iiinova — where your digital self keeps evolving

Jonas Sickler @jonassickler.bsky.social · 01/10/2026

It's been a minute since I was on a podcast. I had a fun chat about reputation management in the age of generative search. #seo #brand #reputation #AEO www.youtube.com/watch?v=qnPb...

youtube.com

Marketing Champions with Jonas Sickler of Terakeet

YouTube video by Daily News Network

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Jonas Sickler @jonassickler.bsky.social · 19/09/2026

We have a metrics problem in SEO. We measure KPIs instead of business outcomes. Stop celebrating SEO wins with traffic charts. Executive leadership doesn't care about traffic. They care about topline and bottomline revenue, reputation, loyalty, brand awareness and equity.

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Reposted by Jonas Sickler

Barry Schwartz @rustybrick.com · 19/08/2026

Google Search showing video carousels way less often www.seroundtable.com/google-video... via @jonassickler.bsky.social #google #googleuserinterface #googlevideo #video

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Jonas Sickler @jonassickler.bsky.social · 18/08/2026

On August 12th there were two big changes to the SERP landscape for brand name searches. 👇 1) 85% DECREASE in the number of brands showing video carousels. 2) 3x INCREASE in the number of brands showing Latest Posts carousels. Anyone else see this?

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Jonas Sickler @jonassickler.bsky.social · 10/08/2026

I took the twisty roads tonight. Found myself on the perfect hill as the sun was setting

2023 Audi Q4 Sportback Prestige parked on a hill with a sunset in the background

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Jonas Sickler @jonassickler.bsky.social · 07/08/2026

4 domains consistently dominate AIO citations for Fortune 1000 brand name searches over the last 90 days (none were Reddit) - Wikipedia - YouTube - LinkedIn - Yahoo Finance Reddit didn't even make the top 20. And AIOs show up 2x more often than 6 months ago. #seo #aeo #geo #brand #reputation

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Jonas Sickler @jonassickler.bsky.social · 06/08/2026

I’ve always said, if you have to hide the unsubscribe button to improve your unsubscribe rate, the problem isn’t the button … 😁

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Reposted by Jonas Sickler

Barry Schwartz @rustybrick.com · 29/07/2026

I just tried this 30 minutes ago and it wasn't there but now it is - Platform properties in Google Search Console is live for all - old story at www.seroundtable.com/google-searc...

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Jonas Sickler @jonassickler.bsky.social · 09/07/2026

Three AIO stats you need to know— 1) 1 in 4 brands now has an AIO for its brand name, up from 10% in January 2) AIO citations now take up 16% of all page one links, 4x as many as in January 3) Brands only control 35% of those brand name AIO citations

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Jonas Sickler @jonassickler.bsky.social · 08/07/2026

Just a photo of some trees holding hands that I took while on a walk yesterday

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Jonas Sickler @jonassickler.bsky.social · 03/07/2026

My first thought when a huge sinkhole swallowed a car 2 miles from my house…so many AI ideas! (One of the real photos is first)

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Jonas Sickler @jonassickler.bsky.social · 01/07/2026

Most people think reputation management is about hiding bad news. It's actually about patching vulnerabilities in your search profile. Take Supermicro. An audit of their SERP highlights a significant vulnerability in their 'perspectives' feed.

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Jonas Sickler @jonassickler.bsky.social · 08/06/2026

Today, Apple officially joined the personalized search game, granting Siri the power to answer questions from the web on virtually any topic using personal context and broad world knowledge. If #SEO / #AEO were getting dull for you, this should spice things up!

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Jonas Sickler @jonassickler.bsky.social · 20/05/2026

Can you spot the SEO in the audience at Google I/O the moment they announced the custom UI in search. 😮 #ai #google #search #seo

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Jonas Sickler @jonassickler.bsky.social · 20/05/2026

I'll take "Headlines I never expected" for $500 Alex. #AI #robots

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Jonas Sickler @jonassickler.bsky.social · 14/05/2026

Is this how SEO is marketing itself now? I've seen a noticeable pivot away from growth marketing to fear marketing.

graphic showing 2 charts. Green chart showing growing traffic and text that reads "SEO helps you win" vs a red line chart showing falling traffic and text that reads "SEO helps you not fail"

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Jonas Sickler @jonassickler.bsky.social · 30/04/2026

Main difference between #SEO and #AEO? You're optimizing for different outcomes: Clicks vs Control. SEO optimizes for clicks 🚘 [performance metric]💰 AEO optimizes for messaging 💬 [brand metric] ❤️

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Jonas Sickler @jonassickler.bsky.social · 28/04/2026

Technology surfaces insights. Humans translate signals into strategy. Take CarMax for example. Its unfavorable search landscape is driven by Perspectives and Video carousels sourced from a few content creators across a handful of domains, as well as organic listings and PAAs.

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Jonas Sickler @jonassickler.bsky.social · 23/04/2026

Google: “Don’t create commodity content” Also Google: “Here are the top 10 SEO companies that recommended themselves” 🙄 Until Google fixes the root of the problem, commodity content isn’t going anywhere.

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Jonas Sickler @jonassickler.bsky.social · 22/04/2026

Video carousels represent a major opportunity for Fortune 1000 brands to control their search narrative. 42% of Fortune 1000 companies have a video carousel for brand name searches. 25% of the links in those carousels point to brand-controlled assets.

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Jonas Sickler @jonassickler.bsky.social · 21/04/2026

AIOs are more likely to show up for branded searches on Sundays and Mondays This chart shows the percentage of all Fortune 1000 brands with an AIO present every day for the last 90 days for brand name searches What do you think might be causing this pattern? #seo #aeo #geo #google #brand #aio

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Jonas Sickler @jonassickler.bsky.social · 20/04/2026

Here's a snapshot of today's SERP features across all Fortune 1000 companies for brand name searches. The length of the bar is the % of brands with each feature. The red segment is the % of brands with at least one negative listing in each feature.

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Jonas Sickler @jonassickler.bsky.social · 07/04/2026

IYKYK - typical upstate NY snowy spring weather

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Jonas Sickler @jonassickler.bsky.social · 06/04/2026

It’s an incredible honor to accept Terakeet ’s Values in Action award for Excellence! I’m fortunate to get to work with some truly talented and amazing people every single day. #gratitude

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Jonas Sickler @jonassickler.bsky.social · 24/03/2026

Went to a Pizza Hut for lunch. It was empty except for this family of skeletons. It was delicious. But I have questions.

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Jonas Sickler @jonassickler.bsky.social · 16/03/2026

It's incredibly rewarding to work for a company that supports the Syracuse community in so many ways. I couldn't think of a better way to give back than making sure young minds flourish! #charity #community #giving causeforthecuse.org

causeforthecuse.org

For the ‘Cuse | A Terakeet Charity Organization

Cause for the ‘Cuse is a Terakeet charity organization that aims to support children in the Syracuse, NY, community.

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Jonas Sickler @jonassickler.bsky.social · 04/03/2026

Yum! Terakeet knows the way to my heart is through ice cream. 😋🍦 What a great surprise for employee appreciation day!

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Jonas Sickler @jonassickler.bsky.social · 01/03/2026

Has anyone ever seen AIOs glitch out like this before? That's wild. #SEO #AEO #Google #AIO

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Jonas Sickler @jonassickler.bsky.social · 28/02/2026

This is the world we live in now... "Human Review" #AI

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Reposted by Jonas Sickler

Barry Schwartz @rustybrick.com · 18/02/2026

Google is losing a Knowledge Graph source, the CIA World Factbook www.seroundtable.com/google-knowl... via @glenngabe.bsky.social #google #googleknowledgepanel

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Jonas Sickler @jonassickler.bsky.social · 04/02/2026

This is what a brand crisis looks like as it erupts in the media and permeates the SERP. 🚨 Media sentiment abruptly shifts 📣 Top Stories module is inundated with negative news 📹 Videos are overrun by unfavorable stories 🗣️ Topics and discussions turn negative

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Reposted by Jonas Sickler

Cyrus Maxx @zyppy.com · 02/02/2026

You can only pick one. Which do you choose? 1) Ranking #1 in traditional results 2) First citation in AI Overview 3) Brand/website included in AI answer

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Jonas Sickler @jonassickler.bsky.social · 27/01/2026

We are one step closer to AI Mode becoming Google's default search mode. Now, on mobile, you can ask followup questions to AI Overview responses. AI Mode expansion is one of the 6 things on the horizon to watch for. More here: lnkd.in/ehkA5pJV #ai #google #search #seo #aeo

lnkd.in

Leading Your Brand Through the Generative Search Transformation

Search has already undergone significant change with the evolution of Featured Snippets to AI Overviews, and then AI Mode. These aren't simple UI updates; they fundamentally reshape the search experie...

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Jonas Sickler @jonassickler.bsky.social · 23/01/2026

Personal Intelligence is now in AI Mode. Users can now connect Gmail and Google Photos to personalize AI Mode. If you get a promo email from a brand with 20% off mens shirts, and ask AI Mode for recommendations, will that email influence the response? Is email marketing the new #SEO?

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Jonas Sickler @jonassickler.bsky.social · 05/01/2026

Funny how sometimes you just notice something that's probably been there for years. I just realized the "o" that corresponds to the page you are on turns blue.

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Jonas Sickler @jonassickler.bsky.social · 22/12/2025

One of the biggest risks AI introduces is its inherent bias toward controversy. Once a brand crisis is widely distributed across news, social and search, it becomes part of the data layer AI relies on, making it much harder to control the narrative. www.marketingdive.com/news/how-gen...

marketingdive.com

How generative AI upends the brand crisis playbook

A recent Campbell’s controversy demonstrates how brands must respond to negative narratives in the age of AI, writes Terakeet’s Shannon Reedy.

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Jonas Sickler @jonassickler.bsky.social · 03/12/2025

So far my birthday presents this year included a faucet repair and Grand Jury duty. I guess things can only improve from there, right?

media.tenor.com

a woman in a black coat says " if that 's not cause for alcohol "

ALT: a woman in a black coat says " if that 's not cause for alcohol "

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Jonas Sickler @jonassickler.bsky.social · 24/11/2025

I've been on the "LLMs don't use schema" side of the fence historically because they don't "read" it while visiting your website. But that doesn't mean schema can't help LLMs understand your brand — especially same-as schema.

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Jonas Sickler @jonassickler.bsky.social · 21/11/2025

First, I agree. 👏 But, many CMS platforms automatically create the file. So it’s possible that the majority of sites that contained the file in the dataset were not optimizing for LLMs (or even doing SEO) Which would explain why they weren’t showing up

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