iiinova — where your digital self keeps evolving

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Helen Day @lbflyawayhome.bsky.social · 23/09/2026

To mark the Autumn Equinox, I offer you a biscuit tin. Designed in 1958 by CF Tunnicliffe

A large rectangular biscuit tin with a decorative lid showing red squirrel perched on a tree stump in front of a vivid blue ground

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hookland.bsky.social @hookland.bsky.social · 14/09/2026

To be tulled - a Hookland dialect phrase meaning to be caught between two worlds and at home in neither of them. Hookland is for the tulled.

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hookland.bsky.social @hookland.bsky.social · 04/08/2026

We drive darkening, ghosted roads. In these last minutes of solar alchemy, every turn is towards folklore. We become one with the land's long memory. One with a hodology where every traveller is another time's temporal shade. We become high strangeness. – #DAKilroy, 1982

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hookland.bsky.social @hookland.bsky.social · 09/07/2026

As promised to link to my first actual Hookland book. It is only small, but covers a lot of the ghost soil. If enough of you buy it and like it there will be a Volume Two. www.amazon.co.uk/dp/1068598123 It will also be available in an actual bookshop soon.

The coverplate of the book HOOKLAND FRAGMENTS VOLUME ONE by David Southwell featuring a picture of the Ghost Bear of Hookland by Maria Strutz and the following blurb:

I firmly believe David Southwell’s Hookland to be one of the great
imaginative achievements of our age. One that will one day be
spoken of the way Lovecraft’s Mythos is now. Hookland is the
folklore of the county that exists on the edge of our vision, an
unseen but sensed Britain that is at once familiar and strange.
It is the land just to the left of where we live. David’s work is
made even more remarkable by his open invitation for all to
come and play there. Though of course visitors to Hookland
must be wary, the county exacts its price from us all. – R.J.
Barker, award-winning author of bestsellers such as The Bone
Ships and Gods of Wyrdwood.

As a visitor I am more frequently in Hookland than the barrows
and chalk downs of my childhood. – Roger Clarke, best-selling
author of A Natural History of Ghosts.

Hookland is gold standard eldritch world building. – Ian
Simmons, Fortean Times news editor.

This a shimmering place of deep time, cold wars, old gods and
ever renewing mysteries.The heartland and home county of the
restless and the outsider, a lamp glow to welcome the lost, a
pole star for those who dare to step into the dark and follow its
glorious glowing ghostlight. – Rose Ruane. Artist and writer of
Birding and This Is Yesterday.

Hookland has been called many things. Psychic shrapnel
embedded in place. A re-wilding of folklore. The English Eerie
told in strange fragments. According to its creator David
Southwell, nothing in Hookland is made up, just remembered
differently.

Hookland Fragments Volume One offers both an introduction to
Hookland and an exploration of its agenda of re-enchantment
as resistance.

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hookland.bsky.social @hookland.bsky.social · 26/06/2026

It exists as a physical thing. As manifestation. As a night remembered and a county found.

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hookland.bsky.social @hookland.bsky.social · 24/06/2026

It’s St. John’s Day and I know many of you know that means certain gates to St. Martin’s Land become visible for a few hours. Please consider this version of a traditional Hookland song by the wonderful @lunatraktors.bsky.social as a Public Information Film. m.youtube.com/watch?v=reT0...

m.youtube.com

St Martin's Land

YouTube video by Lunatraktors

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hookland.bsky.social @hookland.bsky.social · 21/06/2026

Today is full of magics. You don’t need to read about others experiences, you don’t need to capture your own to share. Today, just bathe in it all. Harvest your own omens, revel in whatever blessings the day offers. Refuse to be part of the mediated spectacle. Find your own primal wonder. #Solstice

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Helen Day @lbflyawayhome.bsky.social · 30/05/2026

‘Birds and their nests’ Artist: CF Tunnicliffe From: ‘Nature through the Seasons’ Odhams

An illustration made up of six different bird vignettes, showing a wide range of species, including birds of prey, game birds, water, birds, and sea birds

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Richard Wells @slipperyjack.bsky.social · 09/05/2026

New literature just dropped! I picked up Brad Hock's 'How to Bake a Breadling', detailing the mysterious folklore and rituals surrounding the titular sentient bread beings. Furthermore I acquired an original Breadling created for said book. May the flour of eternity rest in your hands...

Cover of How to Bake a Breadling with a said bread being resting on top

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hookland.bsky.social @hookland.bsky.social · 23/05/2026

America has its Men In Black, but this is England. We have politely stern chaps in navy suits waving RAF papers to advise those who’ve seen UFOs best keep mum. The Men In Black drive Cadillacs, the Chaps In Navy arrive in Rover P5s and are much more odd. – Sean York

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hookland.bsky.social @hookland.bsky.social · 04/05/2026

If you are told of seemingly impossible encounters, journeys into high strangeness and your first impulse is to demand they be declared hoax or hallucination, then I pity you. If your need for cosy certainty trumps the possibility of wonder, you are imaginatively impoverished. – Brian Danbury, 1981

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hookland.bsky.social @hookland.bsky.social · 01/05/2026

For it is May Day and the blood of the land is felt much closer to its green surface. The pulse of place cannot be denied and nor can the invitation to dance with its wild spirits. - #CLNolan #MayDay #Beltane

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hookland.bsky.social @hookland.bsky.social · 30/03/2026

Some hold to the misguided belief farmland does not sing to the witch. They fetishize ferality to the point they exclude the truth that every place has it songs. Fields sing of what is buried below, sing of libation thirst. Their tangled borders are spirit trap. – #EmilyCBanting #WitchSky

A black and white landscape. Harrowed fields. A distant line of trees show their wooden bones to the horizon. A harsh hedge is border.

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ElleO 🇺🇸🇺🇦🇨🇦🇲🇽 @ellohhlo.bsky.social · 28/03/2026

Thank you University of Oxford! 🐝🌎

Science News

from research organizations

Scientists uncovered the nutrients bees were missing - Colonies surged 15-fold

A lab-made diet supercharged bee colonies and could help save our food supply.

Date:

March 27, 2026

Source:

University of Oxford

Summary:

Scientists have developed a breakthrough "superfood" for honeybees by engineering yeast to produce the essential nutrients normally found in pollen. In controlled tri-als, colonies fed this specially designed diet produced up to 15 times more young, showing a dramatic boost in reproduction and overall health. As climate change and modern agriculture reduce the availability of natural pollen, this innovation could offer a practical way to support struggling bee populations.

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Frosted Poptart @toastertrollop.bsky.social · 28/03/2026

Alice Augusta Ball found the cure for leprosy at 23. She died in a mysterious lab accident at 24. Arthur Dean stole her research, stole it and renamed it from "The Ball Method" to "The Dean Method." It took 90 years before her original research papers were found and she got the credit due to her.

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hookland.bsky.social @hookland.bsky.social · 20/01/2026

I know it's hard for people who never heard The Hum to understand what we Pylon People were about. Transmission towers were our temporary temples. The wires charted the electric ley of the land. We marched under them and heard wonders. – Signal-catcher Rose, ex-Pylon Person #VOH

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British Nature Guide @britishnatureguide.bsky.social · 18/01/2026

Dunnock seen at South Stack RSPB a few days ago in Wales for #BirdsSeenIn2026

The Dunnock, also commonly called the Hedge Sparrow is one of our most beautiful songsters.

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Catherine @shadowdogdesigns.bsky.social · 08/01/2026

#Paintings on Antique Navigational Tools Are a Poetic Nod to #Bird Migration by Steeven Salvat #art #birdmigration Link for more photos and information: www.thisiscolossal.com/2026/01/stee...

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Thomas S Brown @tomsbrown.bsky.social · 06/01/2026

One foot always in Hookland. Sometimes two.

a border consisting of a power pylon, blackberry brambles, a broken moon, threads, buttons and ash keys. Pencil drawing with colour applied.

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William Gibson @greatdismal.bsky.social · 02/01/2026

Hotel lobby in DC, 12 years ago. Those holes in the backs of the chairs creeped me out profoundly.

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Helen Day @lbflyawayhome.bsky.social · 26/12/2025

“In the holly tree, which is rich with red berries, fieldfares, redwings, and mistle-thrushes are busy feeding” Writer: EL Grant Watson Artist: CF Tunnicliffe (What to Look for in Winter, 1959)

The holly tree stands in front of a wall on a grey, snowy winter morning, with open countryside behind it

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hookland.bsky.social @hookland.bsky.social · 19/12/2025

Day 19 of #HooklandChristmasTree decoration. Time for modernist ornaments. We take the chain of electrical pylons from box, the silver wires between them pulled tight. Under them we scatter repurposed dolls and action figures into a march of ragged walkers, Children of The Hum.

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hookland.bsky.social @hookland.bsky.social · 12/12/2025

Hookland is a deliberate re-wilding of folklore, but it is also an act of reminding people that you only have to scratch in the right places to reveal yourself as an animist, a knower of scarelore and someone whose immunity to the strange is a lot less complete than imagined.

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Maria Strutz @mariastrutz.bsky.social · 08/12/2025

Queen of Owls, as seen through the eyes of Trippy Pete, Child of the Hum. Mixed media image by myself and @philh.bsky.social @hookland.bsky.social 🖤 #OwlishMonday

large owl, talons clasped on what might be a branch or wires.
Two stylized pylons in the background..
The owl is rendered in neon shades of orange, red, pink and purple. Pylons white in front of black. Mixed media, Maria Strutz and Phil Hine

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hookland.bsky.social @hookland.bsky.social · 25/11/2025

People ask why I followed The Hum wanting trite answers about a disaffected youth looking for direction. Walking The Hum pylon-to-pylon gave me spiritual direction, but no-one wants to hear about my devotional relationship to the land's electric leys. – Trippy Pete, ex-Pylon Person #VOH

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hookland.bsky.social @hookland.bsky.social · 15/11/2025

When you feel depleted of enchantment, walk the wood. It is where magic lives loudly. – #EmilyCBanting, 1982

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Helen Day @lbflyawayhome.bsky.social · 15/11/2025

Other work by the Ladybird artists. Monsal Dale in Autumn Cover picture, Readers Digest, 1983 Artist: SR Badmin

A scene full of intense autumnal colour, looking towards distant hills and crags with foreground of river and a farmstead

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Andy Lewis @andylewis.bsky.social · 06/11/2025

I’ve just seen a narrowboat that looks like it’s entirely crewed by cats, and it’s not even 10am

Four cats in the window of a narrowboat. An orange and white one, two black and white ones and a tortoiseshell and white one. Possibly dad, mum & two kittens.

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Edmonds Scanner @edmondsscanner.bsky.social · 06/11/2025

I hope you find what you're looking for. I also hope you someday own a haunted cottage that floats through mossy forests under starlit skies, spreading fear and wonder in equal measure.

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hookland.bsky.social @hookland.bsky.social · 05/11/2025

Those talking openly about witchery often focus on the active aspects – possibly because they like telling people what to do. There's a neglect of passive enchantments, those parts of witchery where we listen, where we commune with the land. – #EmilyCBanting, 1982 #WitchSky

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Jay 🦋 @jay.bsky.team · 02/10/2025

“It actually doesn’t take much to be considered a difficult woman. That’s why there are so many of us.” ― Jane Goodall 💙 RIP to a real one. My childhood hero

Jane Goodall with monarch butterfly scarf

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Helen Day @lbflyawayhome.bsky.social · 21/09/2025

“The swallows can be distinguished from the martins by their reddish-chestnut throats and foreheads, their beautiful steel-blue backs and wings, and their long, forked tails” What to Look for in Autumn, 1960 Writer: EL Grant Watson Artist : CF Tunnicliffe

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Helen Day @lbflyawayhome.bsky.social · 18/09/2025

“The starlings in this picture are at the halfway stage between their juvenile and adult plumage” Artist: CF Tunnicliffe Writer: EL Grant Watson ‘What to Look for in Autumn’ (1960)

The young starlings are pictured feeding on late blackberries

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Helen Day @lbflyawayhome.bsky.social · 30/08/2025

Other work of the Ladybird artists. Shell Guide, 1955. ‘August’ Artists: Edith Hilder, Rowland Hilder

An elaborate spray of midsummer flowers frame of view through wheat fields towards an expansive landscape. The wheat has been harvested and stands in stooks while on the hill a white windmill turns under a sunny sky.

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hookland.bsky.social @hookland.bsky.social · 23/08/2025

The green-haloed grave guardians of Ashcourt Necropolis wear their feral finery with studied boredom. They sigh in slow seasons, think in years. Mute moirologists whose professional grief lasts until the weather breaks their limbs, erases their expressions of loss. – #DAKilroy, 1982

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Sapphire Goss @sapphiregoss.bsky.social · 31/07/2025

A junk shop roll of found photos so old the text from the backing paper has etched in over the years. Kodacolor II was made from 1973 to the early 80s and the clothes/space-age garden furniture seem to say 70s. Transmissions from a lost world.

Very grainy film photo of a garden with space age furniture overlooked by a pylon, embossed with the words kodacolor II from the paper backing of the expired film roll circe 1970s

Very grainy film photo of a house and roses emerging from the film fog, embossed with the words kodacolor II from the paper backing of the expired film roll circe 1970s

Very grainy film photos of a woman with curly hair and a shirt with 70s style lapels in a garden, embossed with the words kodacolor II from the paper backing of the expired film roll circe 1970s

Very grainy film photo of a garden with space age furniture and a woman gardening, embossed with the words kodacolor II from the paper backing of the expired film roll circe 1970s

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hookland.bsky.social @hookland.bsky.social · 27/06/2025

Among my favourite Hookland dialect words is widkerwep - the sadness one feels at coming to the end of wood and seeing the last section of a path leading out of it. Hooklanders also use widkerwep to mean the taking of a needed action that brings a sense of loss. - #EmilyCBanting, 1982 #WOTD

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curious ordinary @curiousordinary.bsky.social · 16/06/2025

'Two Owls in a Dark Forest' - Tokuriki Tomikichiro, ca. 1950s. #OwlishMonday #JapaneseArt

Two owls sit on a branch surrounded by leaves.

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hookland.bsky.social @hookland.bsky.social · 07/06/2025

For while there is a language of flowers, it is in the meadow that it becomes poetry. – #EmilyCBanting, 1982 #Flowers

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Maria Strutz @mariastrutz.bsky.social · 02/06/2025

I carved and printed an impression of the Maryworth Sea Serpent a few years ago after reading some of the reports. From afar she looks ever so beautiful 🖤

a sea creature undulating through relatively still waters, a hilly landscape in the background framing the waterscape. Linocut, black and white, Maria Strutz

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hookland.bsky.social @hookland.bsky.social · 03/06/2025

In 1966, signalman Ray Wise observes a giant green pyramid, hovering above the London-Ashcourt railway lines. Subsequent investigation shows the surrounding area, including the signal box, had been subject to intense heat. #HOTD (Hookland On This Day)

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Kim M Barrett @kmbarrett.bsky.social · 22/05/2025

".. the call of the curlew, a song just west of grief.." Country diary: Who’s to say there’s nothing supernatural about a storm? | Paul Evans www.theguardian.com/environment/...

theguardian.com

Country diary: Who’s to say there’s nothing supernatural about a storm? | Paul Evans

The Marches, Shropshire: The thunder over the hill is spectacular, reverberating in everything below it

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Kim M Barrett @kmbarrett.bsky.social · 22/05/2025

the land that gives wort and bane

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hookland.bsky.social @hookland.bsky.social · 16/04/2025

Some say it's hard to be an urban witch. I disagree. I walk outside and the puddle on the pavement is my scrying mirror. I collect omens from the trash in the gutter. I guerrilla garden so I'm not confined by walls. Foxes bring me gossip. Streets sing me their secret names.– #EmilyCBanting #WitchSky

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