Old fashioned AR looked at how analysts exerted a direct sales influence by advising buyers. In the brave new world of AR, analysts also exert influence by being a source of authority for LLMs. Check out this blog post to understand what that means for analyst relations programmes today.

Analysts are trusted voices in the tech industry, and their influence extends across the channel ecosystem. Read the 4 ways that influence manifests and how to leverage them from Channel Scaler, Omdia, GigaOm, CONTEXT and IDC.

Analysts built their careers on knowing what others didn’t. Now, AI knows everything –maybe? But while AI can process information, it can’t build trust, influence, credibility or context. Analysts …

Analysts built their careers on knowing what others didn’t. Now, AI knows everything –maybe? Faster, cheaper, able to churn through mountains of data, LLM’s (Large Language Models) and GenAI (Generative Artificial Intelligence) can whip up a market share report or vendor evaluation in seconds. AI promises insights on demand, no humans required. Start-ups are asking why they should bother with building relationships with analysts when a bot can summarise reports and spit out trends in seconds.

The Gartner Magic Quadrant is the global stage for technology vendors. For start-ups and scale-ups, it’s more than just an analyst report. Being named in an MQ signals product maturity, customer traction and the ability to operate at enterprise scale. Those signals open doors in procurement processes and can spark partnerships in markets that don't yet know you. It’s a passport to credibility in foreign markets, a proof point that buyers, partners and investors all recognise.

Analyst events provide valuable insights and influence; effective engagement requires strategic planning, early scheduling, and relationship building.

Don’t tell my mother I work in AR, she believes I’m a pianist in a bordello… https://www.linkedin.com/pulse/dont-tell-my-mother-i-work-ar-she-believes-im-pianist-leforestier/?trackingId=aYJmmWQInBII2xaO2XrUUg%3D%3D

The IIAR> Analyst Firm Webinar featuring The Futurum Group will take place on February 20 at 1600 GMT. Members will gain insights into Futurum’s research focus and services, learn strategies for engaging with analysts, and connect with industry peers. Register now to secure your spot for this valuable session.

Industry analysts are the market pulse, connecting insights from end-users, tech buyers, investors and suppliers to create a clear view of the industry. But accessing these insights often requires …

Industry analysts are the market pulse, connecting insights from end-users, tech buyers, investors and suppliers to create a clear view of the industry. But accessing these insights often requires …

The votes are in, and the results are clear—Starsight Communications has once again been voted by analysts as the IIAR> Analyst Relations Agency of the Year 2024, EMEA at the 2024 IIAR> Award…

Debunking AR industry myths, like paying for MQ inclusion works and everyone should want to be in a Gartner MQ.