Reposted by AdMonsters
Agentic ad buying 🤖
Andrew Byrd covers Kargo’s Project Kera — where AI turns briefs into live campaigns fast…
…but agencies still want control 👀
Is this the future of media buying?
#AdExchanger #AdTech #AI
utm.guru
Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools | AdExchanger
Last week, the SSP Kargo announced a closed beta of its AI unified buying platform, Project Kera. The ad agency, Wpromote, is an early tester.