iiinova — where your digital self keeps evolving

Mark Traphagen @marktraphagen.bsky.social · 01/08/2025

BREAKING! In the seoClarity Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline. 7 min video on what this means >> www.seoclarity.net/research/eco...

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Mark Traphagen @marktraphagen.bsky.social · 25/06/2025

Here's a more detailed follow up to my post yesterday using @seoClarity data to show Google is increasing the number of AIOs that rank lower than 1st position. Thanks to @sengineland for asking me for the data and insights! searchengineland.com/google-ai-ov...

searchengineland.com

Google AI Overviews rank below Position 1 in 12.4% of cases: Study

Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.

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Mark Traphagen @marktraphagen.bsky.social · 24/06/2025

Research from the seoClarity Research Grid for US keywords on desktop shows the steady growth of keywords with an AIO where the AIO no longer ranks in the first position. This represents about 10% of the keywords we track. And AIOs are in positions 4-10 about 3% of the time now

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Erin Reed @erininthemorning.com · 17/06/2025

MASSIVE good news for trans people in the United States. A federal judge has just granted class action status to transgender people looking to update their passports. This means that very shorty, the window will open to update your passports with the correct gender marker.

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Mark Traphagen @marktraphagen.bsky.social · 27/05/2025

How often do AI Overviews rank lower than position one? Not very often according to our latest seoClarity data tracking AIOs in US keywords on desktop. AIO Rank Positions 1 = 97.7% 2 = 1.2% 3 = 0.5% 4 = 0.3% 4 or less = 0.2%

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Mark Traphagen @marktraphagen.bsky.social · 06/03/2025

“Our confusion and misery comes from not knowing that the gold is right here—and from always looking somewhere else.” Pema Chodron - The Compassion Book

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Mark Traphagen @marktraphagen.bsky.social · 05/02/2025

Top 20 Industries Showing AI Overviews in January 2025 Fresh from our seoClarity Research Grid, here are the industry groups that showed the most AI Overviews in January. These have remained relatively stable over the past several months, with only a few categories switching places.

Listing of the top 20 industry groups showing the most AI Overviews during January 2025

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Mordy Oberstein @mordyoberstein.bsky.social · 02/01/2025

What happens to human created content? Are companies too lost in AI? How will Google monetize AI answers? Crazy smart people on Webcology🔥@schachin.bsky.social @marktraphagen.bsky.social @jennyhalasz.bsky.social @jimhedger.bsky.social - & I was also there redcircle.com/shows/webcol...

redcircle.com

The It's the End of the Year as We've Known It Edition

Listen to Webcology on RedCircle

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jim hedger @jimhedger.bsky.social · 31/12/2024

Webcology: The It's the End of the Year as We've Known It Edition An all star SEO panel -> Mordy Oberstein (@mordyoberstein.bsky.social), Mark Traphagen (@marktraphagen.bsky.social), and Jenny Halasz (@jennyhalasz.bsky.social) join Jim & Kristine to look back & forward redcircle.com/shows/webcol...

redcircle.com

The It's the End of the Year as We've Known It Edition

Listen to Webcology on RedCircle

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Mark Traphagen @marktraphagen.bsky.social · 19/12/2024

Finally in a poly where there truly are no hierarchies, no jealousy. It's so gloriously wholesome

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Alexandria Ocasio-Cortez @aoc.bsky.social · 17/12/2024

WE ARE STILL IN THIS. Wipe your tears. This is the difficult business of hope and defying expectation. We do not give up. We run through the tape. Y’all aren’t allowed to throw in the towel until I do. 😉 Big breath. Locked in. Let’s do this.

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Mark Traphagen @marktraphagen.bsky.social · 12/12/2024

Over the next several posts here I'm going to provide evidence for that, but the graph below shows point number one: AIOs make up less than 5% of US keywords. BETTER: Get ALL the evidence behind my hot take at >> www.seoclarity.net/blog/should-... 🧵3/3

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Mark Traphagen @marktraphagen.bsky.social · 12/12/2024

I've been studying AIOs daily since they were SGE. But better than that, with the power of seoClarity I have access to amazing data and insights into how they are REALLY impacting thousands of sites. SPOILER: AIOs are NOT a major priority (at least for now) for your SEO. 🧵2/3

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Mark Traphagen @marktraphagen.bsky.social · 12/12/2024

Should you try to rank for AI Overviews? #HotTake The assumption has been that Google's AI Overviews are competing with you for significant traffic, and therefore you should be spending considerable effort trying to appear in them. But is that really the case? Continue this 🧵to find out! 1/3

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Birds Are Dinosaurs @birdsaredinosaurs.bsky.social · 03/12/2024

At its heart, Star Trek is a utopian fantasy about a society so advanced that they are capable of holding productive meetings that last no longer than three minutes

A TNG scene. We're in the Enterprise conference room, where Picard is holding a meeting with Data, Troi, and Dr Crusher. Barclay is also there, for unknown reasons. Maybe he wandered into the meeting and just sat down, and everyone was too polite to mention it. That happened to me once. I was visiting an office location I didn't normally go to and I wasn't quite sure which conference room I was supposed to be in. I walked into one and sat down and it took me five minutes to realize I was in the wrong meeting. From the perspective of the people in that room, halfway through that meeting, a stranger walked in, sat next to the boss, took notes for five minutes, then walked out without saying a word.

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Mark Traphagen @marktraphagen.bsky.social · 29/11/2024

Letting go of attachment has perhaps been the most fulfilling advancement I've made in my whole life

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Mark Traphagen @marktraphagen.bsky.social · 29/11/2024

Hello, I’m nëgahpart, a spatula that will never be your favorite

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Mark Traphagen @marktraphagen.bsky.social · 28/11/2024

Gotcha! Makes total sense now. I just shared the Heinlen quote with my ‘cule. Love it!

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Iblis Bane @iblis-bane.co.za · 28/11/2024

“Jealousy is a disease, love is a healthy condition. [We] often mistake one for the other, or assume that the greater the love, the greater the jealousy, in fact, they are almost incompatible; one emotion hardly leaves room for the other.” - Robert A. Heinlein, Stranger in a Strange Land

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Mark Traphagen @marktraphagen.bsky.social · 28/11/2024

Did you leave out a “not” there?

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Mark Traphagen @marktraphagen.bsky.social · 28/11/2024

Sit with and be honest about them. Talk them out. Don’t hide them. It’s not that I never experience jealousy or anxiety. It’s that I know how to get myself back to the deep security I feel with my partners.

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Mark Traphagen @marktraphagen.bsky.social · 28/11/2024

Yes! I think we all know we have the capacity to love more than one person at a time, but we grew up in an ancient system centered around owning people as property. Key to poly is the concept of compersion: the ability to have joy in the joy of another even if the cause of their joy isn’t you

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Mark Traphagen @marktraphagen.bsky.social · 28/11/2024

My polycule has a new theme: Mutually Assured Joy It's what we seek, feed, nurture and encourage Looking forward to celebrating that with them and other kindred spirit friends as I host my first Friendsgiving Saturday BTW I'm open about my ethical nonmonogamy so AMA

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Mark Traphagen @marktraphagen.bsky.social · 26/11/2024

Green bean casserole with shoestring fried onions on top

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Chris Long @chrismlong.bsky.social · 26/11/2024

Huge SEO news: Google has launched "Search Console Recommendations". Search Console will have automated insights for crawling, indexing + performance:

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Mark Traphagen @marktraphagen.bsky.social · 26/11/2024

Strands #268 “Open-and-shut case” 🟡🔵🔵🔵 🔵🔵🔵

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Mark Traphagen @marktraphagen.bsky.social · 26/11/2024

Wordle 1,256 X/6* ⬛🟨⬛⬛⬛ 🟨⬛⬛🟩🟩 ⬛🟩🟩🟩🟩 ⬛🟩🟩🟩🟩 ⬛🟩🟩🟩🟩 ⬛🟩🟩🟩🟩 Classic fail

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Mark Traphagen @marktraphagen.bsky.social · 26/11/2024

Connections Puzzle #534 🟩🟩🟩🟩 🟦🟦🟦🟦 🟪🟪🟪🟪 🟨🟨🟨🟨

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Brent Toderian @brenttoderian.bsky.social · 26/11/2024

Denver gave people experiencing homelessness $1k/month. A year later, nearly half had housing. They also had fewer ER visits, nights spent in a hospital, and jail stays. The report estimates that this reduction in public service use SAVED the city $589k. www.businessinsider.com/denver-basic...

businessinsider.com

Denver gave people experiencing homelessness $1,000 a month. A year later, nearly half of participants said they had housing.

Participants in Denver's basic-income program reported having more-secure housing, though results were similar in the trial and control groups.

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Mark Traphagen @marktraphagen.bsky.social · 26/11/2024

Who will be my one thousandth Bluesky follower?

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Mark Traphagen @marktraphagen.bsky.social · 25/11/2024

I can tell what actors are in a movie just by looking at the credits!

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Mark Traphagen @marktraphagen.bsky.social · 25/11/2024

Glad you find it helpful! I’m currently working on a blog post that will argue that AIOs are not something most sites should spend a lot of time worrying about.

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Mark Traphagen @marktraphagen.bsky.social · 25/11/2024

(continued) But now in October those have gone down a bit, settling in at just under 6%. So far, AIOs are not a big threat to ecommerce traffic, especially since even when they do show, they are mostly informational even if the organic SERP is mostly products for sale.

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Mark Traphagen @marktraphagen.bsky.social · 25/11/2024

Google pulls back a bit on AI Overviews for transactional keywords. In September we saw AIOs for transactional keywords jump from 1.9% to 7.29% of all US keywords in our huge tracking set. ( @seoclarity.bsky.social data) (Continued next post....)

Graphic showing the presence of AI Overviews in transactional keywords went down from 7.29% to 5.78% from September to October 2024

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Mark Traphagen @marktraphagen.bsky.social · 25/11/2024

One of the coolest things is my friend has a photo of her and Ariana back then where my friend is wearing a witches Halloween costume and they are in the same position as this photo

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Mark Traphagen @marktraphagen.bsky.social · 25/11/2024

TIL that one of my best friends in high school was Ariana Grande’s grade school music teacher.

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Mark Traphagen @marktraphagen.bsky.social · 25/11/2024

Are you ready for AI Search? Before an AI search engine can incorporate content from your site, it has to crawl your pages. @seoclarity.bsky.social clients have full visibility into the activity of AI Search Engines with support for OpenAI, Perplexity and Bing!

Screen shot from seoClarity showing bot activity from AI search engines

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Mark Traphagen @marktraphagen.bsky.social · 24/11/2024

It’s taken me seven years of dating since coming out to finally find the keeper. She was worth the wait…

A list of seven non-negotiables for a healthy relationship

Screen shot of a post about my appreciation for my partner

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God @thegodshow.com · 23/11/2024

Someone called this mass exodus from Twitter ‘the fall of the Broman Empire’ and I died laughing. 💀

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Mark Traphagen @marktraphagen.bsky.social · 24/11/2024

If you’re on Facebook, I run the largest Northern Exposure fan group in the world there, over 60K members www.facebook.com/share/g/19Pk...

facebook.com

Redirecting...

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Mark Traphagen @marktraphagen.bsky.social · 22/11/2024

Frankly, this doesn’t surprise me. The crawling and intake of documents for the LLM is entirely separate from that for Google Search. While we’ve shown that organic ranking is now a factor for sources getting into AIO, it is not the only one. These pages can still qualify by semantic matching.

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Mark Traphagen @marktraphagen.bsky.social · 22/11/2024

Sanderson is a master at both world building and creating complex, compelling characters that keep you engaged.

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Mark Traphagen @marktraphagen.bsky.social · 22/11/2024

I loved his The Stormlight Archive series so Mistborn was a no brainer. Seeing a common theme of the individual thrust into a position of leadership and the burdens and trials of that, when everyone is looking at you for the answers.

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Mark Traphagen @marktraphagen.bsky.social · 22/11/2024

I rarely use that because Facebook never defines what “this type” means

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