Reposted by Lynne d Johnson
Retail media is shifting from clicks to conversations. 🛒💬
At IAB ALM, @lynneluvah.bsky.social, sat down with Brian Monahan of Albertsons Media Collective to talk conversational AI, incrementality, and why building modern in-store media is “not for the faint of heart.”
📽️ Full convo: utm.guru/ulbRP