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AdMonsters

@admonsters.com
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Global community of digital leaders passionate about ad technology and operations. www.admonsters.com

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Reposted by AdMonsters
AdExchanger @adexchanger.com · 07/04/2026
Agentic ad buying 🤖 Andrew Byrd covers Kargo’s Project Kera — where AI turns briefs into live campaigns fast… …but agencies still want control 👀 Is this the future of media buying? #AdExchanger #AdTech #AI
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Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools | AdExchanger
Last week, the SSP Kargo announced a closed beta of its AI unified buying platform, Project Kera. The ad agency, Wpromote, is an early tester.
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Reposted by AdMonsters
AdExchanger @adexchanger.com · 01/04/2026
AI answers are replacing clicks 📉 Local publishers are seeing traffic drops of up to 50% — and turning to collaboration, shared IDs and owned audiences to adapt. Andrew Byrd breaks it down 👇 Is this the end of referral-driven publishing? #AdExchanger #Publishing #AI #Media
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Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief | AdExchanger
Local media companies have already seen traffic declines of 25% to 50%, and the Local Media Consortium is collaborating to fight the problem.
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AdMonsters @admonsters.com · 15/01/2026
EssentiallySports didn’t just grow—they reinvented. A full rebrand, creator partnerships, multimedia storytelling, newsletters, and deeper community feedback loops all point to one thing: owning the relationship with sports fans, wherever platforms go next. In the AI era, trust is the strategy.
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How EssentiallySports Grew From a Dorm Room Blog to a 60M Pageview Publisher - AdMonsters
When the pandemic turned businesses upside down, many digital publishing leaders scaled back. Not Suryansh Tibarewal at EssentiallySports.
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AdMonsters @admonsters.com · 18/12/2025
Holiday traffic spikes don’t mean stability anymore. In 2025, publishers are rethinking value through metrics like Revenue Per Session and LTV. Featuring insights from AWS + The Arena Group. By Lynne d Johnson #Publishers #AdTech
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Why This Holiday Season Should Be Publishers’ LTV Wake-Up Call - AdMonsters
Holiday traffic surge? Here’s why CPM isn’t the best metric anymore, and why LTV and RPS could offer a better path into 2026.
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AdMonsters @admonsters.com · 17/12/2025
❄️ ✨ Happy Holidays from AdMonsters! Thanks for an amazing year of learning, collaboration, and big ideas. We’re grateful for this community and excited for what’s ahead. See you in 2026! 🎉 #HappyHolidays #AdMonsters #Community
Happy Holidays message with hot cocoa featuring the AdMonsters logo in the cup.
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AdMonsters @admonsters.com · 16/12/2025
What did 2025 really mean for publishers? Andrew Byrd’s year-end conversation with Chris Kane (Jounce Media) unpacks ad load limits, transaction IDs, SSP consolidation and the Google antitrust case. #AdTech #Publishers
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Hot Topics, Straight Talk: A 2025 Year-End Rundown with Jounce Media’s Chris Kane - AdMonsters
In the AdMonsters EOY 2025 LinkedIn Live, Chris Kane, Founder of Jounce Media, discussed how AI, Transaction IDs, and more affect pubs.
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AdMonsters @admonsters.com · 12/12/2025
California’s Opt Me Out Act advances universal privacy controls — except on mobile apps, creating a major gap as browsing shifts to phones. 📱 Regulators call it a tech challenge; critics say it’s temporary. How should publishers prepare for universal opt-outs everywhere?
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California Dreamin’ Of Privacy: What The Opt Me Out Act Means For Publishers - AdMonsters
California’s new Opt Me Out Act ushers in a one-click, browser-level opt-out that will reshape how publishers monetize audiences.
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AdMonsters @admonsters.com · 01/12/2025
2026 isn’t about traffic — it’s about resilience. In our Q&A with Mediavine CRO Amanda Martin, we break down: → Multi-entry channel strategy → The open web in an AI-mediated world → Making revenue portable → Why trust is publishers’ edge
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Trust Is the New Publisher Playbook — And the 2026 Advantage - AdMonsters
Mediavine's CRO, Amanda Martin, shares why trust and adaptability will set resilient publishers apart in 2026.
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AdMonsters @admonsters.com · 19/11/2025
2025 pushed ad tech into new territory — AI disruption, regulatory pressure, the Google monopoly ruling, and a renewed debate over TIDs. On Dec 3, we’re talking it all through with Chris Kane of Jounce Media, moderated by Andrew Byrd of AdMonsters. Join us. bit.ly/4o4P02w
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AdMonsters @admonsters.com · 19/11/2025
MediaMint's Mia is an interesting shift in how AI shows up in ad ops. They want to create automation without the "end-to-end magic wand" promises. Humans stay in the loop, AI handles the grunt work, and publishers get more space to focus on strategy. Refreshing take.
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MediaMint’s AI Agent Puts A Fresh Spin On Simplifying Ad Ops - AdMonsters
Mediamint's agent Mia as a set of customizable AI tools built to streamline ad ops, assist media planning, and automate campaign grunt work.
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AdMonsters @admonsters.com · 31/10/2025
👻 Ad tech’s haunted house is open! AI phantoms, shadowy supply chains & false prophets lurk — but Meg Hong, Amanda Gomez & Amanda Martin are keeping the monsters at bay. Dare to peek inside? #Halloween #AI #programmaticsellside
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Inside The House Of Horrors: How Publishers Are Confronting Their Deepest Monetization Fears - AdMonsters
In the Ad Tech House of Horrors, publishers face their worse monetization fears from AI, opaque supply chains, and false prophets.
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AdMonsters @admonsters.com · 30/10/2025
#Programmatic was built on automation—but not always on interoperability. Can standards like AdCP finally help buyers, sellers, and AI systems communicate in a common language? In her latest Sell Side Signal, Lynne d Johnson explores how new protocols could turn transparency into true collaboration.
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Standing in the Way of Control: Can AdCP Help Programmatic Break Free Of Itself? - AdMonsters
For years, publishers have done what they had to do to survive. Can AdCP and MCP, promise a shift from endurance to empowerment?
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AdMonsters @admonsters.com · 24/10/2025
Partnership drives innovation.” — Jason White, CEO of Mula We’ll be exploring that and more at Sell Side Summit Austin — and there’s still time to register. Don’t just hear about what’s next in ad tech. Join the conversation. bit.ly/41cX6gU #AdMonsters #SellSideSummit
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AdMonsters @admonsters.com · 22/10/2025
Publishers are breaking free from GAM. They’re reclaiming transparency, data ownership, and profitability by building open, independent ad tech stacks. #AdOps #PublisherRevenue #AdTech
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Breaking Free From GAM: How Publishers Are Reclaiming Transparency, Data And Profitability - AdMonsters
Publishers are breaking free from Google Ad Manager to reclaim transparency, control, and profitability with open, independent ad tech.
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AdMonsters @admonsters.com · 16/10/2025
AdMonsters announces a new “Powered By Mula” partnership for Sell-Side Summit Austin — with a focus on actionable growth strategies and publisher profitability. #AdMonsters #SellSideSummit #PublisherOps
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AdMonsters’ Sell Side Summit Austin, Powered by Mula, Charts a Roadmap Back to Publisher Growth & Profitability - AdMonsters
AdMonsters and Sell Side Summit are proud to announce their “Powered By” partnership with Mula, the AI-powered monetization platform.
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AdMonsters @admonsters.com · 10/10/2025
The Trade Desk’s latest move—OpenAds—is shaking up the publisher stack. It’s pitched as “the most transparent auction ever,” but some see echoes of Google’s old playbook. Featuring insights from Terry Guyton-Bradley, Emry DowningHall, Jake Sullivan, and Felix Zeng. #TheTradeDesk #OpenAds #Prebid
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The Trade Desk’s OpenAds: Publisher-Friendly Transparency Or Another Power Play? - AdMonsters
The Trade Desk is taking another step into the publisher stack with a new auction wrapper called OpenAds. Is it good for publishers?
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AdMonsters @admonsters.com · 24/09/2025
From Gucci kicks to AI disruption — Andy Kucserik of The Times of India brought the heat in Nashville. Full convo here: bit.ly/4gFRh1N . . #AdMonsters #Publishers #AdOps
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AdMonsters @admonsters.com · 17/09/2025
Attention isn’t a vanity metric — it’s proof your content delivers. Jennifer Castillo of Dow Jones joined us at the Sell Side Summit to share how attention metrics tie to KPIs, engagement, and advertiser trust. Full story → bit.ly/47TwfL3 #AdOps #DigitalMedia
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AdMonsters @admonsters.com · 17/09/2025
The sell-side is ready for reconnection. At Sell-Side Summit Austin 2025 (Nov 2-4), we’ll explore The Connected Future—where interoperability, sustainable revenue, and community drive publisher growth. Let’s build it together. bit.ly/467jlHY #SellSideSummit #AdOps #ConnectedFuture
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AdMonsters @admonsters.com · 15/09/2025
In honor of Hispanic Heritage Month, Oswald Méndez of Canela Media shares why multicultural audiences are more than just a purpose-driven initiative. They are essential for growth.
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Oswald Méndez Details Diego, The AI Behind Canela Media’s Audience Rewards Program - AdMonsters
For Oswald Méndez, every day as CMO of Canela Media looks different, and that’s precisely what he loves about the job.
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AdMonsters @admonsters.com · 09/09/2025
Streaming’s climbing. Signal loss is reshaping strategies. Buyers want ratings, but publishers live on impressions. Catch NESN’s Matt Barsomian breaking down women’s sports, CTV, and how publishers are adjusting the playbook. Watch here → bit.ly/46ciyUZ #AdMonsters #SellSideSummit #AdOps
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AdMonsters @admonsters.com · 09/09/2025
Publishers are no longer staying silent. People Inc. has sued Google, alleging its ad tech monopoly slashed revenues and locked out competition. The case raises a big question: which publisher will be next to join the fight?
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Inside People Inc.'s (Dotdash Meredith) Antitrust Lawsuit Against Google - AdMonsters
People Inc. filed a lawsuit against Google  August 29, seeking compensation for revenue lost from Google’s monopolistic ad tech business.
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AdMonsters @admonsters.com · 08/09/2025
Prebid’s Transaction ID change has publishers rethinking innovation, interoperability, and trust. Terry Guyton-Bradley, Head of Retail Media at Tata Consultancy Services, breaks it down. #Programmatic #Prebid #AdOps
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Balancing Innovation And Interoperability: Navigating Prebid’s Transaction ID Change - AdMonsters
Prebid’s Transaction ID change sparks debate over publisher innovation vs. open standards, raising questions about transparency and interoperability.
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AdMonsters @admonsters.com · 08/09/2025
🎷 From music to monetization, Jake Sullivan of U.S. News & World Report is using first-party data to strike the right balance between user experience + advertising performance.
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Bridging Silos: Streamlining Direct And Programmatic Advertising At U.S. News & World Report - AdMonsters
Jake Sullivan has seven years at U.S. News & World Report, evolving from a programmatic specialist to a full-spectrum ad strategist.
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AdMonsters @admonsters.com · 02/09/2025
Who needs 1,000 lines of code when ~30 will do? 💻 Jared Collett from Major League Fishing shared at #SellSideSummit how a JS snippet boosted ad viewability from 55% → 89%. 🚀 Viewability FTW!
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How A 30-Line JavaScript Snippet Took Our Ad Viewability from 55% To 89% - AdMonsters
Jared Collett, Major League Fishing, came up with a JavaScript snippet that pauses refresh if the ad isn’t in view boosting thier viewability.
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AdMonsters @admonsters.com · 02/09/2025
Generative AI is hitting publishers hard. Norine’s Nest: revenue down 48% from AI-driven search Jared Collett: AI is scraping paywalled content Mediavine’s Amanda Martin: “Publishers deserve credit, compensation & control”
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Publishers vs. AI: Dealmaking and Rulemaking - AdMonsters
Zero-click AI search is stealing publishers traffic and ai scraping is stealing publisher revenue showing how much AI regulation is needed.
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AdMonsters @admonsters.com · 27/08/2025
Privacy isn’t slowing down—regulations are deepening and enforcement is ramping up. We asked Jessica Lee of Loeb & Loeb LLP the hard questions ad ops pros are facing now, from vendor liability to probabilistic age models. bit.ly/47NGIY3
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What Ad Ops Teams Need to Know About Privacy Now - AdMonsters
To help unpack the regulatory reality facing ad ops teams today, we brought those questions to privacy lawyer Jessica Lee.
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AdMonsters @admonsters.com · 26/08/2025
In Canada, 75-80% of viewers still prefer linear TV—a huge contrast to the US. Bell Media’s new SVP, Matt McGowan, is leaning into that legacy reach while modernizing digital & streaming, all under Canada’s unique privacy & ad rules. 🇨🇦
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Building In-House And Third-Party Ad Tech Tools For Canada’s Largest Media Footprint - AdMonsters
Matt McGowan’s appointment as SVP of business solutions at Bell Media comes at a pivotal moment for Canada’s largest media company.
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AdMonsters @admonsters.com · 25/08/2025
From Beyoncé covers to bold strategies, AdMonsters’ Sell-Side Summit Nashville was a whole setlist 🎶: 🔹Fight AI scrapers 🔹Build loyal fanbases, not just pageviews 🔹Remix mobile into real audience value
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Singing The AI Scraping Blues At Sell Side Summit Nashville - AdMonsters
At Sell Side Summit Nashville 2025, here were plenty of takeaways for publishers looking to understand how buyers value their ad inventory.
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AdMonsters @admonsters.com · 13/08/2025
Monetization isn’t a cookie-cutter game. Robyn Roberts at The New York Times shares how her team balances direct + programmatic, tests every new format, and uses smart curation to keep their ad inventory premium.
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Going Direct Is Working For The New York Times – Even When It Comes To Programmatic - AdMonsters
Robyn Roberts, senior director of ad monetization at The New York Times, knows that monetization strategies aren’t one-size-fits-all.
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AdMonsters @admonsters.com · 11/08/2025
CTV is heating up, and olyzon.tv - Thrive With All Eyes On TV is using AI to match brands with millions of streaming shows—context intact. CEO Jules Minvielle says: AI isn’t an add-on, it’s the foundation.
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Olyzon.tv Sees Through The CTV Chaos Using Contextual AI - AdMonsters
When Jules Minvielle, co-founder and CEO of Olyzon.tv, decided to launch his third ad tech startup, he wanted to bridge AI and CTV.
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AdMonsters @admonsters.com · 25/07/2025
ArcSpan just raised $5.2M to grow its AI-driven tools for publishers 🎯 They’re making first-party data easier to activate—with intuitive audience builders, transparent PMP hubs, and scorecard-style measurement. #AdTech #RevOps #AI #PublisherTech #FirstPartyData
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ArcSpan Raises $5.2 Million To Accelerate Publisher Tool Kit For First-Party Data - AdMonsters
ArcSpan raised a $5.2 million to build its audience monetization tools, which help publishers package and activate first-party data.
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AdMonsters @admonsters.com · 25/07/2025
Ad tech real talk from Robert Janes (AdButler): Publishers and retailers, you’ve built your audiences. Why are you letting someone else cash in on it? 💥 Third-party pipes? Broken 💰 Platform profits = your losses 🧱 Build your media network now #AdOps #RetailMedia 📖 bit.ly/40zZy0H
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AdMonsters @admonsters.com · 25/07/2025
The web can’t survive without publishers—and GumGum’s James Donovan tells us why. From pay-per-article models to AI-proof community spaces, this one’s for anyone building a human-first internet. #OpenWeb #Publishing #AdOps #AI
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Why Publishers Matter In A World of AI - AdMonsters
As generative AI permeates every part of life, it threatens the very future of the open web and the publishers that sustain it.
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AdMonsters @admonsters.com · 24/07/2025
📣 At #SellSideSummit Nashville (Aug. 17–19), Dow Jones' Jen Castillo takes on the attention economy. Learn how her team is using smarter engagement signals to deliver for clients—and why news platforms deserve a second look. 👀 Focus = revenue. Secure your spot—register now. bit.ly/3ReIat7
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AdMonsters @admonsters.com · 23/07/2025
Cactivate isn't replacing marketers—it's redefining what they can do. AgentMark enables strategists to collaborate with AI agents, allowing them to execute repetitive tasks and scale their efforts. The future? Humans + machines working together, not in competition. #AIagents #AdOps #FutureOfWork
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Cactivate Says AI-Enabled Ad Ops Means Less Dashboard Wrangling, More Decision-Making - AdMonsters
Cactivate is an AI platform that helps marketers and publishers automate operations and scale their strategies with their AI tool, AgentMark.
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AdMonsters @admonsters.com · 22/07/2025
🚀 Meet Dream Team member, Matt Barsomian! From NESN intern to VP of Ad Ops, Matt’s done it all — CTV, digital, retail, and revenue strategy. He’s part of the 2025 AdMonsters Dream Team — and we’ll be raising a glass 🥂 at #SellSideSummit Nashville (Aug. 17–19). Come join us → bit.ly/3ReIat7
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AdMonsters @admonsters.com · 21/07/2025
🎉 Say hey to Marc Boswell, CRO @ Love to Know and part of our 2025 Dream Team! He’s reshaped ad ops across roles — from buyer to builder to CRO — and now he’s helping lead the conversation at Sell Side Summit Nashville (Aug 17–19). 🎟️ Lock in your spot → bit.ly/3ReIat7 #DreamTeam #AdOps #AdTech
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AdMonsters @admonsters.com · 21/07/2025
Pixalate’s June 2025 Trust Index drops a clear message: programmatic quality is measurable—and critical. Top scores went to Spotify, ESPN, Fubo, and even a few puzzle games 🧩 Ad ops pros: use this as a north star. Low IVT, high viewability, no MFA fluff. Breakdown by Andrew Byrd. #AdOps #CTV #MFA
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Breaking Down Programmatic Quality in Pixalate's June 2025 Trust Index - AdMonsters
Pixalate’s June 2025 rankings spotlights some standouts in programmatic quality. the Here are the top premium pubs across a few key channels with some added context.
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AdMonsters @admonsters.com · 18/07/2025
Meet Roxanne Allen, our first-ever Dream Team Captain. VP of Ad Ops at Dotdash Meredith. 25+ years of impact. Want to hear how she’s thinking about what’s next? Catch her at Sell Side Summit Nashville, Aug 17–19. 🎟️ Register here → bit.ly/3ReIat7 #AdMonsters #DreamTeam #AdOps #SellSideSummit
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AdMonsters @admonsters.com · 16/07/2025
From digital editor to SVP of Product, Kara Chiles has always focused on how we communicate. Her latest project? DeeperDive — an AI chatbot on USA TODAY that learns from readers in real time. She talks AI, engagement & Gannett’s future with AdMonsters.
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How Gannett’s Kara Chiles Aims to Turn AI Experiments Into Real Value for Readers and Advertisers - AdMonsters
Kara Chiles, SVP of product management at Gannett and the USA TODAY Network gives a deep dive on the publisher's AI strategy.
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AdMonsters @admonsters.com · 16/07/2025
Sell-Side Summit Nashville agenda = LIVE. Tactical sessions. Real publisher problems. Smart solutions. 🔑 From CPM to LTV ⚙️ Server-side monetization 📊 What’s working in audience strategy 🎟️ Prices rise $200 after 7/18 → bit.ly/3ReIat7
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AdMonsters @admonsters.com · 15/07/2025
Sell-Side Summit Nashville agenda = LIVE. Tactical sessions. Real publisher problems. Smart solutions. 🔑 From CPM to LTV ⚙️ Server-side monetization 📊 What’s working in audience strategy 🎟️ Prices rise $200 after 7/18 → bit.ly/3ReIat7
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AdMonsters @admonsters.com · 15/07/2025
The new media quality stack is giving buyers everything they need to judge your inventory—before they bid. Scott Messer outlines the 7 signals that matter now, from fraud to sustainability to attention. Don’t let your value be misunderstood. #adops #programmatic #mediaquality #publisherstack
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Into the Signal: Redefining Media Quality - AdMonsters
Media quality is no longer a guessing game. New signals are giving publishers a clearer picture of value—and changing how programmatic works.
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AdMonsters @admonsters.com · 14/07/2025
🧠 What does publisher-first look like in the age of AI search? Taz Patel, Head of Ads + Shopping at perplexity, will break it all down at #SellSideSummit. He’s rethinking ad models from the ground up — AI-first, publisher-focused, privacy-aligned. 🗓️ Aug 17–19| Nashville 🎟️ bit.ly/3ReIat7
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AdMonsters @admonsters.com · 11/07/2025
📢 Google’s vertical ad stack is under fire—but why wait for a judge to tell us what we already know? In this new POV, Ratnesh Kumar calls on the industry to step up and rebuild the ad ecosystem on our own terms. #AdTech #Antitrust #OpenWeb
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Don’t Wait for the DOJ—Fix the Ad Stack Now - AdMonsters
The US Department of Justice is taking on one of the most powerful players in digital advertising in its antitrust case against Google.
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AdMonsters @admonsters.com · 09/07/2025
AI isn’t here to replace ad ops. It’s here to elevate it. In her latest, @‌lynneluvah explores how publishers are training agents, streamlining workflows, and taking creative strategy seriously. 📘 Taking Ad Ops Out of the Weeds: The Stillness Isn’t the Move #AdOps #AI #PublisherLife #SellSideSignal
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Taking Ad Ops Out of the Weeds: The Stillness Isn’t the Move in the Age of AI - AdMonsters
AI is reshaping ad ops, moving leaders out of the weeds to the frontlines of strategy. Here’s what it takes to keep up.
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AdMonsters @admonsters.com · 08/07/2025
📉 55% of publishers struggle to monetize cookieless traffic 📊 60% lack confidence in measurement 📈 Nearly half expect a 10–20% revenue boost from ID solutions The new AdMonsters x Intent IQ playbook breaks it down. Grab your copy ➡️ bit.ly/45U3ahr #adops #cookieless #pubtech #identity
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AdMonsters @admonsters.com · 01/07/2025
Ad ops chaos? Jesse Waldele called that Tuesday. At Dow Jones, she’s turning AI into authentic intelligence. Consider utilizing targeting tools like Thematic and enhanced brand safety with SafeSuite. No panic. No patchwork. Just a premium strategy. Oh, and she casually crushes marathons. 🏁
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Dow Jones’ AI Game Plan: Inside Jesse Waldele’s Strategy For Smarter Ad Ops - AdMonsters
As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything she touches.
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AdMonsters @admonsters.com · 12/06/2025
Last week at the IAB Tech Lab Summit, publishers didn’t just show up—they shaped the convo. In this article, we unpack how Trusted Server and CAPIs are rewriting the sell-side playbook—and why it’s time for real publisher control. 🔧 #TrustedServer #CAPIs #AdOps #SellSideSignal #IABTechLab
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Give the Publishers What They Want - AdMonsters
The Tech Lab has been a thorn in your side. You spoke up in working groups and waited on specs that stalled. Now, something's shifting.
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