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Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator marketing space.

Cindy Rose faces mounting pressure to stabilize ad agency titan WPP. So far in her tenure, wins have been dampened by bad news.

Cindy Rose faces mounting pressure to stabilize ad agency titan WPP. So far in her tenure, wins have been dampened by bad news.

TikTok is mandating that Shop brands use a new AI ad tool starting September 1, and some aren't happy.

Rose is credited by those close to her as having the calm leadership skills required to navigate WPP through choppy waters.

Advertising's future will be on display at the Cannes Lions ad festival this year as execs tackle the rise of AI, data, and agency shifts.

Comprehensive details of regulatory and non regulatory announcements from FTSE 100, 250, AIM and techMARK quoted companies

In a legal filing, advertisers sued by X said the suit was an attempt to use the courthouse win back business it lost.

Brands like Kraft Heinz and McDonald's are scrambling to avoid anti-American sentiment abroad and skirt tariff-induced boycotts.

The Competition and Markets Authority (CMA) is investigating the anticipated acquisition by Omnicom Group Inc. of The Interpublic Group of Companies Inc.

Meta rolled back fact checking and content moderation in Q1, and advertisers showed they weren't spooked.

While big marketers have long pushed Google for more transparency, they rely on its reach and lack alternatives, ad insiders said.

I went to a global marketing conflab to get the lowdown on how top CMOs are coping with the pressures of the Trump 2.0 era.

Conservative media outlets like Fox News and The Daily Wire say they're experiencing a surge in advertising demand.

EMARKETER forecasts X's US ad revenue will jump by 17.5% this year but cautions that "fear is not a sustainable motivator."

Deal momentum appears to be picking up in the adtech sector after a tepid couple of years. Adform offers products for advertisers and publishers.

Spotify has launched a program to publish audiobooks from independent authors, focusing on a few genres to start.

YouTube video by Historic Films Stock Footage Archive

[FREE TO READ] Scientists warn big obstacles, including ethical questions, remain in efforts to restore extinct species

AppLovin wants to sharpen its focus on adtech and stop making games itself. It's now nearing a deal to offload its gaming unit to Tripledot Studios.

Ryan Reynolds formed Maximum Effort Marketing in 2018 along with George Dewey.