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Julie Tonna

@julietonna.bsky.social
199 followers 426 following 185 posts

🌟 iOS Apps & Games Consultant 🌑 Founder of neoads.substack.com 🔧 WIP neoads.tech

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Julie Tonna @julietonna.bsky.social · 06/03/2026
Anthropic said no to the US government, and got banned from federal contracts. What happens next? They hit #1 on the App Store, for the first time ever. I wrote about it here: open.substack.com/pub/neoads/p...
open.substack.com
When Values Hit #1 on the App Store
The Anthropic moment, and what it proves about the future of apps & growth.
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Julie Tonna @julietonna.bsky.social · 17/11/2025
Few weeks ago, the App Store went web. Find out how it impacts ASO, but also SEO & GEO. neoads.substack.com/p/the-app-st...
neoads.substack.com
The App Store goes Web: ASO x SEO x GEO
It’s not just product pages anymore. Editorials, collections, and events are now indexable. This unlocks new organic discovery paths across search, share, and AI.
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Julie Tonna @julietonna.bsky.social · 10/11/2025
If you're in Growth, you should read this. The App Store going well means a shift in ASO, but also in SEO & GEO. open.substack.com/pub/neoads/p...
open.substack.com
The App Store goes Web: ASO x SEO x GEO
It’s not just product pages anymore. Editorials, collections, and events are now indexable. This unlocks new organic discovery paths across search, share, and AI.
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Julie Tonna @julietonna.bsky.social · 20/08/2025
🎙 Live at 4:30PM, chatting with @arielmichaeli.bsky.social, on on @appfigures.com Youtube, about all my fav topics: ASO, Apple Search Ads, and scaling iOS apps the smart way. 🔴 Tune in & join the convo! www.youtube.com/live/1GnCTTD...
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Julie Tonna @julietonna.bsky.social · 30/07/2025
🚨 iOS acquisition just changed overnight. Custom Product Pages now get indexed in Search. Not using them = leaving rankings on the table. If you’ve been sleeping on CPPs, this is your wake-up call.
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Julie Tonna @julietonna.bsky.social · 13/06/2025
New Games app - iOS 26 beta: - It’s dark, visual, and clearly built to push social play. - In-App Events take up way more space than just screenshots. - Rankings are pulled directly from the App Store. - No reviews or ratings on the game pages - just redirects to the main App Store. Thoughts?
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Julie Tonna @julietonna.bsky.social · 22/05/2025
Fortnite is Back on the AppStore and already dominating: 🟣 #1 in the Free Games chart in the US 🟣 Running in Apple Ads, appearing on Search tab + Brand & competitors keywords like [Brawl Stars] 🟣 Updated creatives with “BATTLE ROYALE IS BACK!” 🟣 15K+ reviews + top ranks in Adventure & Action
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Reposted by Julie Tonna
TechCrunch @techcrunch.com · 06/05/2025
Patreon’s app can now accept web payments after U.S. App Store changes
techcrunch.com
Patreon's app can now accept web payments after U.S. App Store changes | TechCrunch
Creator platform Patreon has rolled out an updated version of its app that now allows users to make purchases via the web, in the wake of the Apple-Epic
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Reposted by Julie Tonna
The Verge @theverge.com · 02/05/2025
Apple changes App Store rules to allow external purchases
buff.ly
Apple changes App Store rules to allow external purchases
Through gritted teeth, no doubt.
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TechCrunch @techcrunch.com · 02/05/2025
Apple changes US App Store rules to let apps redirect users to their own websites for payments
techcrunch.com
Apple changes US App Store rules to let apps redirect users to their own websites for payments | TechCrunch
Apple has changed its App Store rules in the U.S. to let apps link users to their own websites so they can buy subscriptions or other digital goods. This
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Julie Tonna @julietonna.bsky.social · 01/05/2025
BIG NEWS - Epic vs Apple: "Apple is no longer allowed to collect fees on purchases made outside apps" Which means that iOS developers may send users to a web store without paying Apple’s 30 % fee. Potentially 30% more for devs. It's massive.
theverge.com
A judge just blew up Apple’s control of the App Store
The judge called Apple’s insubordination a “gross miscalculation.“
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Julie Tonna @julietonna.bsky.social · 28/04/2025
Running is IN. It’s the new way to socialise. Drop in alcohol consumption for younger generations. Rise of run clubs and “self care” trends. neoads.substack.com/p/best-runni...
neoads.substack.com
The Race for the Best Running App is On
Strava just acquired Runna. But this move isn’t just about product features. It’s about user behavior, market dominance, and what drives people to commit.
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Julie Tonna @julietonna.bsky.social · 11/04/2025
🚫 NO MERCY FINALLY REMOVED FROM STEAM!
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Julie Tonna @julietonna.bsky.social · 09/04/2025
THIS HAS TO BE REMOVED FROM STEAM! "Your goal is simple: leave no pussy non-fucked, since that's the only thing they all want. Never take 'no' for an answer." "The content includes incest, blackmail, unavoidable non-consensual sex" store.steampowered.com/app/3299570/...
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Julie Tonna @julietonna.bsky.social · 03/04/2025
Things i liked about Nintendo Switch 2 Direct: - The new GameChat feature - The camera which gives Wii vibes - They showed the real screen-sharing experience, with lag and all - The color of the shirts matching the controllers 🔵 🟠 - The perfectly co-ordinated magnet snap by the presenters at 13:06 🤌
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Julie Tonna @julietonna.bsky.social · 01/04/2025
Something big is happening! techcrunch.com/2025/04/01/r...
techcrunch.com
Roblox partners with Google on ads | TechCrunch
Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and
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Julie Tonna @julietonna.bsky.social · 01/04/2025
If you missed the news ... Apple was fined €150M by the French competition authority over ATT!! Implementation of App Tracking Transparency (ATT) was deemed disproportionate and unnecessarily complex, leading to user confusion and undermining fair competition. www.pocketgamer.biz/apple-hit-wi...
pocketgamer.biz
Apple hit with $162m fine over ATT in France
France's antitrust regulator has hit Apple with a €150 million ($162.3m) fine over the tech giant’s implementation of App Tracking Transparency.
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Julie Tonna @julietonna.bsky.social · 27/03/2025
aaaaaaa my 5 year-old self is so happy rn
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Julie Tonna @julietonna.bsky.social · 19/03/2025
📢 Women are mobile gaming’s most engaged, high-value players. Yet, they remain underserved. Meanwhile, the biggest opportunity in mobile gaming lies right in front of us: creating games by and for women and investing in an audience that’s proven its loyalty, engagement, and spending power.
substack.com
The Mobile Gaming industry can no longer ignore Women
What if we could tap into an audience and generate profits like we did a few years ago, when the industry was at its peak?
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Julie Tonna @julietonna.bsky.social · 17/03/2025
That's HUGE !
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Julie Tonna @julietonna.bsky.social · 17/03/2025
Stefano Corazza, head of Roblox's Studio, talked about it in December in an interview for PocketGamer - and now it's been announced. AI will revolutionise UGC. www.pocketgamer.biz/roblox-studi...
pocketgamer.biz
Roblox Studio chief on how AI will revolutionise UGC
Stefano Corazza reveals how AI-powered tools are transforming UGC development economics and scaling creator content
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Reposted by Julie Tonna
Ryan Barwick @ryanbarwick.bsky.social · 14/03/2025
🐝Scoop: Beehiiv is launching a new tool that'll help creators sell their ads directly to advertisers, with rate cards, invoices, and software to place ads. The company is on pace to make $35 million in revenue this year. Programmatic ads could come in 2025. www.marketingbrew.com/stories/2025...
marketingbrew.com
Newsletters continue to take off—and so do their ad tools
Beehiiv, a newsletter platform, rolled out an ad tool to connect creators to more advertisers, but Substack, which has more than 5 million paid subscribers, is hesitant to break into ads.
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Julie Tonna @julietonna.bsky.social · 14/03/2025
I just got an opportunity to work on the growth team for the X app. how do i explain *politely* it's totally against my values and i won't participate in this????
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Aftermath @aftermath.site · 13/03/2025
Log off, Tim Sweeney: aftermath.site/tim-sweeney-ep...
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Julie Tonna @julietonna.bsky.social · 12/03/2025
Bluesky really feels like the early twitter days, where everyone was accessible, no hate, no fake news, no bots.
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Julie Tonna @julietonna.bsky.social · 12/03/2025
BIG BIG BIG: Niantic - Pokémon Go developer - is selling its games division to Scopely for $3.5B. After Monopoly GO!, Scopely is getting another massive IP. Exciting times!! techcrunch.com/2025/03/12/p...
techcrunch.com
Pokémon Go maker Niantic is selling its games division to Scopely for $3.5B | TechCrunch
Mobile gaming giant Scopely on Wednesday said it has agreed to acquire Pokémon Go maker Niantic's gaming division for $3.5 billion.
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Julie Tonna @julietonna.bsky.social · 11/03/2025
Fun to see Gaming being cool again. Coperni oganised a LAN PARTY, in partnership with Epic Games. We're used to seeing brands in Fortnite, but first time it's the other way around. 90s revival, Tamagotchi comes back... im here for it. hypebeast.com/2025/3/coper...
hypebeast.com
Coperni FW25 "LAN Party" Was a Gaming Wonderland
Sebastien Meyer and Arnaud Vaillant employed over 200 gamers to compete IRL as models swerved between them presenting strong womenswear looks.
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Julie Tonna @julietonna.bsky.social · 07/03/2025
If it’s not war / battle / survival, it’s productivity / growth / market dynamics…
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Julie Tonna @julietonna.bsky.social · 07/03/2025
It was only a matter of time. First the EU, and now it's spreading. Big opportunity for the Epic Games Store. 9to5mac.com/2025/03/06/b...
9to5mac.com
Brazilian court gives Apple 90 days to allow sideloading on iOS
After the EU forced Apple to implement major changes to how iOS and the App Store work for European users,...
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Julie Tonna @julietonna.bsky.social · 05/03/2025
Another big news: Tripledot is looking to buy AppLovin’s games division in a $900 million deal, including Lion Studios, Machine Zone, Belka Games, Magic Tavern and PeopleFun. Brilliant move for Tripledot, expanding their portfolio into different game categories.
pocketgamer.biz
Report: Tripledot to buy AppLovin’s games business
London developer Tripledot is set to buy AppLovin's games division in a $900 million deal, according to a report.
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Julie Tonna @julietonna.bsky.social · 05/03/2025
Here we go - it was only a matter of time before we started to see ads in AI Chatbots. Microsoft announced the integration of ads in Copilot, and calls it a “critical component” of its business. Great article by @trishlaostwal.bsky.social www.adweek.com/media/micros...
adweek.com
Microsoft Lures Brands to Advertise in Chatbot Copilot with New Formats and AI Agents
Ad relevance in Copilot beats traditional search by 25%, with click-through rates doubling.
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Reposted by Julie Tonna
GamesIndustry.biz @gibiz.bsky.social · 04/03/2025
Match-3 devs blasted for "incredibly harmful" stereotypes and gender-based violence in advertisements www.gamesindustry.biz/match-3-devs...
gamesindustry.biz
Match-3 devs blasted for "incredibly harmful" stereotypes and gender-based violence in advertisements
Mobile game developers Microfun, Nanobit, and Magic Tavern have been accused of reinforcing harmful stereotypes and gen…
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Julie Tonna @julietonna.bsky.social · 04/03/2025
Instagram is considering launching a standalone Reels app. From a strategic perspective, it would make sense. - Reels = TikTok, which is standalone - More advertising opportunities ($$$) - Tiktok is being used as a search engine by gen-z, competing with Google. I’m sure Meta wants a piece of this.
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Julie Tonna @julietonna.bsky.social · 27/02/2025
AppLovin stock took a hit yesterday after two short sellers accused them of “Ad Fraud,” “fake activity,” and playing a “smoke and mirrors game” with their latest e-com push. If you’re in Ad Tech, you know these allegations are totally misleading. fuzzypandaresearch.com/app-stock-me...
fuzzypandaresearch.com
AppLovin (APP) – Formers Allege Ad Fraud; Is DTC Hype Actually ‘Stealing’ Meta’s Data; Illegal Tracking of Children & Serving Sex Ads to Kids  - Fuzzy Panda Research
We are short AppLovin (APP). Formers employees told us this AI Hype Story was built on “Ad Fraud.” Experts told us that the E-Com bull case relies on “copying META’s data.” We also uncovered illegal t...
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Julie Tonna @julietonna.bsky.social · 23/02/2025
" Why gaming never had its Netflix moment ? " by Decoder, with @adashtra.bsky.social
podcasts.apple.com
Why gaming never had its Netflix moment
Épisode de l’émission · Decoder with Nilay Patel · 20/02/2025 · 59 min
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Julie Tonna @julietonna.bsky.social · 21/02/2025
Microsoft has unveiled Muse, a generative AI model developed in collaboration with Ninja Theory. Muse can generate game visuals and predict controller inputs by analyzing extensive gameplay data, demonstrating a deep understanding of 3D game environments and physics. This is BIG for gaming.
microsoft.com
Advancing game ideation with Muse: the first World and Human Action Model (WHAM)
Today Nature published Microsoft’s research detailing our WHAM, an AI model that generates video game visuals & controller actions. We are releasing the model weights, sample data, & WHAM Demonstrator...
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Reposted by Julie Tonna
Alexandre Nderagakura @anderagakura.bsky.social · 20/02/2025
Apple will launch View-Through Attribution (VTA) for Apple Search Ads in March 2025. It will be available in the Ads Attribution API. VTA helps advertisers to track conversations, regardless of whether a user clicks on the ad or not www.appsflyer.com/glossary/vie...
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Julie Tonna @julietonna.bsky.social · 14/02/2025
This week, Google Play introduced 2 new metrics in Android Vitals, directly impacting app visibility and rankings: → DAU/MAU ratio: measuring user engagement and retention → User loss rate: tracking uninstall rate and churn
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Julie Tonna @julietonna.bsky.social · 13/02/2025
AppLovin earnings just dropped ... any surprises here? If you're in Ad Tech, absolutely none. AppLovin has been the top performing network for the past 2 years, always scaling with amazing ROAS. They also announced they're selling their whole gaming portfolio for $900M to focus on Ad tech.
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Julie Tonna @julietonna.bsky.social · 29/01/2025
With the latest dodgy moves from Big Tech / social media giants, we’re seeing a shift to smaller and more independant platforms. - Users moving from Insta / X to Blueksy - TikTokers coming to Substack - DeepSeek #1 in the App Store - French users moving from Spotify to Deezer
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Julie Tonna @julietonna.bsky.social · 28/01/2025
Great example on how fast things are moving with AI. Last week, i posted an article about AI App Wars, showing how ChatGPT & Gemini are leading the way. This week, DeepSeek is released, and getting high on these AppStore rankings - with only a very powerful model, and good PR.
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Julie Tonna @julietonna.bsky.social · 22/01/2025
Just spent 2 days at PocketGamerz London, and what an event! So nice to meet folks from the gaming industry, hear what's up, and also i had the chance of presenting! More on this soon... I've missed these kind of events ☺️
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Reposted by Julie Tonna
Lara O’Reilly @laraoreilly.bsky.social · 21/01/2025
Could TikTok’s (temporary) pain be Pinterest’s game? Pinterest is pitching TikTok advertisers hard amid the ban chaos www.businessinsider.com/pinterest-ta...
businessinsider.com
Check out the 2-page pitch deck Pinterest is using to woo advertisers as chaos swirls around TikTok
Pinterest is pitching TikTok advertisers with a new deck showcasing a "bonus media" offer to entice them to switch.
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Reposted by Julie Tonna
LGR @lgr-yt.bsky.social · 20/01/2025
here, have some fish from 2002
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Julie Tonna @julietonna.bsky.social · 20/01/2025
My latest article is about the AI App Wars. While ChatGPT leads in the US, GoogleGemini is making waves in India. Why? Local preferences and multilingual support. Strategic regionally targeted campaigns. Focus on affordability and user-friendliness. Regional strategies are key to win here.
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Julie Tonna @julietonna.bsky.social · 20/01/2025
Hey there! Let me (re)introduce myself & Neo Ads, my little passion project. ✨ I talk all things Ads, mostly about Mobile Apps & Games. 🔮 I explore current trends and make predictions about where we’re headed. 📬 I send out bi-weekly digests with Ad Tech updates. ✍️ I also write articles regularly.
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Julie Tonna @julietonna.bsky.social · 20/01/2025
Watching all of this unfold from Europe is wild
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Julie Tonna @julietonna.bsky.social · 16/01/2025
this whole thing seems so dodgy
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Julie Tonna @julietonna.bsky.social · 16/01/2025
Aaaaaaaaaaaaaaaa www.youtube.com/watch?v=itpc...
youtube.com
Nintendo Switch 2 – First-look trailer
YouTube video by Nintendo of America
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Julie Tonna @julietonna.bsky.social · 15/01/2025
🌍 AI App Wars: Deep Dive in a Heated Race. ChatGPT dominates in the US and Europe. In India and LATAM, it’s a whole different story. Big players and scrappy underdogs are making bold moves. Find out more here 🔗 neoads.substack.com/p/ai-app-war...
neoads.substack.com
AI App Wars: Deep Dive in a Heated Race
Discover the latest trends in the competitive AI app landscape. This article dives into ChatGPT’s impressive growth, the rise of regional competitors, and their ads strategy sharing the AI app wars.
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