iiinova — where your digital self keeps evolving

Jonas Sickler @jonassickler.bsky.social · 06/10/2026

Love these pics from my wife’s Halloween photo shoot in a cemetery www.instagram.com/p/DeKWCEAR8I...

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Jonas Sickler @jonassickler.bsky.social · 01/10/2026

It's been a minute since I was on a podcast. I had a fun chat about reputation management in the age of generative search. #seo #brand #reputation #AEO www.youtube.com/watch?v=qnPb...

youtube.com

Marketing Champions with Jonas Sickler of Terakeet

YouTube video by Daily News Network

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Jonas Sickler @jonassickler.bsky.social · 19/09/2026

SEOs need to be comfortable tying KPIs to business outcomes like revenue and profitability. Here are some questions we should be asking: How many conversions did organic traffic deliver? How much revenue did it drive? By how much did you reduce CPA by investing in SEO vs PPC?

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Jonas Sickler @jonassickler.bsky.social · 19/09/2026

We have a metrics problem in SEO. We measure KPIs instead of business outcomes. Stop celebrating SEO wins with traffic charts. Executive leadership doesn't care about traffic. They care about topline and bottomline revenue, reputation, loyalty, brand awareness and equity.

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Reposted by Jonas Sickler

Barry Schwartz @rustybrick.com · 19/08/2026

Google Search showing video carousels way less often www.seroundtable.com/google-video... via @jonassickler.bsky.social #google #googleuserinterface #googlevideo #video

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Jonas Sickler @jonassickler.bsky.social · 18/08/2026

On August 12th there were two big changes to the SERP landscape for brand name searches. 👇 1) 85% DECREASE in the number of brands showing video carousels. 2) 3x INCREASE in the number of brands showing Latest Posts carousels. Anyone else see this?

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Jonas Sickler @jonassickler.bsky.social · 14/08/2026

I like the two light greenish grays near the middle. It feels airy and relaxing, especially if there are no windows for natural light, and if the space is smaller

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Jonas Sickler @jonassickler.bsky.social · 10/08/2026

I took the twisty roads tonight. Found myself on the perfect hill as the sun was setting

2023 Audi Q4 Sportback Prestige parked on a hill with a sunset in the background

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Jonas Sickler @jonassickler.bsky.social · 07/08/2026

4 domains consistently dominate AIO citations for Fortune 1000 brand name searches over the last 90 days (none were Reddit) - Wikipedia - YouTube - LinkedIn - Yahoo Finance Reddit didn't even make the top 20. And AIOs show up 2x more often than 6 months ago. #seo #aeo #geo #brand #reputation

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Jonas Sickler @jonassickler.bsky.social · 06/08/2026

I’ve always said, if you have to hide the unsubscribe button to improve your unsubscribe rate, the problem isn’t the button … 😁

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Jonas Sickler @jonassickler.bsky.social · 06/08/2026

100% true. I’ve always said, if you have to make the unsubscribe button impossible to find to improve your unsubscribe rate, the problem isn’t the button … 😁

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Reposted by Jonas Sickler

Barry Schwartz @rustybrick.com · 29/07/2026

I just tried this 30 minutes ago and it wasn't there but now it is - Platform properties in Google Search Console is live for all - old story at www.seroundtable.com/google-searc...

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Jonas Sickler @jonassickler.bsky.social · 24/07/2026

We need a wider range of reactions on this platform The ❤️ doesn’t carry the right sentiment a lot of the time Any of these would work… ☹️😢😡😦

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Jonas Sickler @jonassickler.bsky.social · 09/07/2026

Three AIO stats you need to know— 1) 1 in 4 brands now has an AIO for its brand name, up from 10% in January 2) AIO citations now take up 16% of all page one links, 4x as many as in January 3) Brands only control 35% of those brand name AIO citations

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Jonas Sickler @jonassickler.bsky.social · 08/07/2026

Just a photo of some trees holding hands that I took while on a walk yesterday

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Jonas Sickler @jonassickler.bsky.social · 04/07/2026

I get all my space news from you. Thanks for sharing this cool stuff!

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Jonas Sickler @jonassickler.bsky.social · 03/07/2026

My first thought when a huge sinkhole swallowed a car 2 miles from my house…so many AI ideas! (One of the real photos is first)

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Jonas Sickler @jonassickler.bsky.social · 01/07/2026

It's never possible to drown out all negativity. But with the right strategy, Supermicro could claw back some control over the feature and reduce narrative risk — especially during media crises.

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Jonas Sickler @jonassickler.bsky.social · 01/07/2026

Most people think reputation management is about hiding bad news. It's actually about patching vulnerabilities in your search profile. Take Supermicro. An audit of their SERP highlights a significant vulnerability in their 'perspectives' feed.

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Jonas Sickler @jonassickler.bsky.social · 24/06/2026

It’s quite a comparison seeing Reddit’s steady growth versus YouTube’s vertical surges.

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Jonas Sickler @jonassickler.bsky.social · 12/06/2026

Agreed Nobody knows more about product entities and consumer intent than Google

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Jonas Sickler @jonassickler.bsky.social · 12/06/2026

Correct. I’m sure they’ll find a way to implement ads. Google won’t miss an opportunity to push ads in our face, whether it’s a good experience or not I think we will continue to see some combination of organic search, generative search, and ads Though the mix might vary.

besome.com

besome.com · Make an Offer

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Jonas Sickler @jonassickler.bsky.social · 12/06/2026

True, Google is great at manufacturing demand - 😂 This feels different to me. People love the “easy” button. Millions of people will be able to ask Siri for answers without unlocking their iPhones. When people see how easy it is to get information, I think more people will be searching that way

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Jonas Sickler @jonassickler.bsky.social · 11/06/2026

How do you guys think the new AI Seri will influence behavior? If users can just ask questions whenever wherever, won’t that accelerate adoption amongst the broader consumer base?

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Jonas Sickler @jonassickler.bsky.social · 08/06/2026

Today, Apple officially joined the personalized search game, granting Siri the power to answer questions from the web on virtually any topic using personal context and broad world knowledge. If #SEO / #AEO were getting dull for you, this should spice things up!

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Jonas Sickler @jonassickler.bsky.social · 20/05/2026

Can you spot the SEO in the audience at Google I/O the moment they announced the custom UI in search. 😮 #ai #google #search #seo

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Jonas Sickler @jonassickler.bsky.social · 20/05/2026

I'll take "Headlines I never expected" for $500 Alex. #AI #robots

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Jonas Sickler @jonassickler.bsky.social · 14/05/2026

True! And incredibly unfortunate. 😖

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Jonas Sickler @jonassickler.bsky.social · 14/05/2026

Is this how SEO is marketing itself now? I've seen a noticeable pivot away from growth marketing to fear marketing.

graphic showing 2 charts. Green chart showing growing traffic and text that reads "SEO helps you win" vs a red line chart showing falling traffic and text that reads "SEO helps you not fail"

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Jonas Sickler @jonassickler.bsky.social · 30/04/2026

Main difference between #SEO and #AEO? You're optimizing for different outcomes: Clicks vs Control. SEO optimizes for clicks 🚘 [performance metric]💰 AEO optimizes for messaging 💬 [brand metric] ❤️

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Jonas Sickler @jonassickler.bsky.social · 28/04/2026

Understanding these details, CarMax can build a strategy to publish more video content on controllable sources like Facebook and YouTube. It can also work with influential content creators to reshape sentiment across third-party sources. And it can increase control over its organic results

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Jonas Sickler @jonassickler.bsky.social · 28/04/2026

Technology surfaces insights. Humans translate signals into strategy. Take CarMax for example. Its unfavorable search landscape is driven by Perspectives and Video carousels sourced from a few content creators across a handful of domains, as well as organic listings and PAAs.

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Jonas Sickler @jonassickler.bsky.social · 23/04/2026

Google: “Don’t create commodity content” Also Google: “Here are the top 10 SEO companies that recommended themselves” 🙄 Until Google fixes the root of the problem, commodity content isn’t going anywhere.

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Jonas Sickler @jonassickler.bsky.social · 22/04/2026

Video carousels represent a major opportunity for Fortune 1000 brands to control their search narrative. 42% of Fortune 1000 companies have a video carousel for brand name searches. 25% of the links in those carousels point to brand-controlled assets.

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Jonas Sickler @jonassickler.bsky.social · 21/04/2026

So the total number of searches run is the same every day. And the search terms are the same. They only thing that changes is the number of searches that trigger an AIO. I wonder if it's tied to news cycles. More Top stories during the week taking up the SERP real estate that AIOs normally would?

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Jonas Sickler @jonassickler.bsky.social · 21/04/2026

Great thinking Roy! But we ran the exact same searches every single day — Each brand name in the Fortune 1000, once per day: apple, walmart, cargill, Live Nation Entertainment, American Airlines, etc... We run them very early in the morning - like 4:00 AM ET - so before news cycles really kick off.

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Jonas Sickler @jonassickler.bsky.social · 21/04/2026

AIOs are more likely to show up for branded searches on Sundays and Mondays This chart shows the percentage of all Fortune 1000 brands with an AIO present every day for the last 90 days for brand name searches What do you think might be causing this pattern? #seo #aeo #geo #google #brand #aio

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Jonas Sickler @jonassickler.bsky.social · 20/04/2026

Perspectives (what people are saying) are the most negative, often drawing criticism from social platforms and forums.

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Jonas Sickler @jonassickler.bsky.social · 20/04/2026

Here's a snapshot of today's SERP features across all Fortune 1000 companies for brand name searches. The length of the bar is the % of brands with each feature. The red segment is the % of brands with at least one negative listing in each feature.

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Jonas Sickler @jonassickler.bsky.social · 07/04/2026

IYKYK - typical upstate NY snowy spring weather

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