iiinova — where your digital self keeps evolving

Today is my deadline for finishing THEEEEE draft of my book proposal, and guys I have to be honest, I feel like a mad woman. Unkempt, under socialized, living in squalor, possibly delusional Please send your favorite form of encouragement. I shall look at them later. Once more unto the breach &tc.

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Leah Reich @leahreich.com · 29/09/2026

NYers READ SHARE DONATE My friend Chelsea's daughter has leukemia & needs platelet transfusions. She can *only* have AB platelets. You can donate if you are AB+ or AB-. Please go to Sloane Kettering at 1250 1st Ave. Say they're for Stella Suther. DM me for her bday www.reddit.com/r/AskNYC/s/a...

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Leah Reich @leahreich.com · 22h

My expectations for modern life are now so low that I am thrilled - absolutely THRILLED - about the incredible absorption powers of my new coasters. They work! They do exactly what they claim to do! It's like magic, both the absorbing and the fact that I paid money for them and do not regret it!

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your friend oriana @schwindter.bsky.social · 29/09/2026

i'm goin' in tomorrow, any other ABs up for a lil platelet donation?

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Leah Reich @leahreich.com · 29/09/2026

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Leah Reich @leahreich.com · 24/09/2026

Lumpy was looking an awful lot like Regency dandy Beau Brummell today. Curious what @dieworkwear.bsky.social would think of his cravat and general style

A large beautiful fluffy gray and white cat with green eyes. His floofy chest ruff is parted down the middle and looks like a Regency gentleman’s cravat, or maybe glorious Victorian facial hair

An illustration of famous Regency gent and OG menswear influencer Beau Brummell, also wearing a cravat

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Leah Reich @leahreich.com · 24/09/2026

Lumpy was looking an awful lot like Regency dandy Beau Brummell today. Curious what @dieworkwear.bsky.social would think of his cravat and general style

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Leah Reich @leahreich.com · 21/09/2026

Hello long-form nonfiction writers, esp book authors, I have maybe a dumb question: How do you keep track of all the different threads that need to connect? Like staying focused in one section and not heading off on a tangent but remembering those threads up later and weaving them in?

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Leah Reich @leahreich.com · 20/09/2026

I don't know anything about football but the play Trinidad Chambliss did just now looked straight out of a movie. If football could do that all the time then it would be, in my opinion, a good sport

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Leah Reich @leahreich.com · 12/09/2026

Needs more ?!?!?!!!!!????!?!

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Leah Reich @leahreich.com · 07/09/2026

Rennae Stubbs just referenced this gif live on air, I'm dying

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Leah Reich @leahreich.com · 31/08/2026

I’m sure most of you aren’t watching the US Open right now which means you missed this instantly iconic moment, now available in gif form

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Yvonne Lam @yvonnezlam.bsky.social · 04/08/2026

I'm glad @leahreich.com read this book so I don't have to. My weird theory about tech memoirs by women is that they all want to be The Devil Wears Prada, and they all fail. (I still have not read The Boy Kings of Facebook by Kate Losse, so I don't know that it's an exception, but I suspect it is.)

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Leah Reich @leahreich.com · 04/08/2026

I know everyone hates the New York Times, but unfortunately you have to click on this anyway. It's a review I wrote about a book I did not like. FWIW I originally wrote more criticism and less explaining, but it was not to be. Happy to say more here in a thread! www.nytimes.com/2026/08/04/b...

nytimes.com

Book Review: ‘Don’t Be Evil,’ by Claire Stapleton

In “Don’t Be Evil,” Claire Stapleton, a former Google spin doctor, tries to make sense of her time in the industry.

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Leah Reich @leahreich.com · 27/07/2026

Please admire his shape thank you

A photograph of a large gray and white fluffy cat sitting on a grey and white rug next to a brown cardboard scratcher bed. His shape is sort of like a Shmoo crossed with a Hershey's Kiss, like a fluffy bowling pin dressed in a gray overcoat with a giant fluffy white cravat, and two enormous paws at the end of two sturdy little legs. He is perfect.

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Leah Reich @leahreich.com · 27/07/2026

Please admire his shape thank you

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Leah Reich @leahreich.com · 27/07/2026

For lunch I had a criminally underrated Top Five Treat of Summer: My first tomato sandwich of the season. Tomatoes, a little mayo (I use Kewpie), salt, white bread. For extra decadence, sliced brioche. Heaven. Do not @ me with your annoying mayo issues.

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Yvonne Lam @yvonnezlam.bsky.social · 25/07/2026

I love @leahreich.com's newsletter, and this week's edition (instance?) ties in with stuff I have been thinking about how to build a less voracious corner of the internet: www.leahreich.com/feeding-the-...

I don't want more. I want better. The internet feels like an endless buffet at a chain restaurant with not enough sneeze guards and everyone sticking their fingers in rather than using the tongs, which are bad enough.

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Leah Reich @leahreich.com · 26/07/2026

Hey fellow Gen X friends, here’s something fun for you. Who remembers those cheap black torchiere lamps everyone had? Did you know they’re now a hot item on eBay priced from $150-225 for uncanny valley 90s nostalgia reenactments that look nothing like the 90s?

A screenshot of an eBay listing for a once-inexpensive black 90s torchiere lamp priced at a whopping $224.99. The screenshot image shows a faux-90s tableau that looks like someone’s idea of the ‘90s, with a big TV and ugly armchair and plants. On the wall are three posters: Nirvana, MTV, and an image of the Twin Towers which you will hopefully remember did not fall until after the ‘90s

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Leah Reich @leahreich.com · 24/07/2026

Etsy suggested I might like this "abstract" metal sculpture which of course I clicked on and which of course I am sharing with all of you. I'm helpfully providing the link because I'm 100% sure one of you is going to buy it. Additional details provided in the alt text. www.etsy.com/listing/4342...

A screenshot of an Etsy listing of a hand holding a silver-colored metal sculpture that's on sale for $72.20 and has a description that reads "Handcrafted Polished Metal Sculpture – Abstract Animal-Inspired Art Piece, Unique Desk or Shelf D... The sculpture is clearly a dick and balls. But that's not the best part!

The best part is that it's a dick and balls walking stick. This is a screenshot of a hand holding the same silver-colored metal sculpture showing the three pieces of wood that screw together so you can also use the sculpture as a cane or walking stick

This is another screenshot of the hand holding the sculpture, with the sculpture facing forward, perhaps to show off how anatomically correct the dick is and how wrinkly the balls are

This is another screenshot of the hand holding the sculpture, with the stick screwed in

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Leah Reich @leahreich.com · 23/07/2026

@fucktheory.bsky.social I really wish I had not gone two years without seeing your GM/Wham! article, because it is wonderful

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Leah Reich @leahreich.com · 23/07/2026

This text I just sent a friend kinda sums up the national mood lately

A screenshot of a WhatsApp convo that reads

white bubble from friend: "How are you" (with a typo, please no one point out the typo)

green bubble from me: Kind of in a shit mood and trying to avoid my own doom spiral but otherwise fine

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Tav_Fox @tavfox.bsky.social · 22/07/2026

Ah, the image text description is fantastic.

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Leah Reich @leahreich.com · 22/07/2026

Hi everyone! I hope you're having a great Wednesday. Just wanted to make sure everyone knows what a baby heron looks like. Ok bye see you later www.instagram.com/p/DateeyJCE3Y/

This is a screenshot of an Instagram post from a rescue organization featuring a bearded animal protection officer with a tiny rescued heron baby on his hand

This is a close up of the heron baby and it's like if you stuck a novelty beak and some regular bird-sized feet on a wad of cat hair

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Leah Reich @leahreich.com · 20/07/2026

Does anyone else have the "food that is good in theory" problem? Like you see something at the store, say to yourself "I bet that's great, it's right up my street," buy it, then find you're unable to ever eat it as soon as it's in your house? Just stare at it blankly every time you open the fridge

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Leah Reich @leahreich.com · 19/07/2026

My feed is 20 seconds behind, and I know this because I heard the bar across the street and 41 floors down screaming before I heard the whistle

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Mayor Zohran Kwame Mamdani @mayor.nyc.gov · 19/07/2026

Over the past month, New York has welcomed the world. From neighborhood watch parties to the stadium, we’ve celebrated the communities that make our city the global capital of the beautiful game. Today, we close out a historic World Cup, proud of how New Yorkers showed up every step of the way.

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Leah Reich @leahreich.com · 19/07/2026

Can you imagine how good it must feel to score the goal that wins you the whole World Cup, goddamn

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Leah Reich @leahreich.com · 19/07/2026

Wait is this the only match Trump has attended in person? THE CURSE IS STILL ALIVE

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Leah Reich @leahreich.com · 19/07/2026

This boring zero goal championship match is the universe testing all the "do Americans even like sport" guys to find how much *they* even like sport

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mensrea @mensie.bsky.social · 19/07/2026

German broadcast. Nailed it

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Leah Reich @leahreich.com · 19/07/2026

Instead of a red card it should be a scarlet letter, and the player should have to wear it publicly until the next time he can play again. I want real world stakes people

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Leah Reich @leahreich.com · 19/07/2026

This boring zero goal championship match is the universe testing all the "do Americans even like sport" guys to find how much *they* even like sport

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Leah Reich @leahreich.com · 19/07/2026

Gosh, with the amount of time Spain has spent rummaging around in Argentina's box, you'd think they would get one in

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Leah Reich @leahreich.com · 19/07/2026

Has this man never heard of baseball?

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Kevin M. Kruse @kevinmkruse.bsky.social · 19/07/2026

Feels like there would be less flopping if the refs made sarcastic jerk-off gestures whenever they tried it.

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Tucker Jones @tuckerjones.bsky.social · 19/07/2026

I'm watching in germany. The German commentators kept quiet for nearly the whole thing until suddenly the shot widened and we just hear with a German accent, "Oh, Miss Piggy"

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Leah Reich @leahreich.com · 19/07/2026

Can someone tell me what actually happened, I missed most of it. Like I walked out and it was The Muppets Take Up With People Wearing the United Colors of Bennetton

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Leah Reich @leahreich.com · 19/07/2026

I took a shower after the first half and emerged to see... whatever that was? on the TV? What year is it and did something happen to me in the shower

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Leah Reich @leahreich.com · 16/07/2026

The more I think about this, the more I laugh at my own joke. Why did I apologize for it

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Paul Fairie @paulisci.bsky.social · 15/07/2026

2.5 hours ago:

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Leah Reich @leahreich.com · 15/07/2026

Whoever is doing comms on Telemundo is half yelling, half crying. This man is EMOCIONAL

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Leah Reich @leahreich.com · 15/07/2026

Monty Python and the Goalie Fail (I'm truly sorry for this)

three despondent England fans in the stadium, all men in their 60s, two wearing knight costumes

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Ariadne Griffin @ariadnereviews.bsky.social · 15/07/2026

That goal was worth it just for this tbh

Mick Jagger tuts at England letting Argentina score

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Kiefo Nilsson @kiefonilsson.com · 15/07/2026

Not sure England's "let them get a whole bunch of quality looks" is the move

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Leah Reich @leahreich.com · 15/07/2026

In some ways, this match is the football version of the Falklands War: A violent but otherwise boring event the rest of the world is forced to care about against their will

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Leah Reich @leahreich.com · 15/07/2026

I thought these people didn't believe in gender affirmation treatments

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Leah Reich @leahreich.com · 15/07/2026

Do we think either team is going to make it to the end of the match without a man getting sent off

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