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Oliver H.G. Mason 📉

@ohgm.co.uk
815 followers 125 following 584 posts

Adjective. Noun. Noun. Noun. Adjective. Noun. Technical SEO Consultant. ohgm.co.uk

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Oliver H.G. Mason 📉 @ohgm.co.uk · 29/09/2026
Spotify: what if an app, couldn't.
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Oliver H.G. Mason 📉 @ohgm.co.uk · 29/09/2026
Had my first "this page is over 2MB" so the later links aren't getting indexed. Seems to be because there are 1k of the same svg inline.
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Oliver H.G. Mason 📉 @ohgm.co.uk · 29/09/2026
Incentive wise I think >90% of the time the employee would be better off writing on their own time and posting it on a platform they control. If good, the employer is still incentivised to promote ("look at our staff") As progression box ticking it doesn't usually produce great (or even ok) output
A heavily altered wojack type meme. What was it before?

Figure 1 "It's 4pm, time for your scheduled company blog post"

Figure 2 "Yes boss"
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Oliver H.G. Mason 📉 @ohgm.co.uk · 29/09/2026
"Triple Lock ➕" - choose between average earnings growth, CPI inflation, 2.5%, or mystery box 📦.
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Oliver H.G. Mason 📉 @ohgm.co.uk · 29/09/2026
Sometimes I press "Export" like a fucking mug when I meant to press "Export..." (one gives you sheets like .xlsx, the other gives you a .dbseospider file)
Screaming Frog UI with

File > Export... highlighted
as well as the Export button in the main UI
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Oliver H.G. Mason 📉 @ohgm.co.uk · 23/09/2026
"Oliver, how do we add jev to the website?"
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Oliver H.G. Mason 📉 @ohgm.co.uk · 21/09/2026
mistyped chuckle - "This ticket has been in 'Candidate for Roadman' status for a while"
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Oliver H.G. Mason 📉 @ohgm.co.uk · 21/09/2026
URL stands for "Unstable Resource Locator". The value must change moment to moment.
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Oliver H.G. Mason 📉 @ohgm.co.uk · 21/09/2026
"I'm sure my aging ears from life as a touring musician are in a much better place to remix/remaster this album I worked on 30 years ago. I certainly won't master everything slightly louder and make some weird choices with reverb."
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Oliver H.G. Mason 📉 @ohgm.co.uk · 21/09/2026
"it's so weird they put an 'Anarchy In The UK' cover as Track 3 on 'So Far, So Good...So What!', it really messes with the flow of the album and should have been a bonus track" should be a mandela effect.
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Barry Schwartz @rustybrick.com · 18/09/2026
Google now requires ecommerce sites to label adult products in ecommerce feeds or markup
seroundtable.com
Google Now Requires You Label Adult Products In Ecommerce Feeds
Google has updated its guidelines for sites with explicit content to now specify that ecommerce sites must "label adult products in ecommerce feeds or markup." There is also a new section at the bottom of the help document titled, "For Google Shopping features."
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Ed Zitron @edzitron.com · 18/09/2026
Oh it’s Reacher, the largest man I have ever seen by quite some measure. Well, time to fight him one on one for some reason
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SungWon Cho @prozdishere.bsky.social · 15/09/2026
Focus M continues to be one of the most quintessential memes of modern video gaming
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Oliver H.G. Mason 📉 @ohgm.co.uk · 15/09/2026
hmm...we have products in the double digits. I think it's time to build the most fucked up faceted nav you've ever seen
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Ed Zitron @edzitron.com · 13/09/2026
[reporter doing nothing other than quoting CEOs] this is the most important time doing this Job….wow. Covering the fast paced world of technology is difficult
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Matt Bors @mattbors.bsky.social · 14/09/2026
It was exactly ten years ago today, on my 33rd birthday, that I posted this comic online.
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Oliver H.G. Mason 📉 @ohgm.co.uk · 11/09/2026
Is anyone playing chicken with that Cloudflare change?
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Oliver H.G. Mason 📉 @ohgm.co.uk · 08/09/2026
imagining the internal eyebrow raises at _this_ being the largest reduction in quality and not _that_
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Oliver H.G. Mason 📉 @ohgm.co.uk · 08/09/2026
when a programmatic site opts to remove the boring "old style seo" indexing and internal linking thresholds and use the "modern style seo" approach and really lets it rip.
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Robert Evans (the Only Robert Evans) @iwriteok.bsky.social · 08/09/2026
The Nathan Fielder Elizabeth Holmes documentary is going to cause me physical pain to witness and no power on earth will stop me from seeing it opening night.
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Thomas O’Mahony @gotitatguineys.bsky.social · 04/09/2026
I think I’ve found the most insane and tasteless tiktok.
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Oliver H.G. Mason 📉 @ohgm.co.uk · 03/09/2026
I would like to apologise to all the new freelancers I have had "the talk" with. I was a fool. A f***ing fool.
WHAT'S THE WORST PIECE OF ADVICE I'VE EVER BEEN GIVEN? ... PUT MONEY INTO A PENSION.

I LOOK AT MY DAD NOW. HIS PENSION IS WORTH F*** ALL. HE'S PAID INTO IT HIS WHOLE F***ING LIFE...

SO, TO THAT PERSON THAT TOLD ME TO PAY INTO A PENSION: GO F*** YOURSELF.

DON'T PAY INTO A PENSION. INVEST IN GOLD, SILVER, HOUSES. JUST INVEST IN SOMETHING OTHER THAN A F***ING PENSION.

EDDIE HALL
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Victor @panvictor.bsky.social · 02/09/2026
My favorite 404 story is academy.hubspot.com. Long story short, that property has switched hands between being owned by product and then being owned by marketing. Marketing (and SEO) wants to keep it server-side rendered. Product wants it to be a react app SPA. So they got it.
academy.hubspot.com
HubSpot Academy
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Oliver H.G. Mason 📉 @ohgm.co.uk · 02/09/2026
How [] completely changes the human body Caption - "I WISH I STARTED YESTERDAY" 🤷
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Joshua Eaton @joshuaeaton.bsky.social · 02/09/2026
“There’s a new Mr. Beast book.” You bolt awake in your workshop in Mainz. It’s 1450. You’re Johannes Gutenberg, and you’ve changed your mind. The future cannot come to pass. Your printing press must burn.
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Oliver H.G. Mason 📉 @ohgm.co.uk · 01/09/2026
Picard Voice: "Egg Salad, Hot"
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Oliver H.G. Mason 📉 @ohgm.co.uk · 01/09/2026
when someone has a so-called "smart-watch" but it only tracks "metrics", and does not trigger the Goldeneye N64 pause menu music when they check it youtu.be/T34nXvCQDQQ?...
static.klipy.com
Goldeneye N64 Watch Pause Menu
Alt: Goldeneye N64 Pause Animation
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Oliver H.G. Mason 📉 @ohgm.co.uk · 28/08/2026
the impoverished British rent-to-rank publisher landlord 👀 - "can we keep the brexit but rejoin the EEA?" 👉👈 developers.google.com/search/blog/...
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Oliver H.G. Mason 📉 @ohgm.co.uk · 25/08/2026
taking advice from the platonic average SEO blog post
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Thomas O’Mahony @gotitatguineys.bsky.social · 24/08/2026
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Oliver H.G. Mason 📉 @ohgm.co.uk · 25/08/2026
"hmm has that invoice been paid?" click 'refresh bank feed' you have 1 new unreconciled transaction "ah, they've paid early, great" it's a currency exchange fee
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Oliver H.G. Mason 📉 @ohgm.co.uk · 20/08/2026
I am an absolute sucker for guitars without neck pickups and especially for people removing them alongside all the unnecessary pots and switches.
Ruyter Suys of Nashville Pussy playing a Red SG with the neck pickup removed, the pickup selector removed, the neck pickup volume removed, and both tone pots removed.Ruyter Suys of Nashville Pussy playing a Red SG with the neck pickup removed, the pickup selector removed, the neck pickup volume removed, and both tone pots removed.
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Oliver H.G. Mason 📉 @ohgm.co.uk · 19/08/2026
if someone wearing the streaming glasses speaks to you you can hold your nose and ask "can't you smell that?" and start wretching "I'm sorry, it smells so bad, I'm not going to have a conversation with someone who has shit themselves. Please get away from me, I'm going to be sick" etc etc
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Oliver H.G. Mason 📉 @ohgm.co.uk · 17/08/2026
just excellent lead qualification here
RENTING VS BUYING
Amy decides renting makes more sense for her lifestyle because it leaves room in her budget for investing.
Monthly rent £1,200

Chloe believes you're not successful unless you own a home, so she buys one for £300K.
Monthly cost £2,400
Mortgage: £1,900
Home maintenance: £200
Council tax & utilities: £300

Since Amy keeps her living expenses under budget, she has £600 extra to invest each month. She also invested a lump sum of £60K that she was saving for a deposit.

Chloe put £60K down and still had to max out her budget to purchase the cheapest home in her area. Now, she's "house poor" and can't afford to invest.

In 30 years...
Amy now has over £2.47 million invested.
(If she also invested in property, this number would increase significantly.)

Chloe's home is worth £510K.
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Oliver H.G. Mason 📉 @ohgm.co.uk · 13/08/2026
but they were all of them deceived, for another watermark was made
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Oliver H.G. Mason 📉 @ohgm.co.uk · 07/08/2026
Getting an email to say someone has used an emoji on your email is a feature I like to think about (in terms of all the useful features and fixes it was prioritised over).
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Oliver H.G. Mason 📉 @ohgm.co.uk · 07/08/2026
Agentic AI Website Builder "the redirects won't work on any URLs already loaded in for a user because it's a SPA, only if they are visited directly." is this trolling
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Oliver H.G. Mason 📉 @ohgm.co.uk · 06/08/2026
AI model breaks containment to call me a fucking loser
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Robert Evans (the Only Robert Evans) @iwriteok.bsky.social · 05/08/2026
if you're reading all these articles as they come out and assuming the story is "these models are escaping containment and causing danger" and not "this is a PR campaign by companies desperate to build hype" I think you are very silly.
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Oliver H.G. Mason 📉 @ohgm.co.uk · 04/08/2026
repeatedly pasting "Claude says [prompt + response]" as a response into slack indicates incredible job security or poor instincts
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Oliver H.G. Mason 📉 @ohgm.co.uk · 03/08/2026
Prospective Client - "Have you ever worked on this type of website before?" Invoice history - "At least one project a year for the last 10 years has been for this type of business." My brain - "No, Oliver, you have never done this type of thing before." My mouth - "uhhhhh"
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Oliver H.G. Mason 📉 @ohgm.co.uk · 29/07/2026
u what
Select a property type

Add a website

Instagram
TikTok
X
YouTube
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Tony McCreath @tony.mccreath.id.au · 29/07/2026
I decided to publish it as is. bigcommerce.websiteadvantage.com.au/tonys-theory...
bigcommerce.websiteadvantage.com.au
Tony's Theory of Googlebot Relativity -
This epic quest was started years ago when I was trying to understand why a JavaScript widget was not being picked up by Google. After many experiments and rabbit holes, I came up with some theories.
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Oliver H.G. Mason 📉 @ohgm.co.uk · 27/07/2026
User1 has changed the status of "[ohgm12] - homepage does not load" from [Bug] to [Change Request] User2 has changed the status of "[ohgm12] - homepage does not load" from [Change Request] to [Bug] User1 has changed the status of [ohgm12] - "homepage does not load" from [Bug] to [Change Request]
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Oliver H.G. Mason 📉 @ohgm.co.uk · 23/07/2026
@defaced.dev I _think_ I remember you talking about Teenage Engineering products before - www.hotukdeals.com/vouchers/30-..., 30% off code.
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Oliver H.G. Mason 📉 @ohgm.co.uk · 23/07/2026
It's called an agency because it ages ye
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Oliver H.G. Mason 📉 @ohgm.co.uk · 23/07/2026
when you get exactly what you asked for in the ticket
static.klipy.com
Arrested Development: Michael Bluth's Dead Dove
Alt: A man opens a paper bag with DEAD DOVE DO NOT EAT written on it. He looks like he has just seen a dead dove.
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Barry Schwartz @rustybrick.com · 22/07/2026
Google's lawsuit over SerpApi scraping its search results has been dismissed www.seroundtable.com/google-lawsu... #google #legal #lawsuit #serpapi #seo #crawl #scraping
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Oliver H.G. Mason 📉 @ohgm.co.uk · 22/07/2026
the nice thing about asking an LLM for SEO advice regarding a scenario is that it will recommend the community consensus, which will sometimes be correct.
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Ed Zitron @edzitron.com · 22/07/2026
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