iiinova — where your digital self keeps evolving

Chris Long @chrismlong.bsky.social · 25/02/2025

Big SEO News: Chegg is suing Google over AI Overviews. They claim that AIOs have had a "profound impact on Chegg’s traffic, revenue, and workforce":

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Chris Long @chrismlong.bsky.social · 12/02/2025

Advanced Schema SEO: This article showcases how to use "@id" schema to create powerful connections between your site's entities:

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Chris Long @chrismlong.bsky.social · 07/02/2025

Ecommerce SEO Tip: Always analyze your product and category pages with JavaScript turned off. You'll easily spot content that's JS-dependent:

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Chris Long @chrismlong.bsky.social · 06/02/2025

SEO Data Study: By analyzing 80M+ clickstream records, Semrush found NEARLY HALF of users use ChatGPT like a search engine + more insights:

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Chris Long @chrismlong.bsky.social · 03/02/2025

Whoa, OpenAI launched "Deep Research" an AI-agent capable of conducting complex online research. This could automate a TON of SEO research:

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Chris Long @chrismlong.bsky.social · 31/01/2025

SEO Study: This analysis of 1M queries found that links still matter. Data showed links were most important for high volume, local + informational queries:

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Chris Long @chrismlong.bsky.social · 29/01/2025

SEO Case Study: Next time someone tells you to fix your "long title tags", show them this. Using long titles resulted in a +15% increase in visibility:

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Chris Long @chrismlong.bsky.social · 28/01/2025

Holy moly. ChatGPT's Operator will be HUGE for automating SEO processes. Here's their AI agent analyzing competitors to create a content outline:

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Chris Long @chrismlong.bsky.social · 27/01/2025

Technical SEO Tip: Screaming Frog's "JS Word Count %" report allows you to analyze exactly how much JavaScript content your pages have:

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Chris Long @chrismlong.bsky.social · 22/01/2025

Advanced Entity SEO: This comprehensive guide explains how entities work, ways Google uses them and tactics SEOs can use to optimize for semantic search:

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Chris Long @chrismlong.bsky.social · 21/01/2025

New Ecommerce SEO article: How to utilize gen-AI to create product descriptions from reviews with Screaming Frog + OpenAI's API:

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Chris Long @chrismlong.bsky.social · 16/01/2025

Retailers, Amazon's SEO is about get totally shaken up. Amazon is instituting new rules that limit keyword usage in EVERY SINGLE product title:

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Chris Long @chrismlong.bsky.social · 15/01/2025

Ecommerce SEO: This visual perfectly captures how dramatically the commerce search results have changed in the past 5 years:

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Chris Long @chrismlong.bsky.social · 14/01/2025

New SEO Study: This data analysis of 10K+ questions found that Google + Bing rankings had the strongest correlation to brand mentions in AI-search:

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Chris Long @chrismlong.bsky.social · 13/01/2025

Excited to see useful updates to Agital's "Google Search Console" SEO extension! It now includes algo update overlays + table comparison data:

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Chris Long @chrismlong.bsky.social · 09/01/2025

SEO Tip: If you're unsure your site is eligible for AI Search, CHECK YOUR LOG FILES! You'll see definitive data that they're crawling your site:

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Chris Long @chrismlong.bsky.social · 08/01/2025

Technical SEO Tip: You can use Screaming Frog's "Custom Search" function to easily identify internal linking opportunities. Here's the process:

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Chris Long @chrismlong.bsky.social · 07/01/2025

SEO Study: New data shows that most major AI crawlers CANNOT EXECUTE JavaScript. Heavy JS-rendering will limit your ability to appear in AI search:

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Chris Long @chrismlong.bsky.social · 03/01/2025

New SEO article: This case study found real data that suggests completely stopping SEO could result in 10-20% traffic declines PER YEAR: www.searchpilot.com/resources/bl...

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Chris Long @chrismlong.bsky.social · 17/12/2024

Huge SEO news: A new Google exploit was discovered that revealed 2,000+ classifiers for click probability, site_quality, consensus + more:

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Chris Long @chrismlong.bsky.social · 16/12/2024

Ecommerce SEO: This is an incredibly smart strategy from Lulus. On categories, they load EVERY SINGLE product variant name, optimizing them at scale:

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Chris Long @chrismlong.bsky.social · 12/12/2024

SEO Tip: I'm now convinced that ranking in Bing is more important than ever. Content that performs well in Bing tends to get cited in ChatGPT Search:

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Chris Long @chrismlong.bsky.social · 11/12/2024

Technical SEO Tip: Any single change made to a URL path results in search engines viewing it as a COMPLETELY DIFFERENT page:

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Chris Long @chrismlong.bsky.social · 06/12/2024

Ecommerce SEO Insight: I've just found evidence that Merchant Center feeds are in fact the PRIMARY DRIVER of Google Product Grid inclusion:

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Chris Long @chrismlong.bsky.social · 05/12/2024

Technical SEO Tip: In order to improve your crawl efficiency, Google recommends hosting as many resources as possible on third-party domains:

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Chris Long @chrismlong.bsky.social · 04/12/2024

New Ecommerce SEO article: Use Screaming Frog + ChatGPT to automate SEO text for category pages. In 10 minutes, this process writes 250 pages:

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Chris Long @chrismlong.bsky.social · 03/12/2024

SEO Case Study: After testing, we found that IT IS POSSIBLE to influence the ChatGPT Search results for your brand. Here's how we did it:

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Chris Long @chrismlong.bsky.social · 02/12/2024

Super interesting SEO article: Chrome's Site Engagement Metrics track the sites users browse and calculate an "Engagement Score" for each one:

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Chris Long @chrismlong.bsky.social · 26/11/2024

Huge SEO news: Google has launched "Search Console Recommendations". Search Console will have automated insights for crawling, indexing + performance:

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Reposted by Chris Long

Mordy Oberstein @mordyoberstein.bsky.social · 24/11/2024

Could not a agree more with @chrismlong.bsky.social! We've been complaining about this very point on "It's New" - it's really frustrating to see the lack of algorithmic ability here and as I've mentioned on the show - it really speaks to Google "abilities" searchengineland.com/google-site-...

searchengineland.com

Google's site reputation abuse policy is a band-aid for a bullet wound

Dive into the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue.

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Chris Long @chrismlong.bsky.social · 22/11/2024

Absolutely Epic: 130+ Tips For Ecommerce SEO. This 20,000+ word post details strategies for technical SEO, product pages, content + more:

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Chris Long @chrismlong.bsky.social · 21/11/2024

Technical SEO Tip: Google DOES NOT use your URL structure to determine your site hierarchy. This is a common misconception in SEO:

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Chris Long @chrismlong.bsky.social · 20/11/2024

Huge news: Google is bringing the hammer down on the Site Reputation Abuse Policy. Forbes Advisor, CNN Underscored are getting DEINDEXED:

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Chris Long @chrismlong.bsky.social · 19/11/2024

An absolute MUST read: 20+ Ways To Use AI Tools For SEO. You can use these AI tools for content strategy, technical SEO, internal linking + more:

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Chris Long @chrismlong.bsky.social · 17/11/2024

New SEO article: How to use Python + Compression Ratios to identify low quality content. Running this script will calculate a page's "compressibility":

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