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Alexandre Nderagakura

@anderagakura.bsky.social
530 followers 105 following 759 posts

Senior Product Manager Ads, Inventory Quality & Lead CTV Supply Dailymotion • Ex Tech Director IAB Europe • AdTech Expert - Programmatic, Data and Privacy • Views are mine - My social networks : linktr.ee/anderagakura

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Alexandre Nderagakura @anderagakura.bsky.social · 30/09/2026
Bug or Not, with The Trade Desk blocked on iOS Safari we can see : the impact of a browser, no regulation, I wonder which platform the buyers are using to compensate www.adexchanger.com/platforms/ap...
adexchanger.com
Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari | AdExchanger
The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which is the latest Apple operating system update. IOS 27 was released on September 14....
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Alexandre Nderagakura @anderagakura.bsky.social · 02/09/2026
🚨 #OpenToWork : From Sept 30, I'm looking for my next challenge 👨‍🍳 Today's menu: 🥗 Starter : 10+ years in AdTech 🍝 Main : Programmatic, OpenRTB, Privacy... A request? Just ask 🍰 Dessert : Complexity in, sweet results out. Ping me or share my profile www.linkedin.com/in/alexandre...
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Alexandre Nderagakura @anderagakura.bsky.social · 29/07/2026
1/2 A snippet from my interview with Kevin Taulera (Supply Finder) on his podcast "Adtech No Bullshit podcast" (in french), to talk about AdTech (cookieless, privacy, TCF, IAB etc...), my journey in the industry and more.
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Alexandre Nderagakura @anderagakura.bsky.social · 27/07/2026
Recently, I was interviewed by Kevin Taulera (Supply Finder) on his podcast "Adtech No Bullshit podcast", to talk about AdTech, my journey in the industry, and more. Here is a snippet from our conversation about diversity, especially the role of women in AdTech
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Alexandre Nderagakura @anderagakura.bsky.social · 20/04/2026
CNIL (french DPA) clarifies email tracking pixels : - Consent is required in most cases, with narrow exemptions for transactional emails - Transparency and easy opt-out are mandatory www.cnil.fr/fr/recommand...
cnil.fr
Pixels de suivi dans les courriers électroniques : la CNIL publie ses recommandations pour mieux protéger la vie privée
Qu’est-ce qu’un pixel de suivi ? Le pixel de suivi (parfois appelé « pixel espion » ou pixel de « tracking » en anglais) est une méthode de traçage alternative aux traceurs et témoins de connexion (co...
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Alexandre Nderagakura @anderagakura.bsky.social · 20/04/2026
The European CMP Association (ECMPA), the European federation of Consent Management Platforms (CMPs), has officially been established, based in Bruxelles www.mind.eu.com/media/articl... cc @chiareta.bsky.social
mind.eu.com
La fédération européenne des CMP voit le jour - Media
L’info. L’European CMP Association (ECMPA), fédération européenne des CMP constituée en association à Bruxelles, a officiellement été créée courant avril, a indiqué Romain Bessuges-Meusy, CEO d’Axepti...
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Alexandre Nderagakura @anderagakura.bsky.social · 09/02/2026
CNIL (french DPA) announces that a publisher may offer a single cross-device cookie choice to reduce consent fatigue, but the user must be clearly informed. When logging in on a new device, a notification banner may replace a full consent banner www.cnil.fr/fr/cookies-e...
cnil.fr
Cookies et autres traceurs : à quelles conditions peut-on consentir en une fois pour plusieurs appareils ?
Qu’est-ce-que le consentement multi-terminaux ? Il est très courant de se connecter, avec un compte utilisateur, à des sites web ou applications mobiles en utilisant divers appareils : ordinateur, tél...
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Alexandre Nderagakura @anderagakura.bsky.social · 27/01/2026
Considered as a "hybrid service comprising features of private messaging and of an online platform", EU Commission has designated WhatsApp as a Very Large Online Platform (VLOP) under the Digital Services Act (DSA). They have 4 months to comply with DSA digital-strategy.ec.europa.eu/en/news/comm...
digital-strategy.ec.europa.eu
Commission designates WhatsApp as Very Large Online Platform under the Digital Services Act
The European Commission has formally designated WhatsApp as a Very Large Online Platform (VLOP) under the Digital Services Act (DSA), as its ‘Channels’ feature reaches the designation threshold of at ...
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Alexandre Nderagakura @anderagakura.bsky.social · 12/01/2026
Belgian Market Court about IAB Europe vs APD : - Scope limited to joint controllership over TC Strings only - APD must reassess action plan within this scope - APD violated IAB Europe's right to be heard - No role for complainants in action plan validation iabeurope.eu/iab-europe-w...
iabeurope.eu
IAB Europe Wins Appeal Against APD Decision on TCF Corrective Measures - IAB Europe
Brussels, Belgium - 9th January 2026: IAB Europe welcomes the ruling of the Belgian Market Court (part of the Brussels Court of Appeal) in relation to its appeal against the January 2023 decision by t...
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Alexandre Nderagakura @anderagakura.bsky.social · 29/12/2025
A paper on "Code as personal data", reminded me of a couple of things I always say about coding which are : It can be considered as an Art and it could identify someone or something (with a privacy focus). My Linkedin post => www.linkedin.com/posts/alexan...
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Alexandre Nderagakura @anderagakura.bsky.social · 23/12/2025
Texas is suing Sony, Samsung, LG, Hisense, and TCL (based on China) for collecting personal data through Automated Content Recognition ("ACR") technology without the user’s knowledge or consent. After TikTok, now CTV to be blocked in US? texasattorneygeneral.gov/news/release...
texasattorneygeneral.gov
Attorney General Paxton Sues Five Major TV Companies, Including Some with Ties to the CCP, for Spying on Texans
Attorney General Ken Paxton has filed suit against five major television companies for spying on Texans by secretly recording what consumers watch in their own homes.
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Alexandre Nderagakura @anderagakura.bsky.social · 17/12/2025
Any chance I get my LinkedIn review with SpotifyWrapped?
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Alexandre Nderagakura @anderagakura.bsky.social · 05/12/2025
About Online marketplaces in CJEU ruling : - Is Data controller (GDPR) in user-generated ads on its platform - Responsible for ensuring that personal data in ads is identified and verified before publication - Obtain consent from anyone identified in ads curia.europa.eu/jcms/upload/...
curia.europa.eu
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Alexandre Nderagakura @anderagakura.bsky.social · 28/11/2025
Just received that in the app. LinkedIn asking the user to choose how the ads can be displayed
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Alexandre Nderagakura @anderagakura.bsky.social · 27/11/2025
To resume discussion between EU council and parliament on chat control : - No encryption backdoors - No mandatory scanning - Min age 16 for social media, video platforms, and AI companions - Dev age-verification app and the EU digital ID (eID) wallet www.europarl.europa.eu/news/en/pres...
europarl.europa.eu
Children should be at least 16 to access social media, say MEPs | News | European Parliament
MEPs are calling for ambitious EU action to protect minors online, including an EU-wide minimum age of 16 and bans on the most harmful addictive practices.
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Alexandre Nderagakura @anderagakura.bsky.social · 25/11/2025
CNIL (french DPA) insights on French attitudes toward data use and ad consent : - 65% willing to sell their data (among, 6% would sell for < 1€ and 14% for > 200 euros per month) - 35% wouldn’t sell their data even at any price www.cnil.fr/en/monetisat...
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Alexandre Nderagakura @anderagakura.bsky.social · 24/11/2025
EU preparing to allow users to set their preferences for cookies at browser level but: - User consent must be site specific - Per browser: a login, an ID? - What about the CMP doing it? In any case, the topic will come back to site specific or cross-site www.theverge.com/news/823788/...
theverge.com
Europe’s cookie nightmare is crumbling
The seven-year nightmare is nearly over
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Alexandre Nderagakura @anderagakura.bsky.social · 20/11/2025
Interesting experiment from criteo and raptive using a real time bidding infrastructure where an AI crawler paid for access to content www.adweek.com/media/publis...
adweek.com
A Publisher Made Just $174 From AI Crawlers. It Could Change the Industry.
Three years since the debut of ChatGPT, 99% of publishers have yet to see a penny.
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Alexandre Nderagakura @anderagakura.bsky.social · 05/11/2025
IAB Tech Lab launches Device Attestation in OM SDK. The approach involves adapting the Privacy Pass protocol (token system that privately verifies identity and proves authenticity) for a digital advertising verification use case www.prnewswire.com/news-release...
prnewswire.com
IAB Tech Lab Launches Device Attestation Support in Open Measurement SDK to Combat Device Spoofing
/PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of Device Attestation support in the...
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Alexandre Nderagakura @anderagakura.bsky.social · 05/11/2025
EU commission is is in advanced talks for recognizing "legitimate interest" as legal basis for training AI with personal data under the GDPR. Following that, the challenge will be the accountability www.mlex.com/mlex/article...
mlex.com
EU Commission eyes codifying ‘legitimate interest’ as legal basis for AI training | MLex | Specialist news and analysis on legal risk and regulation
The European Commission is close to presenting an amendment to the GDPR that would codify “legitimate interest” as the legal basis for training AI systems with personal data. The proposal is currently...
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Alexandre Nderagakura @anderagakura.bsky.social · 04/11/2025
LiveRamp donated User Context Protocol (UCP), enabling IAB Tech Lab to let AI agents in advertising and marketing interoperate via the exchange of signals (identity, contextual and reinforcement info), using federated learning for privacy iabtechlab.com/data-standar...
iabtechlab.com
Data Standards for the Agentic Age
Following a donation from Liveramp, IAB Tech Lab launches agentic standards starting with the open-source User Context Protocol (UCP)
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Alexandre Nderagakura @anderagakura.bsky.social · 30/10/2025
The French AdTech Criteo preparing a move to the US. It’s concerning to see that you must relocate in order to get the flexibility you want/need regarding your business wmediaresearch.com/2025/10/29/c...
wmediaresearch.com
Criteo Q3 2025 Earnings: Beats, Prepping Move To U.S. For Capital - W Media Research
By Karsten Weide, Chief Analyst Criteo reported its third-quarter 2025 earnings on Wednesday, October 29, 2025. The AdTech company delivered the tenth quarter of profitable net growth in a row, powere...
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Alexandre Nderagakura @anderagakura.bsky.social · 30/10/2025
In one year, with the release of Chrome 154 in October 2026, Google will change the default settings of Chrome to enable "Always Use Secure Connections". Chrome will ask for the user's permission before the first access to any public site without HTTPS security.googleblog.com/2025/10/http...
security.googleblog.com
HTTPS by default
One year from now, with the release of Chrome 154 in October 2026, we will change the default settings of Chrome to enable “Always Use Secu...
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Alexandre Nderagakura @anderagakura.bsky.social · 28/10/2025
According to Forrester in 2026 : - Open web will loose 30% of ad revenue as users shift to AI generated summaries and answers, including CTV, streaming audio, social video... - AI-driven privacy breaches will lead to a 20% rise in class-action lawsuits. www.businesswire.com/news/home/20...
businesswire.com
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Alexandre Nderagakura @anderagakura.bsky.social · 27/10/2025
Apple could disables App Tracking Transparency (ATT) due to some conflicts (lawsuits etc...) www.macrumors.com/2025/10/23/a...
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Alexandre Nderagakura @anderagakura.bsky.social · 23/10/2025
Clarification from Prebid about Transaction id (TID) : - Prebid.js v10.9 (Aug 2025) lets publishers choose between global or SSP-specific TIDs. - Future updates will offer more control, while earlier versions continue using global TIDs prebid.org/prebid-org-c...
prebid.org
Prebid.org Clarifies Transaction ID Updates in Prebid.js - Prebid
Written by: Garrett McGrath Prebid.org today issued a statement to clarify recent updates related to Transaction IDs (TIDs) within Prebid.js, following industry discussion and some confusion around im...
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Alexandre Nderagakura @anderagakura.bsky.social · 23/10/2025
Amazon launches AWS RTB Fabric to run Real-time bidding (RTB) with partners, reducing 80% of cloud networking cost and lowering latency for partners aws.amazon.com/rtb-fabric/
aws.amazon.com
Real-time bidding optimization network – AWS RTB Fabric – AWS
AWS RTB Fabric enables you to run real-time bidding workloads with your partners for up to 80% less on a dedicated network in the cloud.
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Alexandre Nderagakura @anderagakura.bsky.social · 21/10/2025
MRC (Media Rating Council) clarifies that Ad Verification vendors offering Property-Level services based on keywords and context can't position these services as "Brand Safety" unless they meet content-level standards for images, video, and audio mediaratingcouncil.org/sites/defaul...
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Alexandre Nderagakura @anderagakura.bsky.social · 17/10/2025
While CHIPS and FedCM will keep running including Private State Tokens, a lot of Privacy Sandbox Technologies will be retired by Google privacysandbox.com/news/update-...
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Alexandre Nderagakura @anderagakura.bsky.social · 15/10/2025
Built on top of OpenPath and OpenAds, PubDesk (a tool for publisher) is the new publisher-facing dashboard from The Trade Desk (TTD) to help publisher better align with buyer demand www.adexchanger.com/publishers/i...
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Alexandre Nderagakura @anderagakura.bsky.social · 10/10/2025
Starting January 2027, California will become the first state to require browsers to provide users a simple, built-in way to block the sale or sharing of their personal data (e. g. GPC Global privacy control) cppa.ca.gov/announcement...
cppa.ca.gov
California Privacy Protection Agency (CPPA)
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Alexandre Nderagakura @anderagakura.bsky.social · 07/10/2025
Microsoft has announced Amazon DSP as its preferred transition partner for Microsoft Invest customers, as part of its strategy to transition away from media buying through their DSP. The transition will begin immediately advertising.amazon.com/library/news...
advertising.amazon.com
Microsoft and Amazon Ads announce supply exchange partnership
Microsoft has announced Amazon DSP as the preferred transition partner for Microsoft Invest customers. Learn more.
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Alexandre Nderagakura @anderagakura.bsky.social · 07/10/2025
Starting in Safari 26 on macOS 26, iOS 26, and iPadOS 26, Apple introduces Web Support for the Digital Credentials API. This means websites can now request mobile IDs from Apple Wallet and third party Wallets webkit.org/blog/17431/o...
webkit.org
Online Identity Verification with the Digital Credentials API
The rise of e-commerce in the past decade changed the way customers interact with businesses online, leading to new innovations and improved user experiences.
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Alexandre Nderagakura @anderagakura.bsky.social · 07/10/2025
Mozilla is bringing programmatic advertising to Firefox. Advertisers will get access to Mozilla’s Firefox New Tab audience, an inventory available exclusively through Private Marketplace (PMP) deals via Index Exchange www.adweek.com/media/mozill...
adweek.com
Mozilla Taps Index Exchange as First Programmatic Partner
Marketers using the new platform will be able to reach large, engaged audiences in respectful, brand-safe environments.
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Alexandre Nderagakura @anderagakura.bsky.social · 06/10/2025
Microsoft is working on a free Xbox Cloud Gaming version with ads : - Two min preroll ads before a game is ready to stream - A time limit of 1 hour for sessions, and it only provides up to 5 hours for free per month www.tomshardware.com/video-games/...
tomshardware.com
Microsoft reportedly mulls ad-infested free Xbox Cloud Gaming plan — Game Pass Ultimate subscriber allegedly catches ad during game loading
Public tests coming very soon.
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Alexandre Nderagakura @anderagakura.bsky.social · 26/09/2025
EU is considering reforms to simplify cookie rules, allowing users to set preferences once (e.g. in browser settings) or removing consent for harmless cookies like basic stats. It would be a win for browsers, publishers, advertising and adtech www.politico.eu/article/euro...
politico.eu
Europe’s cookie law messed up the internet. Brussels wants to fix it.
The European Commission wants to take a bite out of privacy rules that force websites to run cookie banners.
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Alexandre Nderagakura @anderagakura.bsky.social · 26/09/2025
Amazon will pay a $2.5 billion fine. When dark pattern tricks consumers into subscription and make cancellation intentionally difficult... Now US hits harder than EU? www.cnn.com/2025/09/25/t...
cnn.com
Amazon to pay FTC historic $2.5 billion settlement for allegedly tricking customers into signing up for Prime | CNN Business
Amazon is paying a “historic” $2.1 billion settlement with the Federal Trade Commission, it announced, ending a 2-year dispute over allegations that the company tricked millions of consumers into sign...
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Alexandre Nderagakura @anderagakura.bsky.social · 18/09/2025
Google is rolling out Gemini in Chrome. AI (artificial intelligence) part of the browser to explain webpages or perform task like booking a haircut or groceries blog.google/products/chr...
blog.google
Go behind the browser with Chrome’s new AI features
Google Chrome is getting upgraded with the latest AI to make it safer, smarter and more useful
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Alexandre Nderagakura @anderagakura.bsky.social · 18/09/2025
The French government has published its proposed governance framework for AI (artificial intelligence), detailing the roles of national authorities in monitoring and enforcing AI regulation www.entreprises.gouv.fr/priorites-et...
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Alexandre Nderagakura @anderagakura.bsky.social · 16/09/2025
Countries : Implementing regulations that require age verification for accessing sensitive content online Telecom companies : Offering built-in VPN services at no extra cost as part of mobile plans (e.g. Free Mobile in France) www.iliad.fr/media/CP_160...
iliad.fr
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Alexandre Nderagakura @anderagakura.bsky.social · 12/09/2025
EDPB guidelines on the interplay between the Digital Services Act (DSA) and GDPR out for public consultation until 31 October. They outline rules for lawful personal data use in content moderation, advertising, recommender systems & child protection www.edpb.europa.eu/news/news/20...
edpb.europa.eu
Interplay between the DSA and the GDPR: EDPB adopts guidelines | European Data Protection Board
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Alexandre Nderagakura @anderagakura.bsky.social · 08/09/2025
The CJEU ruling in the the EDPS vs SRB case : - Pseudonymized data is not always considered personal data - Personal opinions are linked to the individual and count as personal data - Recipients cant share pseudonymised data with parties able to reidentify curia.europa.eu/juris/docume...
curia.europa.eu
CURIA - Documents
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Alexandre Nderagakura @anderagakura.bsky.social · 02/09/2025
In US, Google antitrust ruling: - They keep Chrome & Android - No exclusive deals for default search - Must share some search data with rivals - Can’t require preloading of its apps to access Play Store - Still allowed to pay Apple & others for placement www.cnbc.com/2025/09/02/g...
cnbc.com
Google stock jumps 8% after search giant avoids worst-case penalties in antitrust case
The ruling comes nearly a year after a U.S. judge ruled that Google holds an illegal monopoly in its core market of internet search.
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Alexandre Nderagakura @anderagakura.bsky.social · 02/09/2025
According to a publication, the EU is planning to make a deal with the U.S. on a Framework Agreement for the exchange of personal data (identity and fingerprints of the traveller), from EU to the US, in the context of border security and visa procedures eur-lex.europa.eu/legal-conten...
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Alexandre Nderagakura @anderagakura.bsky.social · 01/09/2025
Microsoft to French Senate: - If US makes a "correct" requests, Microsoft must share EU data - EU clients may not be informed of the disclosure, data sharing => Any US company under Patriot Act and Cloud Act, must cooperate www.frandroid.com/culture-tech...
frandroid.com
Microsoft avoue enfin : « Non, je ne peux pas garantir » la protection des données européennes
Microsoft France vient de reconnaître devant le Sénat qu'il ne peut pas protéger les données européennes du gouvernement américain. Cette déclaration sous
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Alexandre Nderagakura @anderagakura.bsky.social · 01/09/2025
Germany court reopens Axel Springer vs. adblocker case. While publishers lose revenue, the case opens the debate : Is modifying web pages a copyright violation vs. user's right to choose extension (privacy protection, remove ads, reading experience...) www.extremetech.com/computing/ge...
extremetech.com
Germany Might Block Ad Blockers, Mozilla Warns
A new lawsuit argues that ad blockers interfere with how websites are executed inside browsers and, in the process, violate copyright law.
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Alexandre Nderagakura @anderagakura.bsky.social · 01/09/2025
Following Prebid's change to Transaction ID : - Disrupts deduplication & SPO, affecting DSP and publishers - Discrepancy with IAB Tech Lab OpenRTB - TID change could expose publisher relationships and user data, raising privacy concerns by linking bids ppc.land/iab-tech-lab...
ppc.land
IAB Tech Lab challenges Prebid transaction ID changes
IAB Technology Laboratory declares recent Prebid transaction ID implementation violates OpenRTB standards and calls for collaborative solutions to address publisher concerns.
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Alexandre Nderagakura @anderagakura.bsky.social · 20/08/2025
Google using AI to identify user age and protect kids : - Useful for advertising - Find the balance between privacy and user data - If accurate, better than age check via login? blog.google/technology/s...
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Alexandre Nderagakura @anderagakura.bsky.social · 20/08/2025
Browsers are enforcing "Http cookie prefix", now in Google Chrome 140 beta (Aug) and Firefox (July ), to distinguish server-side from client-side cookies by ensuring some can only be set by the server, protecting from XSS eploit or session hijacking developer.chrome.com/blog/chrome-...
developer.chrome.com
Chrome 140 beta  |  Blog  |  Chrome for Developers
Discover the features that are coming to Chrome in the latest beta release.
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Alexandre Nderagakura @anderagakura.bsky.social · 20/08/2025
Europe talks digital sovereignty, but only 4 of the world’s top 50 tech firms are EU. Some say laws should force governments to buy local tech. Actually, it's much harder for EU company to scale due to language, market, tax, laws compare to US cc @robin.berjon.com www.bbc.com/news/article...
bbc.com
Should Europe wean itself off US tech?
Just three US firms provide 70% of Europe's cloud-computing, leading to fears of overreliance.
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