Join fellow Analyst Relations professionals for a relaxed IIAR> Café in the heart of London. Whether you are attending the PAC Horizons event, you want to network after work, or just want to venture into the city and take a break from the home office, we welcome all AR pros. Hosted by Julia Popa-Boulton, IIAR UK Chapter Co-Lead & Senior AR Manager at Bloomreach, this is an opportunity to connect with the AR community, exchange ideas and share experiences in a relaxed environment with likeminded peers. Date: Wednesday, 14 October 2026 Time: From 17:30

The IIAR> (Institute of Influencer & Analyst Relations) is delighted to announce the launch of our new India Chapter, bringing together analyst relations (AR) professionals from across one of the world's most dynamic and rapidly growing technology markets.

The IIAR> AOTY & ARPOTY Awards 2026 are coming! What makes an outstanding Analyst Relations professional or analyst firm? Is it the strength of relationships, strategic insight, responsiveness or the results they deliver? The IIAR> Analyst of the Year (AOTY) and Analyst Relations Professional of the Year (ARPOTY) Awards are back to celebrate excellence across the AR profession. Using the IIAR> SOSM methodology and the 3Rs framework — Responsiveness, Relationships and Results, the 2026 Awards will recognise the individuals and firms making a meaningful impact. We’re inviting AR professionals and industry analysts worldwide to share their perspectives and help shape this year’s awards. The 2026 winners will be revealed at the IIAR> London Christmas Party in November 2026! Stay tuned for details on how to participate in the Awards survey. #IIAR #AnalystRelations #AR #AOTY #ARPOTY #Awards #IndustryAnalysts #ARCommunity #ProfessionalExcellence

IIAR> Announces the North American Chapter The IIAR> (Institute of Influencer & Analyst Relations) is thrilled to announce the appointment of three new Co-Leads for our North America Chapter: Susanne Gossage / CGI, Anoushka Khanna, Ramhes Iyanswamy / TCS. #ARchat

Join IIAR> members for a candid, peer-led discussion on how AI, AEO/GEO, and LLM research are reshaping Analyst Relations. Explore real-world approaches and how vendors can use AR to influence their representation in LLMs.

How should AR teams measure real business impact rather than simply counting activities? This members-only IIAR> discussion explores practical ways to connect analyst engagement with sales, go-to-market outcomes, coverage, and awareness, while examining how AI and LLMs are creating a new dimension of visibility for AR programs.

Discover how to build an effective Analyst Relations programme without a large budget in this IIAR> Webinar. Learn practical strategies, creative approaches, and prioritisation techniques from experienced AR professionals to maximise analyst engagement and business impact while working with startup-level resources.

Step away from the office and connect with fellow Analyst Relations professionals for an afternoon of culture, networking, and conversation at London's iconic British Museum. Enjoy a guided tour of the South East Asian Wing, followed by lunch and informal discussions at the Museum Café. Open to both IIAR> members and non-members, this event offers a unique opportunity to build meaningful connections in a relaxed setting. Date: Friday, 30 September 2026 Time: 12:00 PM – 2:00 PM BST (1-hour museum walkthrough followed by lunch/networking) Location: The British Museum, London

IIAR> Analyst Firm Webinar on the Tuesday 23 June 2026 featuring Check the highlights of our IIAR> Webinar : Independent Analyst Panel with with Steven Dickens / HyperFRAME (LinkedIn), Jon Reed / Diginomica (LinkedIn), Virginie O’Shea / Founder, Firebrand Research (LinkedIn) (IIAR> interview with Virginie O’shea), Richard Stiennon / IT-Harvest (LinkedIn), Chris Germann / Independent AR professional, IIAR> Member (LinkedIn), Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communicati ons (LinkedIn), Noelle Shipley / Independent AR professional (LinkedIn), Robin Schaffer / Principal AR Consultant, Schaffer AR (LinkedIn), Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, IIAR> Member (LinkedIn) on Tuesday 23 June 2026

Missed the IIAR> Summer Forum in London? Join the IIAR> on 9 July for Insights from over 40 AR Professionals to Accelerate Your AR Journey. Hear the key takeaways, practical recommendations and lessons learned from the Summer Forum workshops, followed by a live Q&A with the workshop leaders. Whether you attended the Forum or not, this webinar is your chance to gain actionable insights from the IIAR> community. Not a member? Join now! HERE Register here> Thursday 9 July 2026 0800 PDT / 1100 EDT / 1600 BST / 2030 IST #IIAR #ARChat #AnalystRelations #ARCommunity #ProfessionalDevelopment

Unlock the hidden power of independent analysts at the next IIAR> webinar on Tuesday, 23 June 2026. This dynamic panel pairs four elite independent analysts with six top analyst relations (AR) professionals to explore how boutique firms offer unmatched agility, deep specialization, and strategic advantages that mega-research firms cannot match.Attendees will discover actionable ways to integrate independent analysts into their current AR strategies, dismantle common "pay-to-play" industry misconceptions, and maximize their ROI. Ideal for AR professionals looking to diversify their market insights and elevate their analyst engagement, this session offers direct access to premier industry thought leaders. Register today to secure your spot and transform your approach to analyst relations.

IIAR> Discussion Webinar: Working Smarter with AI: How LLMs Are Reshaping Analyst Relations (05/26) This IIAR> webinar will be hosted by the IIAR> Editorial Committee: Chris Germann, Jochen Wolf, Robin Schaffer, Schaffer AR, Sarita Kincaid #ARchat

IIAR> Analyst Firm Webinar on the Wednesday 29 April 2026 featuring Check the highlights of our IIAR> Firms Webinar with Omdia Alexia O’Sullivan/ VP & Global AR Leader and IIAR> Member, Capgemini (Linkedin), Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and AR Lead, Amdocs (LinkedIn), Aniruddho Mukherjee / IIAR> Board Member and Analyst Relations Lead EMEA, Amazon Web Services  (LinkedIn), Kristine Neufeld / Industry AR, NVIDIA (LinkedIn), Ludovic Leforestier/ IIAR> Board Member and Founder Starsight Communications (LinkedIn), Bill Morelli / I&A President, Omdia (LinkedIn), Evan Kirchheimer / Chief Research Officer, Omdia (Linkedin), Iva Gotovac / VP Marketing, Omdia  (LinkedIn), Mengya Du / VP Product, Technology and Strategy, Omdia (LinkedIn)#ARchat

-Networking with analyst relations professionals and industry peers -Informal conversations and relationship building -Opportunities to connect with IIAR> members and guests -A relaxed evening celebrating the AR community -Insightful discussions around industry trends and shared experiences Event Details: Date: Thursday 11 June 2026 Time: Afternoon + Evening Venue: TBC

Explore how industry consolidation and new service models are reshaping the analyst landscape. Join leaders from Omdia and the IIAR> as they discuss the TechTarget merger, evolving engagement strategies, and practical market intelligence for modern AR teams.

This IIAR> Webinar explores the growing role of sourcing advisors, providing practical strategies for AR teams to build effective relationships and integrate advisor relations into their broader strategy. Featuring insights from our IIAR> Board Member, IIAR> Chapter leads, IIAR> members and experts at Zoho, AWS, and Tredence, the session offers actionable takeaways for navigating this evolving landscape on April 28, 2026.

Measuring Analyst Influence: Turning IIAR> Awards Insight into Action 19 March 2026 Following the announcement of the IIAR> Awards 2025 winners, we are hosting a special follow-up webinar designed to move the conversation forward — from recognition to actionable insight. The Awards reflect a composite view of influence across Analysts and Analyst Firms. In this session, we will revisit how IIAR> determined the Awards using: Member survey data and peer nominations Insights from the AR Insights Power 100 and Narrative Worx data Media mentions and broader visibility indicators Each of these inputs captures a different dimension of impact — peer credibility, analyst recognition, and market visibility. This IIAR> Discussion Group is hosted by the IIAR> Aniruddho Mukherjee / IIAR> Board Member and Analyst Relations Lead EMEA, Amazon Web Services  (@aniruddho, LinkedIn) William Reed / Co-Founder Narrative Worx IIAR> Member (LinkedIn) Date> Thursday 19th March 2026 Time> 0800 PST / 1100 EST / 1600 GMT / 2130 IST(other time zones)

Join us on Tuesday 17th March from 0700 PDT for an in-person IIAR> Cafe!  A vibrant morning to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry. This event is free for IIAR> Members (refreshments not included). This IIAR> Café is hosted by Aniruddho Mukherjee / Global AR Lead at AWS and IIAR> Board Member (Linkedin). If you are not an IIAR> member but are an AR professional and would like to attend, please contact the IIAR> nitin@analystrelations.org or click here to become a member. Don’t miss out on this opportunity to connect and network with your AR peers. When> Tuesday 17th March 2026 Time> 0700 PDT

IIAR> Discussion Webinar: The Dangers of AI for AR, 24th February This IIAR> webinar will be hosted by the IIAR> Editorial Committee: Chris Germann / Independent AR professional, Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn), Noelle Shipley / Independent AR professional, Robin Schaffer / Principal AR Consultant, Schaffer AR Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM

IIAR> Analyst Firm Webinar on the 3rd Feruary 2026 featuring Meredith Whalen / Chief Research and Data Officer, IDC (LinkedIn), Joe Bradley / SVP AI & Chief Scientist, IDC (LinkedIn), Chris Germann / Independent AR professional, IIAR> Member (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn), Noelle Shipley / Independent AR professional (LinkedIn) #ARchat

IIAR> Discussion Webinar: RFI response-generating AI tools Roles, 27th January This IIAR> webinar will be hosted by the IIAR> Editorial Committee: Chris Germann / Independent AR professional, Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn), Noelle Shipley / Independent AR professional, Robin Schaffer / Principal AR Consultant, Schaffer AR Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM

IIAR> Analyst Firm Webinar on the 3rd Feruary 2026 featuring Meredith Whalen / Chief Research and Data Officer, IDC (LinkedIn), Joe Bradley / SVP AI & Chief Scientist, IDC (LinkedIn), Chris Germann / Independent AR professional, IIAR> Member (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn), Noelle Shipley / Independent AR professional (LinkedIn) #ARchat

Join the IIAR> on Thursday 25th September from 1800 GMT for an in-person IIAR> UK Chapter meet-up! A relaxed evening to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry.

The IIAR> 2025 London Xmas Party - The AR Community’s Holiday Celebration - Sponsored by Omdia and Verdantix Register NOW and celebrate the season with over 100 Analyst Relations Professionals and Analysts at the legendary The IIAR> Xmas Networking Party! Join us in the heart of Central London for an evening of festive cocktails, delicious canapés, and high-impact networking. The IIAR> members are welcome to invite their analyst guests - full details are included in the registration confirmation. The event will also be an opportunity to celebrate the outstanding contributions made by Analysts and AR Professionals throughout the year. Together, we’ll raise a toast to this year’s top performers in the AR world - those who have set the benchmark for excellence across our industry. The excitement begins early! The IIAR> Awards Committee will reveal this year’s Analyst and Analyst Professional of the Year winners during our Awards Announcement Webinar ahead of the party - so be sure to tune in before joining us at the party to toast their success in person. We can’t wait to celebrate with you - see you there! The IIAR> Xmas Party Date> Thursday 11 December 2025 IIAR> Xmas Party Time> 1800 GMT onwards Location: Central London

The IIAR> AR Forum India: Twin City Forum (Bengaluru and Gurugram) - Sponsored by Everest Group A milestone moment for the Analyst Relations community in India! The IIAR> India Chapter is hosting its first AR Forum, designed exclusively for IIAR members to connect, exchange ideas, and share experiences shaping the AR practice in India. Join us on Thursday, 11 December 2025 for an evening of ideas, connections, and celebration across Gurugram and Bengaluru — the first IIAR> AR Forum + Networking Dinner (sponsored by Everest Group). A great opportunity to build stronger peer connections and foster collaboration within the AR community. The IIAR> Xmas Party Date> Thursday 11 December 2025 Time> 1600 - 2130 IST Location: Bengaluru and Gurugram This IIAR> AR Forum India will be hosted by the IIAR> India Chapter: Akshaya Sona Sri / Analyst Relations Lead, ZOHO, IIAR> Chapter Co-Lead (LinkedIn) Astha Nagrath / Global Head – AR Cybersecurity Business, TCS, IIAR> Chapter Co-Lead (LinkedIn) Bhushan Marathe / Founder, Marathe Analyst Relations, IIAR> Chapter Co-Lead (LinkedIn) Kumar Pallav / Senior Area Sales Director, HCLTech, IIAR> Chapter Co-Lead (LinkedIn) Tathagata Das Sarma / Analyst Relations and Market Intelligence, IIAR> Chapter Co-Lead (LinkedIn)

The IIAR> 2025 London Xmas Party - The AR Community’s Holiday Celebration - Sponsored by Omdia and Verdantix Register NOW and celebrate the season with over 100 Analyst Relations Professionals and Analysts at the legendary The IIAR> Xmas Networking Party! Join us in the heart of Central London for an evening of festive cocktails, delicious canapés, and high-impact networking. The IIAR> members are welcome to invite their analyst guests - full details are included in the registration confirmation. The event will also be an opportunity to celebrate the outstanding contributions made by Analysts and AR Professionals throughout the year. Together, we’ll raise a toast to this year’s top performers in the AR world - those who have set the benchmark for excellence across our industry. The excitement begins early! The IIAR> Awards Committee will reveal this year’s Analyst and Analyst Professional of the Year winners during our Awards Announcement Webinar ahead of the party - so be sure to tune in before joining us at the party to toast their success in person. We can’t wait to celebrate with you - see you there! The IIAR> Xmas Party Date> Thursday 11 December 2025 IIAR> Xmas Party Time> 1800 GMT onwards Location: Central London

IIAR> Analyst Firm Webinar on the 9th October 2025 featuring Howard Dresner / founder and chief research officer at Dresner, Jamie Popkin / Research Fellow, Dresner and Jeff Lynn / VP Client Development, Dresner ; hosted by Gerry Van Zandt / Senior Director, Analyst Relations, Alteryx, Jochen Wolf / Global Communications and Analyst Relations Professional and Ludovic Leforestier / IIAR> Board Member and Founder Starsight #ARchat

IIAR> Discussion Webinar: The Impact of AI on analyst relations Roles, 30th October This IIAR> webinar will be hosted by the IIAR> Editorial Committee: Chris Germann / Independent AR professional, IIAR> Member (LinkedIn) Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, IIAR> Member (LinkedIn) Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn) Noelle Shipley / Independent AR professional (LinkedIn) Robin Schaffer / Principal AR Consultant, Schaffer AR (LinkedIn) Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM (LinkedIn) Date> Thursday 30th October 2025 Time> 0800 PDT / 1100 EDT / 1500 GMT / 2030 IST (other time zones)

IIAR> Analyst Firm Webinar on the 9th October 2025 featuring Howard Dresner / founder and chief research officer at Dresner, Jamie Popkin / Research Fellow, Dresner and Jeff Lynn / VP Client Development, Dresner ; hosted by Gerry Van Zandt / Senior Director, Analyst Relations, Alteryx, Jochen Wolf / Global Communications and Analyst Relations Professional and Ludovic Leforestier / IIAR> Board Member and Founder Starsight #ARchat

Check the highlights of our IIAR> Firms Webinar with BARC Carsten Bange / Founder and CEO, BARC (LinkedIn), Antonella Crimi / Global Head of AR, Unit 4 (LinkedIn), Laurel Davis-Lyons / Senior Director, Industry and External Affairs, HERE Technologies, IIAR> Member (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight (LinkedIn, …

FDM buys analyst firm CCS Insight -what does this mean for the UK ICT analysis ecosystem and or analyst relations professionals? #ARchat by Ludovic Leforestier from Starsight Communications

Join the IIAR> on Thursday 25th September from 1800 GMT for an in-person IIAR> UK Chapter meet-up! A relaxed evening to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry.

Join us for a thought-provoking IIAR> webinar on The Psychology of Personal Influence in Analyst Relations, where Chris Germann will explore how proven principles of persuasion can elevate your impact with industry analysts.

IIAR> India Chapter Welcomes Inaugural Co-Leads! The IIAR> (Institute of Influencer & Analyst Relations) is thrilled to announce the formation of our new India chapter and the appointment of its dynamic inaugural Chapter Co-Leads! As the analyst relations profession continues its exciting growth trajectory in India, we are delighted to welcome experienced leaders who will champion and cultivate our community in this vital region.

Check the highlights of our IIAR> Firms Webinar with HFS Research’s Phil Fersht / CEO & Chief Analyst (LinkedIn), Elena Christopher / Chief Strategy Officer (LinkedIn) and Sia Ravari / Chief Growth Officer & Global Head of Sales (LinkedIn) hosted by Alexia O'Sullivan / VP & Global Analyst Relations Leader at Capgemini / (

Date> Friday 4th July 2025 AR Forum Time> 1300-1800 BST Summer Party Time> 1800-2100 BST

The IIAR> Discussion Group This session will be hosted by the IIAR> Editorial Committee: Ludovic LeForestier (linkedin.com/in/lludovic),Founder of Starsight Communications. Noelle Shipley (@noeyshipley, LinkedIn), Independent AR professional, IIAR> Member and IIAR> 2022 AR Professional of the Year top 10. Sarita Kincaid (LinkedIn, @saritakAR) / VP Corporate Communications, SugarCRM. Date> Thursday, June 12, 2025 Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST (other time zones)

The IIAR> Webinar: Expanding AR’s Toolbox: Non-traditional AR Services will be hosted by Christopher Manfredi / Global Analyst Relations Director, Sprout Social, IIAR> Chapter Co-lead, Ed Gyurko / Global and EMEA Analyst Relations and Advisor Relations Consultant, IIAR> Member and Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications on Date> Thursday 08 May 2025 Time> 0800 PDT / 1100 EDT / 1600 GMT / 2030 IST (other time zones)

IIAR> Café, 30th April: Navigating the RSA 2025 Analyst Landscape Need a breather during the RSA Conference rush? The IIAR> is thrilled to invite you to an exclusive IIAR> Café sponsored by ARInsights and open to all AR pros! What to expect: Refreshing Happy Hour drinks (on us!) Quality networking with fellow AR practitioners A relaxed atmosphere to unwind after a day of conference sessions This is the perfect opportunity to connect with peers, share AR stories, and maybe pick up some new strategies! This free event is open to both IIAR> members and non-members. Location details will be shared upon registration. Looking forward to raising a glass with you! The IIAR> and ARInsights Team This IIAR> Café will be hosted by: Crystal Golightly / IIAR> Board Member and VP, Customer Experience and Operations, ARInsights (LinkedIn) Nathan Herrman / NA Chapter Co-Lead and AR Manager, Ericsson (LinkedIn) Noelle Shipley / Independent AR professional (Linkedin) Date> Wednesday 30 April 2025 Time> 5-7 PM PT Location> San Francisco (Venue TBC)

Check the highlights of our IIAR> Firms Webinar with TBR Dan Demers / Senior Vice President Sales and Marketing, TBR (LinkedIn) , Patrick Heffernan / Principal Analyst and Practice Manager, TBR  (LinkedIn) , Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) ,Aaron Cooper / IIAR> UK Chapter Co-Lead and Head of Analyst and Advisor Relations, Computacenter (Linkedin) on Thursday 3rd April. Read the blog post here.

IIAR> Analyst Firm Webinar : TBR, 3 April The IIAR> is pleased to announce an exclusive webinar featuring Technology Business Research (TBR), a leader in objective business performance analysis of the world's top IT and professional services firms. This session will delve into TBR's innovative Ecosystem Intelligence, offering insights into the revenue, headcount, and training trends of leading global systems integrators. We'll also explore the scale of their technology partner organizations, spanning cloud services, software, and OEM sectors. TBR will demonstrate how it collaborates with AR pros to ensure communication alignment, providing analysis and intelligence for alliance leaders across vital ecosystems, including Cloud, SAP, Salesforce, Adobe, Oracle, ServiceNow, and more.

Post Webinar Interview with Clint and Tim Jennings on 25th May 2021.

Ovum Fireside Chat with Gideon Gartner, Jonathan Yarmis and David Rossiter. The birth of Ovums new Collaborative Intelligence approach to IT analysis was delivered in both London and New York. With over 350 business analysts and 150 ICT analysts Ovum is in a unique position to offer insightful analysis that offers genuine value to businesses. Read this post on the IIAR blog for more information: 23th November 2020.

In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six AR co-hosts to discuss the value they bring to organizations. Read more on our blog post and register to attend the Panel CLICK HERE. Date> Thursday 13 March 2025Time> 0800 PST / 1100 EST / 1600 GMT / 2130 IST Today’s…

AR pros, join IIAR> Members at the MWC in Barcelona on Thursday 6/3 for breakfast #ARchat