iiinova — where your digital self keeps evolving

Reposted by Jyll Saskin Gales

Barry Schwartz @rustybrick.com · 14/07/2025

Google Ads with one-click apply recommendations from the Gmail interface - how dangerous www.seroundtable.com/google-ads-a... via @jyllsaskingales.bsky.social #googleads #ppc #google #gmail

1321

Jyll Saskin Gales @jyllsaskingales.bsky.social · 26/06/2025

Phrase match used to be my go-to match type, but now it's my good-for-nothing match type. In episode 74 of the Inside Google Ads podcast, I'm breaking down why broad match is the future of Google Ads and how you can work with Google's AI, not against it. Listen now on Apple, Spotify, YouTube, etc

110

Jyll Saskin Gales @jyllsaskingales.bsky.social · 19/06/2025

Do ecommerce businesses need a Google Shopping feed in Google Ads? While it's not required, it will make your life easier and your results better. Learn more in Episode 73 of the Inside Google Ads podcast on Apple, Spotify, YouTube, etc.

010

Jyll Saskin Gales @jyllsaskingales.bsky.social · 17/06/2025

When Your Cost Per Lead Triples Overnight I have a new Google Ads coaching client who runs a home services business. He booked a call because his cost per lead had TRIPLED overnight. We investigated 2 potential culprits...

learn.jyll.ca

What To Do When Your Google Ads Costs Explode

Learn from a home services business whose CPL went from $20 to $90 overnight.

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 12/06/2025

Have you ever had your Google Ads strategy fall apart the second you try to implement it? The key to success isn't about never failing; it's about pivoting quickly & creatively. In Episode 72 of the Inside Google Ads podcast, I tackle audience failures. Tune in on Apple, Spotify, YouTube, etc.

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 05/06/2025

Is Target CPA bidding the right choice for your Google Ads campaigns? In episode 71 of the Inside Google Ads podcast, I'm breaking down when to use it, differences vs. Maximize Conversions, and how to interpret your bid strategy learning status. Tune in on Apple, Spotify, YouTube, etc.

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 03/06/2025

If you run Google Ads with someone else's money then your communication skills are crucial for your success. I had a Google Ads coaching call with a client whose campaigns plummeted in January... Read more 👀

learn.jyll.ca

Are You Sabotaging Your Google Ads?

You might be making things worse if you're not addressing the root cause of your Google Ads challenges.

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 29/05/2025

Can Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70 of the Inside Google Ads podcast, I asked Heather Broussell, Austin Lindquist & Jack Hepp to bring you tactical tips for success. Discover how to get high-quality leads jyll.ca/insidegoogleads/70

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 23/05/2025

This is an excerpt from Inside Google Ads podcast episode 69, a recap of the big #GML2025 announcements. Catch the full episode on YouTube, Apple, Spotify or wherever you follow podcasts for all the latest news and analysis.

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 22/05/2025

Get all the scoop from #GML2025 in episode 69 of the Inside Google Ads podcast 🎙️ I recorded this episode LIVE at Google's Mountain View headquarters yesterday, so it has all the hot-off-the-presses Google Marketing Live 2025 news you need. Available now on YouTube, Spotify, YouTube, etc.

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 20/05/2025

Marissa's toys sell well all year 'round, but some products sell really well around certain holidays. Her Standard Shopping campaigns took off during Easter, and then came crashing down afterwards. What happened next? 👀

learn.jyll.ca

Negative Keywords Might Be Killing Your Ads

Learn new tactics and strategies to optimize your Shopping campaigns from Google Ads Coach Jyll Saskin Gales

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 15/05/2025

Want to see what your competitors are doing with their Google Ads? In episode 68 of my Inside Google Ads podcast, I'm breaking down my top three favourite (and free, and totally legit) ways to spy on the competition so you can gather valuable intel. Tune in on Apple, Spotify, YouTube, etc.

000

Reposted by Jyll Saskin Gales

Anu Adegbola @themarketinganu.bsky.social · 09/05/2025

Listen to Jyll Saskin Gales share on PPC Live The Podcast how she turned around the eff-up of choosing the wrong client. 😬 EP316 - When Good Clients Go Bad Ft Jyll Saskin Gales url:https://podcast.ppc.live/ep316-when-good-clients-go-bad-ft-jyll-saskin-gales/ @jyllsaskingales.bsky.social

011

Jyll Saskin Gales @jyllsaskingales.bsky.social · 09/05/2025

The worst feeling is helping a business owner with their #GoogleAds account and seeing that they set their target ROAS to 3%, not 300% IYKYK 😭

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 08/05/2025

Rising Google Ads CPCs got you down? Let's talk about why higher CPCs with smart bidding might actually be a GOOD thing! In episode 67 of the Inside Google Ads podcast, we're talking about why Maximize Conversions is worth it - even with higher CPCs. Tune in wherever you get podcasts.

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 07/05/2025

Join me in Boston in June? I’ll be speaking at SMX Advanced on June 12th, and YOU can get 15% off 🤑 Register by May 10 to lock in Early Bird rates, and use code SMXSpeakerFriend to get an additional 15% off. Learn more: events.searchengineland.com/smx-adv…

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 06/05/2025

One mistake I see businesses make is cramming in too many keywords. This might seem like a good idea, but it can backfire and hurt your performance. To learn how my mother's fashion advice applied to Jasmine's campaigns 👀

learn.jyll.ca

Avoid the

Are you using too many keywords in your Google Ads ad groups? Learn how to segment your keywords for better performance.

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 01/05/2025

Performance Max channel reporting is here! Hurray? In episode 66 of the Inside Google Ads podcast, I'm sharing my thoughts on why this long-awaited update isn't as powerful as you might think. Plus, we discuss more recent updates to PMax and Demand Gen.

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 24/04/2025

In Episode 65 of Inside Google Ads, we explore bid adjustments, customer lifecycle goals (aka "bid for new customers only") and just how vital your bid strategy is to achieving your advertising objectives You can find Inside Google Ads on Apple, Spotify, YouTube, or your favourite podcast app.

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 22/04/2025

Are you confident that your Google Ads reports are telling you the whole story? Misleading data can lead to bad decisions and wasted money. Marie booked a Google Ads coaching call with me to find out the truth 👀

learn.jyll.ca

Get the Truth About Your Google Ads Performance

Are your Google Ads reports misleading you? Learn how to get accurate data and make better decisions about your ad spend.

000

Reposted by Jyll Saskin Gales

Sophie Logan @marketingsoph.bsky.social · 16/04/2025

I've got mine! It's launch day for @jyllsaskingales.bsky.socials book - Inside Google Ads. Head over to Amazon to grab your copy. It's available in both paperback and Kindle edition. Congratulations Jyll! 👏👏👏

121

Jyll Saskin Gales @jyllsaskingales.bsky.social · 16/04/2025

The wait is over! 😍 "Inside Google Ads: Everything you need to know about Audience Targeting" is available NOW in Paperback and Ebook across all international Amazon sites. Search for "Jyll Saskin Gales" on Amazon, or go to jyll.ca/book for a full list of links for your country

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 11/04/2025

Inside Google Ads podcast, episode 63 out now "Can you still use custom segments in Google Ads?"

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 10/04/2025

Can you still use custom segments in Google Ads? Yes, but it's complicated! In Episode 63 of the Inside Google Ads podcast, I break down the complexities of custom segments, custom interests and custom search terms in Google Ads. Listen now on YouTube, Spotify, Apple or wherever you get podcasts.

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 09/04/2025

One more week! My book comes out on Amazon on April 16, 2025 Inside Google Ads: Everything you need to know about Audience Targeting by Jyll Saskin Gales Buy my book on April 16th! 😀

031

Jyll Saskin Gales @jyllsaskingales.bsky.social · 08/04/2025

You aren't generic. Your keywords shouldn't be, either. One of my clients runs a carpet cleaning business. He wasn't getting customers from Google Ads, so he booked a call with me to find out why... 👀

learn.jyll.ca

Why You Should Avoid Generic Keywords

Are you using the right keywords in your Google Ads campaigns? Learn how to avoid generic terms and target your ideal audience.

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 04/04/2025

Google Search Audience Tips: How to effectively Target vs. Observe, and Include vs. Exclude

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 03/04/2025

Are exact match keywords always more expensive? It's a common question, and while there's no simple yes or no, I won't leave you with "it depends" Join me in Episode 62 of Inside Google Ads as I tackle YOUR questions about the ROI of exact match keywords. Available now wherever you get podcasts.

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 01/04/2025

Have you ever DIY'd to save money, but it would've been cheaper to hire a professional? We learned that the hard way when we installed our own dishwasher and flooded the kitchen. My client, Rachel, learned this lesson, too

learn.jyll.ca

The High Cost of DIY Google Ads

Are your DIY Google Ads efforts costing you money? Learn from common mistakes and get expert Google Ads coaching to maximize your ROI.

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 01/04/2025

COMING THIS MONTH! "Jyll Saskin Gales absolutely nails it. If you want to truly master Google Ads audiences, this book is an essential, practical guide. Highly recommended!" - Mike Rhodes Sign up to be notified when my book drops on Amazon - jyll.ca/book

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 27/03/2025

How do you audit a Google Ads account? In Episode 61 of Inside Google Ads, I share my most valuable tools and insights. I'll walk you through my account audit template, break down UTM tracking, and help you decide which Google Ads course is right for you. Tune in on Apple, Spotify, YouTube, etc.

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 25/03/2025

Today I was named the 9th most influential PPC expert in the world 🤯 This list was only 36% women, so if you are a woman in PPC looking to increase your ✨influence✨ please apply to PPC Zone! I would love to host you on my virtual stage 🤩 ppc.zone

030

Jyll Saskin Gales @jyllsaskingales.bsky.social · 25/03/2025

While some businesses see steady sales month after month, others have fluctuations throughout the year. I recently worked with a client who was experiencing ROAS drop after the holidays. What happened next?

learn.jyll.ca

How to Optimize Google Ads for Seasonal Businesses

Learn how to optimize your Google Ads campaigns for seasonal businesses and keep them profitable year-round.

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 21/03/2025

Find yourself someone who looks at you the way I look at @themarketinganu.bsky.social 🥰

020

Jyll Saskin Gales @jyllsaskingales.bsky.social · 20/03/2025

Is Performance Max the right tool for your lead generation? In episode 60 of Inside Google Ads, we're talking using PMax for B2B, how it stacks up against Demand Gen, and whether it’s effective for affiliate marketing. Listen on Apple, Spotify, YouTube, or your favourite podcast app.

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 19/03/2025

Google Engaged Audiences: A Must-Use for Small Business Owners

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 19/03/2025

Remember, when your Google Ads campaign goes off the rails, keep your SHIRT! Summarize Hypothesize Investigate Recommend Test @smxmuenchen.bsky.social #smxmunich

010

Jyll Saskin Gales @jyllsaskingales.bsky.social · 19/03/2025

Enjoying @dalebertrand.bsky.social perspective on how to evolve our organic strategies for evolving consumer behaviour @smxmuenchen.bsky.social #smxmunich

010

Reposted by Jyll Saskin Gales

Navah Hopkins @navah.bsky.social · 18/03/2025

So much gold from @jyllsaskingales.bsky.social @smxmuenchen.bsky.social We need to actually be good at creative now

051

Reposted by Jyll Saskin Gales

Anu Adegbola @themarketinganu.bsky.social · 18/03/2025

And she takes the stage!!🥳🥳 @jyllsaskingales.bsky.social

041

Reposted by Jyll Saskin Gales

Anu Adegbola @themarketinganu.bsky.social · 18/03/2025

I've been to many talks, but no one does a getting to know her audience before a talk like @jyllsaskingales.bsky.social. she's already received two applauds, and she hasn't even started her talk yet. 😍😍 The reason I'm in Munich - the awesome Jyll Saskin Gales!🥳🥳🥳

021

Jyll Saskin Gales @jyllsaskingales.bsky.social · 18/03/2025

I worked with a client who thought that her Google Ads weren't driving enough leads. She wasn't sure if conversion tracking was set up correctly, so we didn't know if her campaigns were successful. What happened?

learn.jyll.ca

How to Fix Your Google Ads Conversion Tracking

Learn how to identify and fix common Google Ads conversion tracking mistakes.

000

Jyll Saskin Gales @jyllsaskingales.bsky.social · 18/03/2025

"We are completely ignoring who our customers are" - Talia Wolf Focus on EMOTIONS, not features @smxmuenchen.bsky.social #smxmunich

000

Reposted by Jyll Saskin Gales

Navah Hopkins @navah.bsky.social · 18/03/2025

Lunch with my marketing besties @jyllsaskingales.bsky.social and @robynjohnson.bsky.social

051

Jyll Saskin Gales @jyllsaskingales.bsky.social · 18/03/2025

"Conversion rates plummet when you have frequent changes" - @navah.bsky.social New @optmyzr.bsky.social data about how frequent / infrequent changes in your Google Ads account correlate with performance I've seen the full study, PPCers will feel VINDICATED 🤓 @smxmuenchen.bsky.social #smxmunich

140

Jyll Saskin Gales @jyllsaskingales.bsky.social · 18/03/2025

"Broad match and DSA do great things, but you don't need both" - @navah.bsky.social And of course, she's setting the record straight on Search Max 🧐 @smxmuenchen.bsky.social #smxmunich

010

Jyll Saskin Gales @jyllsaskingales.bsky.social · 18/03/2025

Learning about the path and victory to profit for low budget Google Ads accounts with @navah.bsky.social 🤩 @smxmuenchen.bsky.social #smxmunich

020