iiinova — where your digital self keeps evolving

Laura Roeder @lauraroeder.bsky.social · 09/05/2025

Who knew you could sell images of copyrighted characters with some nonsense AI text above for £3/pop! (And the fact that people are paying for this instead of just saving the image from the page is wild.) www.etsy.com/uk/listing/1...

etsy.com

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Laura Roeder @lauraroeder.bsky.social · 09/05/2025

We have two Chris' on our team: Chris Wordpress Chris

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Laura Roeder @lauraroeder.bsky.social · 01/05/2025

If I see the phrase "second brain" one more time . . .

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Laura Roeder @lauraroeder.bsky.social · 30/04/2025

This is what a real customer journey looks like. Note how your tracking/attribution tool would not show it this way at all: #MarketingInPublic

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Laura Roeder @lauraroeder.bsky.social · 29/04/2025

Here are some of the marketing stats we track every month for my SaaS. If you don't know how much a lead is worth, how will you know how much you can spend to acquire it? Note how we track LTV but also 1mo and 3mo mark. Bootstrappers have to be careful with using LTV only. #MarketingInPublic

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Laura Roeder @lauraroeder.bsky.social · 28/04/2025

A huge downside of thousands of customers if you feel gun-shy about making changes. If you change the way something is phrased in the interface, you could confuse everyone. So you stop making improvements. This is something to actively fight, and also why little guys can compete with big guys.

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Laura Roeder @lauraroeder.bsky.social · 25/04/2025

It's bonkers that teams distributed across the world (asia, europe, north america) having regular calls has become a normal thing to do. This is not the way.

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Laura Roeder @lauraroeder.bsky.social · 24/04/2025

No way am I removing you from my email list voluntarily. If you want off, unsubscribe. But if you signed up for my content I am not "cleaning you", I am sending until the bitter end!

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Laura Roeder @lauraroeder.bsky.social · 23/04/2025

The SMARTEST thing an entrepreneur can do is pay themselves very well along the way. I have a friend whose business was decimated by SEO changes. But they've been taking home and investing a super healthy 6-figures every year for years. Instead of going into desperation mode they were fine.

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Laura Roeder @lauraroeder.bsky.social · 22/04/2025

YOUR EMAILS ARE MEANT TO BE IN THE PROMOTIONS TAB. They are promotions. For your business. That's where they belong. Don't stress about it.

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Laura Roeder @lauraroeder.bsky.social · 21/04/2025

I beg of you, try running google ads for high-intent keywords for your #SaaS. It is THE instant, easy shortcut to guarantee that people actively searching for you know that you exist. You are overthinking the spend.

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Laura Roeder @lauraroeder.bsky.social · 18/04/2025

Almost none of the questions I see people asking online about their business. . . will make any measurable difference to their business at all.

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Laura Roeder @lauraroeder.bsky.social · 17/04/2025

This is from an executive assistant SOP Having someone else gather a bunch of tasks I didn't choose and then assign them to me every day sounds like my nightmare

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Laura Roeder @lauraroeder.bsky.social · 16/04/2025

checking my ad stats right after it goes live like a feral monkey

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Laura Roeder @lauraroeder.bsky.social · 15/04/2025

Great #AI prompt from Geoff Woods _________ I want you to be my strategic thought partner on this challenge: [Describe your situation, including all relevant constraints and complexities] Please assume the role of [choose an expert relevant to your challenge] >>>

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Laura Roeder @lauraroeder.bsky.social · 14/04/2025

If you want to lower your churn . . . The most impactful thing you can do is improve your product. If you know what would make your product more valuable, put resources into building it. If you don’t, put resources into finding out.

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Laura Roeder @lauraroeder.bsky.social · 11/04/2025

We have this as one of our company rules: "Do not access slack on your phone! We want you to be fully present, prepared and focused when you're signed on to slack." Are you team slack on your phone or no?

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Laura Roeder @lauraroeder.bsky.social · 10/04/2025

From Our Paperbell "How We Work" Handbook: Tiny Team, Big Results Keeping the team small has many second-order benefits like easier communication and less bureaucracy. We keep the team as small as possible, and always default to project-based specialist freelancers first. >>>

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Laura Roeder @lauraroeder.bsky.social · 09/04/2025

One of our Paperbell values: 👉 Get Uncomfortable To Improve 👈 Sometimes it's uncomfortable to give critical feedback, to learn a new skill yourself, or to reach out to ask for help. Practice getting uncomfortable to produce exceptional results. What This Looks Like: >>>

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Laura Roeder @lauraroeder.bsky.social · 08/04/2025

If you want to know your future look at your actions, not your vision board.

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Laura Roeder @lauraroeder.bsky.social · 07/04/2025

I used to waste a lot of time "coaching" my team on things that were none of my business. Their perfect productivity routine. Why they were feeling unfocused. Now I'm completely results oriented. We talk about the work and the systems needed to get the work done. Their psychology is up to them.

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Laura Roeder @lauraroeder.bsky.social · 04/04/2025

When I tell people I'm from Austin they ask what the weather's like But how do you explain this??

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Laura Roeder @lauraroeder.bsky.social · 04/04/2025

Common SaaS pattern: 1. I'm out of gas, I should just sell this business 2. I don't have amazing growth and the biz is nowhere near worth the 7x ARR I told myself it was 3. I gotta keep working to get that growth 4. Numbers keep getting worse, eventually sell for even less

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Laura Roeder @lauraroeder.bsky.social · 03/04/2025

The problem is never that you don't know what to do. The problem is that you know what to do but have ruled it out because its mildly uncomfortable.

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Laura Roeder @lauraroeder.bsky.social · 02/04/2025

One of our Paperbell values: 👉 High Standards 👈 We’re not here to be a mediocre company with mediocre results. We keep very high standards for ourselves and the work we produce. What This Looks Like: >>>

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Laura Roeder @lauraroeder.bsky.social · 02/04/2025

I think my dream job is just looking at the stats of all my friends's businesses

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Laura Roeder @lauraroeder.bsky.social · 01/04/2025

Tiny, experienced teams for online companies is my hill to die on. If anyone on your team needs a manger to check all their work or keep them on task you're wasting money and time.

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Laura Roeder @lauraroeder.bsky.social · 01/04/2025

the entrepreneurial urge to buy the company whenever you read something like this

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Laura Roeder @lauraroeder.bsky.social · 01/04/2025

I always wonder why @plausible.io has the default option as last 28 days instead of last 30 days Is it so that I can sync my site analytics to my period? 🤔

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Laura Roeder @lauraroeder.bsky.social · 31/03/2025

I fundamentally believe the easiest way to achieve whatever you want is simply to make sure your actions move you in that direction every single day. In other words: you get what you go for, not what you dream of. Read more here >> buff.ly/3F0ZSbQ

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Laura Roeder @lauraroeder.bsky.social · 28/03/2025

Most people dream of massive success while taking tiny actions. I say flip it - take massive action toward a reasonable goal.

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Laura Roeder @lauraroeder.bsky.social · 27/03/2025

My kingdom for an accountant who I don't have to send a "hey, just following up" email to every single week

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Laura Roeder @lauraroeder.bsky.social · 27/03/2025

I bet this phrasing works but I'm not sure why Any insight @punchlinecopy.com ?

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Laura Roeder @lauraroeder.bsky.social · 26/03/2025

Your daily PSA that a bunch of SaaS companies you've heard of are stuck around 20k-30k MRR, and if you've made it to this level you are doing amazing.

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Laura Roeder @lauraroeder.bsky.social · 25/03/2025

I have no 1:1 meetings with my team. If I have constructive feedback, I leave it on that specific task. We never discuss their career future or anything like that. They already know we plan to keep our team tiny, and we have no managers. So we only hire people that love the current role.

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Laura Roeder @lauraroeder.bsky.social · 24/03/2025

I find a lot of founders limit paid ads because they "feel" too expensive. Currently one customer from ads costs us about a year's revenue. Yes, it is high and higher than I'd like! But it still makes sense for the business' economics. Even though it feels really expensive.

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Laura Roeder @lauraroeder.bsky.social · 21/03/2025

WE MUST PUT A STOP TO un-asked-for intros. I mean the kind where someone (trying to be helpful) introduces two people, but neither person asked for the intro. Usually the connection is not needed/useful and it's sooo awkward.

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Laura Roeder @lauraroeder.bsky.social · 20/03/2025

People often think I'm exaggerating when I say my company has no meetings. They think I mean no standups , or no recurring meetings. But we actually have no meetings, of any kind. No. Meetings!

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Laura Roeder @lauraroeder.bsky.social · 19/03/2025

Y'all, you do not have to have a deeper why. I don't. I just enjoy building businesses 🤷‍♀️

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Laura Roeder @lauraroeder.bsky.social · 18/03/2025

The lowest performer on your team sets the tone for the whole company.

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Laura Roeder @lauraroeder.bsky.social · 17/03/2025

When I'm hiring, I have all applications go into a spreadsheet. As I review them, I mark each one red, yellow or green. Red are no. Yellow are maybe. Green are next stage. I only follow up w green but having the yellow option makes it less painful than marking allllmost people with red!

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Laura Roeder @lauraroeder.bsky.social · 14/03/2025

USE POSTMORTEMS! This just means write down what happened. You will be sooo glad you did this later and you could revisit the details of what worked and what didn't instead of starting from scratch. Here's a format you can use for the sections: >>>

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Laura Roeder @lauraroeder.bsky.social · 13/03/2025

One of our Paperbell values: 👉 Assume The Best 👈 We always assume the best in our teammates, our partners, our customers. If someone seems negative or difficult, assume that it’s a temporary blip that will pass as you find a solution together. What This Looks Like >>>

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Laura Roeder @lauraroeder.bsky.social · 12/03/2025

Listen, if Zapier can find customer support people that actually get issues resolved, then you can find support people for your basic-ass SaaS.

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Laura Roeder @lauraroeder.bsky.social · 11/03/2025

You can set a super high standard for your team without being a workaholic. Standards are the clear expectations that every role has. It does not have to mean long days or being the most present face. Some people in my company work less than me and some work more. We all hit high standards.

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Laura Roeder @lauraroeder.bsky.social · 10/03/2025

Something that works really well at my company is no one and no work can hide under a rock. Nothing happens in email or DM, so projects can't drop into a mysterious black hole. If someone isn't performing it's very obvious very fast.

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Laura Roeder @lauraroeder.bsky.social · 05/03/2025

"crazy hard" - finally the respect we marketing founders deserve! ;)

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