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Marita Hefler @mhef.bsky.social · 26/04/2026
Tonight’s Trump incident proudly brought to you by Wag the Dog
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Tobacco Control @bmjtobacco-control.bsky.social · 30/03/2026
Latest News: In England, the smoke free generation policy has potential to reduce absolute inequalities among its target population and achieve significant gains in quality and length of life. bit.ly/4bbJdUf
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Tobacco Control @bmjtobacco-control.bsky.social · 23/01/2026
Latest News: About 18% of youth and 26% of adults who smoke reported exposure to corrective statements about smoking harms at the point of sale. bit.ly/4qBZNTi
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Ruth Malone, RN, PhD @remalone.bsky.social · 12/11/2025
WoW! Another great investigative piece on Big Nicotine: www.theexamination.org/articles/juu... #PublicHealthSky @mhef.bsky.social
theexamination.org
‘Independent’ expert who helped shape global vaping debate was paid thousands by Juul
A Greek physician who has extensively studied nicotine was paid by Juul to lobby against Israeli vaping regulations. He didn’t disclose the payment in his research.
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Melissa Sweet @melissasweetdr.bsky.social · 24/10/2025
Thanks #ICYMI contributors: focus on media, incarceration alarm, research matters, alcohol industry power www.croakey.org/icymi-focus-... HT @aftinet.bsky.social @healthpolicywatch.bsky.social @pauljbelcher.bsky.social @mhef.bsky.social @menziesresearch.bsky.social @healenviron.bsky.social
croakey.org
ICYMI: focus on media, incarceration alarm, research matters, alcohol industry power – and events not to miss
Noncommunicable diseases, punitive justice policies in the Northern Territory and Queensland, cultural governance of research, long COVID, and a call
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Tobacco Control @bmjtobacco-control.bsky.social · 15/10/2025
September Issue Editor's Choice: This study explores how the promotion and normalisation of vaping on social media may have trivialised Singapore’s strict vaping ban, potentially driving an illegal market. bit.ly/4mLaNeJ
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Marita Hefler @mhef.bsky.social · 17/10/2025
Our NT research team is hiring! Project Manager - Indigenous Engagement & Health Research for NHMRC project using co-design to reduce smoking in remote communities. Alice Springs location preferred, exp engaging male community members highly regarded flinders.wd3.myworkdayjobs.com/en-US/flinde...
flinders.wd3.myworkdayjobs.com
Project Manager - Indigenous Engagement & Health Research
Position Details Fixed Term – 2 Year Contract | Full-Time (Part-Time negotiable) Higher Education Officer Level 7 | $100,233 - $110,954 p.a Higher Education Officer Level 8 | $113,677 - $125,848 p.a. ...
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Ruth Malone, RN, PhD @remalone.bsky.social · 16/10/2025
Wow! Town Council in Tiburon (Marin County) unanimously passed a tobacco product sales ban ordinance (third in the state of California)! #MakeTobaccoHistory #Tobacco #endgame #PublicHealthSky @ash.org @simonchapman.bsky.social @mhef.bsky.social @mikedaube.bsky.social
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Tobacco Control @bmjtobacco-control.bsky.social · 17/09/2025
Latest News: This study provides the first systematic analysis of alcohol- themed smokeless tobacco content on social media, revealing coordinated commercial posting patterns that link these substances through cultural identity messaging. bit.ly/41UWe0C
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Marita Hefler @mhef.bsky.social · 14/10/2025
Important analysis in @bmjtobacco-control.bsky.social. Tobacco control advocacy is essential for achieving human rights. Excellent work by @brittakm.bsky.social and @ash.org Kelsey Romeo-Stuppy
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Marita Hefler @mhef.bsky.social · 14/10/2025
Important analysis ahead of #FCTC #COP11
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Tobacco Control @bmjtobacco-control.bsky.social · 25/09/2025
Latest News: Turning tobacco Extended Producer Responsibility (EPR) into Extended Producer Liability (EPL): critical safeguards for the UN Plastics Treaty. bit.ly/4n7CiQK
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Marita Hefler @mhef.bsky.social · 16/09/2025
This is a really important paper about protecting health policy from potential loopholes that can be exploited by the tobacco industry tobaccocontrol.bmj.com/content/earl...
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Tobacco Control @bmjtobacco-control.bsky.social · 10/09/2025
Latest News: In the US, statewide comprehensive smoke-free policies could potentially serve as population-level interventions to reduce the risk of cognitive impairment. bit.ly/4p9rMdk
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Tobacco Control @bmjtobacco-control.bsky.social · 03/09/2025
Latest News: This study reports an exploratory methodology for quantifying estimates of e-liquid consumption among youth using population- level survey data and indicates substantial levels of use. bit.ly/4n0tcov
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Tobacco Control @bmjtobacco-control.bsky.social · 28/08/2025
Latest News: Nicotine pouch brands: the new route of auto racing sponsorships worldwide. bit.ly/3V5Gjsq
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SRNT-Oceania @srnt-oceania.bsky.social · 27/08/2025
Join us for a webinar presented by FNU & SRNT-O: "Tobacco Control in the Pacific Region- Progress, Challenges and the Way Forward" Date: Tuesday Sept 9, 2025 Time: 11:30AM-1:00PM FJT/9:30AM-11:00AM AEST Zoom: fijinationaluniversity.zoom.us/j/83592015115 Add to your calendar: calget.com/zmwr5gwa
Flyer for webinar titled "Tobacco Control in the Pacific Region". Includes the details of the three speakers:
Ms. Mina Kashiwabara | Team Lead on Tobacco Control, WHO Western Pacific Regional Office
Dr Amerita Ravuvu | Principal Adviser – Health Policy and Research, Public Health Division, Pacific Community (SPC)
Mr. Maleli Nakulanikoro | Fiji Ministry of Health – Tobacco Control Officer
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Colin Carlson @colincarlson.bsky.social · 28/08/2025
American Public Health Association: “Legislators and officials at all levels of government who are interested in protecting their constituents should demand Kennedy’s removal.” That’s what I call leadership 👏🏻👏🏻👏🏻 www.apha.org/news-and-med...
apha.org
Kennedy’s attack on public health must be stopped
The abrupt attempt to oust Dr. Susan Monarez, the CDC’s director just weeks after her Senate confirmation, is yet another glaring sign of Secretary Kennedy’s failed leadership and reckless mismanageme...
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Tobacco Control @bmjtobacco-control.bsky.social · 28/08/2025
In the UK, in three nationally representative birth cohorts, adolescent cigarette smoking declined from 33% in 1974 to 25% in 1986 and to 12% in 2018.Contemporary youth who used e-cigarettes had a similar probability of smoking cigarettes to youth observed five decades earlier.https://bit.ly/4lDFCSe
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Tobacco Control @bmjtobacco-control.bsky.social · 27/08/2025
Latest News: These findings from the UK provide support for a foundational, yet overlooked, role of standardised packaging, which is to help people who previously smoked to stay quit. bit.ly/4ox5W2R
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Rebecca Glover @rebeccaglover.bsky.social · 20/08/2025
I'm so proud of our study, out today. Young vapers (under 25s) approx 3 times more likely to go on to smoke. tobaccocontrol.bmj.com/content/earl...
tobaccocontrol.bmj.com
Vaping and harm in young people: umbrella review
Objective To appraise and synthesise the evidence on short and longer term harms of vaping in young people. Data sources KSR Evidence (systematic reviews); Medline, Embase, and PsycInfo (umbrella rev...
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Marita Hefler @mhef.bsky.social · 03/05/2025
The kind of across the board respect Antony Green has is incredibly rare. Election nights won’t be the same without him. Enjoy retirement! #ausvotes
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Marita Hefler @mhef.bsky.social · 03/05/2025
First #AusVotes where the brickbats were out for opposition! #auspol
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Nick Hopkinson @copddoc.bsky.social · 06/04/2025
Responding to US executive orders and Trump 2.0: ideological language bans and attempts to suppress science will not obscure the tobacco epidemic’s foundations of exploitation and inequity. tobaccocontrol.bmj.com/content/34/2... @whofctc.bsky.social #LungSky
tobaccocontrol.bmj.com
Responding to US executive orders and Trump 2.0: ideological language bans and attempts to suppress science will not obscure the tobacco epidemic’s foundations of exploitation and inequity
The second Trump administration in the USA is going beyond even the most pessimistic fears of many in the global health community. Chaos has been the defining characteristic of its early weeks,1 with ...
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Mike Daube @mikedaube.bsky.social · 06/04/2025
Agreed. In 1967 Senator Robert F. Kennedy said “The cigarette industry is peddling a deadly weapon…cigarettes would have been banned years ago were it not for the tremendous economic power of their producers.” Will Robert Kennedy Jr curb Big Tobacco influence, rather than research and staff numbers?
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Dr. Sven-Eric Jordt #TobRegSky @sejordt.bsky.social · 04/04/2025
#TobRegSky #PedSky #MedSky #EpiSky #addictionsci #policysky #polisky #neuroskyence #neurosci #PainResearch #addictionsci 🧪🛟 🫁 America is at risk of losing a generation of scientists www.nytimes.com/2025/04/03/o...
nytimes.com
Opinion | The Uncertain Fate of the Young American Scientist (Gift Article)
Young researchers are choosing between staying in science and staying in the United States.
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The BMJ @bmj.com · 28/11/2024
An investigation by The BMJ shows the extent of the fossil fuel industry’s involvement in medical research, leading to fresh calls for academics and publishing companies to cut ties with such companies www.bmj.com/content/387/...
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Marita Hefler @mhef.bsky.social · 27/11/2024
So important to expose these tactics of the companies behind commercial drivers of disease
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NHMRC CRE on Achieving the Tobacco Endgame @cretobacco.bsky.social · 25/11/2024
Join the 🌎 Global Scientific Network on Law and Tobacco (GSNLT) #Webinar on 🔟 December 9:00 – 10:00am CET ☑️learn about tobacco and #HumanRights ☑️discuss #TobaccoControl in different global contexts ☑️contribute to the planning of the GSNLT ➡️ Register here: docs.google.com/forms/d/e/1F...
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Marita Hefler @mhef.bsky.social · 23/11/2024
Welcome new followers, it’s great to see communities growing here! I’m having trouble keeping up but nudge me if you work on tobacco control or #TobaccoEndgame & want to be added to this starter pack. Pls have a bio so it’s clear you’re not a bot
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Robert West @robertjwest.bsky.social · 20/11/2024
The new US Surgeon General's report on tobacco is out, and it is worth a read, not only if you are a tobacco researcher but also if you are interested in health disparities. For those who don't know, these are well-researched reports that come out every year. www.cdc.gov/tobacco-surg...
cdc.gov
Surgeon General's Report: Eliminating Tobacco-Related Disease and Death: Addressing Disparities
Eliminating Tobacco-Related Disease and Death: Addressing Disparities
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Jesse Kaye @jessekaye.bsky.social · 20/11/2024
The latest Surgeon General’s report is released on tobacco related health disparities. www.cdc.gov/tobacco-surg...
cdc.gov
Surgeon General's Report: Eliminating Tobacco-Related Disease and Death: Addressing Disparities
Eliminating Tobacco-Related Disease and Death: Addressing Disparities
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Marita Hefler @mhef.bsky.social · 20/11/2024
An insightful analysis that picks apart the social gradient of socially-caused health inequality. About COPD but applicable to many other health conditions
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Jesse Kaye @jessekaye.bsky.social · 19/11/2024
List of tobacco treatment researchers on Bluesky! Please comment if you want to be added. Let's build an online community for healthy discourse on research related to tobacco treatment development, evaluation, dissemination, and implementation!
QR code to view Tobacco Treatment Research Bluesky starter pack
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Lillie Jones Manvel, MPH @lilliemanvel.bsky.social · 09/11/2024
Some #tobaccoendgame #inspo to kick off the weekend. 🙌🏻
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Marita Hefler @mhef.bsky.social · 17/11/2024
Also goes for the word “habit” in reporting about commercial drivers of disease. Changing “habits” to “products” in this headline would completely change the framing
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Marita Hefler @mhef.bsky.social · 17/11/2024
Another great #PublicHealth resource for newbies here
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Dr. Sven-Eric Jordt #TobRegSky @sejordt.bsky.social · 16/11/2024
#TobRegSky #PedSky #MedSky #EpiSky #addictionsci #policysky #polisky 🧪🛟 Having worked with the WHO on tobacco control, the impact on FDA regulations on public health decisions by small and developing countries cannot be overstated. www.washingtonpost.com/world/2024/1...
washingtonpost.com
Global health experts sound alarm over RFK Jr., citing Samoa outbreak
Experts and officials said a 2019 measles outbreak in Samoa, which came after a visit by Kennedy, exemplified the dangers of his rhetoric.
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Marita Hefler @mhef.bsky.social · 15/11/2024
Great paper on combined impact of alcohol and tobacco taxes on public health
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Marita Hefler @mhef.bsky.social · 15/11/2024
Researchers estimate that US$25.7 billion is lost annually (waste management and marine ecosystem service losses) due to cigarette plastic sources
tobaccocontrol.bmj.com
Tobacco industry accountability for marine pollution: country and global estimates
Background Commercial cigarette filters are single-use plastics and the main component of cigarette butts, the most common trash item collected worldwide. Governments bear the economic burden of manag...
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Marita Hefler @mhef.bsky.social · 15/11/2024
Aotearoa New Zealand threw away a once-in-a-lifetime opportunity for an equity-based #TobaccoEndgame when a new government repealed the smokefree 2025 plan tobaccocontrol.bmj.com/content/33/e... w @cretobacco.bsky.social researchers @predwards.bsky.social @coralgartner.bsky.social
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Nick Hopkinson @copddoc.bsky.social · 15/11/2024
Towards health with justice: making the tobacco industry accountable through administrative liability. tobaccocontrol.bmj.com/content/33/e... @bmj.com @ashorguk.bsky.social
tobaccocontrol.bmj.com
Towards health with justice: making the tobacco industry accountable through administrative liability
For many decades, the transnational tobacco industry has evaded the consequences of harming people and the planet. Despite selling a deadly product, it has continued to remain one of the most profitab...
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Prof Christina Pagel @chrischirp.bsky.social · 13/11/2024
This is a new opinion piece by martinmckee.bsky.social, me and Kent Buse on the weaponisation of disinformation in the presidential campaign and why it matters for all of us Here I set out a thread covering the main points. Please share! 1/13
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Hazel Cheeseman @hazelcheeseman.bsky.social · 15/11/2024
This legislation will be a starting gun on ending smoking in this country. Let your MP know why this would matter to you and your family. Lots of MPs are new to Parliament and they need to know what their constituents think
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Richard M. Carpiano, PhD, MPH @rmcarpiano.medsky.social · 14/11/2024
"Let’s be clear: Kennedy’s views are not 'alternative' to orthodoxy, meant to shake up the system—they are verifiably false. They are nonsense." Nice overview here about how public health could be dismantled. 🛟🧪😷 health policy policysky polisky sociology idsky lawsky 📈🧭
thenation.com
The Future of Public Health—or Lack Thereof—Under Trump
Any significant influence of RFK Jr. in Trump’s orbit would represent a recklessness never before seen in America’s public health history.
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Marita Hefler @mhef.bsky.social · 15/11/2024
An important read
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Melissa Sweet @melissasweetdr.bsky.social · 14/11/2024
ICYMI: disinformation reigns, to X-it or not, Māori rights, climate adaptation and global health updates www.croakey.org/icymi-disinf... "As the climate crumbles and extreme weather increasingly devastates large-scale agriculture, a facility for people to grow food of their own will be critical.”
croakey.org
ICYMI: disinformation reigns, to X-it or not, Māori rights, climate adaptation and global health updates
To stay on X or not? Will we ever see another election that is not poisoned by disinformation and misinformation?
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