iiinova — where your digital self keeps evolving

Laura Roeder @lauraroeder.bsky.social · 09/05/2025

Who knew you could sell images of copyrighted characters with some nonsense AI text above for £3/pop! (And the fact that people are paying for this instead of just saving the image from the page is wild.) www.etsy.com/uk/listing/1...

etsy.com

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Laura Roeder @lauraroeder.bsky.social · 09/05/2025

We have two Chris' on our team: Chris Wordpress Chris

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Laura Roeder @lauraroeder.bsky.social · 01/05/2025

If I see the phrase "second brain" one more time . . .

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Laura Roeder @lauraroeder.bsky.social · 30/04/2025

You use the percentage rate from free to paid. So if a paid account is worth $100 and 20% of free convert to paid, free account is worth $20

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Laura Roeder @lauraroeder.bsky.social · 30/04/2025

This is what a real customer journey looks like. Note how your tracking/attribution tool would not show it this way at all: #MarketingInPublic

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Laura Roeder @lauraroeder.bsky.social · 29/04/2025

Here are some of the marketing stats we track every month for my SaaS. If you don't know how much a lead is worth, how will you know how much you can spend to acquire it? Note how we track LTV but also 1mo and 3mo mark. Bootstrappers have to be careful with using LTV only. #MarketingInPublic

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Laura Roeder @lauraroeder.bsky.social · 28/04/2025

A huge downside of thousands of customers if you feel gun-shy about making changes. If you change the way something is phrased in the interface, you could confuse everyone. So you stop making improvements. This is something to actively fight, and also why little guys can compete with big guys.

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Laura Roeder @lauraroeder.bsky.social · 25/04/2025

It's bonkers that teams distributed across the world (asia, europe, north america) having regular calls has become a normal thing to do. This is not the way.

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Laura Roeder @lauraroeder.bsky.social · 24/04/2025

No way am I removing you from my email list voluntarily. If you want off, unsubscribe. But if you signed up for my content I am not "cleaning you", I am sending until the bitter end!

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Laura Roeder @lauraroeder.bsky.social · 23/04/2025

The SMARTEST thing an entrepreneur can do is pay themselves very well along the way. I have a friend whose business was decimated by SEO changes. But they've been taking home and investing a super healthy 6-figures every year for years. Instead of going into desperation mode they were fine.

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Laura Roeder @lauraroeder.bsky.social · 22/04/2025

YOUR EMAILS ARE MEANT TO BE IN THE PROMOTIONS TAB. They are promotions. For your business. That's where they belong. Don't stress about it.

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Laura Roeder @lauraroeder.bsky.social · 21/04/2025

I beg of you, try running google ads for high-intent keywords for your #SaaS. It is THE instant, easy shortcut to guarantee that people actively searching for you know that you exist. You are overthinking the spend.

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Laura Roeder @lauraroeder.bsky.social · 18/04/2025

Almost none of the questions I see people asking online about their business. . . will make any measurable difference to their business at all.

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Laura Roeder @lauraroeder.bsky.social · 17/04/2025

This is from an executive assistant SOP Having someone else gather a bunch of tasks I didn't choose and then assign them to me every day sounds like my nightmare

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Laura Roeder @lauraroeder.bsky.social · 16/04/2025

checking my ad stats right after it goes live like a feral monkey

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Laura Roeder @lauraroeder.bsky.social · 15/04/2025

Interview me by asking one question at a time to ensure you fully understand the context. Then provide: 1. Five comprehensive solutions to address this challenge 2. For each solution, outline key implementation considerations 3. Potential obstacles and mitigation strategies for each approach

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Laura Roeder @lauraroeder.bsky.social · 15/04/2025

Great #AI prompt from Geoff Woods _________ I want you to be my strategic thought partner on this challenge: [Describe your situation, including all relevant constraints and complexities] Please assume the role of [choose an expert relevant to your challenge] >>>

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Laura Roeder @lauraroeder.bsky.social · 14/04/2025

If you want to lower your churn . . . The most impactful thing you can do is improve your product. If you know what would make your product more valuable, put resources into building it. If you don’t, put resources into finding out.

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Laura Roeder @lauraroeder.bsky.social · 11/04/2025

We have this as one of our company rules: "Do not access slack on your phone! We want you to be fully present, prepared and focused when you're signed on to slack." Are you team slack on your phone or no?

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Laura Roeder @lauraroeder.bsky.social · 10/04/2025

Fix it or Flag It See some work that isn’t up to par? A badly organized system? Out of date documentation? A typo? Fix it yourself or flag it. Don’t just let it go by.

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Laura Roeder @lauraroeder.bsky.social · 10/04/2025

A-Synch and Accessible Our team works different hours so all resources and information must be accessible and well-organized. Our team needs to be able to find it themselves vs asking someone where it is. >>>

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Laura Roeder @lauraroeder.bsky.social · 10/04/2025

We’re Here to Work We have come together to make Paperbell an amazing experience for our customers, and for their clients! That is the core purpose of our relationship with each other. >>>

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Laura Roeder @lauraroeder.bsky.social · 10/04/2025

From Our Paperbell "How We Work" Handbook: Tiny Team, Big Results Keeping the team small has many second-order benefits like easier communication and less bureaucracy. We keep the team as small as possible, and always default to project-based specialist freelancers first. >>>

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Laura Roeder @lauraroeder.bsky.social · 09/04/2025

(Yes, I specifically instruct people NOT to play devil's advocate who work at my company. I hate useless arguments where people don't even believe what they're arguing for.)

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Laura Roeder @lauraroeder.bsky.social · 09/04/2025

Don't Do This 👎 - Be rude or insulting, uncomfortable does not mean disrespectful - Play “devil’s advocate” - voice your genuine concerns, criticisms and disagreements but don’t argue or poke holes just for the sake of it

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Laura Roeder @lauraroeder.bsky.social · 09/04/2025

Do This 👍 - Share feedback candidly and quickly - Dive into something you want to learn, even if you feel intimidated by it - Speak up when you see something that isn’t going well, you don’t have to have the solution - Have the tough conversation now to improve things every moment after

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Laura Roeder @lauraroeder.bsky.social · 09/04/2025

One of our Paperbell values: 👉 Get Uncomfortable To Improve 👈 Sometimes it's uncomfortable to give critical feedback, to learn a new skill yourself, or to reach out to ask for help. Practice getting uncomfortable to produce exceptional results. What This Looks Like: >>>

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Laura Roeder @lauraroeder.bsky.social · 08/04/2025

If you want to know your future look at your actions, not your vision board.

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Laura Roeder @lauraroeder.bsky.social · 07/04/2025

I used to waste a lot of time "coaching" my team on things that were none of my business. Their perfect productivity routine. Why they were feeling unfocused. Now I'm completely results oriented. We talk about the work and the systems needed to get the work done. Their psychology is up to them.

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Laura Roeder @lauraroeder.bsky.social · 04/04/2025

I LOVE living in England with real seasons!

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Laura Roeder @lauraroeder.bsky.social · 04/04/2025

When I tell people I'm from Austin they ask what the weather's like But how do you explain this??

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Laura Roeder @lauraroeder.bsky.social · 04/04/2025

Common SaaS pattern: 1. I'm out of gas, I should just sell this business 2. I don't have amazing growth and the biz is nowhere near worth the 7x ARR I told myself it was 3. I gotta keep working to get that growth 4. Numbers keep getting worse, eventually sell for even less

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Laura Roeder @lauraroeder.bsky.social · 03/04/2025

The problem is never that you don't know what to do. The problem is that you know what to do but have ruled it out because its mildly uncomfortable.

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Laura Roeder @lauraroeder.bsky.social · 02/04/2025

Don't Do This 👎 - Ignore deadlines and timelines - Be sloppy because you’re moving too quickly - make sure you fully understand the outcome you’re trying to achieve before you dive in, and ask yourself if you’ve achieved it

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Laura Roeder @lauraroeder.bsky.social · 02/04/2025

- Be organized - save your information clearly for future you and your team mates

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Laura Roeder @lauraroeder.bsky.social · 02/04/2025

Do This 👍 - Take the time to do it right: name the file properly, put the document in the right place, give the email another once-over - Go back and make it better - if you think you were unclear, or you should have included something else go back and amend it, it’s not too late! >>

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Laura Roeder @lauraroeder.bsky.social · 02/04/2025

One of our Paperbell values: 👉 High Standards 👈 We’re not here to be a mediocre company with mediocre results. We keep very high standards for ourselves and the work we produce. What This Looks Like: >>>

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Laura Roeder @lauraroeder.bsky.social · 02/04/2025

I think my dream job is just looking at the stats of all my friends's businesses

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Laura Roeder @lauraroeder.bsky.social · 01/04/2025

Tiny, experienced teams for online companies is my hill to die on. If anyone on your team needs a manger to check all their work or keep them on task you're wasting money and time.

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Laura Roeder @lauraroeder.bsky.social · 01/04/2025

the entrepreneurial urge to buy the company whenever you read something like this

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Laura Roeder @lauraroeder.bsky.social · 01/04/2025

I always wonder why @plausible.io has the default option as last 28 days instead of last 30 days Is it so that I can sync my site analytics to my period? 🤔

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Laura Roeder @lauraroeder.bsky.social · 31/03/2025

I fundamentally believe the easiest way to achieve whatever you want is simply to make sure your actions move you in that direction every single day. In other words: you get what you go for, not what you dream of. Read more here >> buff.ly/3F0ZSbQ

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Laura Roeder @lauraroeder.bsky.social · 28/03/2025

Most people dream of massive success while taking tiny actions. I say flip it - take massive action toward a reasonable goal.

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Laura Roeder @lauraroeder.bsky.social · 27/03/2025

My kingdom for an accountant who I don't have to send a "hey, just following up" email to every single week

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Laura Roeder @lauraroeder.bsky.social · 27/03/2025

I bet this phrasing works but I'm not sure why Any insight @punchlinecopy.com ?

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Laura Roeder @lauraroeder.bsky.social · 26/03/2025

Your daily PSA that a bunch of SaaS companies you've heard of are stuck around 20k-30k MRR, and if you've made it to this level you are doing amazing.

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