Industry analysts are the market pulse, connecting insights from end-users, tech buyers, investors and suppliers to create a clear view of the industry. But accessing these insights often requires …

Don’t tell my mother I work in AR, she believes I’m a pianist in a bordello… https://www.linkedin.com/pulse/dont-tell-my-mother-i-work-ar-she-believes-im-pianist-leforestier/?trackingId=aYJmmWQInBII2xaO2XrUUg%3D%3D

Whilst public relations and marketing are mainstream in commercial companies, most analyst relations (AR) professionals are often at pain to describe their role. AR is a relatively new discipline, tra...

We want the government to: Remove loopholes that allow wealthy foreign individuals to make donations into UK political parties (e.g. by funnelling through UK registered companies). Cap all donations ...

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Bit of news tonight as it seems asset manager Blackstone might be nearing a sale (via Axios) of its media and GTM business Foundry. This is very much to be confirmed but interestingly comes after Informa went the other way and combined its IT research business Omdia with Techtarget –we just had an update for IIAR> members last week, check the replay…

In his new film, Alex Garland seems to be trying to have it both ways, using our dire politics as buzzy I.P. while tap-dancing around conversations that might get him in trouble.

The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and AI to remain competitive.

When the text-to-image AI generation system DALL-E2 was released in April 2022, the two of us, together with Scott Aaronson, ran some informal experiments to probe its abilities.

The votes are in, and the results are clear—Starsight Communications has once again been voted by analysts as the IIAR> Analyst Relations Agency of the Year 2024, EMEA at the 2024 IIAR> Award…

What are the alternatives to the Gartner Magic Quadrant? List of evaluative methodologies for B2B tech vendors and service providers by Starsight Analyst Relations. Includes: Gartner Magic Quadrant…

Industry analysts are a demanding audience like no other. Spokespersons should be trained explicitly in speaking with these market experts. Check out this blog post for advice on managing those ind…