iiinova — where your digital self keeps evolving

Mark Traphagen @marktraphagen.bsky.social · 01/08/2025

BREAKING! In the seoClarity Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline. 7 min video on what this means >> www.seoclarity.net/research/eco...

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Mark Traphagen @marktraphagen.bsky.social · 24/06/2025

Research from the seoClarity Research Grid for US keywords on desktop shows the steady growth of keywords with an AIO where the AIO no longer ranks in the first position. This represents about 10% of the keywords we track. And AIOs are in positions 4-10 about 3% of the time now

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Mark Traphagen @marktraphagen.bsky.social · 27/05/2025

How often do AI Overviews rank lower than position one? Not very often according to our latest seoClarity data tracking AIOs in US keywords on desktop. AIO Rank Positions 1 = 97.7% 2 = 1.2% 3 = 0.5% 4 = 0.3% 4 or less = 0.2%

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Mark Traphagen @marktraphagen.bsky.social · 06/03/2025

“Our confusion and misery comes from not knowing that the gold is right here—and from always looking somewhere else.” Pema Chodron - The Compassion Book

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Mark Traphagen @marktraphagen.bsky.social · 05/02/2025

Top 20 Industries Showing AI Overviews in January 2025 Fresh from our seoClarity Research Grid, here are the industry groups that showed the most AI Overviews in January. These have remained relatively stable over the past several months, with only a few categories switching places.

Listing of the top 20 industry groups showing the most AI Overviews during January 2025

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Mark Traphagen @marktraphagen.bsky.social · 12/12/2024

Over the next several posts here I'm going to provide evidence for that, but the graph below shows point number one: AIOs make up less than 5% of US keywords. BETTER: Get ALL the evidence behind my hot take at >> www.seoclarity.net/blog/should-... 🧵3/3

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Mark Traphagen @marktraphagen.bsky.social · 12/12/2024

I've been studying AIOs daily since they were SGE. But better than that, with the power of seoClarity I have access to amazing data and insights into how they are REALLY impacting thousands of sites. SPOILER: AIOs are NOT a major priority (at least for now) for your SEO. 🧵2/3

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Mark Traphagen @marktraphagen.bsky.social · 12/12/2024

Should you try to rank for AI Overviews? #HotTake The assumption has been that Google's AI Overviews are competing with you for significant traffic, and therefore you should be spending considerable effort trying to appear in them. But is that really the case? Continue this 🧵to find out! 1/3

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Mark Traphagen @marktraphagen.bsky.social · 29/11/2024

Letting go of attachment has perhaps been the most fulfilling advancement I've made in my whole life

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Mark Traphagen @marktraphagen.bsky.social · 26/11/2024

Who will be my one thousandth Bluesky follower?

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Mark Traphagen @marktraphagen.bsky.social · 25/11/2024

(continued) But now in October those have gone down a bit, settling in at just under 6%. So far, AIOs are not a big threat to ecommerce traffic, especially since even when they do show, they are mostly informational even if the organic SERP is mostly products for sale.

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Mark Traphagen @marktraphagen.bsky.social · 25/11/2024

Google pulls back a bit on AI Overviews for transactional keywords. In September we saw AIOs for transactional keywords jump from 1.9% to 7.29% of all US keywords in our huge tracking set. ( @seoclarity.bsky.social data) (Continued next post....)

Graphic showing the presence of AI Overviews in transactional keywords went down from 7.29% to 5.78% from September to October 2024

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Mark Traphagen @marktraphagen.bsky.social · 25/11/2024

One of the coolest things is my friend has a photo of her and Ariana back then where my friend is wearing a witches Halloween costume and they are in the same position as this photo

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Mark Traphagen @marktraphagen.bsky.social · 25/11/2024

Are you ready for AI Search? Before an AI search engine can incorporate content from your site, it has to crawl your pages. @seoclarity.bsky.social clients have full visibility into the activity of AI Search Engines with support for OpenAI, Perplexity and Bing!

Screen shot from seoClarity showing bot activity from AI search engines

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Mark Traphagen @marktraphagen.bsky.social · 24/11/2024

It’s taken me seven years of dating since coming out to finally find the keeper. She was worth the wait…

A list of seven non-negotiables for a healthy relationship

Screen shot of a post about my appreciation for my partner

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Mark Traphagen @marktraphagen.bsky.social · 21/11/2024

ALERT SEO COMMUNITY - Yet another impostor of our beloved, late friend Bill Slawski. Please search for and report.

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Mark Traphagen @marktraphagen.bsky.social · 21/11/2024

ChatGPT super wrong answer. AI Overviews are not being shown in Germany. The source cited does not say they are.

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Mark Traphagen @marktraphagen.bsky.social · 20/11/2024

UPDATE: My instructions below create a temporary view. Thanks to @markalves.com, this is how you create a permanent report on AI engine referral traffic you can view again in GA4:

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Mark Traphagen @marktraphagen.bsky.social · 20/11/2024

Here's how, thanks to @markalves.com (I added more detail to his instructions)

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Mark Traphagen @marktraphagen.bsky.social · 20/11/2024

Good one for this Transgender Day of Remembrance

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Mark Traphagen @marktraphagen.bsky.social · 19/11/2024

Now you can see the referral traffic from those AI engines

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Mark Traphagen @marktraphagen.bsky.social · 19/11/2024

8. In Value window, enter the ID of the engines you want to track with a pipe | symbol between each.

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Mark Traphagen @marktraphagen.bsky.social · 19/11/2024

7. Set match type to "matches partial regex"

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Mark Traphagen @marktraphagen.bsky.social · 19/11/2024

6. Add source / medium dimension

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Mark Traphagen @marktraphagen.bsky.social · 19/11/2024

5. Click the filter and select "Add new condition"

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Mark Traphagen @marktraphagen.bsky.social · 19/11/2024

4. Select "Session source / medium"

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Mark Traphagen @marktraphagen.bsky.social · 19/11/2024

3. Click the + sign after "Session primary...channel group"

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Mark Traphagen @marktraphagen.bsky.social · 19/11/2024

How to track AI search engine referral traffic in GA4 (a thread) 1. Go to the Reports tab

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Mark Traphagen @marktraphagen.bsky.social · 19/11/2024

Google has definitely upped their game in vetting sources for health-related AIOs. For example, here are the sources for "cellulitis." We've also noticed that these show far more on desktop. On mobile, Google gives preference to in-line knowledge panel type results

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Mark Traphagen @marktraphagen.bsky.social · 19/11/2024

Here are the top volume keywords for that category. (We draw our industry categories and their associated KWs from Google Ads)

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Mark Traphagen @marktraphagen.bsky.social · 18/11/2024

AIOs appeared for 16,590 KWs in the veterinary industry in Oct. Highest volume KWs showing it attached. All data from @seoclarity.bsky.social

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Mark Traphagen @marktraphagen.bsky.social · 18/11/2024

Top industries showing AI Overviews in October Based on seoClarity's Research Grid™️ data set of over 30B keywords, these are the industry groups whose keywords showed the most AI Overview results last month. Give me your industry or domain in a reply and I'll let you know it's AIO presence.

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Mark Traphagen @marktraphagen.bsky.social · 17/11/2024

The SERP feature most commonly titled“Popular Products” or similar

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Mark Traphagen @marktraphagen.bsky.social · 17/11/2024

Commodore PER with tape drive. Learned my first programming on it (GW-BASIC)

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Mark Traphagen @marktraphagen.bsky.social · 17/11/2024

THE best source for trans news is moving here as her central social outlet. Follow @erininthemorning.bsky.social

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Mark Traphagen @marktraphagen.bsky.social · 16/11/2024

We are all of us in the gutter, but some of us are looking at the stars - Oscar Wilde Thanks to my girlfriend Maya for the quote!

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Mark Traphagen @marktraphagen.bsky.social · 15/11/2024

Google Products now in Top 3 results over 60% of the time! Ecommerce companies are going to see a noticeable impact. Here's why: 🧵 Thread vvv

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Mark Traphagen @marktraphagen.bsky.social · 14/11/2024

Being satisfied with what we already have is a magical golden key to being alive in a full, unrestricted, and inspired way - Pema Chodron

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Mark Traphagen @marktraphagen.bsky.social · 13/11/2024

🤖 Is Googlebot more active on high-performing sites? 🤖 To find out, we dove into Googlebot's behavior across two large enterprise domains using seoClarity Bot Clarity. What we found was eye-opening: Follow thread for details!

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Mark Traphagen @marktraphagen.bsky.social · 13/11/2024

We’re always in some kind of mood. Whatever it is, that’s the path. If there’s any possibility for enlightenment, it’s right now, not at some future time. - Pema Chodron #zen #zenthoughts

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Mark Traphagen @marktraphagen.bsky.social · 13/11/2024

Are you ready for AI Search? Before an AI search engine can incorporate content from your site, it has to crawl your pages. seoClarity clients have full visibility into the activity of AI Search Engines with support for OpenAI, Perplexity and Bing! Ask me for a demo!

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Mark Traphagen @marktraphagen.bsky.social · 22/11/2023

86% of enterprise SEOs currently use generative AI @seoClarity surveyed over 700 enterprise SEOs to find out their takes on generative AI and its role in their work. Lots of interesting data to mine here! Full results here >> www.seoclarity.net/research/imp...

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Mark Traphagen @marktraphagen.bsky.social · 26/09/2023

30 day ranking fluctuation for all US keywords. Look at that big drop in volatility starting on 9/20, back to pre-July levels!

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Mark Traphagen @marktraphagen.bsky.social · 21/09/2023

30 day SERP volatility from seoClarity’s US keyword dataset. As reported by @rustybrick.com we're seeing no real indication of much fluctuation in the first week of the Helpful Content Update that began September 14.

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Mark Traphagen @marktraphagen.bsky.social · 13/08/2023

So my partner and I were having a nice lunch in Chapel Hill when this insurance salesman lands on our table and asks about my car's extended warranty.

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Mark Traphagen @marktraphagen.bsky.social · 10/08/2023

According to Barry Schwartz many SEOs and some SEO tools reported what looked like a possible algorithm change around August 3-4. Our seoClarity Rank Fluctuation shows a spike in shifting rankings on August 1-2. (Also notice mid-July high trend continues)

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Mark Traphagen @marktraphagen.bsky.social · 09/08/2023

As tracked from the seoClarity keyword dataset, the number of keywords showing FAQs dropped sharply in April on mobile, and then in March for desktop. Next week I'll be able to show you the results of this week's drop as it has affected a number of industries we track.

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